In the graduate qualification work of the undergraduate, a comparative analysis of online platforms for the creation of travel agency websites is carried out. Attention is paid to the elaboration of criteria for evaluating services, and the merits and demerits of online platforms have been studied. For example, one travel agency created sites on different platforms. / В выпускной квалификационной работе магистранта проводится сравнительный анализ онлайн-платформ для создания вебсайтов турагентств. Уделено внимание проработке критериев оценки сервисов, изучены достоинства и недостатки онлайн-платформ. На примере одного турагентства созданы сайты на различных платформах.

Yes / This paper aims to explore the important qualitative aspects of online user-generated-content that reflects customers’ brand-attitudes. Additionally, the qualitative aspects can help service-providers understand customers’ brand-attitudes by focusing on the important aspects rather than reading the entire review, which will save both their time and effort. We have utilised a total of 10,000 reviews from TripAdvisor (an online-travel-agency provider). This study has analysed the data using statistical-technique (logistic regression), predictive-model (artificial-neural-networks) and structural-modelling technique to understand the most important aspects (i.e. sentiment, emotion or parts-of-speech) that can help to predict customers’ brand-attitudes. Results show that sentiment is the most important aspect in predicting brand-attitudes. While total sentiment content and content polarity have significant positive association, negative high-arousal emotions and low-arousal emotions have significant negative association with customers’ brand attitudes. However, parts-of-speech aspects have no significant impact on brand attitude. The paper concludes with implications, limitations and future research directions.

7 BIBLIOGRAPHY Title of Thesis: Outdoor Activities in Finland as Offered by Czech Travel Agencies (case study of chosen travel agency) Author: Bc. Klára Hrbková Supervisor: Doc. PhDr. Jan Neuman, CSc. Year of Presentation: 2016 Abstract: Aims: This thesis is about the winter sport activities available in Scandinavian countries. It presents an analysis of travel agency Periscope Skandinávie, s.r.o. and examines Finnish travel agency Lapland Safaris' range of winter sport activities. This thesis also describes the outdoor activities available in Finland. Methods: The data presented in this thesis has been acquired by analysing documents produced by travel agencies (reports, figures, catalogues sold). The questionnaire method of research has been used to assess the level of interest future clients show in the offers promoted by the travel agencies. Details about working in travel agencies have been acquired through structured interviews with the general managers of the travel agencies. Conclusions: Finland is a promising country for Czech travel agencies (please see: Great Prospects for Outdoor Activities in Terms of Nature Conditions and Organisation). The travel agency being examined for the purposes of this thesis, Periscope Skandinávie, is successfully widening its range of winter tours in Finland. The...

The main object of this thesis was foundation of a travel agency dealing with the golf tourism for wealthy Vietnamese citizens to Europe, organizing tournaments and providing additional services exclusively for the target clientele. In the theoretical part I looked at the introduction of golf as a global sport that is gaining a raising popularity each year, insight into Vietnam especially from the view of its special relationship with the Czech Republic and the definition of an entrepreneurship and a business plan. The practical part then includes the actual business plan with all the necessities and provides information on what, how, to whom and for how much the company wants to offer. The goal of this thesis was to create the right tool for establishing the company and to make a decision of meaning of this project on its basis.

The topic of the final thesis is the evaluation of publicly available electronic information and information from paid sources of information. The evaluation of information sources is focused on obtaining data for financial analysis that is performed in the process of business valuation. The thesis is divided into two main parts -- The theoretical one and the practical one. The first three chapters pay particular attention to the thesis that is dedicated to the valuation process, legislation and subjects that can make the valuation. The practical part contains two methodologies that are based on decision analysis. Each method consists of testing criteria. To apply the methodology three travel agencies and three paid information sources were chosen.

A topic of this thesis is B2B online in a travel agency. The aim of this thesis is based on an analysis of trade relations between a travel agency and tour operators in the online environment to evaluate their functionality and to suggest possible improvements. The secondary aim is to see how the cooperation between the travel agency and suppliers works.

The first aim was to define the market of travel agencies in the Czech Republic. Secondary data were used to discover trends including marketing trends and to compare Czech market with abroad markets. Next aim was to do an interview about financial crisis with travel agencies in Ceske Budejovice. Found out data were used for the next proposal. To be able to compete with German travel agencies Czech ones should initiate more chartered flights and adjust first minute and last minute benefits. To face up financial crisis travel agencies should have advantageous offers (different discounts, grant loans). It would be good to target the young people using the internet. Finally, the total number of travel agencies in the Czech Republic is supposed to decrease because big travel agencies are getting popular than small ones.

This thesis focuses on founding a new travel agency oriented on domestic tourism. The aim is to show a real process of founding a new travel agency. The travel agency's offer is based on analysis of environment, market, competition and potential customers. It is focused on three segments: seniors, families with children and forfaiter journeys. The financial analysis is included in next part of the thesis.

Diploma thesis focuses on the marketing strategy of travel agency called CK S úsměvem, which organizes sports tours not only with aerobic. The aim is to characterize and evaluate the current marketing strategy of CK S úsměvem and suggest possible changes or improvements. The thesis is divided into theoretical and practical part. The theoretical part is putting the issue of tourism and tourism marketing. The practical part is based on theoretical principles. Marketing strategy of CK S úsměvem will be analyzed using the PEST analysis, SWOT analysis, competitor analysis, survey, customer testimonials, personal experience and interviews with owners of CK S úsměvem. The conclusion will confirm or disprove the hypothesis outlined in the introduction.

This Master's Thesis focuses on the creation of business plan for the establishment of travel agency specialized in outbound tourism. The theoretical part introduces readers with the most definitions in such fields like business, business plan, legislation related to the travel agencies and principal definitions of tourism. The practical part proceeds from the knowledge gained in theoretical part and introduces the real business plan and verify feasibility of establishment and viability in the Czech travel agencies market. Evaluation of business plan viability was made by financial analysis, composition of SWOT analysis and calculation of break even point.