As the mobile devices are popularized, the population of mobile Internet is increasing year by year. The mobile application service includes mobile information, mobile entertainment, mobile transaction, and mobile location service. The most growing market is the mobile game. According the prediction of Juniper¡¦s research, the output value of global mobile game industry will reach 9.7 billion dollars. To research the sunrise industry topic, the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) are integrated in this thesis. Contextual Effects in the Usage Intention of Mobile Games. The causal relationship of perceived playfulness, perceived ease of use, attitude, subjective norm, and intention is researched. The influence of location, task, and subjective norm on intention is also studied. According to the research and the result of PLS analysis, the Theory of Reasoned Action and the Technology Acceptance Model are verified in this thesis. Additionally, the assumptions proposed in this research are verified and proved. Some results are derived in this research. The perceived ease of use positively influences the perceived playfulness. The perceived playfulness and the perceived ease of use positively influence the attitude. The attitude and the subjective norm positively influence the intention. The interaction of the location and the subjective norm will regulate the intention. The interaction of the task and the subjective norm will not regulate the intention. Some further TAM Model results are derived in this research. The perceived playfulness and the perceived ease of use positively influence the intention. The influence of location, task, and perceived playfulness on intention is also studied. Finally, according to the result of the study, some suggestions are proposed for future research.

The aim of this study is to investigate the effect of Bank employees&rsquo / individual and organization related individual differences on the acceptance of Learning Management System (LMS) in Central Bank of the Republic of Turkey (CBRT). The study aims to find out whether there are differences in perceived ease of use of technology, perceived usefulness of technology, and attitudes toward the use of LMS in terms of Bank employees&rsquo / gender, age, seniority, title, department, and LMS role groups. Survey design was used in this thesis study. Two self-report questionnaires were developed on LMS acceptance for two different LMS role groups. Accordingly, these questionnaires were distributed to department managers, training experts, training researchers, office staff and participants of training programs who have experienced LMS recently in the CBRT. 167 participants, and 64 department managers and office users responded the survey significantly. The data gathered via questionnaires was analyzed with the SPSS program, using descriptive and inferential statistics where correlation analysis and ANOVA were conducted. The results of the study showed that age and seniority of &ldquo / participants&rdquo / affect the participants&rsquo / acceptance of LMS / in particular they affect the perceived usefulness of LMS. Furthermore, the department of &ldquo / department managers and office users&rdquo / affects their acceptance of LMS regarding perceived usefulness, perceived ease of use, and attitudes toward the use of LMS. Consequently, the results of this case study can contribute to the literature regarding the determinants of technology acceptance factors.

This study examined the perceptions of the Students and the Teachers of METU Development Foundation Schools about the use of e-learning / sharing portal technology in their educational activities. Their perceptions were investigated in terms of three aspects: effects of the use of this technology on their perceived motivation, the perceived usefulness and the perceived ease of use of this technology. A central server was installed for setting up an e-learning / sharing portal environment. Microsoft SharePoint, which is a Sharing Portal Software, was used to access to the central server. The study was conducted in the form of action research. The data were collected from 6th and 7th grade students of METU Development Foundation Schools by using a questionnaire. Also, interviews were conducted with the teachers. Descriptive statistics, frequency distributions and descriptive analysis methods were used to analyze the results. The findings of the study indicated that the students and the teachers perceived that e-learning / sharing portal technology is a useful and also easy to use technology. It was found out that the students and the teachers are satisfied with advantages of the use of this new technology in their learning environment. In the same way, the teachers and the students stated that using the system effected students&rsquo / perceived motivation towards the educational activities in a positive way.

The purpose of this study is to investigate the effect of gender, CGPA and amount of weekly Internet use on the acceptance of CMS (Course Management System). Specifically, the purpose is to investigate METU-ONLINE in a course given in PSPA (Political Science and Public Administration) department at METU. One questionnaire has been used in the study. The questionnaires have been distributed to 63 PSPA students who were enrolled to POLITICAL HISTORY (ADM3106) course during spring semester of 2007-2008 year. The data gathered from the students with questionnaires has been analyzed in SPSS 16.0 program with ANOVA method using descriptive and inferential statistics. The results showed that students&rsquo / Cumulative GPA and amount of weekly Internet use have an effect on the perceived usefulness of METU-ONLINE.

The aim of this thesis is to identify factors that affect the university students&rsquo / acceptance of multi-purpose Smart Cards. The findings of this study will be beneficial to facilitate the use of Smart-Card enabled system both n universities and in other institutions which either have these systems in use or plan to invest on these systems in the future. The research methodology employed within this study is based on quantitative methods. A survey instrument comprising 51 5-point Likert-type questions has been developed and applied to 207 university Middle East Technical University students. The data collected has been analyzed using Exploratory Factor Analysis to categorize factors having items. According to analysis results, the data classified under 5 factors / Perceived Usefulness, Perceived Ease of Use, Behavioral Intention, Anxiety, and Technological Complexity. Then, the relations between these 5 factors identified and a measurement model was created. For assessing the proposed model Discriminant and Convergent Validity scores were calculated by Confirmatory Factor Analysis. Then, Structural Equation Modeling was conducted with Partial Least Squares for validating the model&rsquo / s estimated influence. The study has shown that the main Technology Acceptance Model constructs fit for determining the university students&rsquo / intention of Smart Card usage except for Perceived Ease of Use over Behavioral Intention. Moreover, study showed that Anxiety and Technological Complexity were the external factors that have effect on willingness of using multi-purpose Smart Cards. If students have Anxiety, this affects their perception of easiness of the system and it has negative indirect effect on the perceived usefulness and direct effect on intention. Technological Complexity is another factor which has direct affect on the perception of easiness and usefulness and intention.

