Thesis (MComm)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: One of the biggest problems facing businesses in the future will be the conservation of the environment. The purpose of this study is to determine how a company can implement a socially responsible ecological strategy successfully, and more specific the companies listed on the Johannesburg Stock Exchange. The study consists of two sections, namely an in-depth theoretical literature study into the implementation of a socially responsible ecological strategy and secondly an empirical study on the implementation of such a strategy. The focus is on the different stages in the strategic implementation process, namely the formulation and planning phases, the implementation phase and the exercising of control over the implementation process. An attempt is made to bring the strategy implementation process into relation with the implementation of a socially responsible ecological strategy which will ensure the successful implementation of the strategy. Aspects surrounding the environmental issues were also integrated in this study, namely green activism in South Africa, current legislation and the influence of the green consumer on the welfare of companies. The results indicated that almost two thirds (66,67 %) of the companies in this study are following a socially responsible ecological strategy. These companies who do follow a socially responsible ecological strategy are also more strategic orientated than companies who do not follow a socially responsible ecological strategy. Companies are well aware of the influence that the green consumer can have on their businesses, but green activism has not yet gathered momentum in South Africa to put companies under pressure ensuring to follow a socially responsible ecological strategy. / AFRIKAANSE OPSOMMING: Die bewaring van die omgewing is een van die grootste aktuele vraagstukke van die toekoms wat ondernemings in die gesig staar. Die doel van hierdie studie is om te bepaal hoe 'n sosiaal verantwoordelike ekologiese strategie suksesvol geïmplementeer kan word, met spesifieke verwysing na maatskappye genoteer op die Johannesburgse Aandelebeurs. Die studie bestaan uit twee gedeeltes, naamlik 'n indiepte teoretiese literatuurstudie na die implementering van 'n sosiaal verantwoordelike ekologiese strategie en tweedens 'n empiriese ondersoek na die implementering van sodanige strategie. Daar word gefokus op die verskillende stadia in die strategiese implementeringsproses, naamlik die formulerings- en beplanningsfase, die implementeringsfase en die uitoefening van doeltreffende beheer oor die implementeringsproses. Verder word gepoog om die strategie implementeringsproses in verband te bring met die implementering van 'n sosiaal verantwoordelike ekologiese strategie wat die suksesvolle implementering van die strategie sal verseker. Ondersoek is ook ingestel na faktore rondom die omgewingskwessie, naamlik groen aktivisme in Suid-Afrika, huidige wetgewing en die invloed van die groen verbruiker op die welvaart van die onderneming. Die resultate toon dat feitlik twee derdes (66,67 %) van die ondernemings in hierdie studie wel 'n sosiaal verantwoordelike ekologiese strategie volg. Hierdie ondernemings wat 'n sosiaal verantwoordelike ekologiese strategie volg is ook meer strategies georiënteerd as ondernemings wat nie 'n sosiaal verantwoordelike ekologiese strategie volg nie. Ondernemings besef die invloed van die groen verbruiker op die welvaart van hulondernemings, maar groen aktivisme het nog nie inslag gevind in Suid-Afrika om ondernemings onder druk te plaas om 'n sosiaal verantwoordelike ekologiese strategie te volg nie.

Thesis (MComm)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: It is generally accepted that profitable relationships with customers are increasingly important in determining the long-term success of the modem enterprise. Customer relationship management (CRM) is widely considered as an appropriate methodology for building strong and mutually beneficial relationships with customers and, therefore, the study established the definition and scope of CRM. Customer knowledge could be considered a cornerstone of any CRM strategy and the ability of the enterprise to create and leverage customer knowledge is viewed as a source of competitive advantage. The study aimed at establishing clarity on the methodologies and approaches to the organizational knowledge creation process. Finally, the integration of knowledge creation and leverage processes into the CRM strategy was considered. Scrutiny of the available literature revealed a comprehensive description of the concept of CRM. The various models of CRM presented in the study clearly illustrated the different focus areas and components of CRM. The most prominent characteristics of a CRM strategy were found to be an emphasis on strategy, the networking of key stakeholders, customer intimacy and the use of appropriate technology. The approaches to the creation of organizational knowledge were analysed and it was found that the conversion between tacit and explicit knowledge is key to the creation of organizational knowledge. The generally accepted principles for the leverage of knowledge were adapted for possible incorporation into a CRM strategy. The salient conclusion of this study was that a knowledge creation process could be used to build the enterprise's stock of customer knowledge. It was found that the principles of knowledge leverage could be applied to the customer knowledge base in order to build lasting and profitable customer relationships. Recommendations were offered for the improved leverage of a CRM strategy through the integration of knowledge creation, knowledge leverage and CRM methodologies and principles. Finally, suggestions were made for further academic research on the anatomy and implementation of CRM. / AFRIKAANSE OPSOMMING: Dit word algemeen aanvaar dat kliente verhoudingsbestuur 'n toenemende rol sal speel in die lang termyn sukses van die moderne onderneming. Kliente verhoudingsbestuur word wyd erken as 'n gepasde metodologie om sterk en wedersyds voordelige verhoudinge met kliente te bewerkstellig. Die studie het ten doel gehad om die definisie en omvang van kliente verhoudingsbestuur te bepaal. Kliente kennis is 'n hoeksteen van enige kliente verhoudingsbestuur strategie en die onderneming se vermoeë om kliente kennis te skep en te benut word gesien as 'n bron van kompeterende voordeel. Die studie het gepoog om duidelikheid te verkry oor die metodologieë en benaderings wat gevolg kan word in die ondernemingskennis skeppingsproses. Ten slotte is die oorvleueling tussen die kennis skeppingsproses en die kliente verhoudingsbestuur strategie ondersoek. Gebasseer op die studie van die relevante literatuur is 'n omvattende definisie van kliente verhoudingsbetuur blootgelê. Die onderskeie modelle van kliente verhoudingsbestuur wat ondersoek is in die studie, het die fokus en verskeie komponente van kliente verhoudingsbestuur uitgelig. Die mees prominente karakter eienskappe van die kliente verhoudingsbestuur strategie is aangedui as die fokus op ondernemings strategie, netwerke van belangegroepe, kliente intimiteit en die gebruik van toepaslike inligtingstegnologie. 