Problembakgrund: Hur gör företagen för att upprätthålla en god relation med sina kunder? Hur klarar företagen att anpassa sig för att hålla god kvalitet och hantera logistiska problemlösningar med bibehållet goda relationer? Syfte: Att undersöka hur svenska livsmedelsproducenter gör för att förvalta och utveckla relationerna med sina kunder samt maximera kundnyttan genom ett logistiskt synsätt. Resultat: Båda leverantörerna anser att sitt respektive varumärke är starkt och att kunderna väljer varumärket före produkten. Kunderna å andra sidan säger att de väljer produkten före varumärket. Likheterna mellan de båda företagens arbetssätt är stora, förutom deras logistikstrategier. Det vill säga på vilket sätt som logistiken anses ge störst kundnytta i form av konkurrenskraft. Främsta skillnaden hos leverantörerna för att skapa mervärde åt kunden, är att Pågen arbetar med personliga relationer genom butikssäljarna. Polarbröd skapar mervärdet genom Polfärskt personal samt automatisk orderläggning i Pipe chain. Företagen hanterar avlastning och plockning i butikerna vilket minskar personalbehovet från butikens sida. Pågen har transportbilar som inte är så kallad ”fullhöjd” och därmed kommer åt att lasta av vid alla lastkajer. Polarbröd överlåter till distributören Polfärskt att sköta anpassningen till kundernas godsmottagningar. Enkäterna visar att respondenterna är nöjda med de båda leverantörernas kundanpassningar. / Background: How do companies maintain good relations to their customers? How do companies adapt in order to keep high standards and deal with logistics problem solving and still keep good relations to their customers? The main objective of the study: To find out how Swedish grocery industries maintain and develop relations to their costumers with maximum costumer satisfaction from a logistic point of view. Results: Both suppliers think that their brand is vital and that the costumers choose the brand instead of the product. The costumers on the other hand say that they choose the product instead of the brand. The suppliers’ way of dealing with the costumers are almost the same except their strategies regarding logistics. Between Polarbröd and Pågen the main differences are how customer value is created. Pågen has a classic sales structure were the orders are registered by personal to personal contact. Polarbröd is making the orders through an auto misted computer system. To classify which system that is to prefer is a matter of taste. Does the customer prefer less contact or does he prefer the personal contact of communication. The survey result shows that the differences between Polarbröd and Pågen is not significant and cannot be stated. But some differences has been noted.

Unibrands is a small company that has implemented a postponement strategy without knowing it. However, they have not implemented completely because they do not know the theories behind it. This report is an attempt to understand and analyze the problems of the implementation of postponement in the supply chain of Unibrands, in terms of examining the theoretical succeeds factors of postponement implementation in the case of Unibrands.The purpose is to determine what type of postponement strategy the supply chain use and what factors can hinder the use of postponement strategy in a SME fashion supply chain by applying an qualitative research approach. The collection of empirical data was through the interview guide approach in which we used meetings and telephone interviews with people representing Unibrands and their contact trading company. The results of this research can be concluded in few perspectives. Unibrands is imple-menting postponement in an improper format, with the results of several gaps in the supply chain related to the success factor in postponement. The request for the fully customization in colors and materials, the bottleneck of relationship developing which is caused by factory manager,  complicated procedures for sample testing, and lack of knowledge of different relationships in the supply chain. Postponement is never perfect, but for Unibrands some problems could very well hinder the efficiency in the supply chain. Solutions are proposed to solve the problems in chain. The proposals suggest re-lationship improvement and information sharing. In addition, culture adaptation by in-volving the right people in the right process.

