The main task of the diploma thesis is the elaboration of a project for the construction of a polyfunctional building Na Skřivánek in Chotěboř. The multifunctional house has one underground and 4 aboveground floors. On the underground floor there are premises serving as technical and storage facilities, on the ground floor there is designed two offices - general practitioner and pediatrician in the central part of the floor plan. In one of the outer tracts of the building there is a business area, designed for the operation of a travel agency. There is an apartment for barrier-free use on the ground floor. On the upper floors there is a total of 8 other apartment units ranging from 2 + kk to 2 atypical maisonettes in 3rd-4th floor. Each apartment unit, in addition to the barrier-free, is equipped with a balcony or terrace located on the south side. The basement part of the building is built of concrete slabs of lost formwork, the above-ground wall part of the Porotherm brick system is heat-insulated with a contact insulation system. Ceiling structures are made of pre-stressed Spiroll ceiling panels and filigree panels with superconducting. The roofing of the building is solved by a combination of a flat roof with a vegetation block with extensive green and saddle roofs with a continuous concealed dormer whose supporting function is provided by a wooden purlin roof truss.

This master´s thesis deals with creating a business plan for the foundation of a travel agency. The thesis consist of three parts, from the theoretical parts, an analysis of the current situation, and the own proposal of the business plan. The theoretical part explains basic concepts related to business, describes the principles of business plan creation, and sources of financing business activities. Then, on the basis of the market analysis, where the emerging travel agency will enter, it has prepared its own business plan proposal.

The main purpose of the thesis is to analyze the travel agency Bolsa travel, using selected methods of economic and strategic analysis to identify risks. The thesis consists of four parts. Where the first part works with theoretical work. The second part puts the theory into practice. The risk analysis and the RIPRAN method interpret the results in the third part and in the last part there is a discussion of the appropriate measures.

The master´s thesis deals with the marketing strategy proposal of travel agency SunTA. The theoretical part of the thesis provides an overview of the current concept of corporate strategic management, strategic marketing management, marketing strategy and service quality. The analytical part of the thesis focuses on performing the marketing situation analysis of SunTA and the questionnaire survey to evaluate its service quality. The proposal part of the thesis includes the marketing strategy proposal based on the results of the marketing situation analysis and the evaluation of service quality.

This thesis is focused on the marketing research of customer satisfaction travel agency Likotour. The aim of this work was to find out how much are customers satisfied with this company, with its services. The work should analyze the most important information resulting from the research. It should also sketch pertinent backlog depending on the competitive travel agencies. For the collection of the requisite information I have used questionnaire. On the research basis I have proposed my own suggestions and instructions to increase satisfacion of the customers.

This master’s thesis deals with creating a business plan for the foundation of a travel agency. The thesis consists of three parts, a theoretical part, an analysis of the current situation and the proposal of a business plan. The theoretical part describes the principles of formation of a business plan and legal forms of business. The business plan is formed based on the analysis of the market into which the new travel agency enters.

This work focuses on a proposed marketing plan for a travel agency AVANTI-TOUR. The diploma thesis is divided into three main parts. The first, theoretical, part describes the basic terms of the marketing area. The second, analytical, part characterizes the travel agency and its current marketing and communication mix. This section also contains an analysis of general and business environment, marketing research and SWOT analysis. Based on the results of the analytical part, the third part presents proposals for the improvement in promotion and overall situation of the agency on the market.

En los últimos meses, el mundo entero ha estado viviendo una crisis viral autodenominada coronavirus (COVID-19), a causa de su efecto, se han realizado diferentes medidas de prevención como ,principalmente, el distanciamiento físico. Esto ha llevado a que muchas personas, debido a la nueva adaptación de trabajo, tengan que quedarse en casa laborando. En una encuesta generada en los últimos meses, el 75% de las personas, anhelaba salir de casa como solían hacerlo, salir de viaje o recorrer lugares fuera de su entorno habitual en un corto tiempo para así despejarse y reducir el estrés del día a día. Asimismo, durante estos meses muchos sectores se han visto afectados, en el caso del Perú, el sector con mayor impacto negativo fue el del Turismo teniendo como repercusión bajas en la economía en cuanto a ingresos. Sin embargo, gracias a los avances tecnológicos, se ha podido constatar que ya existen vacunas que comenzarán a aplicarse en un corto tiempo, asimismo, el gobierno está comenzando a tener planes de acción para reinsertar el sector turismo con las medidas correspondientes al mercado. Por este motivo, este trabajo de investigación se basó en proponer una alternativa de idea de negocio en donde las personas pueden realizar viajes cortos usando una página que les brinde información de agencias con diferentes alternativas de diversión de lugares cercanos, de forma rápida, sencilla y segura / In recent months, the whole world has been experiencing a viral crisis called coronavirus (COVID-19), because of its effect, different prevention measures have been carried out, mainly physical distancing. This has led to many people Due to the new work adaptation; they have to stay at home working. In a survey generated in recent months, 75% of people longed to leave home as they used to, go on a trip or visit places outside their usual environment in a short time to clear up and reduce the stress of day to day Likewise, it is important to note that during these months many sectors have been affected, and in the case of Peru, the sector with the greatest negative impact was Tourism, also having a low impact on the economy in terms of income. Thanks to technological advances, it has been possible to verify that there are already vaccines that will begin to be applied in a short time, likewise, the government is beginning to have action plans to reinsert the tourism sector with the measures corresponding to the market. For this reason, this research work was based on proposing an alternative business idea where people can make short trips using a page that provides information on agencies with different alternatives for fun in nearby places, quickly, easily and safe. / Trabajo de investigación

