I deal with Integrated Marketing Communication Process and with new trends in Marketing Communication. Then I analyse the FIRO-tour company, its strenghts, weaknesses, opportunities and threats. I research satisfaction of clients and I locate image of the company. After that I propose the new Marketing Communication strategy for selected product.

Cette thèse est consacrée à l'étude de la dynamique du faisceau dans les anneaux de stockage : seule la dynamique transverse des particules individuelles est abordée. Dans une première partie, nous présentons des outils permettant l'étude et la caractérisation de la dynamique (Hamiltonien, intégrateur, Analyse en Fréquence) ainsi que des simulations numériques réalisées sur quatre machines de rayonnement synchrotron : l'ALS, l'ESRF, SOLEIL et Super-ACO. Un code d'intégration des équations du mouvement a été écrit utilisant une nouvelle classe d'intégrateurs symplectiques à pas tous positifs (Laskar et Robutel, 2000). L'intégrateur, plus précis d'un ordre de grandeur que le traditionnel schéma de Forest et Ruth, est comparé avec les codes BETA, DESPOT et MAD. L'Analyse en Fréquence (Laskar, 1990), méthode numérique d'analyse de systèmes dynamiques fondée sur une technique de Fourier raffinée, est notre principal outil d'analyse ; il permet de calculer des cartes en fréquence, véritables empreintes de la dynamique d'un accélérateur. La grande sensibilité de la dynamique aux défauts magnétiques et aux réglages hexapolaires est mise en évidence.<br /><br />La seconde partie est dédiée à l'analyse d'expériences réalisées sur deux sources de lumière. Avec l'équipe de l'ALS (Berkeley), nous avons obtenu la première carte en fréquence expérimentale d'un accélérateur. L'accord entre l'expérience et la modélisation est remarquable. A Super-ACO (Orsay), l'étude des glissements des nombres d'ondes avec l'amplitude a permis de mettre en évidence un fort pseudo-octupôle issu des champs de fuite des quadripôles. Les implications sont importantes et permettent de mieux comprendre les performances actuelles de l'anneau. Ces résultats reposent sur l'analyse de données tour par tour. De nombreux phénomènes connexes tels l'analyse des matrices-réponse et la décohérence sont également abordés.

Submitted by CAROLINE MARTINS DE MELO BOTTINO (caroline_bmelo@yahoo.com.br) on 2016-12-08T08:46:23Z No. of bitstreams: 1 DISSERTAÇÃO MESTRADO _Quem descobriu a favela_versão submeter.pdf: 9569861 bytes, checksum: eb9ec90e2a391fb7a4e11870d5e752e0 (MD5) / Approved for entry into archive by Rafael Aguiar (rafael.aguiar@fgv.br) on 2016-12-09T12:55:52Z (GMT) No. of bitstreams: 1 DISSERTAÇÃO MESTRADO _Quem descobriu a favela_versão submeter.pdf: 9569861 bytes, checksum: eb9ec90e2a391fb7a4e11870d5e752e0 (MD5) / Made available in DSpace on 2016-12-26T16:16:19Z (GMT). No. of bitstreams: 1 DISSERTAÇÃO MESTRADO _Quem descobriu a favela_versão submeter.pdf: 9569861 bytes, checksum: eb9ec90e2a391fb7a4e11870d5e752e0 (MD5) Previous issue date: 2016-09-05 / The tourism over 'Favelas' has been discussed in the last yeas. The product 'Favela' grown up and highlighted in the city of Rio de Janeiro as one more touristic attractive. The 'Favelas' touristic activity comes in development since 1992 by external iniciations. There are many published articles showing different point of views about the topic. The present dissertation beholds the companies and businessmans trajectories working on this touristic experience segment. We will report the history of 'Favela Tour', since its first visitors without a real established comercial relation, until nowadays, at the 'Favela' as a solid touristic product. / O turismo em favelas vem sendo muito discutido nos últimos anos. O produto favela cresceu e se destacou na cidade do Rio de Janeiro como mais um atrativo turístico. Desde 1992 que a atividade turística vem sendo desenvolvida nas favelas por iniciativas externas. São muitos os trabalhos publicados que apresentam os mais variados pontos de vista sobre o tema. A presente dissertação contemplará a trajetória das empresas e os empresários atuantes nesse segmento da experiência turística. Vamos retratar a história do favela tour, desde os seus primeiros visitantes, sem que fosse estabelecido uma relação comercial, até os dias de hoje, na favela produto turístico consolidado.

