REINELÖV, JOSEFIN, ÅHSTRÖM, SARA
Sweden is regularly listed as one of the best countries in the world in terms of gender equality, often portrayed as a role model compared to the rest of the world. However, occupations tend to comprise disproportionately large numbers of women or men. The games industry is no exception, were women represent only 15 per cent of the workforce, of which only a small percentage of those actually work with the game production. This implies negative consequences both in terms of business performance and inequality working conditions. This thesis aims to increase the understanding of why there are so few women within the games industry through an investigation of the attitudes and work experiences among Swedish female game workers. From a gender perspective, the ongoing construction of gendering practices is problematized, drawing on the study of a Swedish game company and interviews with seventeen female game workers. We found that the general attitudes towards the games industry are positive. The passion for games was the most significant common factor for all women and in general, women expressed a friendly culture and satisfying workplace conditions. However, the analysis of women’s work experiences revealed that the industry has gender issues, where women are routinely disadvantaged in favor of men. The widespread stereotype that women are just not as interested or just not as good as men, works against them. Women suffer fewer opportunities to advance, particularly in reaching top management positions and homosocial practices occurs in the recruitment process as well as within the internal jargon. Hence, the gender power structure problematized in this study, manifest itself through multiple negative implications for women.
Participatory culture and enjoyment in the video games industry : reconfiguring the player-developer relationship /Banks, John A. L. January 2004 (has links) (PDF)
Thesis (Ph.D.) - University of Queensland, 2005. / Includes bibliography.
Hamilton, Michael Levi
With the deluge of big data, many retailers are experimenting with rich, data-driven pricing strategies. In this dissertation we study three emerging pricing strategies: (i) Opaque pricing, the pricing of products where some feature is hidden from the customer until after purchase. In a general model we give a sharp characterization for when opaque selling outperforms traditional forms of differentiated pricing. (ii) Personalized pricing, i.e. pricing strategies that predict an individual customer's valuation for a product and then offers them a customized price. Leveraging natural statistics of the valuation distribution, we prove tight upper and lowers on the ratio between personalized pricing strategies and simpler selling strategies, which, among other things, yields insight into which markets personalized pricing is most valuable. (iii) Loot box pricing, the pricing of (random) bundles of virtual items, the contents of which are revealed after purchase. In an asymptotic regime we compare and contrast the revenue of different forms of loot box pricing with traditional selling models, and give theory to explain the recent proliferation of loot boxes in mobile gaming markets.
Full spectrum propaganda : the U.S. military, video games, and the genre of the military-themed shooterClearwater, David A. January 2006 (has links)
This dissertation explores the emerging relationship between the U.S. military and the commercial video game market. Specifically, this study situates this relationship in terms of the U.S. military's evolving role in a variety of media-such as Hollywood feature films, television, and television news-for the purposes of propaganda and the influencing of public opinion. Consequently, an analysis and critique of the U.S. military's production and commissioning of commercial video games will be advanced that takes into account contemporary analyses and media critiques with respect to war and representation. Since these games are also a part of the larger field of entertainment and cultural production, this study will attempt to understand these products for the complex ways they combine cultural expression, modern spectatorship and the desire to influence or mediate popular conceptions of war. Consideration will also be given to situating these products within the emerging field of video game studies and aesthetics, as well as questions concerning genre, realism, historical revisionism, and the ethics of simulation.
Li, King-lun., 李景麟.
published_or_final_version / Modern Languages and Cultures / Master / Master of Philosophy
Nichols, Randall James,
Thesis (Ph. D.)--University of Oregon, 2005. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 225-252). Also available for download via the World Wide Web; free to University of Oregon users.
Boyer, Steven Andrew.
Thesis (M.A.)--Georgia State University, 2009. / Title from title page (Digital Archive@GSU, viewed July 20, 2010) Ted Friedman, committee chair; Alisa Perren, Greg Smith, committee members. Includes bibliographical references (p. 156-169).
