Purpose: The purpose of this study is to examine whether or not a winning performance within professional cycling influences the stock exchange. It looks at the impact a win has on a team’s main sponsor through the effect on said sponsor’s company stock price. Methodology: This study has a positivistic and deductive approach when testing the theory of market efficiency. It uses event study methodology to measure the effect of new information on a company’s stock price. The event period lasts from the last working day before the event to the first working day after the event. The study examined 99 winning performances in the UCI World Tour, from January 1, 2005, to April 30, 2016. Normal return before the event window was calculated from an estimation period of 250 working days. A T-test was used to assess if the results were significant. Results: The study found, based on the complete samples including all cycling races, that there is no significant effect on a main sponsor’s stock price. The Average Abnormal Return came out as 0,04 percent. 46 one day races were examined, resulting in an AAR of -0,1 percent. This means that there was no significant effect on the sponsor’s stock price. For the stage races, on the other hand, the 44 measurements resulted in an AAR of 0,38 percent with a positive 5 percent significance level. Nine measurements derived from the Grand Tours resulted in an AAR of -0,96 percent and a negative 5 percent significance level. Conclusions: The conclusion of this study is that there is no significant effect on the main team sponsor’s stock price, regardless of categorisation. While single day races generated no significant effect, the stage races did have a positive significant effect. Based on the study, The Grand Tour races resulted in a negative effect but the samples for this category were too few to draw a final conclusion from.

S'appuyant sur les paradoxes traditionnels que la théologie définissait à partir d'une essence angélique, le XXe siècle poétique éprouve une fascination universelle pour l'ange. Cet engouement apparaît d'autant plus curieux qu'il s'exerce sur l'ensemble des sensibilités poétiques. En outre, ces usages apparaissent si divers et si contradictoires que l'apparition angélique acquiert la propriété radicalement originale de pouvoir supporter indifféremment toute intention d'auteur, et celle plus curieuse encore d'échapper aux intentions premières d'un poète pour développer un sous-discours indépendant. L'ange marque un régime de discours par lequel les différentes instances du discours poétique coexistent dans une relation encore indivisée ; le messager angélique désigne très précisément l'instant où le chaos intime d'un sujet se métamorphose en langage articulé. Cette exploration du phénomène angélique est divisée en trois étapes, consacrées chacune à un corpus différent. L'étude de l'ange comme figure explore les nombreuses variations d'une apparition à l'autre, motivées par des hésitations d'ordre religieux, temporel, civilisationnel, politique et esthétique dans les œuvres de Guillaume Apollinaire pour le domaine français, et d'Odysseus Elytis pour le domaine grec. L'analyse de l'ange en tant que support d'une relation intime du sujet à lui-même interroge de façon plus large les expériences poétiques austro-allemande d'une part, mexicaine d'autre part. Sont enfin envisagées dans le domaine français deux tentatives de constitution d'un langage angélique en poésie, à travers les œuvres majeures de Patrice de La Tour du Pin et de Christian Gabriel/le Guez-Ricord. / Relying on traditional paradoxes that theology defined from an angelic essence, the poetry of the twentieth century expresses a universal fascination towards angels. This attraction appears all the more curious as it applies to all observable poetic sensibilities. In addition, these practices turn out to be so diverse and contradictory that angelic appearance acquire a radically original property to withstand any intention of the author, and the even more curious one to escape the immediate intentions of a poet, developing a secondary speech of its own. The angel marks a way of speech in which different instances of poetic discourse coexist in a still unindividuated relation. The angelic messenger indicates the precise moment when the inner chaos of a subject is transformed into articulate language . This exploration of the angelic phenomenon will be divided into three steps, each dedicated to a different corpus. The study of the angel as a visual figure will explore the many variations from an apparition to another, motivated by hesitations of religious, temporal, civilizational, political and aesthetic kind, as they appear in the poetic works of Guillaume Apollinaire for the French literature, and those of Odysseus Elytis in the Greek linguistic area. The analysis of the angel as a support of an intimate relationship of the subject to itself more broadly interrogate the Austro-German poetic experiences on the one hand, the Mexican on the other hand. Eventually, two attempts to form an angelic language in French poetry will be considered, through the respective major works of Patrice de La Tour du Pin and Christian Gabriel/le Guez-Ricord.

