This study analyzed the coverage of Time, TT.S. News and World Report, and Newsweek's coverage of the 1992 presidential campaign. The four research questions posed concerned the newsmagazines' overall direction of coverage concerning the campaign; the individual and collective direction of newsmagazine coverage concerning the candidates and the election, the percentage of attribution given to the newsmagazines, or other sources; and the issues that were covered.The time period of this study spanned the traditional Labor Day kick off of the campaign to Election Day. A total of 29 lead presidential campaign stories were used for this investigation. The sentence was the unit of analysis; the method employed was a directional content analysis. A coder judged each sentence for source, subject, content, and evaluation. In addition, the coder evaluated each sentence as either positive, negative, or neutral.After the raw scores were converted into percentages, the researcher used a chi square to test the level of significance.Findings showed overall the newsmagazines were neutral in their coverage of the 1992 presidential campaign. Time, Newsweek, and U.S. News all contained more negative than positive sentences about the candidates, issues, campaigns, and party.In respect to candidate coverage, George Bush received more than 70% negative coverage in all three magazines. Bill Clinton received more negative coverage in U.S. News than positive or neutral. Time, printed more positive than negative sentences about Clinton, and Newsweek printed more neutral statements about Clinton than either U.S. News, orTime.Consistent with past research, the bulk of statements contained in the lead articles were judged to come from the writers. Finally, coverage during the 1992 campaign overwhelmingly centered around the "horserace" aspects of the campaign instead of the substantive issues. / Department of Journalism

This thesis examined all references to George Bush in Time, U.S. News and World Report and Newsweek in the time periods before and after the 1988 Republican National Convention in order to determine if there was a difference in how these newsmagazines portrayed Bush in these time periods. The hypothesis of this study: George Bush was portrayed more positively in the total coverage of these newsmagazines after the convention than he was portrayed prior to the convention.In order to determine this, a coder chose news stories from before and after the convention from the newsmagazines if they dealt primarily with the man George Bush or the campaign in general.All references to Bush were highlighted in the articles along with all statements made by Bush. Then, sources of these sentences with these references were determined and placed into one of three categories: newsmagazine, Bush or "Other." Coders were asked to evaluate the references to Bush as to whether the references placed Bush in a positive light, negative light or did not reflect him positively or negatively, neutral.The findings of this study show there was no apparent difference in the coverage of Bush between the time periods. The hypothesis was not supported. Additionally, the overall coverage of Bush was neutral and the newsmagazines were the source of the largest amount of references. / Department of Journalism

Thesis (M.S.)--Rochester Institute of Technology, 2008. / Typescript. Includes bibliographical references (leaves 69-71).

Esta pesquisa apresenta uma abordagem interdisciplinar sobre questões de gênero na imprensa brasileira durante as décadas de 60 e 70 do século passado. O escopo são edições da revista Realidade, principal veículo da editora Abril no período, que contava com os jornalistas mais bem pagos da época. O foco são as representações de feminino nestas revistas, um trabalho desenvolvido em dois momentos, sendo o primeiro as análises das capas e, em seguida, análise de conteúdo de uma edição tida como paradigmática dentro de nosso escopo. Como objetivo geral, visa a compreensão das representações de mulher na Realidade em consonância com o movimento histórico, cultural, político e social do período abordado. Como objetivos específicos, realiza uma análise de imagens das capas; discute a dominação masculina e a sociedade patriarcal; apresenta os principais aspectos do movimento feminista nas décadas citadas; e investiga a história do país e de sua indústria cultural, com maior ênfase na imprensa escrita. A investigação concentra esforços em todas as 120 edições da revista lançadas entre 1966 e 1976, escolhendo para análise de imagens todas as capas que apresentavam mulheres, adotando o gênero como categoria de análise. Esta metodologia também aplicou-se a análise das reportagens, colocando em relação as representações de mulheres da edição de número dez, dedicada exclusivamente à tematizações da condição feminina, relacionando com aspectos do movimento feminista no Brasil entre 1960 e 1970. / This research presents an interdisciplinary approach on issues related to gender and language in the Brazilian press during the 60‘s and 70‘s of last century. The scopes are issues of the magazine Realidade, the main vehicle of Abril publishing house in the period, which had the highest-paid journalists of this related time. The focus is the representation of women in these magazines, a work in two stages, the first analyzes of the covers and then content analysis of an issue seen as paradigmatic within our scope. As a general objective we aim at understanding the representations of women in Realidade consistent with the historical, cultural, political and social period approached. As specific objectives, we have an image analysis through the covers; discuss the male domination and patriarchal society; present the main aspects of the feminist movement in the decades mentioned, and investigate the history of the country and its cultural industry, with more interest in print press. We focus on all more than 120 editions of the magazine released between 1966 and 1976, choosing to image analysis covers all indices containing women, adopting gender like a category of analysis. This methodology was also applied to the analysis of reports, putting about representations of women's issue number 10, dedicated exclusively to thematizations of womanhood, relating with aspects of the feminist movement in Brazil between 1960 and 1970. / 5000