'n Analise van die benaderings tot kenniskepping in die onderneming het uitgelig dat die oorgang van ontasbare kennis na tasbare kennis die kern uitmaak van ondernemingskennis skepping. Die algemeen aanvaarde beginsels tot die benutting van kennis is daarna aangepas vir die moontlike gebruik in die kliente verhoudingsbestuur strategie. Die belangrikste gevolgtrekking van hierdie studie was dat 'n kennis skeppingsproses gebruik kan word om die onderneming se kliente kennis uit te brei. Daar is ook gevind dat die beginsels van kennis benutting toegepas kan word op bestaande kliente kennis ten einde langtermyn winsgewende verhoudings met kliente te bewerkstellig. Aanbevelings is gemaak vir die verbeterde benutting van die kliente verhoudingsbestuur strategie deur middel van die integrasie van kennis skepping, kennis benutting en kliente verhoudingsbestuur metodologieë en -beginsels. Ten slotte is voorstelle gemaak vir verdere akademiese studies aangaande die struktuur en implementering van kliente vehoudingsbestuur.

Thesis (MBA)--Stellenbosch University, 2000. / Some digitised pages may appear cut off due to the condition of the original hard copy. / ENGLISH ABSTRACT: The NewCo Medical company (NewCo ) is a simulated manufacturing and marketing company. It manufactures plastic utility goods in the health and baby-care industries, and proceeds to market these goods globally. NewCo intends to raise money in order to fund its operations and marketing drive, since it is poised for huge and imminent growth. The business simulation intends to demonstrate the value and effectiveness of the business plan, and to encourage the reader to investigate the issues that pertain to the successful operation of a business, beyond its description in the business pIan. The reader is invited to analyse the business pIan and its proposed strategies, bearing in mind that the pIan has been developed and presented with a potential investor in mind. This exercise should create an awareness of the importance of a due diligence to be performed before any investment decision can be made. / AFRIKAANSE OPSOMMING: geen

Thesis (MComm)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: In light of the rising recognition that strategic management, especially in uncertain fastchanging environments, needs to be robust beyond time and space, this study has the objective to re-conceptualize the term "organizational fitness". Due to the preliminary and isolated nature of existing organizational fitness models, the decision was made to incorporate the considerable knowledge base of "dynamic capabilities" and "complexity thinking". The critical criteria for choosing these strategic management approaches were seen in their appreciation of change as a natural principle of life within the larger context of this currently fast evolving world. The study aims at establishing a sound understanding of the reference point, i.e. organizational fitness, as well as its hypothetical conceptual means, i.e. dynamic capabilities and complexity thinking. Furthermore, the relational aspects of these concepts were elaborated and converged into a synthesis of what could emerge to become a comprehensive and persistent approach towards organizational fitness and strategic management per se. In respect to the complexity of the chosen concepts, a sequential method of incorporation was adopted. In reviewing and analyzing existing literature on organizational fitness, a possible definition and a general anatomy for organizational fitness could be established. Subsequently, the components and rationale of dynamic capabilities were critically delineated. The insights derived were then inserted in a preliminary fitness model. Hereafter, complexity thinking was investigated and related to the dynamic capabilities framework. Motivated by the complementary nature of these concepts, two emerging techniques of complexity thinking were delineated, viz. the co-evolutionary space and fitness landscapes, with the aim of deepening as well as extending the earlier preliminary concept. This logical yet theoretical and normature study presents clear pointers concerning strategic enterprise robustness with which organizational fitness could be approached in the specific realm of this conceptual frame. In respect of its hypothetical and preliminary nature, the conclusions reached should be seen in their proper perspective. Moreover, further basic and applied research is seen as crucial to substantiate the conclusions and recommendations of this study. / AFRIKAANSE OPSOMMING: In lig van die toenemende besef dat strategiese bestuur, veral in toestande van vinnige verandering, dinamies en robuust moet wees onbegrens deur die konsepte van tyd en spasie, het hierdie studie die doelstelling om die begrip van organisatoriese fiksheid te herkonseptualiseer. Op grond van die voorlopige en geïsoleerde aard van huidige organisatoriese fiksheidsmodelle, is besluit om die nuwer strategiese bestuursbenaderinge van 'dinamiese vermoëns' en 'kompleksiteitsdenke' in die omvang van die studie te inkorporeer. Die kriteria vir die keuse van insluiting van die voorgenoemde strategiese benaderinge was hul toenemende potensiaal as onderliggende teorieë vir die verduideliking van verandering in die konteks van die toenemend snelle veranderende wereld. Die studie beoog om 'n deeglik-gefundeerde basis en vertrekpunt daar te stel, d.w.s. dinamiese vermoëns beskou as deel van kompleksiteitsdenke. Die interaktiewe en verhoudingsaspekte van die twee konsepte is intensief ontleed en 'n konvergensie is nagestreef ten einde 'n sintese van benadering daar te stel, wat die konsep van organisatoriese fiksheid en gepaardgaande strategiese bestuursimplikasies aandui. In die uitvoering van die ondersoek van kompleksiteitsteorie is 'n sekwensiële wyse van ondersoek gekies. Omvattende ontleding van bestaande internasionale literatuur het 'n voorlopige definisie en anatomiese dimensies van die konsep van organisatoriese fiksheid opgelewer. Daarna is die komponente en rasionaal van dinamiese vermoëns krities ontleed. Die resulterende insigte is voorts in die konsep van organisatoriese fiksheid geïnkorporeer. 'n Verdere stap was ontleding en relevansie-passing van kompleksiteitsdenke in verband tot dinamiese vermoëns. Twee ontluikende tegnieke van kompleksiteitsdenke is afgebaken, naamlik ko-evoluerende spasie en fiksheidslandskappe, met die doeI om die voorlopige konsep van organisatoriese fiksheid te verdiep en te verbreed. Hierdie logiese, teoretiese en normatiewe studie voorsien duidelike aanduidinge t.o.v. strategiese ondernemings-robuustheid, waarmee die konsep van organisatoriese fiksheid toepaslik benader kan word. In die lig van die hipotetiese en voorlopige aard van die studie, moet die gevolgtrekkings van die studie in sy begrensde konteks beskou word. Verder basiese en toegepaste navorsing word as noodsaaklik geag ten einde die gevolgtrekkings en aanbevelings van die studie te substansieer.