The issue of sustainability has gained significance in the past two decades or so particularly inthe business sector throughout the globe. Companies from various industries have inculcatedaspects of sustainability in their portfolios due to reasons ranging from stakeholder demandsto industry competition and profit. In fact, with the issues of climate change and resourcedepletion now gaining global political and economic significance; not going ‘green’ is not anoption for companies anymore.This paper sheds light on the ways that companies are becoming more environmental friendlyand benefitting from this process. All aspects of the business process ranging fromprocurement of materials to waste management and recycling have been viewed from asustainability perspective. This also includes the manner in which firms practice ‘greenmarketing’ for their environmental friendly practices and products. Since this paper will actas a guiding strategy for a company ‘Ascom’, the industry under focus is thetelecommunications industry. More specifically, the activities of three of Ascom’s majorcompetitors namely Siemens, Alcatel and Cisco have been thoroughly reviewed to providebenchmarks for Ascom. Coupled with the current theories and frameworks on the issue ofsustainability in business, the benchmarks set by these competitors will be used torecommend Ascom on how they can become more ‘green’.

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This paper summarises the results of using image processing technique to get information about the load of timber trucks before their arrival using digital images or geo tagged images. Once the images are captured and sent to sawmill by drivers from forest, we can predict their arrival time using geo tagged coordinates, count the number of (timber) logs piled up in a truck, identify their type and calculate their diameter. With this information we can schedule and prioritise the inflow and unloading of trucks in the light of production schedules and raw material stocks available at the sawmill yard. It is important to keep all the actors in a supply chain integrated coordinated, so that optimal working routines can be reached in the sawmill yard.

Supply chain management complexity is a growing challenge for a broad range of contemporary companies, which makes them turn to new and increasingly advanced IT-systems as a salvation. One of the currently most important system in a supply chain manager’s toolbox is the warehouse management system. As business challenges increases so does also the complexity in the investment processes surrounding the warehouse management systems, this paper explores value creation in these processes to understand the resource exchanges involved, the exchange actor’s different roles and the implications of interactions between the actors. This is conducted through a case study with a market leading warehouse management system vendor and a supply chain intensive customer. The findings indicate that value creation in a complex warehouse management system investment entails several intervened and ongoing processes of different resource exchanges, were the actors co-create value jointly by sharing, combining and utilizing the resources throughout these processes. In order to establish this essential value co-creation sphere, also social exchanges in the form of qualitative interactions between the actors have proven to be a fundamental factor.

Water in 70 percent of the cities in the United States is hard enough that softening is either required or recommended. It is estimated that approximately 30 percent of all homes in the United States use water softeners. Water softeners, the cation exchange types suited for residential use, exchange sodium for the calcium and magnesium in water. The increase in sodium levels in the softened water caused by cation exchange softening is a direct function of the hardness level of the untreated water. For people who use groundwater, which has a relatively high level of naturally occurring sodium, magnesium and calcium, the additional sodium from cation exchange water softeners may create health hazards for the general population and could adversely affect those who are sensitive to salt or on low sodium diets. To prevent potential health hazards for the general population, no consumption of softened water by cation exchange water softeners should be recommended. If soft water is needed for some practical reasons, a "Separate Water Line System" should be recommended for homeowners. / Graduation date: 1991

