The phenomenal rise in the number of book clubs in the United States in the past twenty-five years has resulted in much being written and said on the subject of their value. The success of these clubs has raised fears in the minds of some people that books may soon be tailored less to art than to the requirements of the clubs' mass audience. The success that the clubs have had in getting the American people to buy books when the booksellers and others have failed, can probably be attributed to one key word that is found in the publicity of all the clubs: "free." A controversy about the use of the word "free" has been raging for the last few years between the Book-of-the-Month Club and the Federal Trade Commission. The Commissioners were unable to agree with the Book-of-the-Month Club's contention that statements contained in the advertisements, disclosing those things which the customer must do in order to receive the so-called "free" books, "neutralize the probability or possibility of deception." The purpose of this paper is not, however, to discuss the controversy of the Book-of-the-Month Club versus the Federal Trade Commission, or to be concerned with the free or bonus aspect of any club's promotional endeavors. Its purpose is to consider whether or not books so obtained are worth having, be they "free," bonus, or priced, and whether or not they are creditable selections. In considering the question of dividend books it obviously would be desirable to evaluate the books distributed by all book clubs, but this would not be a project with a range of accomplishment within the scope of this paper. It was, therefore, decided to take as a specimen the divident books of one such club and to attempt to adjudge on the basis of critical opinion their merits. / Typescript. / "August, 1952." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts." / Advisor: Robert G. Clapp, Professor Directing Paper. / Includes bibliographical references (leaves 46-47).

Call number: LD2668 .T4 1985 C87 / Master of Arts

Signified by an eye-catching wolfhound logo (the borzoi), the Alfred A. Knopf publishing company holds considerable prestige in the American book trade, having released works by twenty-one Nobel Prize winners, forty-nine Pulitzer Prize winners, and twenty-nine National Book Award winners to date. Founded in 1915, the firm developed a reputation for excellence in less than a decade, despite the fact that the husband-and-wife team at the helm—Alfred and Blanche Knopf—were young novices. At once a literary history and an analysis of a unique form of marketing rhetoric, Inventing the Borzoi traces the company’s status to the early acquisition of books written by noteworthy European authors, the use of distinctive design and production elements that gave Borzoi books an artisanal appearance, and marketing messages that touted Alfred Knopf himself as a new arbiter of literary standards for an audience that comprised not only consumers but also literary agents, authors, critics, booksellers, and other members of the trade. Synthesizing bibliographical research with Kenneth Burke’s theories of rhetoric and identity, this dissertation yields a multi-faceted account of the Knopf company’s first fourteen years, culminating at the cusp of the Great Depression. Burke’s notions of dramatism provide a useful means for exploring the Knopfs’ performance of a distinctive literary role. This study extends Burkean principles to a medium through which much complex language is transmitted—the book-publishing machine—uniting the philosophies of the father of modern rhetorical studies with the early history of a publishing firm whose success was largely built on the mastery of rhetorical strategies. Each chapter in this study concludes with an interpretation of Knopf history as illuminated by the pentad of Burkean dramatism: act, scene, agent, agency, and purpose. The first comprehensive examination of the company’s rapidly achieved stature, this study argues that the Borzoi identity was shaped not only by conventional marketing motivations but also became a consistent extension of the way Alfred and Blanche perceived themselves. / text

This dissertation focuses on the family of printers and booksellers descended from Bernardo Calderón. The family was active in Mexico from no later than 1581 to 1817, and this study focuses on the period from 1628 to 1760 when they were the most prominent. The central question is to understand how they navigated the seventeenth and early eighteenth centuries, how they operated as a business concern, and how were they related to broader society in New Spain. Organized into six chapters, the first focuses on Calderón’s background in Alcalá de Henares and Seville, Spain. The second focuses on Calderón’s brief nine-year career in Mexico, followed by an examination of the first decade following his death when the press was led by his widow, Paula de Benavides. Chapter four focuses on the growth and expansion of the enterprise during the period from 1650 to 1685, followed by a discussion of the economics of the book trade during the viceregal period. The final chapter examines a period of intense competition from 1720 to 1760, during which the book trade in New Spain underwent fundamental changes. / text

Throughout the long history of the library, there have been many examples of methodical approaches to creating techniques, tools and knowledge that contribute to creating the library profession as we know it today. Collection arrangement and book labelling represent skills that are built into the very foundations of librarianship.With the opening of each new library, with collection merging or moving, or when building open access to a collection from scratch, librarians continue to question the methods they inherited. Librarians have to have a good understanding of the details and functions of book labelling in order to make an informed decision on how much of the work required for book labelling and re-shelving can be saved or replaced by other methods of locating and presenting documents.

