Globalization and associated economic changes have led to a lot of opportunities and hazards that companies are facing. Especially the increased role of customer demands and the interconnected shift from seller markets to buyer markets were the driving factors and incentives for the research work of this Master Thesis. One quite new strategy that companies tend to apply in order to meet the occurring challenges is supplier development. By reason of the actuality of this topic, it was of high worth to investigate, especially when it comes to the lack of theoretical findings about challenges, difficulties and problems. Therefore, the main objective of this thesis was to find out which problems can occur in the process of supplier development, and how they can be solved. Hereby, the focus was laid on the furniture retail industry, as it is one of the fastest growing sectors in Sweden. For the empirical research the retailers Ikea and Mio were selected, because they play a very important role within the Swedish furniture retail industry due to the fact that they are the two biggest when it comes to market shares. Furthermore, the suppliers Bitc Möbel AB, Lundbergs Möbler and AB Wilo were chosen in order to examine their dyadic relationship with Mio. For the purpose of investigating the supplier development within the dyadic relationship of Ikea and its supplier, Bodilsen a/s was interviewed. Almost during the whole research of this thesis a lack of knowledge occurred. It was noticed that only few references exist regarding this topic, therefore the objective of this thesis was to attach importance to this issue, illustrate further problem areas and possible solutions. Hereby, a conceptual model was created that served as a basis for the empirical part. After collecting empirical data, a close analysis was accomplished. In the end, suggestions for companies to improve their supplier development were made and a final model was generated in order to illustrate the results of the study. The Swedish furniture retail industry is exposed to a strong price pressure and stress of competition, which makes it necessary to improve companies’ performance in order to withstand the competition and to succeed in the end. Its proximity to end customers makes a continuous product development necessary, which can only be successful when working closely together with manufacturers. Therefore, deploying supplier development is a recommendable strategy, but one should be aware of challenges that can occur. The results of this thesis provide support for the improvement of supplier development, especially when it comes to problem areas and correspondent solutions within dyadic relationships. Supplier development is an up-to-date topic and plays a crucial role within the fast changing business environment. It was chosen to raise the reader’s interest and to give an insight into current economic developments. The Swedish furniture retail industry turned out to be very interesting for the topic of this Master Thesis. Finally, there is nothing more to say than: ‘Enjoy the trip through the Swedish furniture industry!’ / Research questions: Which are the potential problem areas of Supplier Development within dyadic relationships in the Swedish furniture retail industry? Which possible solutions for these problem areas can be found in order to improve Supplier Development?

<p>Globalization and associated economic changes have led to a lot of opportunities and hazards that companies are facing. Especially the increased role of customer demands and the interconnected shift from seller markets to buyer markets were the driving factors and incentives for the research work of this Master Thesis. One quite new strategy that companies tend to apply in order to meet the occurring challenges is supplier development. By reason of the actuality of this topic, it was of high worth to investigate, especially when it comes to the lack of theoretical findings about challenges, difficulties and problems. Therefore, the main objective of this thesis was to find out which problems can occur in the process of supplier development, and how they can be solved. Hereby, the focus was laid on the furniture retail industry, as it is one of the fastest growing sectors in Sweden. For the empirical research the retailers Ikea and Mio were selected, because they play a very important role within the Swedish furniture retail industry due to the fact that they are the two biggest when it comes to market shares. Furthermore, the suppliers Bitc Möbel AB, Lundbergs Möbler and AB Wilo were chosen in order to examine their dyadic relationship with Mio. For the purpose of investigating the supplier development within the dyadic relationship of Ikea and its supplier, Bodilsen a/s was interviewed.</p><p>Almost during the whole research of this thesis a lack of knowledge occurred. It was noticed that only few references exist regarding this topic, therefore the objective of this thesis was to attach importance to this issue, illustrate further problem areas and possible solutions. Hereby, a conceptual model was created that served as a basis for the empirical part. After collecting empirical data, a close analysis was accomplished. In the end, suggestions for companies to improve their supplier development were made and a final model was generated in order to illustrate the results of the study.</p><p>The Swedish furniture retail industry is exposed to a strong price pressure and stress of competition, which makes it necessary to improve companies’ performance in order to withstand the competition and to succeed in the end. Its proximity to end customers makes a continuous product development necessary, which can only be successful when working closely together with manufacturers. Therefore, deploying supplier development is a recommendable strategy, but one should be aware of challenges that can occur. The results of this thesis provide support for the improvement of supplier development, especially when it comes to problem areas and correspondent solutions within dyadic relationships.</p><p>Supplier development is an up-to-date topic and plays a crucial role within the fast changing business environment. It was chosen to raise the reader’s interest and to give an insight into current economic developments. The Swedish furniture retail industry turned out to be very interesting for the topic of this Master Thesis. Finally, there is nothing more to say than: ‘Enjoy the trip through the Swedish furniture industry!’</p> / <p>Research questions:</p><p>Which are the potential problem areas of Supplier Development within dyadic relationships in the Swedish furniture retail industry?</p><p>Which possible solutions for these problem areas can be found in order to improve Supplier Development?</p>