Submitted by Sandra Pereira (srpereira@ufrrj.br) on 2017-03-29T17:47:14Z No. of bitstreams: 1 2016 - P?mela Ketulin Mattos Gomes.pdf: 4113614 bytes, checksum: 3b12c4988166295f7b13a340d9e83c15 (MD5) / Made available in DSpace on 2017-03-29T17:47:14Z (GMT). No. of bitstreams: 1 2016 - P?mela Ketulin Mattos Gomes.pdf: 4113614 bytes, checksum: 3b12c4988166295f7b13a340d9e83c15 (MD5) Previous issue date: 2016-07-27 / This work aims to analyze the Experience Tour Project in the city of Vassouras (RJ), product of a program established by the Ministry of Tourism called the Experience Economy. The project will be investigated taking into account policy action that emerged from the Federal level and itis implemented by state and city by delegating management to private institutions such as SEBRAE (Brazilian Service to Support Micro and Small Enterprises) and IMB (Institute Brand Brazil) . From a exploratory study interviews were conducted and visits to enterprises in search of understanding about heritage, identity, history and memory have been transformed into products of experience and changed into consumer goods by the private sector, seeking to answer the question in the title "What experience is that?" in therefore we seek to articulate the tourism activities in Caf? Valley from a public policy Experience Tour. / Este trabalho tem o objetivo de analisar o Projeto Tour da Experi?ncia no munic?pio de Vassouras (RJ), produto do Programa institu?do pelo Minist?rio do Turismo denominado de Economia da Experi?ncia. O projeto ser? investigado levando em considera??o uma a??o pol?tica que nasce na esfera federal e ? implementado pelo governo do estado do Rio de janeiro e munic?pios atrav?s da delega??o da gest?o ?s institui??es privadas como Servi?o Brasileiro de Apoio ?s Micro e Pequenas Empresas (SEBRAE) e Instituto Marca Brasil (IMB). A partir de um estudo do tipo explorat?rio, foram realizadas entrevistas e visitas aos empreendimentos na busca de entendimentos sobre como patrim?nio, identidade, hist?ria e mem?ria foram transformados em produtos de experi?ncia e transformados em mercadoria de consumo pela iniciativa privada, buscando responder a quest?o presente no t?tulo ?Que experi?ncia ? essa??. Desta forma, busca-se articular as atividades de turismo desenvolvidas no Vale do Caf? a partir de uma a??o de pol?tica p?blica denominado de Tour da Experi?ncia.

The purpose of this study was to determine if participation in a supermarket tour improves nutrition knowledge and eating behavior in adult participants. Participants were recruited in communities surrounding Food City stores, a local supermarket. Prior to completing a standardized tour, participants completed a survey to assess nutrition knowledge and eating behavior. This survey was given to participants again three months later. A program evaluation was given one time at the end of the tour. Data analysis revealed no significant findings, other than the behavior-based question: “How many meals or snacks on most days included vegetables”. Vegetable consumption appeared to decrease. All participants who completed the program evaluation reported they learned something new as a result of the tour and were satisfied with the experience. These findings suggest that nutrition education provided in supermarkets is well-received by participants, but additional research with objective measures is needed.

Une trace est une suite d’empreintes, laissées par le passage d’un être ou d’un objet – c’est donc avant tout l’indice d’un chemin parcouru. C’est à ce déplacement dans le temps et dans l’espace qu’invitent mes travaux de recherche dont l’objectif est de suivre Edith Wharton « à la trace ». La trace, c’est d’abord, pour ce qu’elle nous apprend sur le voyageur et son rapport au monde, cette croisière en Méditerranée qu’elle entreprend en 1888 à bord du Vanadis. C’est également l’empreinte qui subsiste de cette expérience du voyage : un manuscrit dactylographié qui retrace le périple et rend compte du rapport particulier d’Edith Wharton à l’écriture.La trace – ce qu’on suit (« suivre à la trace ») – renvoie donc à une double activité : d’une part au voyage lui-même, d’autre part, à l’exploration de toutes les pistes que j’ai cru bon d’ouvrir à partir du document originel : sur la vie et l’œuvre d’Edith Wharton, sur son environnement socio-culturel et sur le genre de la littérature de voyage – toute une série d’empreintes, donc de signes conduisant à de nombreux signifiés. La question demeure toujours, en dernier ressort, de savoir si les signifiés que croit avoir découvert le chercheur sont bien ceux de l’écrivain. / A trace is both a material imprint and a trail or series of imprints, marking the passage of a being or an object in transit; it can therefore be understood as the material evidence of a path that has been pursued. In the particular context of this research, the term trace refers first and foremost to the record of a sea voyage. This unpublished journal, kept by Edith Wharton, gives an account of the various stages of the Mediterranean cruise she made in the yacht, the Vanadis, in the spring of 1888.This long book is of particular interest, insofar as it, not only gives a fascinating account of the response of a young nineteenth-century cultivated American to the different cultures discovered in the course of a voyage leading her from North Africa to the Greek Islands and the shores of the Adriatic, but also provides valuable insight into the early responses of an artist in the making.The term “trace” therefore refers to both these aspects: first the voyage itself, the places visited, their physical features and historical significance; secondly the traces left by the visitor who embarked on this adventure at a turning point in her life. The sentiment that the future artist is poised at the crossroads of her existence, leads the researcher – in an attempt to leave as few stones as possible unturned – on a trail leading back to her past and forward to her future. This investigation would not be complete without a survey of travel literature, as the particular genre Edith Wharton has chosen as her means of expression. All these traces unite to form a series of “signs” (in the Saussurian sense of the word), which the researcher endeavours to interpret in the hopes of understanding what is “signified” on a deeper level.

