A successful mobile app monetization strategy is the foundation of any sustainable future business. App developers, in this regard, face the demanding challenge of building, maintaining and monetizing this strategy respectively. Factors, such as users' increasing unwillingness to pay for an app, impacts monetization methods negatively which makes current monetization strategies ever more challenging. Particularly for temporary apps, this phenomenon is ever influential. This research therefore addresses how companies can maximize the monetization of users if the usage of the app is limited by time. The researchers examined existing literature on app monetization and discovered that no research has been conducted on temporary apps yet, which highlights a specific research gap in a changing business environment. By conducting expert interviews on app monetization in combination with a multiple case study, investigating four temporary apps, this research found out that temporary apps do not monetize differently than non-temporary apps. This paper uncovered that there is a trend happening within the mobile app monetization industry that shifts from user-based monetization, where the user pays for the app, towards a partner-based monetization strategy. In this regard, external companies provide the revenue for the app. Particularly interesting is the potential of mobile data monetization, which is invisible for the user, thus providing a valuable strategy for the company. Comprising all executed research and insights gathered, the paper built the Mobile App Monetization Model. It examines the challenges and opportunities companies face during their monetization and which success and goal metrics are influential in their decision-making. It summarizes the current most important topics in the mobile app monetization field.

The main subject of this thesis is a detailed analysis of pre-oppid coin types represented in the monitored region and their interpretation. The thesis also includes a chronological concept of the earliest stages of Celtic coinage (3rd-2nd cent. BC.) and its relationship to the archaeological chronology of the middle of La Tene period. In the first part I describe various pre-oppid types known from Moravia. Subsequently, the thesis deals with production-trading centers (Němčice nad Hanou, Roseldorf, Nowa Cerekwia) in the corridor of the Amber Route. However, the most important part is typological - a chronological overview of coins from the production- trading center Němčice nad Hanou, which is mostly based on catalog of coin findings from newly compiled by E. Kolníková. Keywords: Celts - Coinage - Amber Road - pre-oppid coins - LT C1 - C2 - Moravia

This diploma thesis is focused on description and objective analysis of social networks on internet. History of internet social networks, basic principles they work on and psychological aspects are shown in this thesis. One of the parts of my work is dedicated to monetization methods and techniques of social networks in context of internet. An objective view on problems of virtual societies provides an abstract of the methods of their resolving. There is no in any case an ambition for this thesis to be the greatest social networking analysis, but it proviedes well structured summary of a lot of theoretical and practical knowledge, which could certainly serve as valuable base for further deeper research. The most beneficial added valut of this thesis is a comprehensive insight on social networks from different points of view: theoretical, psychological and practical. Theoretical knowledge from psychology and sociology sciences are enriched with examples from real life. This thesis brings an outline of modern trends, which makes possible to predict future development.

"Monetization of the internet content and its effect to the blogs reception" diploma thesis deals with journalism on the verge of the second decade of 21st century. Thesis describes changes, which are happening right now. It focuses on problems faced by traditional media and possibilites which are being opened for more agile on-line media. With the help of public opinion surveys, it shows views of the media consumers as well as those of media producers representatives. It also maps possible ways to monetize content as is advertising model, micropayments model, freemium or paywall and expounds advantages and disadvantages of each of them. In the next part it shows, how the monetization is used on different case studies, such as web server Motejlek.com, Slovakian media content subscription system Piano and successful American project The Huffington Post, which combines news aggregator with comments section and blogs. In its end the thesis is using the gathered knowledge and data to show strategies, which might be useful in today's fast changing world of media and on the other side shows weaknesses of some other concepts which author of the thesis doesn't accept as viable. Keywords Aggregator, blog, advertising, micropayments, monetization, Murdoch, new media, Piano, paywall

The goal of this thesis is to evaluate Android in context of other mobile operating system currently available on the market. I will mention history of Android, it's evolution and comparison with other mobile platforms. On the sample application I will introduce the principles of development for the Android operating system. Finally, I will describe monetization on real data provided by developers.

The subject of the diploma thesis titled, "The Implementation Analysis of the Educational Portal with a Focus on Its Monetization" is the creation of a strategy that could be used for a new educational portal and subsequently its monetization. Primarily, the portal will be designed for university students. The theoretical part is focused on basic terms associated with issues of portals, web content monetization and operational expenses for running a website. In the practical part, there is a questionnaire survey, with the target audience being university students. Besides other things, this questionnaire survey also identifies the biggest competitors of the project. The competitors are analysed and their services and contributions to students are compared. After processing the questionnaire survey, a different strategy for a new educational portal is designed.