[pt] Considerando os quartos de adolescentes como espaços privilegiados para a compreensão de aspectos centrais da juventude contemporânea, essa pesquisa se volta para uma análise interpretativa de conteúdo, a partir do estudo de representações midiáticas desses espaços em um recorte que contempla matérias veiculadas sobre o assunto no site da Capricho entre 2013 e 2019 e vídeos de tour pelo quarto feitos pelos adolescentes e disponibilizados na plataforma Youtube, entre os anos de 2017 e 2019. Tal objeto permitiu um olhar privilegiado para discussões sobre a adolescência como categoria histórica e social, cujos ritos de passagem foram diluídos e ressignificados em tempos atuais. Tem-se ainda que esses quartos se transformam em importante reduto de consumo e de dinâmicas comunicacionais específicas que perpassam as constituições identitárias e as relações dos jovens com os ambientes digitais, incluindo-se aí o gerenciamento de uma presença midiática cuidadosamente elaborada. São questões centrais dessa pesquisa, ainda, a cultura material, analisada aqui no contexto da juventude, a partir da exibição e movimentação de objetos dentro dos quartos, assim como das narrativas elaboradas em torno destes. Reflete-se também sobre a construção da noção de uma privacidade juvenil como valor, daquilo que ainda é considerado de caráter estritamente íntimo, em contraposição ao que é exibido em ambiente midiático. A observação de experiências pessoais de um quarto e de uma cultura de quarto (do inglês, bedroom culture) aponta para aspectos essenciais de uma cultura juvenil que se dá essencialmente no espaço privado doméstico, mas que deve ser compreendida em suas relações com o espaço público e com outros tantos agentes da sociedade contemporânea. / [en] Considering the teen bedrooms perspective crucial to understand contemporary youth, this dissertation studies their media representations based on the interpretive content analysis of articles published on Capricho magazine s website between 2013 and 2019, as well as teen bedroom tour videos posted on YouTube between 2017 and 2019. This bedroom-centered analysis allowed for an input on the reality of teens as a historic and social group, whose rites of passage are being constantly reexamined. These bedrooms have become consumption strongholds in which specific communication dynamics take place, dynamics of identity and social media interactions, including carefully elaborated media presences. Herein, we analyze teen material culture from the exhibition and movement of objects inside the bedrooms, and from the teen narratives about them. We also reflect upon teen privacy as a value, and on what is considered strictly intimate as opposed to what is portrayed on social media. Personal bedroom experiences and the existence of a bedroom culture point to a teen culture that takes place essentially in the domestic private space, but that must be understood in regards to the public spaces and to other agents of contemporary society.

Master of Arts / Department of Landscape Architecture/Regional and Community Planning / Lee R. Skabelund / This report presents one approach for increasing understanding, appreciation and protection of watersheds by individuals living within the urban-to-rural lands interface. The purpose of the study is to provide guidance to developing and implementing a driving tour of environmentally sensitive land around Clinton Lake and the Upper Wakarusa Watershed (UWW). Although the tour is particular to the UWW, the principles will be useful to planners and watershed advocates working to promote water quality improvement in other geographic areas. A first step in increasing community involvement to restore and protect watersheds is developing a broader public understanding of what watersheds are and their integral part in daily life. By taking a driving tour (literally or virtually), participants can see firsthand how a watershed functions and the values it provides to people and ecosystems. Two key ingredients in the planning process are public participation and clearly defined goals. Public participation begins with awareness of an issue that impacts lives. The first step in engaging the public is to develop a framework for making residents aware that watersheds are a critical part of their environment and the health of their community. The driving tour of the Upper Wakarusa Watershed should help residents and visitors experience a “sense of place” related to the watershed by achieving three over-arching goals: Develop meaningful themes that engage the residents and visitors in learning about watersheds and give insight to their relationships with the watershed. Introduce concepts that are relevant to the lives of residents and visitors and their understanding of a watershed. Generate a stronger “sense of place” as it relates to the Upper Wakarusa watershed. The driving tour in this report has been designed to serve as a broad blueprint for future implementation. The route was devised to take advantage of area resources, especially those on public land, while adhering to guidelines proven successful in promoting rural areas such as the Flint Hills and Cheyenne Bottoms. The actual implementation of the Upper Wakarusa Watershed Driving Tour is expected to be led by local coalitions, and the precise route should be adjusted as necessary.