Study project (MBA)--University of Stellenbosch, 2002. / ENGLISH ABSTRACT: No effective programmed extension exists in the South African pome fruit industry. There is a lack of farmer response and involvement, a lack of coordinated dissemination of information and no systematic and scientific approach in the development of extension programmes for the industry. Particularly important is the lack of a systematic conceptualisation of problems and specifically the lack of identification of the most direct determinants of behaviour (the psychological field forces) and a lack of the systematic addressing of these human constraints. DOvel's revised extension programme model was used as basis for this study. It included the identification, prioritisation, conceptualisation and determination of perceived problems that need to be addressed in the extension programmes. The most important identified problems that needs attention in an extension programme are producers' knowledge relating to all aspects of strategic planning (ie knowledge of basic principles, what is attainable, the advantages and disadvantages and the practical implementation), knowledge relating to the practical implementation of irrigation, bitter pit control and practices to increase fruit size, and knowledge that relates to basic principles of marketing. / AFRIKAANSE OPSOMMING: Geen doelgerigte geprogrammeerde voorligting bestaan vir die Suid-Afrikaanse kernvrugindustrie nie. Daar is 'n tekort aan produsentebetrokkenheid, 'n tekort aan gekoordineerde verspreiding van inligting en daar is geen sistematiese en wetenskaplike benadering in die ontwikkeling van voorligtingsprogramme vir die industrie nie. Besonder belangrik is die afwesigheid van 'n sistematiese konseptualisering van probleme en meer spesifiek die tekort aan die identifisering van die meer direkte determinante van gedrag (die psigiese veldkragte) en die aanspreek van hierdie menslike beperkings. DOvel se hersiene model vir geprogrameerede voorligting het as basis gedien vir die studie. Die studie het ingesluit die identifisering, prioritisering, konseptualisering en bepaling van produsente se persepsie van aangespreek behoort te word. probleme wat binne voorligtingsprogramme Die belangrikste probleme wat in die studie geïdentifiseer is wat aandag moet geniet in voorligtingsprogramme is die produsente se kennis van alle aspekte van strategiese beplanning (kennis van basiese beginsels, kennis wat betrekking het op wat bereikbaar is met strategiese beplanning, die voor- en nadele daarvan asook die praktiese implementering van strategiese beplanning), kennis wat betrekking het op die praktiese implementering van besproeiing, bitterpit beheer en die verbetering van vruggroote asook die kennis wat betrekking het op die basiese beginsels van bemarking.