Magistro baigiamajame darbe atliekamas vartotojų elgsenos, renkantis kelionių organizatorių, vertinimas. Vartotojams, kuriems reikalingos turizmo paslaugos, į pagalbą skuba kelionių organizatoriai. Jie tenkina klientų poreikius, siūlydami visą kompleksą paslaugų, kurių organizavimas ir vartojimas turi specifinių bruožų. Kiekvieno vartotojo elgesys gali priklausyti nuo vidinių, išorinių bei kitų veiksnių, galinčių lemti galutinį pasirinkimą. Darbo tikslas – atlikti vartotojų elgsenos vertinimą renkantis kelionių organizatorių. Darbo objektas – vartotojų elgsena, renkantis kelionių organizatorių. Darbo uždaviniai: 1. išanalizuoti vartotojų elgsenos sampratą ir esmę; 2. ištirti vartotojų elgseną lemiančius veiksnius bei prekinio ženklo įtaką; 3. išanalizuoti kelionių organizatorių raidą, klasifikavimą ir veiklą; 4. išnagrinėti kelionių organizatorių siūlomas paslaugas; 5. atlikti vartotojų anketinę apklausą siekiant išsiaiškinti jų nuomonę apie kelionių organizatorių pasirinkimą įtakojančius veiksnius. Darbą sudaro: įvadas; 3 skyriai: : pirmame nagrinėjami – vartotojų elgsenos teoriniai aspektai, antrame – kelionių organizatoriai, jų veikla, klasifikavimas, raida bei teikiamos paslaugos (teoriniu aspektu), trečiame – tiriamos vartotojų nuomonės, renkantis kelionių organizatorių, išvados, rekomendacijos, literatūros sąrašas bei priedai. Tyrime dalyvavo 178 įvairaus amžiaus respondentai, kelionių organizatorių vartotojai. Išanalizavus gautus duomenis galima teigti, jog... [toliau žr. visą tekstą] / In this master‘s final work there is fulfilled consumer behaviour research, choosing a tour organizer. Tour organizers are always ready to help the customers needing tourism services. They satisfy the needs offering a set of services the arrangement and use of which feature some peculiarities. Each user’s behaviour can depend on internal, external and other factors, which can predetermine final selection. The purpose – to research of consumer behaviour, choosing a tour organizer. The object – consumer’s behaviour choosing tour organizer. The tasks: 1. To analyse consumer behaviour conception. 2. To analyse the main factors predetermining consumers behaviour. 3. To analyse development of tour organizer, classification and activities. 4. To analyse tour organizers offering services. 5. To analyse consumer types and features of their behaviour. The project consists of: introduction; 3 chapters theoretical aspects of consumers behaviour are analysed in the first chapter; tour organizer types, their activities, classification, development and offered services are (analysed theoretically) in the second chapter; consumers’ opinions in selecting tour organizer are analysed in the third chapter; findings; recommendations; literary list and supplements. There were 178 different age respondents, users of tour organizers participated in the research. After having analyzed the data obtained one can state that Lithuania’ best-known tour organizer is... [to full text]

The diploma thesis deals with problems of event marketing and its position in the communication mix of the companies Karlovarské minerální vody, a.s. and EMCO spol. s.r.o.. First of all it describes basic theory aspects of event marketing. The practical part of the thesis faces the two brands application of event marketing strategy. According to defined aspects the thesis describes and weighs one of Mattoni events and one of Emco events.

(English) The aim of this diploma thesis is to introduce possibilities of oral history, specifically its elements and principles, into services included in tourism. The theoretical part states the essential terms and definitions used in this thesis concerning oral history and tourism. This part also includes a vision of using oral history and its elements within the field of tourism. The empiric part shows the current use of oral history in tourism giving specific examples and supports them by interviews with narrators who work in Open-Air Museum of Mining and a travel agency and their interpretation. A few pages of the empiric part are dedicated for a research of tourist's demand for services in tourism that include oral history elements and a SWOT analysis of integrating oral history into tourism services including tourist guiding and other supplementary services in tourism. The aim is to introduce the strengths, weaknesses, opportunities and threats of this integration. The diploma thesis also notices the understudying of both tourism and oral history in connection with each other and shows the potential of such connection with the benefits for both subjects, travel agencies' clients and visitors to sights such as museums or open-air museums. Keywords: Oral history, tourism, narrator in tourism,...

College recruitment practices have remained stagnant for quite some time. However, due to decreases in state funding and hypercompetitive applicant pools colleges must adapt their recruitment practices to remain competitive. Due to precautions and social distancing guidelines which occurred in 2020 caused by the coronavirus pandemic, college information sessions, college fairs, campus tours and other recruitment events were suspended. As such, admissions administrators were forced to rely on virtual recruitment practices, including virtual campus tours, to recruit applicants. Virtual campus tours allow colleges to expand their applicant pool by engaging with prospective students, who may not possess the required finances or ability to travel to campus. While considerable research has centered on the factors that influence the college choice process, there is a lack of research pertaining to virtual campus tours. This study reviews the influence of virtual campus tours in the college choice process by interviewing 13 matriculated college students about their experiences with virtual campus tours. This qualitative phenomenological study focuses on the role of virtual campus tours in the college choice model and their influence on perceived levels of student-institution fit.

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