An investigation by G. P. Cubbin into the local placename sources of Lancashire of a time when the vernacular had a low status isolated the Whalley Coucher Book as the one that most seemed to deserve further scrutiny. That book therefore forms the basis of the present study. The Coucher Boook is a mediaeval work of monastic provenance and is a compilation of deeds received by Whalley Abbey over the period. The interest of the source lies in its representation of many place-names by writers who may be supposed to have been familiar with them. Whalley's placename corpus affords scope for examination of variation that is of dialectal significance. A searching analysis is undertaken of the evidence that the Whalley Coucher Book offers. Questions of dating, of location of place-names, of the elements that compose them, and of the status of the text have to be examined with a view to elucidating the significance for phonology of this evidence. Such examination is carried out at length, and it is hoped that these aspects of the present work may be found to have application in linguistic and historical inquiry both for the actual results relative to the Whalley Coucher Book and for the methodological demonstration. A considerable amount of dialectal phonological information from the source is presented in this thesis. It is critically examined and collated and the attempt is made to derive actual usage in the territory and period concerned. On the whole the conclusion is that most of the evidence does reflect the dialect and that it produces a believable distribution of forms. Some of the dialectal information thus acquired appears as new. More commonly, however, this study confirms the existing picture or makes it somewhat more precise. The evidence does not escape the uneven coverage that is to be expected in place-name evidence for dialect. Although the amount of the evidence of the Whalley Coucher Book and its general consistency are comparatively good, the finding of this work is that they are not enough to establish the original suggestion that the Coucher Book might deserve reliance without reference to, and even in total defiance of, other local sources. The present study concludes that the best evidence consists of a select group of sources amongst which Whalley may be taken as pre-eminent.

Acid-base regulation is vital for animals and while the inorganic carbon system largely determines body fluid pH, another potentially valuable acid-base pair is ammonia (NH4+/NH3). This study focuses on the American horseshoe crab (Limulus polyphemus), a phylogenetically ancient marine chelicerate with no published studies on its acid-base physiology. Physiological and molecular analyses indicate that Na+/K+-ATPase, Rhesus-protein (Rh), and carbonic anhydrase (CA) are involved in acid-base homeostasis and/or ammonia regulation. This likely occurs in the book gills, which consist of ultrastructurally distinct regions. The ventral half-lamella is ion-leaky and displayed high Rh-protein, cytoplasmic CA, and hyperpolarization-activated cyclic nucleotide-gated K+ channel mRNA expression levels, suggesting a specialization in facilitated CO2 and/or ammonia diffusion compared to the dorsal half-lamella. During hypercapnia acclimation, hemolymph acid-base status exhibited a compensated respiratory acidosis accompanied with signs of metabolic depression. Ammonia influx associated with high environmental ammonia acclimation was successfully counteracted, but induced modifications in acid-base homeostasis. / October 2016

It is the purpose of this study to (1) produce a play in an expressionistic style; (2) submit a thesis of analysis; and (3) present the thesis in such a way as to show that an expressionistic style can be applied to a play written for the professional stage in a creative, artistic manner.

Kateřina WÁGNEROVÁ, Municipal Book of Březnice. Edition, Faculty of Arts of Charles University, Master's thesis, Prague 2013. The main part of this work is focused on edition the oldest known municipal book of town Březnice from the years 1454-1630. This municipal book belongs to "libri memorabilium," so the texts of memorials in the book contain mainly market contracts, donations, accounts, list of burghers who paid town dues, testaments and the other. This edition includes editor's comment, name, local and material index, picture supplement and the chapters about municipal books, history of Březnice and development of its administration.

Abstract   The purpose of this study is to investigate how educators and teachers working with younger ages work with the picture book in preschool and school, based on the aesthetic subjects and how this work affects children's learning. This is relevant and important for the preschool teacher and teacher's profession as children of today live in a world where symbols, characters, text and image are part of their culture, and language, gestures and images are included in a broader perspective on what reading and writing mean. In preschool, children should be encouraged to use and explore various communicative tools to support and challenge their learning. In the study, the qualitative research method the focus group interview is used. The focus groups consisted of educators in preschool and teachers working with younger ages. In the focus group interviews, educators and teachers present a concrete example of how they process the picture book, based on the aesthetic subjects. This presentation is used as an icebreaker for the continued discussion on the subject. The focus group interviews were analysed based on the model of the phenomenography of data analysis and the socio-cultural theory of learning. In the results, focus group interviews 1, 2 and 3, their work on the picture book are presented  based on the aesthetic subjects and how the aesthetic subjects affected children in preschool and school. In conclusion, I find stress as an influence of the aesthetic subjects in teaching