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Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. Although gambling is an activity that is recognized as highly addictive and potentially destructive for certain individuals, the companies that offer sports gambling services in the US face little to no government regulation in how they advertise their services. This study aimed to investigate the advertising narratives deployed by the four most popular online sports betting companies in the US (FanDuel, DraftKings, Caesars Sportsbook, and BetMGM) in terms of their frequency, using the precision afforded by the method of qualitative content analysis. Additionally, this study deployed semiotic analysis with the constructionist approach to representation and the concept of myth to examine how the most frequently used narratives in online sports betting advertisements draw on broader systems of meaning in order to persuade audiences. This study found that FanDuel, DraftKings, Caesars Sportsbook, and BetMGM most frequently used narratives of online betting and celebrity feature in their advertisements. Using semiotic analysis, this study found that the narratives of online betting and celebrity feature often translated to mythologized and often unrealistic depictions of sports betting which represented it as an activity that allowed sports bettors to align themselves on the same hierarchical level as professional athletes and Hollywood celebrities, while largely ignoring the risks that are inherently attached to gambling. The findings of this study stand as an exploratory accounting and examination of the currently unregulated advertising practices of the largest sports gambling companies in the US.

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The thesis aims to explore the artistic personality of Hunter S. Thompson, one of the most distinctive cultural figures of post-war America, and his genesis as an author, journalist, and a counterculture idol of the 1960s. The era is now widely regarded as a turning point in contemporary American history as its deep-rooted values and norms were, over the course of a decade, gradually transformed by the young generation of social and political activists toward allegedly a more tolerant and liberal kind of community. Crucial in such an endeavor was the role of the countercultural movement that produced some of the most capable intellectual minds of the time, including Thompson. The paper thus analyzes the role and nature of the alternative culture in America as perceived by one of its most observant participants. Also, the thesis focuses on the author's role in establishing a new genre called New Journalism which can be linked with the era's countercultural efforts as well. In general, Thompson, in his texts, examines various phenomena surrounding the counterculture and provides us with a distinctive portrayal of the era's zeitgeist. However, unlike some of his contemporaries, he also remembers to examine numerous flaws and fallacies existing within contemporary American society, the American Dream...

Most books written about American drama concern definitions of masculinity, the American dream, and the family in a society that encourages people to surpass their competences and limits. American playwrights of the twentieth century reveal the anxiety and insecurity of men who do not rise up to the standards of the American dream. In concentrating on these themes, most critics have analyzed the main characters and plots but have left aside hints about other myths. This study aims to analyse the extended use of the cowboy, of salesman, and of pirate in Tennessee Williams’s The Glass Menagerie and Arthur Miller’s Death of a Salesman. The recurrence of these three myths touches on the core of American drama that playwrights and critics have tried to define endlessly: the definition of the male in the American society.

Most books written about American drama concern definitions of masculinity, the American dream, and the family in a society that encourages people to surpass their competences and limits. American playwrights of the twentieth century reveal the anxiety and insecurity of men who do not rise up to the standards of the American dream. In concentrating on these themes, most critics have analyzed the main characters and plots but have left aside hints about other myths. This study aims to analyse the extended use of the cowboy, of salesman, and of pirate in Tennessee Williams’s The Glass Menagerie and Arthur Miller’s Death of a Salesman. The recurrence of these three myths touches on the core of American drama that playwrights and critics have tried to define endlessly: the definition of the male in the American society.

Orientador: Giséle Manganelli Fernandes / Banca: Maria Elisa Cevasco / Banca: Álvaro Luiz Hattnher / Resumo: O escritor norte-americano Raymond Carver (1938-1988) é considerado uma das principais vozes responsáveis pelo boom do conto na década de 1980 nos Estados Unidos e pelo desenvolvimento de técnicas narrativas do minimalismo literário. Suas histórias condensadas, desprovidas de ornamentação e caracterizadas por uma sintaxe despojada, paratática colaboram para a composição de um retrato límpido do cotidiano de suas personagens, que, em geral, representam os trabalhadores menos favorecidas das classes operárias. A presente dissertação estuda a maneira pela qual os textos de Carver criticam o mito do Sonho Americano e, a partir da publicação do volume Cathedral (1983), como a ficção do autor sofre uma transformação de estilo, culminando com os jogos pós-modernos da indeterminação na fase final de sua carreira. / Abstract: The American writer Raymond Carver (1938-1988) is regarded as one of the major voices responsible for the short story boom in the 1980s in the United States of America as well as for the development of narrative techniques of literary Minimalism. Carver’s condensed, unadorned stories, which are also characterized by a paratactic, and not complex syntax, contributes to the composition of a limpid portrayal of everyday life experienced by his characters that generally represent the poorest people of working class. The present thesis analyses the way Carver’s texts criticize the myth of the American Dream and, after the publication of the volume Cathedral (1983), how his fiction undergoes a change of style, culminating with the post-modern games of indeterminacy in the last phase of his career. / Mestre

Made available in DSpace on 2014-06-11T19:29:49Z (GMT). No. of bitstreams: 0 Previous issue date: 2005-02-16Bitstream added on 2014-06-13T19:59:47Z : No. of bitstreams: 1 sobreira_rs_me_sjrp.pdf: 1038632 bytes, checksum: 30397b2542f6feaac73a9e10f4263b69 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O escritor norte-americano Raymond Carver (1938-1988) é considerado uma das principais vozes responsáveis pelo boom do conto na década de 1980 nos Estados Unidos e pelo desenvolvimento de técnicas narrativas do minimalismo literário. Suas histórias condensadas, desprovidas de ornamentação e caracterizadas por uma sintaxe despojada, paratática colaboram para a composição de um retrato límpido do cotidiano de suas personagens, que, em geral, representam os trabalhadores menos favorecidas das classes operárias. A presente dissertação estuda a maneira pela qual os textos de Carver criticam o mito do Sonho Americano e, a partir da publicação do volume Cathedral (1983), como a ficção do autor sofre uma transformação de estilo, culminando com os jogos pós-modernos da indeterminação na fase final de sua carreira. / The American writer Raymond Carver (1938-1988) is regarded as one of the major voices responsible for the short story boom in the 1980s in the United States of America as well as for the development of narrative techniques of literary Minimalism. Carver s condensed, unadorned stories, which are also characterized by a paratactic, and not complex syntax, contributes to the composition of a limpid portrayal of everyday life experienced by his characters that generally represent the poorest people of working class. The present thesis analyses the way Carver s texts criticize the myth of the American Dream and, after the publication of the volume Cathedral (1983), how his fiction undergoes a change of style, culminating with the post-modern games of indeterminacy in the last phase of his career.

The paper aims to investigate the failure of the American Dream in the novel The Grapes of Wrath and the factors that affect it. Thus, the thesis of the paper is that it is the classes and castes of Californian that prevent the Joad family from fulfilling the American Dream. The thesis will be discussed from four focal points of the American Dream: Freedom, Equality, Individualism and Family and Ideal Home. The novel takes place during the Great Depression, a time when many Americans were homeless and unemployed. An attempt will be made to define the American Dream and give a background to it. Furthermore, the binary pair of “self” and “other” will be used as an instrument of analysis.