High prepaid subscriber churn impacts on the service provider's profitability, financial evaluation and resource utilisation. Simultaneously it deprives subscribers of improved service because service providers are committing resources to subscriber acquisition and the management of subscriber retention instead of committing these resources to improving the value propositions offered to subscribers. A prepaid churn rate of just less than 50% in South Africa (2009) highlights the need for research into the factors that influence churned prepaid subscribers' choice of mobile-service provider. This in turn will increase the knowledge of retention and acquisition of prepaid subscribers. Using a telephonic survey on a sample of 861 prepaid subscribers, quantitative research was conducted to determine those factors that churned prepaid subscribers consider important when choosing a mobile-service provider. By making use of Analysis of Variance 4 out of 11 factors that, prepaid subscribers considered very important were identified when choosing a mobile-service provider. These included, in order of importance, Customer service quality, Mobile tariffs, Prepaid airtime and Starter-pack availability and Promotions. Discriminant Analysis highlighted 9 factors to be used to predict and classify groups of subscribers based on average monthly spend. The discriminate equation coefficients highlighted how these two groups of subscribers view the 9 factors when choosing a mobile-service provider. / Dissertation (MBA)--University of Pretoria, 2011. / Gordon Institute of Business Science (GIBS) / unrestricted

This study aims to observe and understand what effect influence-earned and appointed badges have during Twitch streams and their interactions. Twitch is the most popular live streaming platform online and draws in a large number of content creators, with its primary draw being video game live streams. During video game live streams, streamers play a game and interact with viewers, of which there are different types depending on monetary contribution and status given by the broadcaster. Using ethnographic observation, two weeks’ worth of streams on a medium sized channel were viewed and later analysed with thematic structure, focusing on streamer-audience, viewer-subscriber, and the place of moderators and VIPs. The results show that while badges can delineate who is a regular viewer and who is not, beyond this they show little significance towards the positions of different audience members. Moderators and VIPs are shown to have more sense of regularity and more power over or exemption from chat limits. Additionally, those contributing monetarily are shown to get extra appreciation via on-screen alerts and triggered audio segments, making the streamer aware of their contribution. In chat, this earns them an additional badge, showing their level of contribution to the stream. This did, beyond recognition on stream, not show a longitudinal affect towards people who contributed monetarily. Overall, badges thus did not hold significant power, but observations raised more questions that inspire future research.

The purposes of this study were to determine the characteristics of the subscribers to the local community newspaper, to determine what the subscribers read most and what they read the least in the local publication, and to determine the role of the small newspaper within the metropolitan area.

有線電視的發展至今已將近半個世紀，隨著觀眾的需求逐漸增加、業者間的競爭日趨激烈，並配合傳播科技的進步，有線電視早已超越原本社區共同天線的原始功能，發展出更多頻道、自製節目、結合直播衛星與雙向互動等週邊功能。台灣地區的有線電視起步稍晚，並且直到民國八十二年才完成立法，到民國八十四年時，全省的用戶已超過三百七十萬戶，普及率在56.2%以上。 　　台灣地區過去長久以來缺乏地方性媒體，造成中央或北部以外的地區，民眾接受資訊的機會相對減少。而有線電視本屬於地方性媒體，因此其地方新聞遲來的出現，或可適時彌補此種缺憾。不過，有線電視台成立地方新聞部或製播地方新聞必須投注鉅額的資金，究竟業者成立新聞部或提供地方新聞能否滿足當地民眾的需求？本研究的主要目的即欲了解地方民眾是否需要有線電的地方新聞報導？其使用的情形若何？是否受到其他媒介行為或人口變項的影響？另外，本研究的次要目的也同時探討有線電視訂戶的特質為何。 　　本研究的結果發現二十歲以上、五十歲以下，本省籍、無特定政黨傾向與偶爾參加地方活動者，對地方新聞的需求最多。而受訪者對地方新聞的使用情形與人口變項、特質及媒介使用行為間無顯著差異。另外，裝設有線電視與年齡間有顯著差異，認為有必要裝設者，主要集中在二十歲以上、五十歲以下之間。

