Mobile Guide System has usually applied to enclosed spaces such as museums or exposition halls, but the prosperity of internet has made mobile application a trend. Then how it could be possible to make good use of mobile guide system in order to strengthen the dispersion of culture values, vibrate industrial economy and extend the life span of local culture industries so that culture and technology can develop mutual effects. The first stage of this research adopts discovery research to explain the concep-tual framework of local culture industries and mobile guide system and also uses Technology Acceptance Model(TAM) for research while the extended local culture value and consuming information values act as external factors to mobile guide sys-tem¡¦s Media Richness Theory(MRT). The second stage uses positive and qualitative research method to analyze the affecting factors to behavior intention of tourists from Anping Harbor National Historical Park about the mobile guide system applying to local culture industries. The total research tests are 250 copies and the effective tests are 226 copies. The research discovers that tourists have evolved from traditionally receiving information after arriving at the destination to collecting travling information beforehand. In the future, tourists would immediately receive information during traveling. This research considers that the development of local culture industries should acquire local culture values and local consuming values, which would strengthen the behavior intention of using mobile guide system. This discovery points out that mobile guide system can enhance the traveling happiness of tourists and lower searching cost. The information from tourist centers would be considered as one kind of hygiene factors and the messages passed from mobile guide system could be actively received by tourists to form different motivation in travel marketing and satisfaction.

Tablet PC is not a brand-new idea. But it did not draw much attention of consumers in the past. However tablet PC became the hottest product since Apple released the iPad in April 2010 which hit 15 million sales record in less than nine months. And this fever drives all of the IT, PC, mobile companies to start their production line. A war of tablet PC is about to begin in 2011. But from consumers¡¦ perspective, is tablet PC so different from its counterpart being utilized currently that attracts consumer to use it? What are the factors influencing the intention to use tablet PC? To answer the question, this study presents an extended technology acceptance model (TAM) integrating innovation diffusion theory and perceived price to examine the factors that influence the adoption of tablet PC. And the proposed model was empirically tested through data collected from an online questionnaire with 536 samples. And principal analysis, ANOVA, multiple regression as well as descriptive statistics were conducted to analyze the data. The findings indicate that all of the factors proposed in the model anticipate potential users¡¦ intention to use tablet PC. Among the factors, perceived enjoyment, perceived ease of use, relative advantage have the most significant influence and image is the least one. This study may extend use of TAM and provide further insights into tablet PC marketing strategies.

Abstract The video game consoles was accompanied with players for decades, from the video game consoles of the first generation that have simple screen and hardware, to the video game consoles of the seventh generation that have exquisite screen, online functions, and excellent hardware, players have deep impressions on these video game consoles of every generation. In the market of new generation video game consoles, Wii was favored with consumers after Nintendo began to sale it, because we could use the motion controller to control the games. However, the gap of the quantities of new generation video game consoles was narrowed by the SONY and Microsoft after they started to offer motion controllers, the Playstation Move for PS3 and Kinect for XBOX 360. Therefore, understandingthe factors that affect the intention of X and Y generation consumers, the main consuming group of video game consoles, to purchase new generation video game consoles is the important thing for corporations. We add perceived playfulness and portraits of the new generation into Technology Acceptance Model (TAM) and modify TAM to discuss the factors to affect the intention of X and Y generation consumers to purchase new generation video consoles. The total research effective tests are 202 copies. The conclusions of this study are presented as follows: 1. X generation consumers pay more attention to perceive usefulness, and Y generation consumers pay more attention to perceived playfulness. 2. Variables that affect X and Y generation consumers most are perceived usefulness, perceived playfulness, portraits of video game consoles and intention of use. 3. TAM is confirmed that it¡¦s suitable for the study on video game consoles.

Because of technology and the Internet, books have greatly transformed into e-books. In accord with the trend toward digital content, libraries start to purchase e-books for extending the volumes, and expect to give readers more reading choices. Whether e-books can be accepted or not relies on cognition of the readers. The purpose of this research is to understand the intentions of using e-books among college students. Due to their technological characteristics, this research utilizes the Diffusion of Innovation and Technology Acceptance Model to construct the framework of the research. Based on the related bibliography, this research uses questionnaires to collect data for descriptive statistics, test and verify the research hypotheses, and explain the intentions of using e-books. According to the research results, perceived usefulness and perceived ease of use can affect intentions, and between the two independent variables, perceived usefulness has a greater effect. Therefore, libraries can enhance the intentions of using e-books by perceived usefulness. For example, providing the e-books which college students need; on the other hand, teachers can request students for using e-books, and form the habit of using e-books.

Because of the fast development of mobile computing in recent years, this study attempt to research the acceptance of mobile computing for employees on business. Different from the past studies based on people-determined and system-determined to verify technology acceptance, we base on interaction theory viewpoint and diamond model to create four technology compatibilities. We treat these four compatibilities as external variables of technology acceptance model (TAM), and hypothesize each of the compatibility influencing perceived usefulness and perceived ease of use. According to the analysis result of this study, we focus on these hypotheses to discuss. Final, we also discuss the implications for theory and practice and point out the importance of technology compatibility to mobile computing acceptance.

