Tourism is one of the key industries that drive the global economy, playing a key role in regional development. However, constant change, trends and tourist behaviour compel drive destinations to keep track of these changes in order to grow tourism and stimulate economic growth. Mpumalanga is one of the provinces in South Africa known for its flora and fauna, beautiful landscape, and game reserves together with wildlife; therefore, having the potential to draw tourists to the province. Mpumalanga province aim to position itself as a destination of choice. A process of segmenting should however first take place as positioning is the end result. The purpose of the present study was to segment and profile tourists based on benefits sought in order to develop a benefit segmentation framework for Mpumalanga. The data collection procedure was based on a self-administered survey applied to a sample of 400 tourists visiting Mpumalanga, and two segments were identified. Binary logistic regression indicated that benefits sought (all nine) were statistically significant predictors of the attractions tourists visited and the activities within which they participated during their stay in Mpumalanga. A benefit segmentation framework was developed as a recommendation, which may be useful in developing promotional and packaging activities for identified segments by incorporating activities and attractions obtained from the binary logistic regression results and by matching them within the identified segment while using benefits as guidelines. / Business Management / M. Com. (Tourism Management)

This thesis deals with the tourism of young people in the South Bohemian region. The thesis includes analysis of both primary and secondary tourism offers within the area. Based on the findings of marketing research it is coming with suggestion of a new product aimed at young participants of tourism.

Tourism in England has grown to become an activity worth around £111billion to the English economy, and constituting around 4% of employment. This has led to increasing numbers of local areas becoming involved with tourism development. However local authorities supporting tourism are impacted by financial pressures and pressures for ‘less government’, which are indicative of a ‘managerial paradigm’ which has surrounded public sector management in England. This study has examined the impact of the managerial paradigm on management of tourism at the local level. Using the English cities as a ‘case’, a methodological triangulation of questionnaire and contact with senior management in local authorities involved with tourism policy was used. The findings have led to an important understanding of the current picture concerning public sector management of tourism at the local level. This study has found that tourism is worth over £17billion to the English cities, and supports around 360,000 jobs. The findings suggest that the driving forces that characterised the managerial state continue to impact management of local tourism. This study has also examined the impact of policy changes introduced by the Conservative/Liberal Democratic Coalition government on local tourism. The accession of a new government has led to a significant realignment in public sector engagement with tourism. Policy discourse has stressed government ambition for tourism to be ‘industry-led’ with a ‘re-balancing’ the economy towards the private sector. As a result, this study has found the most significant challenges facing local tourism management centre around financial pressures. Reductions in tourism budgets are leading to major changes in departmental structures and tourism managers’ roles. Reductions in tourism budgets are leading to significant pressures on tourism departments to raise income in order to make departments financially viable. This study has found that in some cases local authorities are ceasing to financially-support tourism. This research also suggests that pressure from government for the private sector to increasingly fund tourism partnerships may be difficult to achieve locally. Respondents have argued that high levels of engagement with the private sector already exist locally, and as the private sector in tourism is predominately small businesses there are limitations as to how much such businesses can contribute to marketing partnerships. Policy for the private sector having the ‘majority power’ in the new emerging tourism partnerships may also have implications for the motivation of such partnerships. Doubts have been raised in this study from within the public sector, concerning the ability of local tourism businesses to take ‘responsibility for their own future’ whilst at the same time protecting the public interest. It is concluded that a ‘realignment’ towards more private sector involvement in partnerships brings with it potential consequences if local tourism businesses are unable to ‘increasingly fund’ the new arrangements, and the new tourism bodies are unable to establish a ‘pluralistic’ tourism policy environment in their areas. With evident reductions in local authority budgets, it is legitimate to question the scope of funding that the emerging DMOs will have at their disposal, and thus their ability to deliver local ambitions for tourism development. Therefore, the new tourism partnerships will require careful structuring and management. However, their financial futures will inevitably hinge on the value that the private sector places on the new local tourism arrangement, and their ability to maintain the public interest will depend on striking an appropriate balance of power amongst all stakeholders within the partnership.

Esta investigação tem como objeto o estudo do gerenciamento dos mercados turísticos urbanos periféricos e as práticas que os compõe, tendo como estudo de caso a cidade de Porto Alegre. Foram utilizados os pressupostos metodológicos da Dialética Histórico-Estrutural, na triangulação entre o mercado global, produto turístico e sujeito turístico. Busca-se o entendimento e análise através da releitura das categorias de destino turístico periférico, produto turístico, marketing turístico, competitividade sustentável e sujeito turístico. O componente principal deste projeto é a análise das práticas do mercado turístico de Porto Alegre frente aos desafios e tendências de um mercado globalizado. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-13T17:51:30Z No. of bitstreams: 1 Dissertacao Vania Antunes.pdf: 807666 bytes, checksum: 93e4ebdc5455679819736081fb26ca22 (MD5) / Made available in DSpace on 2014-05-13T17:51:30Z (GMT). No. of bitstreams: 1 Dissertacao Vania Antunes.pdf: 807666 bytes, checksum: 93e4ebdc5455679819736081fb26ca22 (MD5) / Esta investigação tem como objeto o estudo do gerenciamento dos mercados turísticos urbanos periféricos e as práticas que os compõe, tendo como estudo de caso a cidade de Porto Alegre. Foram utilizados os pressupostos metodológicos da Dialética Histórico-Estrutural, na triangulação entre o mercado global, produto turístico e sujeito turístico. Busca-se o entendimento e análise através da releitura das categorias de destino turístico periférico, produto turístico, marketing turístico, competitividade sustentável e sujeito turístico. O componente principal deste projeto é a análise das práticas do mercado turístico de Porto Alegre frente aos desafios e tendências de um mercado globalizado.