Esta pesquisa apresenta uma abordagem interdisciplinar sobre questões de gênero na imprensa brasileira durante as décadas de 60 e 70 do século passado. O escopo são edições da revista Realidade, principal veículo da editora Abril no período, que contava com os jornalistas mais bem pagos da época. O foco são as representações de feminino nestas revistas, um trabalho desenvolvido em dois momentos, sendo o primeiro as análises das capas e, em seguida, análise de conteúdo de uma edição tida como paradigmática dentro de nosso escopo. Como objetivo geral, visa a compreensão das representações de mulher na Realidade em consonância com o movimento histórico, cultural, político e social do período abordado. Como objetivos específicos, realiza uma análise de imagens das capas; discute a dominação masculina e a sociedade patriarcal; apresenta os principais aspectos do movimento feminista nas décadas citadas; e investiga a história do país e de sua indústria cultural, com maior ênfase na imprensa escrita. A investigação concentra esforços em todas as 120 edições da revista lançadas entre 1966 e 1976, escolhendo para análise de imagens todas as capas que apresentavam mulheres, adotando o gênero como categoria de análise. Esta metodologia também aplicou-se a análise das reportagens, colocando em relação as representações de mulheres da edição de número dez, dedicada exclusivamente à tematizações da condição feminina, relacionando com aspectos do movimento feminista no Brasil entre 1960 e 1970. / This research presents an interdisciplinary approach on issues related to gender and language in the Brazilian press during the 60‘s and 70‘s of last century. The scopes are issues of the magazine Realidade, the main vehicle of Abril publishing house in the period, which had the highest-paid journalists of this related time. The focus is the representation of women in these magazines, a work in two stages, the first analyzes of the covers and then content analysis of an issue seen as paradigmatic within our scope. As a general objective we aim at understanding the representations of women in Realidade consistent with the historical, cultural, political and social period approached. As specific objectives, we have an image analysis through the covers; discuss the male domination and patriarchal society; present the main aspects of the feminist movement in the decades mentioned, and investigate the history of the country and its cultural industry, with more interest in print press. We focus on all more than 120 editions of the magazine released between 1966 and 1976, choosing to image analysis covers all indices containing women, adopting gender like a category of analysis. This methodology was also applied to the analysis of reports, putting about representations of women's issue number 10, dedicated exclusively to thematizations of womanhood, relating with aspects of the feminist movement in Brazil between 1960 and 1970. / 5000

The purpose of this study is to analyze the contents of various web sites to determine whether they implement value-based advertising strategies relative to the level of buyer involvement.

This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.

Thesis (MA (African Languages))--University of Stellenbosch, 2009. / This study explores the theoretical work in the articulation of the motivations and conditions for account-giving in isiZulu. In this context, accounts are similar to narratives and can be retained at the level of private reflections or written diary entries or for others to read and refer to from time to time. The account-giving process, according to Waldron (1997), is like a “life in motion” in which individual characters are portrayed as moving through their experiences, dealing with conflicts or problems in their lives and, at the same time, searching for resolutions. It is the quest to understand the major stresses in each individual’s mind that is at the core of this study. The why-questions that are the result of the daily experiences of destitution, depression, death, disability, etc. are also addressed here. Narrative accounts form the basis of moral and social events and, as such, stories have two elements through which they are explored. They are explored from the point of view of, firstly, the way in which they are told and, secondly, the way in which they are lived within a social context. These stories follow a historically or culturally based format and, to this effect, Gergen (1994) suggests narrative criteria that constitute a historically contingent narrative form. Narrative forms are linguistic tools that have important social functions to fulfil satisfactorily, such as stability narrative, progressive narrative and regressive narrative. According to Gergen (1994), self-narratives are social processes in which individuals are realised on the personal perspective or experience and, as such, their emotions are viewed as constitutive features of relationship. The self-narratives used and analysed in this study portray the contemporary culture-based elements or segments of a well-formed narrative.

published_or_final_version / Education / Master / Master of Education

A content analysis of 36 newspapers in 12 states were examined to determine if balanced reporting of pesticide and water issues existed in 1995. There were two hypotheses explored in this study: One, that journalists tend to bias their reporting of pesticide and water issues by using more mentions from environmental groups than other sources; and two, that journalists tend to bias their reporting by using more negative terminology than positive terminology when reporting on pesticide and water issues.An on-line search using the Lexis-Nexis newspaper database produced 302 usable articles for this study. The number of mentions of environmental groups, government agencies and agri-industry officials were listed in coding sheets. Also, negative versus positive terminology was coded.A chi-square analysis of coded data derived from the selected articles demonstrated that journalists use a balance of sources when reporting on pesticide and water issues. However the analysis also shows that journalists frequently use more negative terminology, such as "toxic," or "contaminated," than positive when writing about pesticide and water issues.Recommendations at the end of this study are made to help reporters understand more thoroughly the definitions of some of the terminology they use in writing about pesticide and water issues. / Department of Journalism