Contexto: Há muito tempo se conhecem os malefícios do tabaco, seja para a saúde individual, coletiva e para o meio ambiente. Por outro lado, a sua produção é também considerada uma cultura das mais rentáveis e gera milhares de empregos e renda, tanto para trabalhadores e empresários, quanto para o Estado, através do recolhimento de valores importantes de impostos. Conhecer relações de exposição ao tabaco e seus possíveis danos à comunidade passa a ser uma ação importante, a fim de se avaliar relações de custo-benefício de tal produção. Objetivos: Georreferenciar os casos de internação hospitalar entre 2010 e 2012 da cidade de Santa Cruz do Sul, uma das maiores produtoras de tabaco do país, para encontrar um padrão de distribuição espacial da moradia destas pessoas e as indústrias do tabaco. Métodos: Foi utilizado um estudo ecológico, com georreferenciamento de casos, através do programa Terraview do Instituto Nacional de Pesquisas Espaciais, de acordo com patologias específicas, através do banco de dados informatizado dos dois hospitais da cidade. Foram gerados mapas representativos, de Kernel, além da utilização de técnicas específicas para detecção de autocorrelações espaciais, como o Índice Global e Local de Moran, Médias Móveis, G e G* e Taxas Bayesianas Empíricas. As unidades de área estudadas foram os bairros da cidade, com informações do censo do Instituto Brasileiro de Geografia e Estatística de 2010. Resultados: Constavam nos registros hospitalares brutos 49.347 registros, sendo 33.377 do Hospital Santa Cruz e 15.970 do Hospital Ana Nery. Após a limpeza dos bancos, através dos critérios de exclusão determinados, foram elegíveis para o georreferenciamento dos casos de internação por neoplasias 285 (0,34%) casos e por doença respiratória 1.013 (2,05%). Em ambos os contextos de causas para internação, não houve uma distribuição espacial que determinasse uma autocorrelação, ou seja, não se demonstrou, no período estudado e para estes dois motivos de internação, que os casos estivessem correlacionados entre si, em se tratando de distribuição no espaço geográfico, tanto da cidade, quanto do entorno das fumageiras. Alguns aspectos relativos a taxas de incidência foram observados entre os anos, com a apresentação de aglomerados (clusters). Conclusões: O uso do delineamento ecológico como forma de se iniciar uma observação entre padrões de eventos dentro de grupos populacionais continua a ser uma ótima ferramenta. Suas fraquezas incluem a alta dependência da qualidade dos dados secundários registrados, que, se não forem cuidadosamente coletados e avaliados, podem diminuir em muito as forças dos achados. Parece não haver um padrão de distribuição espacial das residências de pessoas que foram internadas em um dos hospitais da cidade de Santa Cruz do Sul entre os anos de 2010 e 2012, em relação a neoplasias e doenças respiratórias, tampouco uma correlação com proximidades às indústrias fumageiras. / Background: The dangers of smoking are well known, both for individual, collective health, and for the environment. On the other hand, its production is also considered one of the most profitable crop and generates thousands of jobs and income for both workers and employers, and in the State, through the gathering of important tax values. Meet the relationships of tobacco exposure and the possible damage to the community becomes an important action in order to evaluate the cost-benefit of such production. Objectives: To georeference cases of hospitalization between 2010 and 2012 in the city of Santa Cruz do Sul, one of the largest tobacco producing in Brazil, to find a pattern of spatial of housing distribution of these people and the location of tobacco industries. Methods: An ecological approach with georeferenced cases by the Terraview software from the National Institute for Space Research, under specific conditions, through the computerized database of the two city hospitals. Representative maps were generated, like Kernel’s map, and the use of specific techniques to detect spatial autocorrelation, such as the Moran Global and Local Index, Moving Averages, G and G * and Empirical Bayesian Exchange. The units studied area were the city's neighborhoods with census data from the Brazilian Institute of Geography and Statistics, 2010. Results: There were available 49.347 records in hospital records, being 33.377 from the Santa Cruz Hospital and 15,970 from The Ana Nery Hospital. After cleaning the database, through certain exclusion criteria, 285 neoplasms admissions and 1,103 respiratory diseases were eligible for the georeferencing of hospitalization. In both contexts, there was no one that would determine spatial autocorrelation, ie, was not shown, during the study period and for these two reasons for hospitalization, the cases were correlated with each other, in the case of distribution in geographical space, both for the city, and the surrounding of the tobacco companies. Some aspects of the incidence rates were observed between years, with the presentation of clusters observed. Conclusions: The use of the ecological design as a way to start a note between patterns of events within population groups continues to be a great tool. Their weaknesses include the high dependence of the quality of secondary data, which, if not carefully collected and evaluated, may strongly decrease the strength of findings. There seems not to be a pattern of spatial distribution of the residences of people who were admitted to a hospital in the city of Santa Cruz do Sul between the years 20100 and 2012 in relation to cancer and respiratory diseases, nor a correlation with the nearby tobacco industries.