À première vue, le monologue intérieur et le roman d’aventures semblent antinomiques. Si le monologue intérieur explore l’intériorité d’un personnage, le roman d’aventures se présente plutôt comme le théâtre d’événements extérieurs procédant d’une confrontation, au moins implicite, avec la mort (Vladimir Jankélévitch). L’écriture d’un monologue intérieur donnant voix au personnage de Mrs. Aouda, héroïne silencieuse du roman Le tour du monde en 80 jours de Jules Verne, constituait une forme de pari : l’ajout d’un monologue intérieur à un roman d’aventures préexistant peut-il apporter un éclairage sur cette «entrée dans le domaine de la mort» (Simone Vierne) qui caractérise le parcours du personnage aventurier? Les objectifs de la recherche sont donc d’identifier les liens qui peuvent être tissés entre le monologue intérieur et l’aventure. Nous constaterons que la notion de roman initiatique permet de mettre en lumière le rôle essentiel de la mort dans le roman d’aventures, et ce même dans le cadre d’un récit fondé sur l’intériorité d’un personnage donné. La présente étude suggère que l’hybridation du roman d’aventures permettrait de révéler le processus de transformation du personnage en voie d’initiation, questionnant ainsi la pertinence des frontières implicites entre les notions d’aventure et d’«aventure intérieure».

This study compares the predictive ability of newly introduced strokes gained measures on PGA Tour earnings performance with that of more conventional golf statistics. It is found that the strokes gained measures explain slightly more of the variability in the distribution of earnings. Strokes gained on the approach shot are determined to be the most valuable relative to the other strokes gained metrics.

Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.

Karlštejn Castle is one of the most popular tourist sights in the Czech Republic. This thesis therefore focuses on the use of this conservation area, especially in the second half of the 20th century and all the 21st century. Based on the available archival documents, in the thesis there are described changes of the expositions in the castle's rooms that are opened to the visitors. The thesis is also focused on the tour routes and development of the visitors' turnout. Last of all, in this thesis there are mentioned past and present events held in the castle and other "crowd-pullers" that are attractive to the visitors. In the first part the thesis also deals with the issue of the castle's ownership and the effort for the integration among the UNESCO sights.

Industrial heritage tourism has been in focus for many academic studies and tourism is an alternative developmental tool for mines and contributes to their economic success. This thesis is about the Falu Mine in Dalarna, Sweden, which has World Heritage status since 2001 and is one of the biggest attractions in the region. Its history and cultural importance are reasons for the importance of preserving the heritage. The Falu Mine is under the management of the Great Copper Mountain Trust and one of their ambitions is to ensure the continuous popularity among domestic and international visitors. In order to gain a better understanding of the visitors and to find strategies to improve performance, a visitor survey has been conducted in the summer of 2011. It is the authors believe that the guides of the Falu Mine have the best available insight and that their perceptions help to add to the understanding about the visitors. Therefore, this thesis aims to explore the perceptions of the guides about their visitors, to investigate how the perceptions correspond to the statistical results and to study if there are any differences between domestic and international visitors. The mixed methods approach will increase the depth and accuracy of the results, by linking qualitative with quantitative data. The results show that differences between domestic and international visitors exist, both proven by interviews with the guides and the visitor survey. These differences occur in the factors, such as level of education of the visitors, group size and number of children in the group, knowledge of the visitors prior to and after the visit, sources of information and the fulfillment of the visitor expectations. The perceptions emphasize how these differences impact the guided tours. The guides of the Falu Mine have to be aware of those differences in order to adjust the tour accordingly, as well as the management of the Falu Mine can use this knowledge in order to identify strategies for improving performance.