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Upplevelsens era är här och ställer samtliga aktörer i samhället inför utmaningar. Upplevelsen ska inte längre bara fylla ett funktionellt behov, den ska beröra konsumenten på ett helt annat sätt. Allt i syfte att kunna erbjuda konsumenten en upplevelse utöver det vanliga för att som företag lyckas med att särskilja sig från sina konkurrenter. En strategi för att lyckas med differentiering är att engagera konsumentens sinnen i upplevelsen. Uppsatsen tar utgångspunkt i två teoretiska begrepp: Pine & Gilmore´s (1999) strategimodell, The Experience Realms, och Hulténs m.fl. (2007) teori om sinnesmarknadsföring. Vårt arbete syftar till att utreda vad som händer i mötet mellan dessa två teorier på ett konkret fält – Orbaden Konferens och Spa. Studien har varit av deduktiv karaktär. Vi har tillämpat kvalitativ metod då vi med utgångspunkt från valda teorier önskat undersöka hur ett spa-besök upplevs av gäster, samt utreda hur en specifik anläggning arbetar med att skapa upplevelser. Vi genomförde fyra kvalitativa intervjuer, två med representanter från Orbaden Konferens och Spa, två med personer som har gedigen erfarenhet av att vara besökare på spa. Då teorin kopplades till empirin kunde flera mötespunkter av vikt urskiljas. Mötespunkterna som framträtt kan vara av avgörande vikt vid skapandet av upplevelser.

<p>Upplevelsens era är här och ställer samtliga aktörer i samhället inför utmaningar. Upplevelsen ska inte längre bara fylla ett funktionellt behov, den ska beröra konsumenten på ett helt annat sätt. Allt i syfte att kunna erbjuda konsumenten en upplevelse utöver det vanliga för att som företag lyckas med att särskilja sig från sina konkurrenter. En strategi för att lyckas med differentiering är att engagera konsumentens sinnen i upplevelsen. Uppsatsen tar utgångspunkt i två teoretiska begrepp: Pine & Gilmore´s (1999) strategimodell, The Experience Realms, och Hulténs m.fl. (2007) teori om sinnesmarknadsföring. Vårt arbete syftar till att utreda vad som händer i mötet mellan dessa två teorier på ett konkret fält – Orbaden Konferens och Spa. Studien har varit av deduktiv karaktär. Vi har tillämpat kvalitativ metod då vi med utgångspunkt från valda teorier önskat undersöka hur ett spa-besök upplevs av gäster, samt utreda hur en specifik anläggning arbetar med att skapa upplevelser. Vi genomförde fyra kvalitativa intervjuer, två med representanter från Orbaden Konferens och Spa, två med personer som har gedigen erfarenhet av att vara besökare på spa. Då teorin kopplades till empirin kunde flera mötespunkter av vikt urskiljas. Mötespunkterna som framträtt kan vara av avgörande vikt vid skapandet av upplevelser.</p>

The main purpose of this study was to explore the situation of experiential theories merging into the teaching of Integrative Activities Learning Area in elementary schools. Samples were taken from two classes of fourth graders at a primary school in Kaohsiung. One class of the subjects was used as the experimental group and the other class was used as the control group. Experiential theories were emerged into the Integrative Activities Learning Area teaching of the experimental group, while the control group received the traditional lecture. The courses lasted six weeks. After completion of the course, students from both groups filled up the Integrative Activities Learning Area attitude questionnaires. The research also adopted qualitative research method, which includes observation, interview, questionnaire, and document analysis. As a result, the following conclusions were obtained: 1. Students were used to thinking in one way about discussion chart¡FThey confused suspense with surprise about assessment chart¡FThey could reflect over reflection chart . 2. Students loved visiting and performance, because of fun, inter- action and challenge. 3. Discussion chart and assessment chart could be applied to formative assessment¡FReflection chart could be applied to summative assessment. 4. Understanding the member enhanced learning performance. 5. Teachers must be flexible when they merge experiential theories into Integrative Activities Learning Area teaching. 6. When students had good attitude towards group cooperation, their learning performances were fine. 7. Merging experiential theories into Integrative Activities Learning Area teaching could enhance students¡¦ attitude toward Integrative Activities Learning Area.

Den här uppsatsen är skriven för att ge en bra insyn över hur Las Vegas drygt hundraåriga historia har sett ut genom ett Experience Economy perspektiv med inriktning THEME:ing. Uppsatsen kommer granska vilka viktiga historiska händelser staden varit med om och undersöka dem via ett THEME:ing perspektiv. Information som har samlats in till denna uppsats kommer från litteratur och filmdokumentärer om Las Vegas historia och The Experience Economy. Vad bidrog till att den lilla ökenstaden kom att bli en av USA:s mest besökta städer och idag har en population på över två miljoner? Hur har staden agerat när det dykt upp möjligheter för tillväxt? Resultatet av denna uppsats visar att Las Vegas har haft flera stora händelser att jobba med genom åren och anpassat sig och sett dessa som möjligheter till tillväxt istället för hinder. De visar även att Las Vegas varit duktiga på att applicera delar av THEME:ing sedan tidiga dagar.

