Even though the fashion consumption of men has increased there are differences in consumption in relation to women. Men’s consumer behaviour becomes more similar to women’s consumer behaviour, which is an important moment in men’s fashion. The literature review is based on fashion and consumer behaviour. In this thesis consumer behaviour is concerned with subcultures such as male consumers, Sweden and the Generation Y. The consumers of the Generation Y consume differently compared to former generations and it is the most consumption orientated generation. A qualitative research was conducted to understand how men of the Generation Y consume fashion. In-depth interviews with eight Swedish men of the Generation Y were directed to understand what is important to them when consuming fashion. Further, the purpose was to find out what Swedish men want to express through their clothing, what influences them concerning their consumption decisions and why men think that they consume fashion differently than women. It was found out that their purchasing decisions are based on a combination of the fit, price and quality of the garment. Additionally, self-expression through clothing is important for the respondents. The pressure in the Swedish society to fit in has also an influence on their decisions. Regarding consumption differences between men and women the participants think that the price gap is the most important factor.

The aim of this study in social work was to investigate, describe and analyze six Swedish men’s description and experiences of relationships with bargirls in Thailand, whom the men initially paid for sexual services. We also aim to find out how these men look upon prostitu-tion, masculinity and gender and we analyze these themes in relation to the men’s description of their relationships. The theoretical approach was social constructivist theories of masculini-ty in combination with gender theory. The study was conducted using qualitative individual half structured definition interviews with six men living in Thailand and the interviews were conducted in Pattaya, Thailand. The results show that the men’s view of prostitution differs from what they experience in Thailand and that they therefore don’t perceive it as prostitution. This is partly a consequence of their view of masculinity, which includes that the man shall have economic responsibility for women. The men find it harsh to adapt to the gender equali-ty discourse in Sweden and express that they appreciate that the relations with the bargirls consists of separate duties for the sexes.

För att bedöma mäns spermiekvalitet och därmed pars chanser till en graviditet har standardparametrar tidigare använts som fertilitetsindikator, men har visat sig vara en mindre tillförlitlig metod. Därför har en ny metod som bygger på flödescytometri och kallas Sperm Chromatin Structure Assay (SCSA) utvecklats som fokuserar på spermiernas arvsmassa, och som då har visat sig vara en mycket mer tillförlitlig metod. Syftet med denna studie var att jämföra DNA Fragmentations Index (DFI) -värde mellan svenska och danska män och se om en signifikant skillnad finns. För att uppfylla detta späddes och färgades spermaproven in och analyserades med SCSA, som därefter gav hur stor andel av spermiernas DNA som är defekt, vilket presenterades som ett procentuellt DFI-värde. Resultatet visade en signifikant skillnad av medianvärdet mellan svenska och danska män med avseende på DFI, där svenska män hade högre medianvärde än de danska männen. Detta i kombination med tidigare forskning som gjordes mellan svenska och danska män och som visade att svenska män hade bättre kvalitet än danska män med avseende på standardparametrarna, stödjer tidigare forskning som visar på att det ej finns ett samband mellan standardparametrar och DFI. Dock hade ytterligare forskning av skillnaderna mellan svenska och danska män behövts, för att validera fynden i denna studie. / To assess men's sperm quality and thus couples' chances of pregnancy, standard parameters have previously been used as a fertility indicator, but have proven to be a less reliable method. Therefore, a new method based on flow cytometry called Sperm Chromatin Structure Assay (SCSA) has been developed which focuses on the sperm's genetic mass, and which has been shown to be a much more reliable method. The purpose of this study was to compare the DNA Fragmentation Index (DFI) value between Swedish and Danish men and see if a significant difference exists. To fulfill this, the sperm samples were diluted and stained and analyzed with SCSA, which then gave the ratio of the sperm's DNA that is defective, which was presented as a percentage DFI value. The result showed a significant difference in the median value between Swedish and Danish men with regard to DFI, where Swedish men had a higher median value than the Danish men. This, in combination with previous research that has been done between Swedish and Danish men which showed that Swedish men had better quality than Danish men in regards to the standard parameters, supports previous research that shows that there is no connection between standard parameters and DFI. However, further research into the differences between Swedish and Danish men is needed to validate the findings in this study.