Thesis (MBA)--Stellenbosch University, 2002. / Some digitised pages may appear illegible due to the condition of the original hard copy. / ENGLISH ABSTRACT: It is difficult to dispute the remarkable success that some of the console manufacturers like Sony experienced with the distribution of the Psone and now the Playstation 2 consoles. Nonetheless, the tie ratio (the relationship between the number of games bought per year and the installed base of consoles) is limited on average to only 2.2 games per Psone sold. It is an achievement, though limited considering the 5-year timeframe. The relatively low penetration of games can, amongst other things, be contributed to the retail price of games and the distribution channel in use. On the other hand, the PayTV industry has resolved the concept of content distribution years ago, and has reinvented itself several times along the way, from analogue to digital to personal video recorders. All of these phases had one common feature, some sort of encryption to prevent unauthorised viewing. With the invention of digital data distribution, data transfer speeds in access of 27Mb/s became a standard feature. As a result, it would be fair to say that PayTV perfected the distribution of encrypted data at high speed to devices in consumers' homes. Therefore, it is not inconceivable that a combination of a hard drive and digital subscriber technology, which can communicate to a game console, could create an alternative distribution platform for console games. The combination of the devices could decrease the cost of game distribution, increase the player's choice, decrease <:: the cost to users, and more importantly, create a monthly revenue stream. In this manner, the cost hurdle with respect to games could be reduced, and the penetration and use of game console devices could be increased. The video game industry is a $24 billion business with substantial revenue generated from game distribution. By removing the cost hurdle of game distribution, the penetration of these devices will be accelerated and both parties will benefit. Although the industry is not geared for this type of content delivery, MIHL's knowledge and expertise in signing up exclusive content for their PayTV operation and the group's ability to develop technology solutions will prove valuable in restructuring the games distribution channel. / AFRIKAANSE OPSOMMING: Dit is moeilik om die sukses wat sommige videospeletjie platformvervaardigers soos Sony ondervind ten opsigte van verspreiding van die Psone platform en nou die Playstation 2 produk, te weerlê. Nieteenstaande die sukses van platformverspreiding, is die verhouding tussen die hoeveelheid speletjies en platforms wat verkoop is, nog steeds beperk tot 2.2 speletjies per platform. 'n Merkwaardige prestasie op sigself, maar gesien in die lig van die van 'n 5 jaar verspreidingsperiode is dit tog beperk. Die relatiewe lae penetrasie van speletjies kan onder andere toegeskryf word aan die hoë kleinhandelsprys van speletjies en die verspreidingskanaal wat gebruik word. Aan die ander kant het betaaltelevisie die beginsel van inhoudsverspreiding jare gelede onder die knie gekry. Gedurende die periode het die televisie-industrie homself verskeie kere herskep, van analoog programverspreiding tot digitale verspreiding en laastens die persoonlike video opnemers. AI die fases maak gebruik van een gemeenskaplike kenmerk, naamlik enkripsie om ongemagtigde besigtiging te voorkom. Programinhoud versending teen 27 Mega greep per sekonde was algemeen in gebruik met die daarstelling van digitale data verspreiding. Daarom kan dit geregverdig wees om te beweer dat betaaltelevisie die verspreiding van geenkripteerde data, teen hoë spoed, na verbruikers se huise bemeester het. Gevolglik is dit nie ondenkbaar dat In kombinasie van hardeskyf en digitale verbruikerstegnologie, wat met videospeletjiesplatforms kan kommunikeer, 'n , alternatiewe verspreidingsplatform kan vorm nie. Die geïntegreerde platform kan die verspreidingskoste verlaag, die verbruikerskeuse verhoog, die kleinhandelspryse van speletjies verlaag en 'n maandelikse inkomste genereer. Sodoende kan die koste hekkie gebonde aan speletjies verlaag word en gevolglik die penetrasie en verbruik van speletjies verhoog word. Die videospeletjie-industrie is 'n $24 miljard besigheid wat 'n groot gedeelte van die inkomste genereer deur speletjie verspreiding. Deur die koste hekkie van verspreiding te verwyder, kan die penetrasie tempo van die speletjies verhoog word en beide partye kan bevoordeel word. Nieteenstaande die video industrie se onvoorbereid,heid om inhoud elektronies te versprei, kan MIH se kennis en vaardigheid bm eksklusiewe program inhoud vir televisieplatforms te bekom, asook die groep se vermoë om tegnologiese oplossings te ontwikkel, 'n waardevolle instrument wees om die videospeletjie verspreidingskanaal te herstruktureer.
Rolle, Rodrigo Pita.