The main focus of my diploma work is on putting forward a proposition to develop the Dark Tourism and develop a study whether the project may be vitable of the following aspects such as financial point of view, law of supply and demand, human resoures etc.. The "Museum of execution" was proposed and became the main point in the diploma work. Having carried out all the aspects of the feasibility study, this project was acclaimed as realistic and vitable.

Doctorat en sciences sociales, politiques et économiques / info:eu-repo/semantics/nonPublished

pending / Doctorat en environnement / info:eu-repo/semantics/nonPublished

Social media has become one of the defining features of the technological advances known as Web 2.0. As social media has increased in popularity, so businesses are expected to participate. Social media platforms enable businesses to widely broadcast a message as well as interact directly with individual customers. Customers are also able to interact directly with one another and share information and reviews about products and services offered. This suits the tourism industry particularly well. Internationally, research has shown that individuals use social media and other online tools to research potential holiday destinations. In addition social media is used during travel to share snapshots and commentary as well as after travel, through reviews and recommendations on platforms such as TripAdvisor. However, few studies have investigated how tourism destinations use social media to attract new clients and retain existing clients. Very little research has been done on tourism and social media in South Africa despite the importance of this industry to Gross Domestic Product (GDP). This study focused on four-star establishments within the photographic wildlife tourism industry in the Eastern Cape of South Africa. An initial survey of social media participation was carried out within the framework set out by Chan and Guillet (2011); this was then followed up with interviews with selected managers. Results showed that, in general, Private Game Reserves (PGRs) had embraced social media as a communication and marketing platform; despite concerns raised about the lack of control over content as well as poor understanding of the influence social media might have on the bottom line. TripAdvisor, Facebook and Twitter were the most commonly used platforms due to management familiarity with the platform and their ease of use. Few lodges utilised blogs or content sites such as YouTube and management cited time commitments associated with this type of platform as a reason for non-participation. However, although most PGRs or lodges had a profile on social media, this did not always mean active participation. Frequently, lodges began updating but gradually stopped after a few months. It was noted however that only one of the lodges interviewed retained an individual whose sole responsibility was social media; generally lodges did not feel that a dedicated person was necessary. This may result in a lack of time available on the part of the individual responsible or simply be a case of not understanding the platform or how to use it effectively. However, none of the PGRs with poor social media participation responded to interview requests and therefore it was not possible to determine the reasons for their poor participation. Among those lodges that actively participated, most succeed in retaining fans and followers through consistent posting of relevant and interesting content as well as customised responses that encouraged fans or followers’ interaction. However, there did not appear to be any evidence of using social media to learn about fans and followers in order to better customise the lodge offerings. This may not be necessary in this type of industry as PGRs sell a specific product and have a limited ability to customise offerings. In addition, there may be other sources of market information which lodges prefer to use. Special offers, competitions and promotions had limited success on social media. Generally, lodges used social media to promote links to a dedicated competition or promotions page. In conclusion, the managers interviewed felt strongly that social media had made a measureable impact on the tourism industry and was a channel that was here to stay. Further research around the best practice and most effective use will enable PGRs to develop and maintain effective strategies for social media participation.

This thesis examines the topic of the management of tourism destinations. The main aim is to summarize the potential of tourism in Hradec Králové region on the basis of the performed analysis and suggest a strategy for further tourism development. The first part deals with basic definitions and theories of destination management and marketing. The second part is devoted to tourism in Hradec Králové Region. It includes an analysis of the key factors of tourism development, an analysis of the current situation of tourism in the region, a SWOT analysis, and possibilities for further tourism development.

Esta investigação tem como objeto o estudo do gerenciamento dos mercados turísticos urbanos periféricos e as práticas que os compõe, tendo como estudo de caso a cidade de Porto Alegre. Foram utilizados os pressupostos metodológicos da Dialética Histórico-Estrutural, na triangulação entre o mercado global, produto turístico e sujeito turístico. Busca-se o entendimento e análise através da releitura das categorias de destino turístico periférico, produto turístico, marketing turístico, competitividade sustentável e sujeito turístico. O componente principal deste projeto é a análise das práticas do mercado turístico de Porto Alegre frente aos desafios e tendências de um mercado globalizado. / Esta investigação tem como objeto o estudo do gerenciamento dos mercados turísticos urbanos periféricos e as práticas que os compõe, tendo como estudo de caso a cidade de Porto Alegre. Foram utilizados os pressupostos metodológicos da Dialética Histórico-Estrutural, na triangulação entre o mercado global, produto turístico e sujeito turístico. Busca-se o entendimento e análise através da releitura das categorias de destino turístico periférico, produto turístico, marketing turístico, competitividade sustentável e sujeito turístico. O componente principal deste projeto é a análise das práticas do mercado turístico de Porto Alegre frente aos desafios e tendências de um mercado globalizado.