Nowadays, the internet is an unseperatable part of human life and instant messaging software becomes an important role of communication channel. There are 40 million global IM registration popularity who use IM and billions of messages are sent everyday. In Taiwan, there are 6.5 million registration popularity and IM is the third important internet appilication, besides WWW and e-mail. As IM has become more and more important, there was few academic researchs published. We investigated consumer IM adoption behavior by focus group interview and structural equation model analysis. After holding a focus group interview, some antecedent of adopting IM was found out. Then we integrated technology acceptance model with media richness, computer self-efficacy and subjective norm as the antecedents of perceived usefulness(PU) and perceived ease of use(PEU) and analysised this structural equation model with LISREL. We found that subjective norm is an antecedent of PU, media richness and computer self-efficacy are PEU¡¦s antecedents. Finally, we made some suggestion for practice and other researchers base on the result.

This study is attempted to the discovery critical factors of employee¡¦s e-Learning system use intention that may help companies understand for e-learning effective implement plans. It starts from literature review for getting the subjects of critical factors of enterprise e-learning and then we integrated technology acceptance model with subjective norm , system flexibility, e-Learning content richness, evaluation and records, e -Learning self-efficacy as the antecedents of perceived usefulness(PU) and perceived ease of use(PEU) Data were collected from seven implemented e-learning companies.. And analysised this structural equation model with SEM. The findings of this study present that employee¡¦s e-learning use intention and attitude are affected and guided by PU, PEOU has less influences power , Subjective norm ,system flexibility, e-Learning content richness are antecedent of PU, User support , e-Learning content richness and e-Learning self-efficacy are PEU¡¦s antecedents. Finally, we made some suggestion for practice and other researcher¡¦s base on the result

In the age of knowledge-based economy, knowledge has been replacing land, labor, capital and equipment and becoming one of the most important production factor. Facing the global, violent competition and management environments like rapid technology improvement, fast speedy, service and customer orientation, employee dispersion and high levels of manpower flow, and close corporation relation, enterprises which can create, accumulate, manage and use knowledge efficiently will develop forever. This is why more and more enterprises implement knowledge management to transfer employees¡¦ experiences and knowledge into organizational knowledge. Enterprises use knowledge management as the foundation of organizational development and innovation to shorten learning curve, promote firms¡¦ productivities and to innovate economy value. Knowledge management has become the mainly management strategy. Enterprise¡¦s installation of knowledge management system is the important part of knowledge management, and it is inevitable to enhance the efficiency of knowledge management. The expenses are high for knowledge management system in software, hardware, installation and training, while the profits depend on employees¡¦ acceptance and actual use. This study uses the ¡§Unified Theory of Acceptance and Use of Technology/ UTAUT¡¨ as the basis, and considers the characters of knowledge management system and users to determine the structure. So enterprises can use it for reference in planning, installing and valuing knowledge management system. After analyzing the data, the main results of this study are as follows: 1. Influencing employees¡¦ acceptance factors on system are job performance, ease of use, corporation support and facilitating conditions. 2. Significant positive correlations are identified among job performance, ease of use, corporation support, facilitating conditions, intension to use and actual use. 3. The factors of influencing on system¡¦s intension to use are job performance and ease of use. And the factors influencing system¡¦s actual use are job performance and facilitating conditions. Intension to use influences actual use directly. 4. Employees with different characters have different degrees of attention on different factors. 5. Job performance is the mainly influencing factor for employees on the degree of system acceptance.

Facing the change of administration environment and the impact of business globalization, it is getting clear that the trend of taking transnational administration and work allocation by firms. Developments in process reengineering and information technology result that Supply Chain Management(SCM) offers an excellent approach for firms to create higher competitiveness. So, in the emerging supply chain versus supply chain competitive environment, the ultimate success of the individual businesses will depend not only on the advantage in competitiveness they posses, but on management¡¦s ability to enhance powerful SCM system. Posco, CSC¡¦s main competitor, in Korea has implemented process innovation and SCM system recently. Both NSC in Japan and Boa Steel in mainland China are establishing SCM system. CSC also establishes SCM system now to accelerate the promotion of his productivity. Based on ¡§the Unified Theory of Acceptance and Use of Technology¡¨(known as UTAUT), this study considered the property of CSC and applied existing measurement scale with some modifications. Totally, 170 samples were collected from the department related to SCM system. In this study, we analyzed the employee¡¦s acceptance by means of Factor Analysis, Correlation Analysis and Multiple Linear Regression. The major conclusions derived from this research are: 1.The employee¡¦s acceptance of SCM system is high. 2.There are 4 key factors: Usefulness, Supporting, Ease of Use, and Incentives, which are extracted from this study significantly and positively related to employee¡¦s behavior intention. 3.Usefulness and Supporting both influence employee¡¦s behavior intention significantly. Moreover,Usefulness is the most important factor of all. 4.Different control variables influence employee¡¦s acceptance indirectly on each dimension.

The purpose of this research is to study the acceptance of road-users on the real-time integrated digital traffic information system, with the use of Technology Acceptance Model (TAM) and Media Richness Theory (MRT) as foundations. Further understanding on the properties and demands of populations in the use of real-time integrated digital traffic information system are done through the application of ANOVA (Analysis of Variance) and Regression Analysis. Moreover, with the integration of real time police road condition broadcasting and mobile communication technology, an ideal real-time integrated digital traffic information system is built¡Xthe Mobile Messenger, and a mobile communication technology is developed as main point of service infrastructure. Transforming static broadcasting service into mobile information service, road-users are provided with a high-speed, safe and quality driving environment.