This study was undertaken to achieve three major objectives: 1. to estimate an econometric structure-profitability model for Canadian food, beverages and tobacco processing industries; 2. to estimate a structure-price model of the sector to compare with the profit model; and 3. to make inferences about the performance of the sector, with reference to market power and industry efficiency. The above objectives were accomplished by comparing empirical regression results of the two models by using the following approach. First, the statistical significance of the estimated coefficients was used to determine which factors should be considered of importance in explaining performance. Secondly, the signs on the estimated coefficients were used to determine the direction of the influence of market structure on performance. Lastly, a comparison of the size and statistical significance of the difference in the respective coefficients was used to determine which of the two performance indexes (profitability and prices) is most affected by market structure. From the study four broad conclusions were arrived at. Seller concentration and advertising do have an increasing effect on profitability, but this influence does not derive from market power (price increases). Instead, increases in these factors appear to promote price competition. However, tariff protection has an increasing effect on both profitability and prices. Furthermore, the net effect of tariffs is significantly larger on prices than on profitability. Industry growth and market isolation factors have an increasing effect on profitabilty. But they have no significant influence on relative prices. Exports have a decreasing effect on profitability and prices. Increases in input prices may lead to increases in ouput prices. Two broad implications can be drawn from the above results. First, price competition and industry efficiency can be enhanced by (either condoning or encouraging) high market shares, advertising, exports and industry growth. Secondly, although tariffs can increase industry profitability, they may also lead to relatively larger increases in domestic output prices. Similarly, changes in input prices may lead to increases in output prices. Therefore, high tariffs and input prices may serve as barriers to competition, and allow inefficiency to persist in an industry. / Land and Food Systems, Faculty of / Graduate

The diploma thesis in its theoretical part treats of marketing communications within the marketing process with focus to below-the-line communication activities that are crucial to the communication in the tobacco industry. The second part already characterizes the specifics of the market and the regulation in the tobacco industry. The third part describes in detail the target group of adult smokers and the application of the marketing communications in the marketing of tobacco products, both in the B2B and B2C area. The last part outlines the opportunities and threats based on the current situation on the market and its estimated development and defines what are the key focus areas and both strategic and tactical steps could ensure a potential growth and brand building.

Thesis (MComm)--Stellenbosch University, 2008. / ENGLISH ABSTRACT: The tobacco industry of South Africa has fallen under strict legislation and control measures from the South African government since the passing of the initial Tobacco Products Control Act, 1993. Further amendments have been made to the initial act, namely Tobacco Products Control Amendment Act, 1999 and the proposed Tobacco Products Control Amendment Bill, 2004. This assignment emerges against the backdrop of the alcoholic beverage industry coming under similar scrutiny to that of the tobacco industry from government legislation and control measures The main objective of this assignment was to discover the similarities, if any, between the tobacco industry and the alcoholic beverage industry of South Africa, specifically with regard to their advertising practices before legislation. The purpose of this assignment is to discover whether or not the alcoholic beverage industry can learn from the example of the tobacco industry in order to maintain its self-regulation, rather than to fall under the control of State regulation and legislation. The literature and empirical study sought to achieve the following four objectives: 1.) To gain a thorough understanding of the tobacco legislation on a global scale; 2.) To analyse the control measures and legislation of tobacco in a South African context; 3.) To identify any similarities between the tobacco industry and alcoholic beverage industry of South Africa and 4.) To identify means in which the alcoholic beverage industry can work with the State in order to maintain the self-regulation of its industry. Findings indicate that similarities arise when comparing tobacco and alcohol, as both of them have addictive qualities, are often used from a very young age and both have laws prohibiting sale to minors. The success gained in South Africa with regard to anti-tobacco initiatives and government legislation since the introduction of the first Tobacco Act in 1993, has led to certain members of society feeling that similar, if not the same, strict strategies and / or legislative measures should be used to address the public health problems relating to alcohol. / AFRIKAANSE OPSOMMING: Die Suid-Afrikaanse tabaknywerheid val onder streng wetgewing en beheermaatreëls deur die Suid-Afrikaanse regering sedert die aanvanklike Wet op die Beheer van Tabakprodukte, 1993 aanvaar is. Verdere wysigings op die aanvanklike wet is aanvaar, naamlik die Wysigingswet op die Beheer van Tabakprodukte, 1999 en die voorgestelde Wysigingswetsontwerp op die Beheer van Tabakprodukte, 2004. Hierdie werk spruit voort teen die agtergrond van die alkoholdranknywerheid wat onder 'n soortgelyke soeklig geplaas is as die tabaknywerheid by wyse van regeringswetgewing en beheermaatreëls. Die hoofoogmerk van hierdie werk was om die ooreenkomste, indien enige, vas te stel tussen die tabaknywerheid en die alkoholdranknywerheid van Suid-Afrika, spesifiek met betrekking tot hul adverteringspraktyke vóór wetgewing. Die doel van hierdie werk was om vas te stel of die alkoholdranknywerheid uit die voorbeeld van die tabaknywerheid kan leer aldan nie, met die oog op die voortsetting van sy selfbeheer, eerder as om onder die beheer van Staatsregulering en wetgewing te val. Die bronmateriaal en empiriese studie was daarop toegespits om die volgende vier doelwitte te bereik: 1.) Om 'n behoorlike begrip te verkry van tabakwetgewing op 'n globale skaal; 2.) Om die beheermaatreëls en wetgewing oor tabak in 'n Suid-Afrikaanse konteks te analiseer; 3.) Om enige ooreenkomste tussen die tabak- en die alkoholdranknywerheid in Suid-Afrika te identifiseer en 4.) Om wyses te identifiseer waardeur die alkoholdranknywerheid met die Staat kan saamwerk om die selfbeheer van die nywerheid te behou. Bevindinge dui aan dat ooreenkomste wel ontstaan wanneer tabak en alkohol met mekaar vergelyk word, veral omdat albei verslawende eienskappe bevat, dikwels deur persone vanaf 'n baie jong ouderdom gebruik word en dat wetgewing albei verbied om aan minderjariges verkoop te word. Die sukses wat in Suid-Afrika rakende anti-tabakinisiatiewe en wetgewing behaal is sedert die inwerkingstelling van die eerste Wet op die Beheer van Tabak in 1993 het daartoe gelei dat sekere lede van die gemeenskap van mening is dat soortgelyke, indien nie dieselfde nie, streng strategieë en/of wetgewende maatreëls aangewend behoort te word om die openbare gesondheidsprobleme rakende alkohol aan te spreek.