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El presente trabajo de investigación tiene como finalidad analizar el incremento de suscriptores de Netflix con respecto a la competencia desde el 2010 hasta lo que va del año 2020. Hemos determinado que el enfoque será predictivo para que la organización a cargo pueda hacer uso del modelo supervisado de la manera que más le favorezca y estos puedan tomar las mejores decisiones estratégicas. Para ello, se ha generado una base de datos recopilada de diversas fuentes públicas confiables para obtener las variables: “cantidad de suscriptores”, “costo de contenido original”, “covid-19” … y posterior a ello, con toda la data adquirida se procederá a realizar cada etapa de la metodología de la ciencia de datos descrita en el curso durante el programa de ciencia de datos. Para aclarar el panorama hemos optado por el uso de la técnica de correlación de Pearson, lo cual nos permitió determinar las variables que tenían mejor correlación entre ellas, esto advierte que la variable más adecuada para determinar futuros pronósticos y analizar el incremento de suscriptores es la del costo de contenido original. Finalmente, para mostrar los resultados de la investigación se ha decidido utilizar como herramienta de visualización Power BI para exponer el presente estudio y responder a los objetivos planteados. / The purpose of this research work is to analyze the increase in Netflix subscribers with respect to the competition from 2010 to so far in 2020. We have determined that the approach will be predictive so that the organization in charge can make use of the supervised model in the way that best suits them and they can make the best strategic decisions. For this, a database compiled from various reliable public sources has been generated to obtain the variables: "number of subscribers", "cost of original content", "covid-19" ... and after that, with all the data acquired Each stage of the data science methodology described in the course will be carried out during the data science program. To clarify the panorama we have opted for the use of the Pearson correlation technique, which allowed us to determine the variables that had the best correlation between them, this warns that the most appropriate variable to determine future forecasts and analyze the increase in subscribers is the of the cost of original content. Finally, to show the results of the research, it has been decided to use Power BI as a visualization tool to present the present study and respond to the objectives set. / Trabajo de investigación

This thesis is a pilot study aimed at exploring how a chatbot can be designed to be used as a tool to give elderly classical music concert subscribers information about concerts they are attending. Previous works have indicated chatbots to be useful as information retrieval systems. To test this theory, a chatbot called “BerwaldBoten” was created and tested on eight elderly concert subscribers. Apart from testing the chatbot in everyday settings during a week leading up to a concert, the users also answered questionnaires before and after the study for qualitative data. Data from the chats was also collected for qualitative analysis. The results were generally positive, where most users found it easier to acquire concert information when using the chatbot. A need to provide the alternatives to interact using either quick reply buttons or free text was indicated. Furthermore, the importance of stating limitations and being transparent regarding the system state at all times is discussed. / Detta examensarbete är en pilotstudie med målet att utforska hur en chatbot kan designas för att användas av äldre konsertabonnenter av klassisk musik för att ge dem information om konserter. Tidigare forskning har visat på att chatbotar är användbara som informationshämtningsystem. För att testa denna teori skapades chatboten “BerwaldBoten” och testades på åtta äldre konsertabonnenter. Utöver att testa chatboten i vardagliga situationer under en vecka före en konsert fick användarna svara på frågeformulär före och efter studien för kvalitativ data. Data från chatkonversationerna samlades också in för kvalitativ analys. Resultaten var i överlag positiva, och en majoritet av användarna tyckte att det var enklare att erhålla information när de använde chatboten. Ett behov av att tillhandahålla alternativen att interagera antingen genom snabbsvarsknappar (quick reply buttons) eller fritext indikerades. Vidare diskuterades vikten av att förklara begränsningar och att alltid vara transparent om systemtillståndet.

The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined through two mass communications theories: functionalism, which says a society can be viewed like an ecosystem as a "system in balance" consisting of complex sets of interrelated activities, each of which supports the others in maintaining the system as a whole; and the dual responsibility model, which says that companies should operate in the best interests of all in the community who depend on them, not only those who benefit financially. Additionally, the work is considered from a human-interaction design standpoint to evaluate whether the News has created affordances that enable the journalists and the readers to communicate, and whether the journalists are effectively practicing service design when publishing news and information for the audience.