Thesis (MPA)--University of Stellenbosch, 2003. / ENGLISH ABSTRACT: Since the advent of democracy in 1994, domestic and international expectations have steadily grown regarding the role of a new South African as a responsible and respected member of the international community. These expectations have included the hope that South Africa will playa leading role in a variety of international, regional and sub-regional forums and that the country will become an active participant in attempts to resolve various regional and international conflicts. The nature of international activities aimed at international conflict prevention, management and resolution has changed dramatically over the past decade. A radically post-Cold War security environment has seen the transformation of classical peacekeeping operations into complex, multi-dimensional conflict management activities with a political focus in which the military is but one of many participants. Whilst South Africa has, as a member of bodies such as the United Nations, the Organisation of African Unity, the African Union and the Southern African Development Community, begun to play an active role in diplomatic resolution initiatives, the country is also expected to contribute to wider multi-national peace missions. Contemporary peace missions are fundamentally political initiatives, despite the complex mixture of political, humanitarian and military concerns and means. South Africa must therefore make a careful appraisal of the political and strategic environment within which peace missions are to be launched and the principles governing South African participation in such efforts. A clear understanding is required of the type of mandate, which governs peace missions in order to facilitate a detailed articulation of acceptable entry and exit criteria and to determine the scope, level and type of resources that South Africa is willing to commit to future peace missions. This will provide a clear indication to the international community and the regional and sub-regional partners of South Africa's stance on participation in peace operations. South Africa has limited but valuable resources to offer the international community for the conduct of peace missions. These include civilians with a diverse range of skills and experience appropriate to peace processes, professional and experienced police officers and well trained and disciplined military capacity. If these resources are to be utilised by the international community in the cause of peace, their approximate nature and size must be defined through an appropriate readiness system for each component. On the other hand, a number of key conditions must be met before these potential resources are deployed in support of a particular peace mission. Some of the responsibility for meeting these conditions lies at the level of the international community - such as the formulation of a clear and realistic mandate. On the other hand, it is a national obligation to support and budget for such participation. After an assessment of the South African National Defence Force, operation BOLEAS in Lesotho, a clearly articulated Aide de Memoire is recommended as a model for Peace Support Operations, which will cover all aspects in relation to South African National Defence (SANDF) participation in peace initiatives. This Aide De Memoire aim to set conditions that should be met before any peacekeeping operation can be implemented. It will provide clarity on matters relating to the scope of South African peace missions; the question of mandates, joint task organisation and legal responsibilities. / AFRIKAANSE OPSOMMING: Sedert die aanvang van demokrasie in 1994 was daar 'n stelselmatige groei in eie en internasionale verwagtinge oor die rol van 'n nuwe Suid-Afrika as verantwoordelike en gerespekteerde lid van die internasionale gemeenskap. Hierdie verwagtinge het die hoop ingesluit dat Suid-Afrika "n leidende rol sou speel in 'n verskeidenheid van internasionale, streek en sub-streek forums en dat die land 'n aktiewe rolspeler sal word in pogings om oplossings te vind vir verskeie streeks- en internasionale konflikte. Die aard van internasionale bedrywighede, wat gemik was op die voorkoming van internasionale konflik, bestuur en besluitneming, het oor die laaste dekade drasties verander. 'n Radikale post-koue oorlogse sekerheidsomgewing het die transformasie beleef vanaf klassieke vredesoperasies na komplekse, multi-dimensionele konflikhanteringsaktiwiteite met 'n politieke fokus waarin die militêre arm van die staat maar een van baie deelnemers is. Terwyl Suid-Afrika, as lid van organisasies soos die Verenigde Nasies, die Organisasie van Afrika Eenheid en die Suider-Afrikaanse Ontwikkelingsgemeenskap, 'n meer aktiewe rol begin speel het in diplomatieke besluitnemingsinisiatiewe, word daar ook van die land verwag om 'n bydrae te lewer by groter multi-nasionale vredesendings. Kontemporêre vredesendings is in beginsel politieke inisiatiewe, ten spyte van die komplekse mengsel van politieke, humanitêre en militêre belange en middele. Suid- Afrika is dus verplig om 'n versigtige beoordeling te maak van die politieke en strategiese omgewing waarin vredesoperasies hul afspeel, asook die beginsels wat Suid-Afrikaanse deelname aan hierdie pogings vereis. 'n Juiste begrip van die tipe mandaat wat vredesendings beheer, word vereis sodat 'n gedetailleerde uitspraak van aanvaarbare toetree- en uittreemaatstawwe vergemaklik kan word. Ook die bestek, vlak en tipe van hulpbronne waartoe Suid-Afrika bereid is om homself in die toekoms te verbind moet bepaal word. Dit sal 'n duidelike aanduiding vir die internasionale gemeenskap, streek en substreekvennote gee van wat Suid-Afrika se standpunt ten opsigte van deelname aan vredesoperasies is. Suid-Afrika het beperkte maar waardevolle hulpbronne wat aan die internasionale gemeenskap gebied kan word vir die uitvoering van vredesendings. Dit sluit in: burgerlikes met 'n verskeidenheid van vaardighede en ondervinding wat geskik is vir vredesprosesse; ervare en professionele beleidmakers, asook goed opgeleide en gedissiplineerde militêre vermoëns. Indien hierdie bronne deur die internasionale gemeenskap in die bevordering van vrede aangewend sou word, moet die beraamde aard en omvang daarvan vasgestel word met behulp van 'n toepaslike gereedheidstelsel vir elke komponent. Aan die ander kant moet 'n aantal sleutelvereistes nagekom word voordat hierdie potensiële hulpbronne as steun vir 'n spesifieke vredesending ontplooi word. Sekere verantwoordelikhede om by die beginsels te hou, berus op die vlak van die internasionale gemeenskap - soos die formulering van 'n duidelike en realistiese mandaat. Dit is egter 'n nasionale verantwoordelikheid om vir so 'n deelname te begroot en dit te ondersteun. Na die beoordeling van OPERASIE BOLEAS deur die Suid-Afrikaanse Nasionale Weermag, stel die navorsing 'n duidelik geartikuleerde Aide de Memoire vir Vredesteunoperasies voor wat alle aspekte in verband met die Suid-Afrikaanse Weermag se deelname aan vredesinisiatiewe sal insluit. Hierdie Aide de Memoire beoog om voorwaardes te stel wat nagekom moet word voordat enige vredesoperasies geïmplimenteer kan word. Dit sal duidelikheid verskaf oor aangeleenthede rakende die bestek van Suid-Afrikaanse vredesendings; die kwessie van mandate; gesamentlike taakorganisasie en regsverantwoordelikhede.

