Thesis (M.A.)--Liberty University, 2007.

Thesis (Ph. D.)--Florida State University, 2006. / Advisor: Tom Anderson, Florida State University, School of Visual Arts and Dance, Dept. of Art Education. Title and description from dissertation home page (viewed June 13, 2006). Document formatted into pages; contains x, 196 pages. Includes bibliographical references.

No description available.

by Lau Yuet Ming, Marianne. / Thesis (M.A.Ed.)--Chinese University of Hong Kong, 1988. / Bibliography: leaves 119-129.

The purpose of this research study is to provide commercial advertisers, television networks, and academicians valuable information regarding the existence, direction, and intensity of preadolescent children's attitudes toward television commercials.

To determine the influence of television commercials about toys and cereals on young children, forty-four children, ranging in age from four to seven years, were interviewed. The mothers of these children completed a questionnaire about their children's television viewing habits. The hypotheses examined the following areas: children's demands for advertised products, children's preferences and dislikes for commercials, the extent of parental yielding to children's requests, and parental discussion of television commercials. The data were analyzed by computing percentages, and it revealed several trends. The more television children watched, the more they demanded advertised products. Parents' discussion of television advertisements affected the extent of parental yielding and the extent of children's demand for advertised products. This study supports findings reported in the related literature that television commercials affect young children's behavior.

Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains iii, 64 p. Includes abstract. Includes bibliographical references (p. 62-64).

Thesis (M.A.) - Carleton University, 2006. / Includes bibliographical references (p. 89-92). Also available in electronic format on the Internet.

by Pok Fook Sun. / Questionnaire in Chinese. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 134-141). / Acknowledgments --- p.i / Abstract --- p.ii / Chapter Chapter 1: --- Introduction --- p.1 / Chapter Chapter 2: --- Literature Review --- p.5 / Chapter A. --- Regulation of TV Commercials --- p.5 / Chapter B. --- Areas of Concern --- p.7 / Chapter C. --- Understanding the Selling Intent of TV Ads --- p.9 / Chapter D. --- "Effects of TV ads on Children's Cognitions, Attitudes, and Behaviors" --- p.10 / Chapter E. --- Effects of TV Ads on Consumption Behaviors --- p.12 / Chapter F. --- Effects of TV Ads and the Parental Influence on Children's Consumption Behaviors --- p.17 / Chapter G. --- Findings from Local Researches --- p.18 / Chapter Chapter 3: --- Theoretical Framework --- p.22 / Chapter A. --- Overview --- p.22 / Chapter B. --- Theory of Consumer Socialization --- p.23 / Chapter C. --- A Conceptual Framework for Consumer Socialization --- p.27 / Chapter Chapter 4: --- Research Design --- p.32 / Chapter A. --- Research Objectives --- p.32 / Chapter B. --- Variables and Operational Definition --- p.33 / Chapter C. --- Hypotheses --- p.40 / Chapter D. --- Sampling --- p.45 / Chapter E. --- Data Collection --- p.45 / Chapter F. --- Coding Procedure --- p.46 / Chapter G. --- Statistical Analysis --- p.47 / Chapter Chapter 5: --- Data Analysis --- p.49 / Chapter A. --- Respondents' Profile --- p.49 / Chapter B. --- Scales Reliability --- p.61 / Chapter C. --- Hypotheses Testing --- p.68 / Chapter Chapter 6: --- Discussion of Research Findings and Implications --- p.96 / Chapter A. --- Overview --- p.96 / Chapter B. --- Effects of Social Structural Variable --- p.96 / Chapter C. --- Effects of Age --- p.101 / Chapter D. --- Effects of Socialization Agents --- p.102 / Chapter E. --- Implications --- p.108 / Appendix / Chapter I. --- Television Code of Practice on Advertising Standards --- p.115 / Chapter II. --- "Enrollment Statistics, Hong Kong Education Department, 1995-96" --- p.118 / Chapter III. --- List of Sampling Units --- p.119 / Chapter IV. --- Sample Letter of Request --- p.120 / Chapter V. --- Sample Questionnaire (English Version) --- p.121 / Chapter VI. --- Sample Questionnaire (Chinese Version) --- p.128 / References --- p.134

Thesis (M.P.H.)--University of Texas Health Science Center at Houston, School of Public Health, 2008. / Source: Masters Abstracts International, Volume: 46-05, page: 2658. Adviser: Deanna M. Hoelscher. Includes bibliographical references.