Thesis (M.S. in Computer Science)--Naval Postgraduate School, March 2004. / Thesis advisor(s): Geoffrey Xie, John Gibson. Includes bibliographical references (p. 151-152). Also available online.

Thesis (Ph. D.)--University of Hong Kong, 2002. / Includes bibliographical references (leaves 117-140).

This paper seeks to present a discussion analysis of how acculturation among Hispanics has done more than just produce a shift in the culture and language of the current and rising generation, it has also changed the language choices within advertising. The focus will be on the discussion of how code switching in the form of “Spanglish” has affected the Hispanic consumer group in relation to advertising and marketing. A case example analysis of relevant Coca-Cola Company print ads is presented. / text

published_or_final_version / abstract / toc / Electrical and Electronic Engineering / Master / Master of Philosophy

published_or_final_version / abstract / toc / Electrical and Electronic Engineering / Doctoral / Doctor of Philosophy

published_or_final_version / Electrical and Electronic Engineering / Master / Master of Philosophy

published_or_final_version / Electrical and Electronic Engineering / Master / Master of Philosophy

published_or_final_version / Electrical and Electronic Engineering / Master / Master of Philosophy

published_or_final_version / Electrical and Electronic Engineering / Master / Master of Philosophy

Rhapsody is a Model-Driven Development (MDD) tool for embedded and real-time system design. The purpose of this thesis is to determine if Rhapsody can be used for software development on small processor platforms such as the Atmel AVR. Rhapsody is normally used on platforms running an operating system. Therefore certain adaptations are needed in order to use it on platforms without an operating system. These adaptations and their affect on the usability of the tool, advantages and disadvantages are all studied while porting AVR-software to Rhapsody on one of CC Systems products, the robust on-board computer CC Pilot XL II. / Rhapsody är ett verktyg för modelldriven utveckling och design av inbyggda system och realtidssystem. Syftet med detta examensarbete är att undersöka om Rhapsody kan användas för att utveckla mjukvara till små processorplattformar som Atmel’s AVR. Då Rhapsody normalt används till plattformar med ett operativsystem behöver vissa modifieringar göras för att möjliggöra utveckling mot plattformar utan operativsystem. Dessa modifieringar, deras för och nackdelar samt påverkan på utvecklingsprocessen undersöks medan AVR-mjukvara porteras till Rhapsody. Mjukvaran som porteras är en del av styrsystemet till en av CC Systems produkter: CC Pilot XL II, en robust fordonsdator.