Orientador: Eduardo Paciência Godoy / Banca: Denis Borg / Banca: Marilza Antunes de Lemos / Resumo: A evolução da computação e das ferramentas de simulação possibilita o uso de virtualização no ambiente industrial, de forma que os modelos em software transcendam a mera função de etapa de projeto, tornando-se provedores de informações relevantes para a avaliação do desempenho dos processos industriais. Os Gêmeos Digitais são uma abordagem para integração de sistemas físicos e virtuais, cujo principal objetivo é elevar o desempenho do sistema real através da informação gerada no ambiente virtual, que replica o funcionamento das partes físicas. Este trabalho consiste no desenvolvimento de uma arquitetura para construção de gêmeos digitais aderente à Indústria 4.0, considerando alguns dos principais requisitos do ambiente industrial tais como ganho de desempenho, aumento da flexibilidade dos processos, redução de tempos de parada e reprogramação, entre outros. A arquitetura desenvolvida para a implementação do gêmeo digital é composta por cinco módulos integrados através de redes Ethernet/IP utilizando os protocolos TCP e UDP. O primeiro é o OpenPLC, elemento central de controle de processos em conformidade com a norma IEC 61131-3, que é um software que incorpora as funcionalidades de um Controlador Lógico Programável (CLP), capaz de se comunicar com hardware de E/S remoto e com aplicativos de virtualização. O segundo é o processo de automação real, no qual é incorporado hardware apropriado para controle via OpenPLC. O terceiro é o modelo matemático do processo de automação em ... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The evolution of computing science and simulation tools enables the usage of virtualization in the industrial environment, so that software models transcend the mere function of project step and become relevant information providers for the evaluation of field equipment. Digital Twins are an approach for intercommunicating physical and virtual systems, whose main aim is to improve performance of the real system by using information generrated on the virtual system that replicates the work of physical parts. This work presents the development of an architecture for buiding digital twins in the context of the Industry 4.0, considering some of the main requisites of the industrial environment, such as performance gains, increase of process flexibility, decrease of setup time, among others. The developed architecture for implementing the digital twin is composed by five modules integrated through Ethernet/IP networks utilizing TCP and UDP protocols. The first one is OpenPLC, central process control element in conformity with IEC 61131-3 standard, central element of process control that incorporates the functionalities of a Programmable Logic Controller (PLC), that is a software capable of communicating with I/O hardware and virtualization applications. The second one is the real automation process, in which it is included appropriate hardware for enabling control via OpenPLC. The third one is the mathematical model of the automation process in virtual environment, that in this wo... (Complete abstract click electronic access below) / Mestre
Upgrading\" em cadeias de valor: o papel da estratégia do líder. / Upgrading in value chains: the role of the leader\'s strategy.Luis Fernando da Costa Oliveira 16 December 2015 (has links)
Esta pesquisa investiga como estratégia da empresa líder afeta o upgrading dos fornecedores em uma Cadeia Global de Valor. Indicações recentes sugerem que a orientação estratégica de uma cadeia de valor tem papel relevante no upgrading dos fornecedores. Associado a ciclos virtuosos de desenvolvimento, o upgrading representa o acesso a trajetórias distantes da \"corrida para o abismo\" na competição econômica mundial. A literatura tradicional não incorpora a estratégia do líder como elemento explicador do upgrading, considerando-o um resultado das atividades inovativas do fornecedor, sujeito a efeitos dos modos de governança que esta empresa experimenta. Com base nas literaturas de Cadeias Globais de Valor e de Estratégia de Operações, um modelo conceitual traz as prioridades competitivas do líder como variável moderadora da relação entre a governança entre firmas e o upgrading dos fornecedores. Um estudo de casos múltiplos foi conduzido com quatro empresas desenvolvedoras, que em conjunto formam uma amostra bastante diversa da Indústria Brasileira de Jogos Digitais. Além da influência da governança da cadeia e da estratégia do líder sobre o upgrading dos fornecedores, a discussão incluiu outras melhorias estratégicas e estratégias definidas por outros atores na cadeia. As conclusões são: (I) Em cadeias relacionais, o upgrading do fornecedor se alinha à estratégia do líder; (II) Em cadeias modulares, um fornecedor tem melhores oportunidades de realizar o upgrading sob estratégias de outros atores que não o líder da cadeia (III) Empresas com atuação em múltiplas cadeias têm melhores níveis de upgrading que empresas com operações focadas, além de potencializar outras mudanças estratégicas. / This research investigates how the leading firms\' strategy affects the suppliers\' upgrading in a Global Value Chain. Recent indications suggest that the strategic orientation of a value chain plays an important role in suppliers\' upgrading. Associated with virtuous development cycles, upgrading represents the access to trajectories alternative to the \"race to the bottom\" in the global economic competition. The traditional literature does not include the leader\'s strategy among the explanations of upgrading, considering it a result of the supplier\'s innovative activities, subject to effects from the experienced governance modes. Based on the literature on Global Value Chains and Operations Strategy, a conceptual model brings the leader\'s competitive priorities as moderating variables for the relationship between interfirm governance and suppliers\' upgrading. A multiple case study was conducted with four development firms, which together account for a diverse sample from the Brazilian Digital Games Industry. Beyond the influence of the chain governance and the leader\'s strategy over the suppliers\' upgrading, the discussion included other strategic improvements and strategies defined by other actors in the chain. The conclusions are: (I) In relational chains, the supplier\' upgrading occurs in line with the leader\'s strategy; (II) In modular chains, a supplier has better upgrading opportunities under strategies of other actors, besides the chain\'s leader (III) Companies operating in multiple chains have better upgrading levels than firms with focused operations, while also leveraging other strategic changes.
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