Target Audience: The management of TeliaSonera is our main target audience. Also students from management, marketing and business administration are our secondary concern. Problem Statement: “How suitable is Bangladesh telecom market for an internationalized telecom company (TeliaSonera), and what could be a preferable entry strategy for such market?” Purpose: The purpose of this paper is to investigate Bangladesh telecom market in order to find out the potentiality of the market which could be considered by the company to think about starting a business there and also to determine a suitable entry strategy from the company depending on the factors have been investigated. Methodology: The project is based on both primary and secondary information retrieved in connection with the theoretical framework. A qualitative approach of research and analysis has been considered to reach the desirable result. Theoretical Framework: The theoretical framework has been created with Porter’s (1998) five forces and National Diamond together with factors that influence the international entry strategy described by Franklin R (1998) Findings: While presenting the data, we have followed a structure. We have divided all our data in four parts. They are namely, The Focal Company Factors, Home country (Sweden) factors, the Focal country (Bangladesh) Factors, and the Focal country’s (Bangladesh) Telecom market factors. All data have been presented under the respective headings of these parts and also with some corresponding subheadings. Analysis: The analysis is based on the result of a consolidated evaluation of relevant theory and empirical information collected accordingly. All the collected information has been observed through the gloss of theoretical framework and has been used for answering the problem statement. Conclusion: After investigating the factors of Bangladesh telecom market, we can conclude that it will be a good idea for TeliaSonera to expand their business in Bangladesh as both the industry and the country has a lot of potential to offer. An Investment entry mode (Joint Venture) has been suggested. It is worth mentionable that this paper is a preliminary idea about the market to encourage TeliaSonera to expand in Bangladesh which reveals the opportunity for further research.

Abstract From the past few years in Sweden telecommunication business has been altered. Earlier when telecom industry was dominant in the market but now it is transformed in to more competitive market with further competitors and provides additional services. In Sweden TeliaSonera is one of the leading and superior telecommunication providers. Currently TeliaSonera is merged among two large companies such as Telia which was one of the outstanding telecommunication companies in all over Sweden and Sonera is the finish counterpart of Telia. TeliaSonera presently facilitate their customers as well as business customers by proving different communication services such as mobile telephony, mobile broadband, Broadband, fix telephony connection and TV. Regarding Customer support service the purpose of this study is to investigate the relationship among customers and telecommunication service providers, and in this study we emphasize on customer-support service concerning “The Role in Customer Relationships”. Our consideration is to find out the better relationship among telecommunication service providers and their customers. Additionally the role of Telia shop is also studied by taking interviews with Telia customer representative office (CRO) and Telia top management. Furthermore from theoretical perspective the research has been conducted through current literatures such as customer support service, relationship marketing, dominant logic, customer loyalty, complaining behavior and trigger model. Approximately all of the literatures are specify from customer viewpoint business processes intended for long lasting relationship. We have sufficient information concerning that how to get better and stand long lasting relationship with the customers in future. For the fruitful outcome we conducted this research by exploratory research method and also conducted interview with the help of open ended questionnaire and our target group was TeliasSonera Top management in Stockholm, manager of TeliaSonera shop in Karlstad city and also from 12 students of Karlstad University. The reason behind this was to know the role of TeliaSonera towards customer-support service as well as their customer experience and perception. Finally in the end we come up with the conclusion by the help of gathering qualitative information that the effective customer support-service can lead to long lasting relationship among customers and telecom sectors. Furthermore we also came to know in the end that superior quality customer support service assist to create more customers loyalty. That means customer-support service play one of the significant role between telecommunication service provider and customers. / LET-Project