In this study, the factors affecting the acceptance of mobile homecare system were examined. These factors were assessed by taking Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical model. The main feature of this thesis (differing from the other studies in the literature) is that the user acceptance study model is analyzed on a system that is not realized yet. So, this study has two dfferent perspectives. The first one is the examination the results of UTAUT for a system in the design phase. The other one is the investigation of the relations of factors that affect the acceptance of mobile homecare by patients with chronic diseases. For these purposes, a homecare system model was formulated based on similar studies in the literature. A quantitative research was conducted on this formulated system. The results were evaluated by Structural Equation Model. According to the results of structural model, all hypotheses were supported and consistent with the earlier study results, which were based on completed and in-use systems. Therefore, this study shows that, for systems in the design level, the acceptance models can also be applicable and may give similar results. The results also show that performance expectance was the most significant predictor for patients

Public services in Taiwan have experienced redundancies, cost cutting, closure of operations, and challenges to the quality of their services to diverse populations. Among the tasks of electronic government, electronic commerce, a mechanism of buying and selling goods and services, and transferring funds through digital communications, is the most visible trend of the information technology related changes over the last few years. Accordingly, the electronic government procurement system, an internet-based service for electronic government purchasing and information sharing, has been developed and provided to the public since 2000. Ideally, with the help of Electronic Tendering System, a subsystem of the electronic government procurement systems, tremendous paper work will no longer be necessary for companies doing business with government, and the administrative efficiency will be improved significantly. In addition, under the design of online biding procedure, the chance of procurement fraud may be limited as well. The purposes of this paper are as follows: 1. Discuss the ongoing promoting programs of electronic government procurement internationally. 2. Analyze the key factors of the establishment and implementation of the Electronic Tendering System locally. 3. Propose strategies for the implementation of the electronic government procurement system. In this paper, we discuss the essence of electronic commerce and introduce the international opportune movement for government departments to reinvent their organizations by implementing electronic procurement systems. In particular, we examine the antecedents of the technology usage in the context of an integrated model. Answering what the key factors of the successful information systems are is crucial to the development an effective electronic government procurement system program.

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This paper proposed a revised technology acceptance model for measuring end user computing (EUC) acceptance. An empirical study was conducted to collect data and the revised model was evaluated by structural equation modeling, and then confirmatory factor analysis was applied to test if the empirical data confirmed to the presumed model. The results demonstrated that the model explained 56% of the variance. The finding contributes to an expanded understanding of the factors that promote the EUC acceptance.

Abstract By taking the advantages of the Internet technology, the online bookstores developed personalized services, such as providing information for making transaction decision which lowers the consuming cost, fastens the customer loyalty, and creates competitiveness. The purpose of setting up the service mechanism is to win back the consumer. Therefore, understood the customer¡¦s usage intention on the personalized services would benefit the online bookstores to build up their personalized service mechanism and to improve the practical values of the personalized services. ¡@¡@Utilizing Transaction Cost Theory as the extended viewpoint of Technology Acceptance Model, this thesis not only analyzed if the online bookstore¡¦s personalized services impact the consumer¡¦s transactional cost, but also investigated if the benefits arisen from the personalized services vary by other factors. By means of the analysis of the transaction cost and the investigation of the consumer¡¦s useful recognition, the usage intention of the online bookstore¡¦s personalized services can be reasoned out. In this thesis, the acceptability of the online bookstore¡¦s personalized services is realized, the possible factors that could affect the consumer¡¦s usage intention are discussed. The major findings are: the benefits of transaction cost arisen from personalized services were affected by the transactional frequency. More transactional activities, more benefits arisen from the personalized services were observed. Consumers believe that the personalized services provided by online bookstores can lower their transactional cost while their subjectiveness and need are being cared. In addition, different levels of consumer¡¦s useful recognition were obtained while the personal feelings or realizations vary with the contents of the personalized services. According to the findings, the online bookstore¡¦s personalized services are highly recognizable by consumers, especially at the fields of ¡§Purchase & Process Feedback Service¡¨ (PPFS) and ¡§One-by-one Customer Service¡¨ (OCS). The useful recognition for ¡§E-papers Service¡¨ is also sound but relatively lower than that of the others. Referring to the Technology Acceptance Model, the findings show that consumers are highly intentioned to use the online bookstore¡¦s personalized services.