Thesis (MComm)--Stellenbosch University, 2003. / ENGLISH ABSTRACT: Given the increased uncertainty and unpredictability prevalent in the business environment, there is heightened pressure for organizations to become radically innovative and to constantly reinvent themselves, and ultimately change the rules of the game in their industry. The concept of new business models is relatively new to business literature. However, its significance cannot be underestimated where operating in a turbulent competitive landscape has made the traditional way of doing business ineffective, and consequently has changed the nature of competitive advantage. Despite the obvious importance of creating new business models, there seems to be inadequate understanding and definition of the term "business model", thereby hindering the understanding of the nature of new business models and the approaches needed for creating new business models. This paper initially investigated the concept of "business model" and its core dimensions, which revealed that the term lacks an adequate and comprehensive definition. In response to this, a comprehensive working definition for the concept was formulated after an analysis of the various definitions proposed in the business literature. Since the key elements of a business model are important sources of competitive advantage, this definition has been used to illustrate how organizations can create new business models by manipulating the basic aspects of the business model. Approaches and techniques that enable organizations to create new business models and to become radically innovative have been selected from those put forward by Govindarajan and Gupta (2001) and Amit and Zott (2001). Finally, an analysis was made of the performance measurement tools for new business models. This revealed a lack of such an evaluation tool and this study has proposed a framework from which its dimensions can be used to expand and develop a measurement instrument for proposed business models and/or industries. / AFRIKAANSE OPSOMMING: Gegee die verhoogde onsekerheid en onvoorspelbaarheid wat teenwoordig is in die besigheidsomgewing, is daar meer druk op organisasies om radikaal innoverend te word, om hulself konstant te herontdek en uiteindelik om die reels van die spel in hulle bedryf te verander. Die konsep van nuwe besigheidsmodelle is relatief nuut in die besigheidsliteratuur, maar die belangrikheid van die konsep kan nie onderskat word nie, waar die tradisionele besigheidsbenaderings ondoeltrefferd geword het binne 'n fluktuerende mededingende omgewing. As gevolg hiervan, het die hele wese van mededingende voorsprong verander. Ten spyte van die duidelike behoefte aan die skep van nuwe besigheidsmodelle, blyk daar ook om onvoldoende begrip en definisie van die term "besigheidsmodel" te wees. Dit belemmer die begrip van die oorsprong van nuwe besigheidsmodelle en die benaderings benodig vir die skep van nuwe besigheidsmodelle. Hierdie skripsie het eerstens die konsep "besigheidsmodel" en sy kerndimensies ondersoek, wat aan die lig gebring het dat die term ontbreek aan 'n voldoende en volledige definisie. Nadat die verskeie definisies in die besigheids-literatuur is, is 'n volledige gangbare definiesie vir die konsep geformuleer. Aangesien die sleutelelemente van 'n besigheidsmodel belangrike bronne van mededingende voorsprong bied, is die definisie gebruik om te illustreer hoe organisasies nuwe besigheidsmodelle kan skep deur die basiese aspekte van die besigheidsmodel te manipuleer. Benaderings en tegnieke wat organisasies in staat stel om nuwe besigheidsmodelle te skep en om radikaal innoverend te word, is geselekteer vanuit die voorgestel deur Govindarajan en Gupta (2001) en Amit en Zott (2001). Ten slotte, is 'n ontleding gedoen van die instrumente wat gebruik word om die prestasie van nuwe besigheidsmodelle te meet. Dit het aan die lig gebring dat daar nie so 'n evalueringsinstrument is nie, en hierdie studie het dus 'n raamwerk voorgestel waarvan die dimensies gebruik kan word om 'n meetinstrument vir voorgestelde besigheidsmodelle en/of industrieë uit te brei en ontwikkel.

Thesis (MComm (Business Management))--University of Stellenbosch, 2010. / ENGLISH ABSTRACT: Marketing literature has revealed that sponsorship is a key marketing communication tool used to break through promotional clutter. Sponsorship is a means by which marketing managers are able to transfer knowledge about organisational offerings to consumers and communicate how organisations are able to satisfy consumers‟ needs. Satisfying consumers‟ needs is a key philosophy of marketing, thus, it is an important objective for marketing managers to transfer knowledge to consumers about their need-satisfying capabilities. Research has shown that knowledge is transferred to consumers by first creating awareness of brands, then building consumers‟ knowledge of brands, and finally establishing and enhancing consumers‟ perceptions of brand image. According to marketing literature, the process of building brand awareness, brand knowledge and brand image ultimately contributes toward the enhancement of brand equity. Previous research has shown that establishing brand awareness is an initial and crucial objective of sponsorship endeavours. Little research, however, has been done on the importance of brand image objectives and strategies in sponsorship. Researchers agree that brand image can be transferred between a sponsor brand and sponsored event, thereby enhancing the brand image of the respective parties. The purpose of this study was therefore to assess brand image transfer in sponsorship. The research problem considered the question whether the brand image of sponsor brands is transferred to the brand image of sponsored