The first generation of agricultural crops developed using biotechnology have offered the primary producers of the crops agronomic benefits. Some consumers have resisted accepting this technology because of concerns with food and environmental safety, and ethical issues that arise from the processes that are involved in developing these products. The second and third generation of agricultural biotechnology are being developed to offer products with direct benefits to consumers. The focus of this thesis is the second generation, which have added health benefits. Specifically, the obstacles to commercialization of functional foods derived through biotechnology are examined. The three factors which have the potential to set back commercial introduction of functional foods derived through biotechnology are government regulatory uncertainty, consumer aversion and brand risk, and gaining access to intellectual property. The regulations governing functional foods are examined to show the regulatory ambiguity that exists in Canada. Comparisons are drawn to other nations. Literature that focuses on consumer aversion to agricultural biotechnology is reviewed, along with consumer preference studies with regards to genetically modified (GM) foods with and without health benefits. Transaction cost economics literature is used to analyse the problems related to gaining access to intellectual property and the resulting supply chain implications. Three separate theoretical models are developed to examine each of the three factors separately. Government regulatory uncertainty is incorporated into an expected profit model to show the effects of increased uncertainty on the expected profit from a new technology. A heterogeneous consumer preference model is used to show the effects of changing consumer preferences on the market share of the firm introducing the GM functional food to the market. Simulation analysis using this model shows the effects of changing variables on the market shares of three products in the market. Finally a stylized model of the vertical market shows the effects of increased transaction costs incurred in gaining access to intellectual property on the rent that is available for distribution throughout the supply chain. The results show that these factors could be an obstacle to commercial development of functional foods derived through biotechnology. When the three factors are combined, the rent available for distribution is important for the success of the supply chain. Multiple bilateral monopoly negotiations cause this rent to be less than optimal. Increased levels of government regulatory uncertainty, consumer aversion and brand risk, and costs gaining of access to intellectual property decrease the expected rent available for distribution. This could be a problem facing developers of functional foods derived through biotechnology.

This thesis addresses three problems where a focal agent's operational policies (inventory and capacity allocation) interact with marketing decisions. The first chapter studies how wholesale all-unit discounts may lead to products being shifted from authorized retailers to discounted gray market channels. Such discounts lead to discontinuous ordercosts which may induce buyers to order up to a threshold where they receive a greater discount. The buyer in this chapter is a reseller who makes purchasing decisions while taking into account inventory holding costs, how their resale price affects consumer demand and whether or not they divert inventory to the gray market. I analyze factors which determine how the reseller balances between lowering resale prices and diverting to the gray market, both of which lower costs by shortening the time inventory is held. Modelling the decisions as a Stackelberg game, the welfare of the authorized channel participants is analyzed. Of import, consumer welfare may decrease if a gray market emerges when holding costs are low. In the latter two chapters, the supplier sells a congested service. For example, this supplier may be a courier facing stochastic buyer arrivals. Buyers vary in their value for the service and how patient they are, so the supplier may improve outcomes by providing a menu of delay levels and prices. The system is modelled as a priority queue where congestion constrains the arrival rates at each delay level. In the first study, the supplier has aggregate market data. I model the problem as an optimization subject to incentive and congestion constraints. The novel contributions include a precise description of the optimal menu as a function of the supplier's capacity (the rate at which buyers can be served). Findings include existence of distinct capacity regions where the supplier utilizes service pooling and strategic delay. In the final chapter the related welfare maximization problem is considered. Sufficient conditions for optimal pricing are derived which depend only on operational information: the current revenue must be equal to the best-case revenue subject to current prices and congestion constraints. An associated performance measure is shown to bound deviation from maximum welfare and is used as a heuristic within an adaptive pricing protocol. This protocol is shown to converges to near welfare maximizing outcomes.

Our study estimates the crowd-out of private health insurance following SCHIP expansions for children. We use panel data from the 2001 panel of the Survey of Income and Program Participation (SIPP). We use multivariate regression models to the crowd-out of private health insurance. This difference-in-differences approach controls for other factors that affect both the control group and treatment group, and measures the extent of crowd-out private coverage in the treatment group relative to the control group. We find that nearly 26 percent of the transitions from private coverage into SCHIP coverage were made by children who would have had private coverage in the absence of the expansions. This paper provides evidence that the SCHIP expansions have overall displacement effect of 52.9 percent for private coverage for those children who had private coverage or were uninsured from the first interview in 2001. This dissertation provides empirical evidence on the impact of SCHIP on single mothers¡¯ working decisions using recent CPS (Current Population Survey) data during 1999-2005. The empirical work requires a measure of the change in eligibility requirements; we compute a measure suggested by Yelowitz (1995). The major findings of this paper are: first, SCHIP expansions are found to have a significant positive impact on hours-worked decision; second, most models yielded results that indicated that SCHIP expansions have a generally insignificant impact on the decision to work.