En la actualidad si una persona desea irse de vacaciones tiene que organizarse y dedicar tiempo a buscar las opciones que más se adecuen a su gusto. Se sabe que una persona le dedica 60 minutos a la planificación de ello, una vez que han decidido el destino turístico al que se desplazarán, para cuya selección han invertido previamente 160 minutos en examinar las posibilidades que ofrece en cuanto a actividades en destino, y es por ello que podemos afirmar con certeza que esto puede llegar a ser tedioso y aburrido, es por eso que hemos creado una aplicación llamada Tripeando, la cual le solucione ese problema al organizar el viaje perfecto para el usuario según sus gustos y preferencias, dicha aplicación es la opción perfecta para simplificar la vida del usuario al momento de elegir su destino de viaje en donde contará con sugerencias dependiendo de sus gustos tanto en actividades como gusto esto se lograr mediante algoritmos que analizaran todo sobre los destinos deseados del usuario para de esta manera brindar una mejor experiencia y que el usuario salga satisfecho del aplicativo. Adicionalmente Tripeando cuenta con una zona de recomendaciones en donde antiguos usuarios cuentan sobre sus experiencia con el servicio que brindamos y sobre sugerencias en cuanto destinos que han visitado, esto permite al usuario que está navegando por el app una mayor confianza con la empresa. Por último para que la empresa Tripeando tenga una mayor cobertura en cuanto la llegada de nuevos clientes potenciales implementa una publicidad en sus redes sociales tanto Facebook como Instagram en donde consistirá tanto en sorteos como promociones en donde nos generará un mayor tráfico y de esta manera poder llegar a un nuevo público. / Nowadays, if a person wants to go on vacation, they have to organize themselves and spend time looking for the options that best suit their taste. It is known that a person spends 60 minutes planning it, once they have decided the tourist destination to which they will travel, for which selection they have previously invested 160 minutes in examining the possibilities it offers in terms of activities at the destination, and that is why we can say with certainty that this can become tedious and boring, that's the reason we have created an application called Tripeando, which solves that problem by organizing the perfect trip for the user according to their tastes and preferences,this application is the perfect option to simplify the life of the user when choosing their travel destination where they will have suggestions depending on their tastes both in activities and taste, this will be achieved through algorithms that will analyze everything about the user's desired destinations to de in this way, provide a better experience and that the user leaves the application satisfied. Additionally, Tripeando has a recommendations area where former users tell about their experience with the service we provide and about suggestions regarding destinations they have visited, this allows the user who is browsing the app a greater trust with the company. Finally, so that the Tripeando company has greater coverage as soon as the arrival of new potential customers implements an advertising on its social networks, both Facebook and Instagram, where it will consist of both raffles and promotions where it will generate greater traffic and in this way be able to reach a new audience. / Trabajo de investigación

This study is about the transition to NDC standard protocol in the business ecosystem of flightticket distribution. The key actors included are airlines, travel agencies and content aggregators(system suppliers). The thesis analyses the current state of the transition to NDC done by thekey actors of the business ecosystem of flight ticket distribution with digital transformationmaturity perspectives, including dimensions, which are relevant for the transition. A conceptual framework has been created and includes six digital transformation maturityperspectives with attached dimensions that can impact the transition to NDC for the businessecosystem with the actors included in the scope of this thesis. The conceptual framework hasbeen created based on previous research on the topic of NDC and used as a foundation to createthe interview protocol and to structure and categorize the empirical results and analysis. The result of this thesis is a compilation of the answers to the interview protocol with tworespondents from two different airlines, three respondents from two different travel agenciesand two respondents from one content aggregator (system supplier). The result answers thequestion of how every organization is working with the different perspectives, and itsdimensions, of digital transformation maturity perspectives in their transition to NDC. Fromthe answers of the respondents, it has also been possible to identify central themes of the keyactors' work that was not originally part of the conceptual framework. The transition to NDC is an ongoing process and the different key actors are working with thedifferent perspectives, including the dimensions, in their transition to NDC. Based on theanswers from the respondent of this study, updates have been made to the conceptualframework to cover all the central themes of the key actors work with digital transformationmaturity perspectives and dimensions in their transition to NDC. The key actors are dependenton each other working with every perspective, and dimension, of the digital transformationmaturity perspectives and if the work with one perspective falls behind for one actor there areripple effects for the other key actors. Key words: NDC Standard Protocol, Flight ticket distribution, Business Ecosystem, Digitalmaturity, Airlines, Travel agency, GDS, Global distribution system