events, and whether the brand image of sponsored events is transferred to the brand image of sponsor brands. Fictitious brands were designed to assess the transfer of brand image, namely FruityBliss (sponsor brand) and the ProFriz Frisbee Challenge (sponsored event). Four brand image attributes were selected to assess the brand image of the sponsor brand and the brand image of the sponsored event. These included physical product and price (sponsor brand) and status and size (sponsored event). The four brand image attributes were manipulated in sixteen experiments and the brand image scores of the sponsor brand and sponsored event were subsequently measured. Results of the study showed that brand image scores of the sponsor brand were significantly higher than the brand image scores of the sponsored event. It was therefore concluded that brand image transfer does occur from a sponsor brand to a sponsored event and vice versa. Furthermore, product and price appeared to have a greater influence on the brand image scores of the sponsor brand and the sponsored event, than did status and size of the sponsored event. It was thus concluded that although brand image transfer does occur from a sponsor brand to a sponsored event and vice versa, the sponsor brand is influenced more by the sponsorship than the sponsored event. In other words, a stronger brand image transfer takes place from a sponsored event to a sponsor brand than from a sponsor brand to a sponsored event. From the research results, a number of recommendations were made. It was emphasised that organisations should make use of sponsorship as a means to break through promotional clutter. Sponsorship is an effective technique in enhancing brand images, and ultimately enhancing the brand equity of organisations. Organisations should therefore take careful consideration in developing sponsorship strategies; sponsor products should be affiliated with sponsored events and vice versa. / AFRIKAANSE OPSOMMING: Bemarkingsliteratuur toon dat borgskap ‟n belangrike bemarkingskommunikasie-instrument is om te midde van ‟n warboel produkreklame ‟n impak te hê op die uitbou van handelsmerkbeeld. Borgskap is ‟n kommunikasiemetode waardeur bemarkingsbestuurders inligting oor bemarkingsaanbiedinge aan verbruikers oordra, oftewel aan verbruikers verduidelik hoe organisasies in hul behoeftes kan voorsien. Bevrediging van verbruikers se behoeftes is 'n belangrike filosofie van bemarking, dus, is dit 'n belangrike doelstelling vir bemarkingsbestuurders om kennis oor te dra aan verbruikers oor hulle behoefte-bevredigende vermoëns. Navorsing toon dat inligting eerstens aan verbruikers oorgedra word deur hulle bewus te maak van ‟n handelsmerk; daarná hul kennis van die handelsmerk op te bou, en uiteindelik hul opvattings van die beeld van daardie handelsmerk vas te lê en te verbeter. Volgens bemarkingsliteratuur dra die opbouproses van handelsmerkbewustheid, handelsmerkkennis en ‟n handelsmerkbeeld uiteindelik by tot die versterking van merkekwiteit. Vorige navorsing dui aan dat die vestiging van handelsmerkbewustheid ‟n aanvanklike en noodsaaklike doelwit van borgskap is. Tog is daar nog weinig navorsing gedoen oor die belang van handelsmerkbeelddoelwitte en –strategieë in borgskap. Navorsers is in eenstemming dat handelsmerkbeeld tussen ‟n borg en ‟n geleentheid oorgedra kan word, om só die handelsmerkbeeld van die onderskeie partye te versterk. Hierdie studie het ten doel gehad om sodanige handelsmerkbeeld-oordrag gedurende borgskap te beoordeel. Die navorsingsprobleem het besin oor die vraag of die handelsmerkbeeld van borghandelsmerke na die handelsmerkbeeld van geborgde geleenthede oorgedra word, asook of die handelsmerkbeeld van geborgde geleenthede na die handelsmerkbeeld van die borghandelsmerke oorgedra word. Fiktiewe handelsmerke, naamlik Fruitybliss (die borghandelsmerk) en die ProFriz Frisbee Challenge (die geborgde geleentheid), is ontwerp om handelsmerkbeeld-oordrag te bestudeer. Vier handelsmerkbeeld-eienskappe, naamlik fisiese produk en prys (borghandelsmerk) en status en grootte (geborgde geleentheid), is gekies om die handelsmerkbeeld van die borg en dié van die geleentheid te beoordeel. Die vier eienskappe is in sestien eksperimente gemanipuleer, waarna die handelsmerkbeeldtellings van die borghandelsmerk sowel as die geborgde geleentheid gemeet is. Die studieresultate toon dat die borghandelsmerk beduidend hoër handelsmerkbeeldtellings as die geborgde geleentheid behaal het. Daar was afgelei dat handelsmerkbeeld wél van ‟n borghandelsmerk na ‟n geborgde geleentheid oorgedra word, én omgekeerd. Voorts het produk en prys van die borghandelsmerk oënskynlik ‟n groter invloed op die handelsmerkbeeldtellings van die borghandelsmerk en die geborgde geleentheid gehad as die status en grootte van die geborgde geleentheid. Daaruit word afgelei dat, hoewel borgskap ‟n tweerigting-oordrag tussen borghandelsmerk en geborgde geleentheid impliseer, die borgskap tog ‟n groter invloed op die borghandelsmerk het as op die geborgde geleentheid. Handelsmerkbeeld-oordrag blyk dus om sterker te wees vanaf ‟n geborgde geleentheid na ‟n borghandelsmerk, as van ‟n borghandelsmerk na ‟n geborgde geleentheid. ‟n Aantal aanbevelings kan op grond van die studie gedoen word. Onder meer word beklemtoon dat organisasies borgskap moet aanwend om te midde van ‟n warboel produkreklame ‟n impak te hê op die uitbou van handelsmerkbeeld, om sodoende uiteindelik merkekwiteit te verbeter. Daarbenewens word voorgestel dat borgskap gebruik word om die handelsmerkbeeld van organisasies te bou en te versterk. Organisasies moet dus noukeurig oorweeg tydens die ontwikkeling van borgskap strategieë; borg produkte moet geaffilieer word met geborgde geleenthede én omgekeerd.