Abstract The liberalization of the telecommunication market in Taiwan began in 1987 with the permission of consumers to legally own communication terminal equipment. Since then, the rapid advancement in telecommunication technology and the change in market demand have gradually diminished both the need for a monopolized telecommunication market and the validity to protect public interest. In addition, the demands under the Basic Telecom Agreement, an agreement reached by member countries of WTO, have made it clear that an open, liberalized, and privatized telecommunication market is inevitable. Since his inauguration as Chairman of Chunghwa Telecom Co., Ltd., on Aug 21, 2000, C.K. Mao had been carrying the responsibility for a smooth transformation of Chunghwa Telecom, from a government-run corporation to a private enterprise, while continuing to function as an efficient conglomerate of social resources and services, and to maintain its competitiveness in a fully liberalized market. In the course of privatization, Chunghwa Telecom has to compete with other service providers not only on its organization, efficiency, cost, product variety and service quality, but also on network build-out, technological advancement, and overall operational strategies. After 2 years and 5 months of facing harsh challenges coming both domestically and internationally, Chunghwa Telecom still unshakably leads the market. This paper tries to analyze the course of Chunghwa Telecom¡¦s organizational change initiated by Mr. Mao, the former Chairman, and, through his experience of a successful enterprise transformation, hopes to provide a paradigm for many other government-run enterprises, which will soon be facing the same forces of organizational change, and the pressure of privatization that were once dealt with by Chunghwa Telecom.

With the advancement and development of technology and in response to an era of digital convergence and an environment of changing media, every advanced country in the world is eager to promote the digital industries. In order to get connected with the rest of the world, Taiwan has drawn a plan to retrieve all the analog channels in 2010, urging the TV systems in Taiwan to entirely enter the digital era. This research drawing on the perspective of the diffusion of innovations explores the character traits of the early adopters of the Chunghwa telecom MOD services. The researcher utilized demographic variables, individual innovativeness, media use and opinion leader tendencies to exam the character traits of Chunghwa telecom MOD early adopters. This research adopts the research method of questionnaire survey and collects 334 valid questionnaires. Through statistic analyses, the result shows a significant correlation between the early adopter character traits and education level, income, individual innovativeness, opinion leader tendencies and newspaper exposure. With the understanding of the character traits of Chunghwa telecom MOD early adopters, this study helps not only offer the system operators some suggestions on promotion but also expedite the diffusion of digital TV in Taiwan.

Global telecommunications liberalization and a series of policies continually promoted by the government have contributed to comprehensive liberalization of the domestic telecommunication market. In addition to complying with the national telecommunication policies, the major duties of Chunghwa Telecom are to create corporate value and maintain sustainable operation following privatization, as it confronts rapid advancement in telecommunication technologies, a liberalized market, a changing operational environment, and intensive competition from aggressive competitors. Hence, Chunghwa Telecom needs to address the important challenges in creating a new competitive edge, developing new operational concepts, designing and implementing corporate strategies, utilizing resources, and enabling sustainable development. This study offers an analysis and discussion on Chunghwa Telecom¡¦s corporate competitive strategies following its privatization, as well as on its strategies and financial evaluation in the case of merging Senao, a distributor. SWOT and BCG Matrix are used to analyze the strategies adopted by Chunghwa Telecom, types of its business units, its relative market position and competitive situation, in order to explore the strategy implementation options, optimal allocation and utilization of financial resources, and development direction, to help this company fulfill its corporate strategies. Moreover, the results obtained through evaluation and analysis of the merger and acquisition strategies adopted in the merger and acquisition case are used to verify whether the value and implementation of these strategies correspond to the suggestions provided in the analysis using BCG Matrix, for reference on future planning of enterprise development strategies. The conclusions made in this study are summarized below: 1. Chunghwa Telecom has a solid corporate foundation, relative advantages, excellent development opportunities, and outstanding business units, which provide an advantageous foundation for continual development. Its strategic business units (SBU) are mostly cash cows that can generate great cash flow. There are two stars: broadband service and circuit lease, and one question mark: IPTV. Regarding corporate strategies, the strategic considerations by Chunghwa Telecom in maintaining the advantages of its cash cows (fixed network and mobile service), increasing their competitiveness, and maintaining their relative market share, are therefore necessary and cannot be ignored. 2. In addition to its leading position in market share, Chunghwa Telecom has quickly entered the distribution market by its successful vertical integration with a communication product distributor on the basis of a long-term strategic alliance. The efficient merger and acquisition strategies and optimal utilization of resources create a win-win situation. 3. Under the guidelines for SBU distribution, the benefit gained from the case of merging Senao is higher than that of other investment cases, as the basis of the cooperative strategic alliance and implementation of the strategies regarding utilization of financial resources and operational personnel contributed to fulfilled corporate strategies and a new corporate value. This case can therefore serve as reference for future investment.

No description available.