With innovative technologies, various types of immersive digital experiences (IDEs) have gained significant attention in the past few years. Despite their popularity, little research has been conducted on the factors that examine visitors’ experiences and behavioral intentions. This study applies experience economy within the framework of the SOR (Stimulus-Organism-Response) theory, indicating the dimensions of IDE function as stimulus (S), mental imagery and attitude as the organism (O), and behavioral intentions as the response (R). This study aims to identify the antecedents and consequences of mental imagery to explain and understand the mechanism behind visitors’ evaluations for future decisions. A total of 268 samples were collected for data analysis through an online survey on Qualtrics. Exploratory Factor Analysis (EFA) was conducted to determine the final measure items. A series of multiple regression analyses were employed to test the impacts of the dimensions of IDE on mental imagery and the differences between prior knowledge (low PK vs. high PK) groups on those relationships. Simple regression analyses were also conducted to test the relationship between mental imagery, attitude, and behavioral intentions. An independent t-test was conducted to confirm whether there were significant differences between PK groups. This study found that immersive educational experience has the most significant impact on mental imagery among the dimensions of IDEs. Moreover, the results indicate that the impact of IDEs on mental imagery varies depending on visitors’ level of prior knowledge. This study provides practical guidance on identifying which experience elements should be considered to maximize visitors' experiences and enhance their behavioral intentions.

Today, many museums both around the world and in Britain are in the process of renewing, rejuvenating, refurbishing and/or rebranding themselves. These museums are actually doing this in order to be able to respond better to the evolving needs and wants of consumers, which change continuously as a result of the transformations that take place in the consumer culture. The central aim of this thesis is to investigate the paradigm shifts happening in contemporary British museums, which evolve parallel to the evolving British consumer culture. These paradigm shifts actually seem to be a reflection of the paradigm shifts that are happening in 21st century museums all around the world, in general. Museums of today are highly interested in branding and they invest in it to a great extent. This is in part due to the effects of postmodernism on museums. This fondness for branding seems to turn museums into objects of consumption, makes them like other products in the market. Another aim of this thesis is to investigate how contemporary museums are defined as objects of consumption and managed as brands. For this purpose, Royal Albert Memorial Museum (RAMM), a British museum situated in Exeter, which has been going through an inclusive refurbishment process for the last four years, has been selected for carrying out an extended case study on. Diverse data collection tools have been used such as participant and non-participant observations were made; in-depth interviews with especially staff members and also some other stakeholders like volunteers and visitors were carried out, photographs were taken; website of the museum was analysed; a lot of field notes were taken and then these data have been analysed. The RAMM example and also the literature review made on world museums in general have shown that the museums of the last century have got into the direction of uniting and co-creating value with their visitors, in their museums. This is a thorough democratization process in the museum. In order for this to take place, museums have taken the interaction and participation levels with their visitors much higher. Detailed accounts on these and other phenomena about new museums can be found in the thesis.

The National Zoological Gardens of South Africa is an animal-based tourist attraction that needs to offer a competitive product in order to remain relevant and to meet its various mandates. Functioning within the experience economy it strives to stage experiences that satisfy the motivations and expectations of its visitors. The study aimed at determining who visits the zoo, what motivates them to visit the zoo as well as what their expectations are and whether the zoo meets their needs in this regard. It also aimed at determining whether or not different demographic groups had different needs and whether their specific needs were being met. The study employed two self-administered questionnaires, using convenience sampling, whereby visitors entering and leaving the zoo where requested to complete the questionnaires. The data was analysed using SAS 9.2 programme and a further G-Test for goodness of fit was performed to determined dependency between race demographic and response. A total of 572 entry questionnaires and 293 exit questionnaires were completed. The two largest demographic groups that visit the zoo are white and black visitors who responded as a relatively homogeneous group. It was concluded that there were not responses in these two groups that indicated dependency between race and response. For the smaller demographic groups some of responses indicated a dependency between race and response but these form a small component of the zoo’s visitors. A high revisit and referral intention are good indicators of visitor satisfaction with 279 indicating their intention to revisit and 277 to recommend the zoo to family and friends. This study emphasises the importance of understanding the motivations, expectations and satisfaction of demographic groups as part of effective experience management. / Dissertation (MPhil)--University of Pretoria, 2014. / gm2014 / Tourism Management / unrestricted

This thesis explores how heritage museums can engage more visitors to take part of cultural heritage in context to digital culture, and going deeper in on what implementation of gamification and alternate reality games can contribute with. Through the establishment of how the heritage museum space has changed since the implementation of technology, gives a response concerning new perspective in the experience economy. Connecting Mihaly Csikszentmihalyi’s characteristics of flow together with Jane McGonigal’s theory of alternate gaming can serve the visitor to invest in their own learning outcomes, thus invest more in cultural heritage. Nevertheless also how visitors can experience cultural heritage as one but at the same time as a community, participating through a common ‘goal’.

It is claimed that economic and social changes are having effects on innovations. Today, innovations have shifted from being only techno-scientific to increasingly also being based on socio-cultural dynamics, with culture, fashion and aesthetic aspects becoming important factors within products. The aim of this study is to research how small food and drink producers in Skåne region innovate and add value to their products. Data was gathered with semi-structured interviews taken with eleven small food production companies and three interviews with people working with regional development. The thesis uses the differential knowledge base model and theories about the experience economy and regional innovation networks, linking the research to regional development. The results indicate that innovations in the food and drink industry are still technologically driven but showing some signs of non-technological elements. This was observable in the companies´ use of stories and symbols as part of the innovations. Most of the producers were adding value to their products by the use of experience staging and storytelling. Participation in networks seemed to enhance the companies’ innovation capabilities. The thesis contributes to studies within economic geography and regional studies by studying innovation, the experience economy and regional innovation networks.