Mini-study project (MBA)--University of Stellenbosch, 2003. / ENGLISH ABSTRACT: The differentiating factor of the twenty-first century will not be the size and scope of a company's resources, the global economy makes it possible for almost every organisation to gain access to any resources. It will also not be about possessing the intellectual capital, knowledge, and expertise but the ability to source it. To be the best a company can no longer afford to specialise in every aspect of its business, and purchasing everything that might become obsolete in a while is not an option. More and more companies outsouree some of their non-core activities, leveraging the investments others made by taking advantage of the outsourcing partner's skills, in order to concentrate on their core competencies. Continuing to perform an activity in-house, while not being the best in the world at it is to forfeit competitive advantage. By outsourcing to the best, the company can use the time saved to concentrate on its core competencies and probably save some money in the process. An organisation can further also only grow at the rate at which it can expand its capacity when it is carrying out all functions internal, possibly costing valuable market share. It is not merely a question of whether the benefits outweigh the costs of outsourcing but rather a question of whether outsourcing is the right strategy for one's specific situation and whether the outsourcing contracts can be designed, implemented and managed in such a way that the benefits do exceed the costs. Constant organisational change and -alteration is a given. Stable organisational structures are something of the past. Networks are formed according to the skills required for the job at hand and once the project is complete the network will disband. Activities are outsourced to the best candidates and coordinated or managed by a project manager or -coordinator. Prepared or not, the virtual revolution has arrived. Two of the main drivers of organisational change and the consequent emergence of the virtual organisation are (1) the changing market conditions - different customer requirements will have different skill needs, and demand will dictate the formation of the virtual organisation; and (2) the fast development of Information and Communication Technology - with the latter changing virtually every site with access into a surrogate office. With the latest technological developments, even the excuse of not having access is becoming a lame one. A virtual organisation's strategy involves a substantial amount of outsourced activities and sometimes even total outsourcing. Every outsourced activity in turn is handled as a project or a task of a project, making a virtual organisation a project-driven one. Running a virtual venture is therefore all about coordinating and managing outsourced projects, and a company's expertise in doing this will determine its success or failure. Sound project management principles and techniques, discussed in this dissertation, can be used to not only start up a virtual company, but also to run it. / AFRIKAANSE OPSOMMING: Die onderskeidingsfaktor van die een-en-twintigste eeu sal nie die grootte en die omvang van 'n maatskappy se hulpbronne wees nie, want die globale ekonomie maak dit vir bykans elke organisasie moontlik om toegang te verkry tot enige hulpbron. Dit sal ook nie gaan oor die besit van intellektuele kapitaal, kennis en kundigheid nie, maar die vermoë om dit te bekom. Om die beste te wees, sal 'n maatskappy nie langer kan bekostig om in elke aspek van sy besigheid te spesialiseer nie, en die aankoop van dit wat gou in onbruik kan raak is nie 'n opsie nie. AI hoe meer maatskappye kontrakteer van hul nie-kern aktiwiteite uit, en benut daardeur die beleggings wat ander maak deur voordeel te trek uit die uitgekontrakteerde vennoot se kundigheid, om sodoende te konsentreer op hul eie kern vaardighede. Om aan te hou om aktiwiteite intern uit te voer, sonder om die wêreld se beste daarin te wees, is om die kompeterende voorsprong te versaak. Deur uit te kontrakteer aan die beste, kan die maatskappy die gespaarde tyd gebruik om te konsentreer op sy kern vaardighede en waarskynlik geld spaar in die proses. Verder kan 'n organisasie wat al sy funksies intern uitvoer, ook slegs groei teen die tempo waarteen dit sy kapasiteit kan uitbrei, waarskynlik ten koste van waardevolle markaandeel. Dit gaan nie net oor die vraag of die voordele verbonde aan uitkontraktering opweeg teen die nadele daaraan verbonde nie, maar eerder of uitkontraktering die regte strategie vir die spesifieke situasie is en of uitkontraktering ooreenkomste so ontwerp, geïmplementeer en bestuur kan word dat die voordele die nadele oorskry. Voortdurende organisatoriese verandering en -wysiging is 'n gegewe. Stabiele organisatoriese strukture is iets van die verlede. Netwerke word gevorm volgens die vaardighede wat benodig word vir die werk op hande en sodra die projek voltooi is ontbind die netwerk. Aktiwiteite word uitgekontrakteer aan die beste kandidate en gekoordineer of bestuur deur 'n projekbestuurder of -koërdlneerder. Die virtuele revolusie het aangebreek, of ons nou gereed is daarvoor of nie. Twee hoof dryfvere agter organisatoriese verandering en die gevolglike totstandkoming van die virtuele organisasie, is (1) veranderende marktoestande - verskillende kliëntbehoeftes sal verskillende vaardighede vereis, en aanvraag sal die vorming van die virtuele organisasie dikteer; en (2) vinnige ontwikkeling van Informasie en Kommunikasie Tegnologie - met laasgenoemde wat bykans elke plek met web toegang verander na In surrogaat kantoor. Met die nuutste tegnologiese ontwikkeling sal selfs die verskoning van nie toegang hê nie In flou een word. Die strategie van In virtuele organisasie behels In aansienlike hoeveelheid uitgekontrakteerde aktiwiteite en soms selfs algehele uitkontraktering. Elke uitgekontrakteerde aktiwiteit word op sy beurt hanteer as In projek of In sub-taak van In projek, en dit maak van virtuele organisasie projek gedrewe organisasies. Die bestuur van In virtuele onderneming is dus gebaseer op die koordinering en bestuur van uitgekontrakteerde projekte, en In maatskappy se kundigheid hierin sal sy suksesse of mislukkings bepaal. Goeie projek bestuur beginsels en tegnieke, bespreek in hierdie verhandeling, kan gebruik word om nie net In virtuele maatskappy op die been te bring nie, maar ook om dit te bestuur.