In this work, the market penetrating strategies of Chinese telecom equipment manufacturer in an emerging market was studied by using the methodology of case study with the sales cases in Taiwan. A five force model and key success factors were used to analyze the competition models and strategic logics in a Chinese telecom equipment manufacturer, Company H. The results from this work shows that the new Chinese telecom equipment manufacturer has abandoned the price leading competition strategy and shifted to integrated business strategies based on high technology, professional service, and flexibility in order to develop the market rapidly. Meanwhile, she was able to better manage the penetrating timing and expand the market share; therefore, her market share is gradually increased to the similar level of major leading telecom equipment manufacturers. As the time passes and technology evolution, the Chinese telecom equipment manufacturer will be able to become a major player by expanding the market share.

Com o desenvolvimento das redes de telecomunicações e o crescimento da heterogeneidade dos elementos presentes nessas redes, a tarefa de desenvolver o suporte de novas interfaces nos sistemas de gerência de redes de telecom ficou bastante complicada, pois cada interface e dispositivo de rede possuem suas peculiaridades, características e configurações. Com o intuito de facilitar o monitoramento das novas interfaces de telecom nos sistemas de gerência de redes, esse trabalho visa identificar semelhanças entre as interfaces e dispositivos utilizados pelas operadoras de telecom no Brasil. O estudo foi realizado através de pesquisas junto a empresas que desenvolvem esses equipamentos, formando um grupo de objetos básicos para o suporte de novas tecnologias em telecom. Para facilitar essa pesquisa na busca das semelhanças entre as interfaces de telecom, foi desenvolvida a ferramenta Device Compare, que a partir de uma base de dados de um sistema de gerência de redes de telecom, compara duas interfaces apresentando as similaridades entre os objetos gerenciados, mostrando o tipo do objeto (se é um objeto monitorado de configuração ou de estado), e o protocolo de comunicação utilizado para recuperar a informação. A partir do resultado da pesquisa entre as interfaces de telecom utilizadas no Brasil e a comparação de objetos monitorados pelo sistema de gerência feito pela ferramenta Device Compare, foi desenvolvido um inventário de objetos presentes na maioria das interfaces de telecom que visa facilitar o monitoramento de novas interfaces nos sistemas de gerência, e, através do conhecimento de gerência das interfaces anteriores, criar o suporte para as novas interfaces e dispositivos que chegam ao mercado. / With the development of telecommunications networks and the different types of netwok components, the task of supporting new technologies in network management systems became too complicated, due to the fact that every interface and every network element has different atributes, characteristics and configurations. This work will identify similarities between devices and interfaces used by telecom providers in Brasil with the intention of facilitating the support of new technologies in network management systems. This research will be done on companies that develop this devices forming a basic set of objects to support new technologies. In order to find this similarities, we developed the Device Compare which is a tool that access a database of network management system, and compare two interfaces showing the similarities among the monitored objects, presenting the type of the object, i.e. it shows if the object is monitored to derive status or if it has to be configured, showing the communication protocol used to retrieve the information. From the result of this study on telecom interfaces used in Brasil and the comparation of objects monitored by the management system made by Device Compare tool we implemented a list with the most common objects in telecom interfaces. This list will be used to facilitate the support of new interfaces in management systems, and through the knowledge of old interfaces management, create the support to new interfaces and new devices that appear in the telecommunication market.