The concern with persistant high government deficits and debts has been one of the most controversial and discussed issues among academics and policymakers during the last two decades of the twentieth century. Despite recent efforts towards fiscal consolidation in most developed countries, expensive welfare programs and unfunded social security systems can exert a considerable strain on public finances over the next generations. The main objective of this thesis is to investigate whether current fiscal policies are sustainable, that is, able to guarantee the government's solvency, and what are the consequences of unsustainability on monetization, inflation and interest rates. The first question is tested by examining the long-run univariate and multivariate stochastic properties of the fiscal variables, as implied by the intertemporal budget constraint. The second question is assessed within a vector autoregressive framework, which allows the consideration of feedback mechanisms often neglected in the literature. More specifically, the econometric methodology employed throughout the study comprises recent developments in cointegration analysis, panel data techniques, bounds-ARDL procedure, and Granger non-causality. The empirical analysis is focused on a comparative study of six core members of the European Union, during the post-war period: Belgium, France, Germany, Italy, Netherlands and United Kingdom. The evidence suggests that only Germany and the Netherlands have been following a sustainable fiscal path, although the latter remains vulnerable to the consequences of an ever-increasing stock of debt. However, unsustainable fiscal policies do not seem to have imposed an excessive burden on monetary policies, as predicted by the conventional economic theory. Apart from Italy, there is no empirical evidence that high deficits necessarily imply monetary financing, growing inflation and rising interest rates.

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<div>This dissertation studies how patents are monetized via legal actions without practicing the technology and the implications to firms. In recent years, scholars in other fields have extensively studied patent monetization and litigation regime, given the importance of technological innovation and commercialization to the strategy field, strategy scholars have been underrepresented on the topic of patent litigation and monetization. In this dissertation, I develop a theory on how heterogeneity in firms' business models monetizing resources determine firms' heterogeneity in valuation and acquisition of resources. Using a context of patents, we study two primary business models monetizing patents, namely, the practicing monetization and litigating monetization, which differ fundamentally in their value appropriation mechanisms. On the one hand, the value appropriation mechanism for practicing monetization relies on the value created by the firm's deployment of the patented technology in the product market, and from the restraint of rivalry via excluding competitors from accessing the patented technology. On the other hand, litigating monetization depends on the strength of legal actions and the ability to collect payments from target firms to the patent-owning firm, in forms such as settlement fees and damages awarded by the court. The theorization reclarifies the two types of patent heterogeneity: innovativeness and exclusivity, and theorize that differences in patents' innovativeness and exclusivity lead to differences in the expected profit from practicing and litigating monetization, thus leading to a difference in optimal monetization strategy and firms' different preferences for resource acquisition.</div><div><br></div><div>In Essay 1, we develop the aforementioned theory of patent monetization using formal models to understand the relationships among firms' business models, patent characteristics, and the optimal monetization strategy. We show the situations where litigating monetization can prevail and be the method that maximizes patents' value. We further predict that compared to patents that are practiced to produce products or services, patents monetized in a litigating manner are ones that are relatively less technologically innovative. Then, in Essay 2, I use the patent monetization context to investigate how firms' business models affect their resource acquisition behavior in the factor market, i.e., the market of patents. Exploiting recent institutional changes such as the enactment of the American Invents Act (AIA) that asymmetrically influenced different business models, I show that firms specialize in litigating monetization disproportionately acquire highly cited but old patents and patents that were litigated before. Then Essay 3, rooted in the literature that patents are essential signals from entrepreneurial firms to investors, I examine how disputes in patents in the form of litigations affect entrepreneurial firms' obtaining of external financing. </div><div><br></div>

This thesis covers the history of the MOBA (Multiplayer Online Battle Arena) genre by creating a chronological historical timeline of some of the most catalytic titles. It also delves deeper into the dynamic between modders and companies and how that dynamic changed as the genre evolved. All of this is analyzed through a political economy lens, to see how the power structure and monetization plan for the games in the genre has changed over the years. The research was conducted by piecing together relevant academic papers, with popular sources to construct a credible thesis on the MOBA genre's evolution. One of the key points from this research is how monetization has changed from the beginning of the genre to how it is today. Roughly 20 years ago, when the genre first started, monetization was more straightforward, a one-time purchase for the game. Today, most games in the genre are free-to-play, while containing in-game purchases such as cosmetics and character unlocks.