Mini-study project (MBA)--University of Stellenbosch, 2003. / ENGLISH ABSTRACT: This report reviews the global and South African pharmaceutical and biotechnology industries and provides an overview of the changes taking place within these two industries. It highlights the impact this relationship will have on a developing South African biotechnology industry. Since the 1980s the pharmaceutical industry has experienced phenomenal growth in sales and profits. By the mid 1990s drug sales exceeded USD250 billion. Today the pharmaceutical industry is dominated by multi-national corporations with extensive R&D budgets, widespread use of trademarks and patents and complex commercial process technology. However they face threats from depleted product pipelines, patent expiry on billion dollar drug products, generic competition, increases in drug approval times, costs and price pressures. The entrepreneurial biotechnology industry promises to solve a number of the pharmaceutical industry's problems. In recent years biotechnology companies proved more effective in the development of new molecular entities. They promise individualised therapeutics, novel and more efficacious drug discovery and development of preventative treatments. However the decrease in equity financing after 2001 left almost 40% of biotechnology companies with less than 1 year of R&D funding. The industry experienced losses again in 2002 and the world is divided over the ethical, environmental and economic implications of biotechnological applications. The biotechnology and pharmaceutical industries have a symbiotic but antagonistic relationship. The change in this relationship will hugely affect South Africa's ideals of developing a biotechnology industry. Various diseases plague South Africa including HIV/AIDS, TB, obesity, diabetes, hypertension and infective diseases. These diseases will have a huge impact on South Africa's society. Yet only 10% of global R&D funding is committed to third world diseases and existing drugs and treatments are either not effective or too expensive for developing countries. It is in this situation that biotechnology and the development of a biotechnology industry could playa major role in alleviating South Africa's health burden. South Africa is already capable in first generation biotechnology, but third generation applications holds the most promise. Developing countries face various obstacles and challenges, but all boast well for South Africa. The government has committed R400 million (over a three year period) to utilize South Africa's biotechnology potential. Further, the country has highly skilled researchers, indigenous plant and animal species, a diverse population and a favorable exchange rate (low R&D costs). / AFRIKAANSE OPSOMMING: Die projek ondersoek beide die globale en Suid Afrikaanse farmaseutiese en biotegnologie industrieë. Verder word die veranderinge wat plaasvind in die industrieë onder die soeklig geplaas. Die projek beklemtoon die impak wat die verhouding sal hê op 'n ontwikkelende biotegnologie industrie in Suid Afrika. Die farmaseutiese industrie het sedert die 1980s dubbel syfer groei getoon in omsete en wins. Teen die middel 90's het verkope van farmaseutiese middels US$250 miljard wêreldwyd oorskry. Vandag word die farmaseutiese industrie oorheers deur multi-nasionale korporasies met omvattende navorsing en ontwikkelings begrotings, algemene gebruik van handelsmerkte, patente en komplekse proses-tegnologieë. Ten spyte hiervan word die industrie bedreig deur leë produksie-lyne, verval van patente, miljard dollar farmaseutiese produkte, generiese kompetisie, verlengde produk-goedkeurings periodes en prys-mededinging. Die biotegnologie industrie met sy innoveerende eienskappe beloof om verskeie van die farmaseutiese industrie se probleme op te los. Onlangs het biotegnologie maatskappye getoon dat hulle meer effektief is in die ontwikkeling van nuwe molekulêre eenhede. Biotegnologie beloof nuwe en meer effektiewe produk-ontwikkeling asook beter individuele terapieë en voorkomende behandelings. Die industrie staar finansiële krisisse in die gesig. Slegs 40% van biotegnologie maatskappye het voldoende navorsing en ontwikkelings-kapitaal tot 2004. Dit is hoofsaaklik as gevolg van 'n afname in eienaars-finansiering na 2001. Die industrie as 'n geheel het weereens 'n verlies gelei in 2002 en die wêreld is verdeeld oor die etiese, omgewings en ekonomiese implikasie van biotegnologiese toepassings. Die biotegnologie en farmaseutiese industrieë het 'n simbiotiese maar tog vyandige verhouding. 'n Verandering in die verhouding gaan Suid Afrika se ideale om 'n biotegnologie industrie te skep grootliks beïnvloed. Suid Afrika gaan gebuk onder verskeie siektes insluitende MIVNIGS, TB, vetsugtigheid, diabetes, hipertensie en infeksie siektes. Hierdie siektes het 'n groot impak op Suid Afrika se samelewing. Tog word slegs 10% van die globale navorsings en ontwikkelingsfondse aangewend om 'n oplossing te vind vir derdewêreld siektes. Verder is bestaande produkte en behandelings oneffektief of onbekostigbaar vir ontwikkelde lande. Dit is in sulke gevalle waar biotegnologie en die ontwikkeling van 'n biotegnologie industrie 'n groot rol kan speel in die verligting van Suid Afrika se gesondheids-las. Suid Afrika is vaardig in eerste-generasie biotegnologie, maar wêreld wyd hou derde generasie biotegnologie die meeste belofte in. Die tegnologie is tot op hede onderbenut in Suid Afrika. Ontwikkelende lande staar verskeie uitdagings in die gesig, maar Suid Afrika het talle sterk punte. Die regering het R400 miljoen (oor 'n drie jaar periode) beskikbaar gestel vir die ontwikkeling van Suid Afrika se biotegnologie potensiaal. Die land beskik ook oor navorsers van hoogstande gehalte, onbenutte inheemse plante en dier spesies, 'n diverse populasie en 'n gunstige wisselkoers (lae navorsings en ontwikkelings kostes).