During the last decades, the competition changed from taking place between individual companies to take place between supply chains. As a natural consequence, the importance of buyer-supplier relationships (BSRs) increased since both actors need to work together (Dyer &amp; Singh, 1998; Kannan &amp; Choon Tan, 2006). During a seminar provided by the Swedish trade and employers’ association Trä- och Möbelföretagen (TMF), companies within the Swedish furniture industry revealed the BSR management to be deficient from time to time, where price focus has increased from the producer side. Whereas the suppliers stressed the disinterest to compete on price, the authors formulated the purpose of this thesis as: To investigate how the furniture industry can further develop the management of BSRs for the benefit of both producers and suppliers within the industry segment. To fulfill the purpose, the authors have conducted an observation, interviews and distributed a survey to both producers and suppliers of the studied industry segment, design- and office furniture. The aim was to holistically understand how the BSRs are currently managed, and from the current state provide improvement suggestions. The analysis of the collected data highlights that the problems perceived by the companies are not as wide-ranging as first indicated, but there are rather small-scale changes that need to be done in order to improve the BSR management. The suggested improvements that need to be considered were drafted from earlier theories and merged into a single BSR framework. However, a BSR development model, suggesting that the furniture industry could beneficially manage the BSRs more strategically, also accompanies the BSR framework. The authors conclude that in order for companies to manage BSRs more strategically, the main focus needs to shift from price towards flexibility, long-term commitment and co-development. Only by shifting focus from transactional BSRs towards collaborative BSRs, the authors argue the furniture industry can realize the domestic BSRs’ full potential.

Background: The sociodemographic characteristics of consumers, as important determinants of consumer behavior, has not received much attention in research on Country of Origin (COO) effect. In practical, the rapid progress of urbanization in China has brought great demand in the furniture and home-decoration market. Sweden has variety of world-famous furniture and home-decoration brands and most of these have established business in China. There has rarely been research on Chinese consumers’ perceptions of Swedish furniture and home-decoration brands. Purpose: The purpose of this study is to investigate the effect of Chinese consumers’ sociodemographic characteristics on COO product image in terms of Swedish furniture and home-decoration products and how this affects and influences purchase intentions. Methods: Quantitative research is used in this study through a survey based on an online questionnaire. We test our research model with seven hypotheses based on the survey consisting of 269 valid questionnaires from Chinese consumers. Findings: This empirical study investigates Chinese consumers’ perceptions of Country of Origin image in their evaluation of Swedish furniture and home-decoration products and examines how these are affected by consumers’ sociodemographic characteristics. Taking into account the distinct situation of the Chinese market, we disentangle sociodemographic aspects: age, gender, education and individual income, especially in terms of overseas experience and the scale of city in which the consumer lives. We posit that Chinese consumers’ perceptions of Swedish furniture and home-decoration products vary across distinct facets of sociodemographics. Our finding is that age, education, overseas experience and scale of city do have a significant effect on COO product image, but that age and individual income do not significant influence COO product image.

Diss. Stockholm : Handelshögskolan, 2010. Sammanfattning jämte 4 uppsatser.