Com o desenvolvimento das redes de telecomunicações e o crescimento da heterogeneidade dos elementos presentes nessas redes, a tarefa de desenvolver o suporte de novas interfaces nos sistemas de gerência de redes de telecom ficou bastante complicada, pois cada interface e dispositivo de rede possuem suas peculiaridades, características e configurações. Com o intuito de facilitar o monitoramento das novas interfaces de telecom nos sistemas de gerência de redes, esse trabalho visa identificar semelhanças entre as interfaces e dispositivos utilizados pelas operadoras de telecom no Brasil. O estudo foi realizado através de pesquisas junto a empresas que desenvolvem esses equipamentos, formando um grupo de objetos básicos para o suporte de novas tecnologias em telecom. Para facilitar essa pesquisa na busca das semelhanças entre as interfaces de telecom, foi desenvolvida a ferramenta Device Compare, que a partir de uma base de dados de um sistema de gerência de redes de telecom, compara duas interfaces apresentando as similaridades entre os objetos gerenciados, mostrando o tipo do objeto (se é um objeto monitorado de configuração ou de estado), e o protocolo de comunicação utilizado para recuperar a informação. A partir do resultado da pesquisa entre as interfaces de telecom utilizadas no Brasil e a comparação de objetos monitorados pelo sistema de gerência feito pela ferramenta Device Compare, foi desenvolvido um inventário de objetos presentes na maioria das interfaces de telecom que visa facilitar o monitoramento de novas interfaces nos sistemas de gerência, e, através do conhecimento de gerência das interfaces anteriores, criar o suporte para as novas interfaces e dispositivos que chegam ao mercado. / With the development of telecommunications networks and the different types of netwok components, the task of supporting new technologies in network management systems became too complicated, due to the fact that every interface and every network element has different atributes, characteristics and configurations. This work will identify similarities between devices and interfaces used by telecom providers in Brasil with the intention of facilitating the support of new technologies in network management systems. This research will be done on companies that develop this devices forming a basic set of objects to support new technologies. In order to find this similarities, we developed the Device Compare which is a tool that access a database of network management system, and compare two interfaces showing the similarities among the monitored objects, presenting the type of the object, i.e. it shows if the object is monitored to derive status or if it has to be configured, showing the communication protocol used to retrieve the information. From the result of this study on telecom interfaces used in Brasil and the comparation of objects monitored by the management system made by Device Compare tool we implemented a list with the most common objects in telecom interfaces. This list will be used to facilitate the support of new interfaces in management systems, and through the knowledge of old interfaces management, create the support to new interfaces and new devices that appear in the telecommunication market.

Com o desenvolvimento das redes de telecomunicações e o crescimento da heterogeneidade dos elementos presentes nessas redes, a tarefa de desenvolver o suporte de novas interfaces nos sistemas de gerência de redes de telecom ficou bastante complicada, pois cada interface e dispositivo de rede possuem suas peculiaridades, características e configurações. Com o intuito de facilitar o monitoramento das novas interfaces de telecom nos sistemas de gerência de redes, esse trabalho visa identificar semelhanças entre as interfaces e dispositivos utilizados pelas operadoras de telecom no Brasil. O estudo foi realizado através de pesquisas junto a empresas que desenvolvem esses equipamentos, formando um grupo de objetos básicos para o suporte de novas tecnologias em telecom. Para facilitar essa pesquisa na busca das semelhanças entre as interfaces de telecom, foi desenvolvida a ferramenta Device Compare, que a partir de uma base de dados de um sistema de gerência de redes de telecom, compara duas interfaces apresentando as similaridades entre os objetos gerenciados, mostrando o tipo do objeto (se é um objeto monitorado de configuração ou de estado), e o protocolo de comunicação utilizado para recuperar a informação. A partir do resultado da pesquisa entre as interfaces de telecom utilizadas no Brasil e a comparação de objetos monitorados pelo sistema de gerência feito pela ferramenta Device Compare, foi desenvolvido um inventário de objetos presentes na maioria das interfaces de telecom que visa facilitar o monitoramento de novas interfaces nos sistemas de gerência, e, através do conhecimento de gerência das interfaces anteriores, criar o suporte para as novas interfaces e dispositivos que chegam ao mercado. / With the development of telecommunications networks and the different types of netwok components, the task of supporting new technologies in network management systems became too complicated, due to the fact that every interface and every network element has different atributes, characteristics and configurations. This work will identify similarities between devices and interfaces used by telecom providers in Brasil with the intention of facilitating the support of new technologies in network management systems. This research will be done on companies that develop this devices forming a basic set of objects to support new technologies. In order to find this similarities, we developed the Device Compare which is a tool that access a database of network management system, and compare two interfaces showing the similarities among the monitored objects, presenting the type of the object, i.e. it shows if the object is monitored to derive status or if it has to be configured, showing the communication protocol used to retrieve the information. From the result of this study on telecom interfaces used in Brasil and the comparation of objects monitored by the management system made by Device Compare tool we implemented a list with the most common objects in telecom interfaces. This list will be used to facilitate the support of new interfaces in management systems, and through the knowledge of old interfaces management, create the support to new interfaces and new devices that appear in the telecommunication market.