This essay aims to investigate the meaning of masculinity norms within the forestry sector in Sweden, and how these norms affect the gender equality within the industry. A qualitative research method was applied to highlight and investigate the research aim and questions. Six semi-structured interviews were conducted and furthermore analyzed with a discursive analysis method and a gender theoretical perspective. This study is a continuation of and has its starting point, where the project Jämställdhet i skogsbranschen, implemented by Länsstyrelsen in Västernorrland and other actors, left off. The fourth aim of that project became an object of focus for us and this essay as a whole. The results of this study implied that there are several masculinity norms within the Swedish forestry sector and that the norms influence both men and women. A hegemonic masculinity within the industry became apparent that affected women as well as men. Finally, the gender equality work within the sector could be affected by masculinity norms, that could be considered to prohibit existing and ongoing gender equality work.