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Thesis (MA (Geography and Environmental Studies))--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: Tourism development is a complex process which many researchers have attempted to understand from various social science perspectives. This study adopts a geography approach to analyse tourism development in the Inhambane Coastal Zone (ICZ) by using the Miossec (1976) and the Butler (1980) models as basic frameworks for analyses. Although both models were found to be useful, they require more accurate data than what was generally available for the ICZ. Before the country’s independence in 1975, Mozambique was considered one of many premier tourism destinations in Southern Africa and the tourism sector had played an important role in the economy of the country. The 16 years period of internal conflict (1976- 1992) resulted in a rapid decline in the performance of the sector. Since the end of the armed conflict in 1992 and the democratic transition, a slow recovery of the tourism sector in Mozambique has set in. Tourism facilities for accommodation and leisure activities have increased considerably over the last ten years, despite the absence of any integrated tourism planning. In this study questionnaire surveys of tourist establishment representatives and local residents as well as focus group discussions and interviews were conducted to acquire primary data to analyse the evolution of the ICZ as a tourist destination during the period 1992 to 2008. In addition, secondary sources such as reports, tourism plans, tourism statistics and maps of the study area were used. It was found that tourism is developing slowly in the ICZ and the opening up (or rediscovering) of the zone as a destination remains limited due to the slow development of infrastructure in general. The tourism nodes are in different stages of their destination life cycle and the local residents living in the seven communities react differently toward tourism development. The ICZ has not progressed further than phase two in Miossec’s model. The Miossec model was found a suitable tool for analysing tourism development in the ICZ but it remains a challenge to identify both the evolutionary stage of the ICZ as a destination and the stage of each tourism node. The study also found that local residents in the ICZ expressed positive views about tourism development but they are still not satisfied with the current benefits they acquire from the current development status of tourism in the zone. / AFRIKAANS SUMMARY: Baie navorsers het reeds gepoog om die komplekse proses van toerisme-ontwikkeling vanuit verskeie sosiaal-wetenskaplike benaderings te verstaan. Hierdie studie volg ʼn geografiese benadering ten einde toerisme-ontwikkeling in die Inhambane Kussone (ICZ) met behulp van die Miossec (1976) en Butler (1980) modelle as basiese raamwerke te analiseer. Alhoewel beide modelle as bruikbaar bevind is, benodig hierdie modelle meer akkurate data as wat algemeen vir die ICZ beskikbaar is. Voor die land se onafhanklikheid in 1975, was Mosambiek gereken as een van vele vername toerisme bestemmings in Suidelike Afrika en die toerisme sektor het ʼn belangrike rol in die ekonomie van die land gespeel. Die 16 jare lange interne konflik (1976-1992) het tot ʼn snelle agteruitgang van die sektor se prestasie gelei. Sedert die einde van die gewapende konflik in 1992 en die oorgang na ʼn demokrasie, het die toerisme sektor in Mosambiek ʼn stadige herstel beleef. Toerisme fasiliteite vir akkommodasie en ontspanningsaktiwiteite het, ten spyte van die afwesigheid van geïntegreerde toerisme beplanning, aansienlik toegeneem. In hierdie studie is daar deur middel van ‘n vraelysopname aan verteenwoordigers van toerisme verwante besighede en plaaslike inwoners, asook fokus-groep besprekings primêre data in gesamel ten einde die evolusie van die ICZ as toeriste bestemming gedurende die tydperk vanaf 1992 tot 2008 te analiseer. Daarbenewens is sekondêre bronne soos verslae, toerisme planne, toerisme statistieke en kaarte van die studiegebied gebruik Daar is bevind dat toerisme in die ICZ stadig ontwikel en dat die herontdekking van die sone as bestemming beperk bly as gevolg van die stadige ontwikkeling van die infrastruktuur in die algemeen. Die toerisme nodusse is in verskillende stadia van hulle individuele bestemmingsiklusse, en die plaaslike inwoners in die sewe gemeenskappe reageer verskillend teenoor toerisme ontwikkeling. Die ICZ het nie verder as fase twee van die Miossec model gevorder het nie. Daar is ook vasgestel dat die Miosec model ʼn gepaste instrument is vir die analise van toerisme ontwikkeling in die ICZ, maar dit bly ʼn uitdaging om die evolusionêre stadium van die ICZ as ‘n bestemming in geheel asook die stadium van elke toerisme-nodus te kan identifiseer. Die studie het ook bevind dat plaaslike inwoners van die ICZ positiewe menings oor toerisme ontwikkeling het, maar nog steeds nie tevrede is met die huidige voordele wat hulle uit die huidige ontwikkelingstatus van toerisme in die sone ontvang nie.

Submitted by Mariana Brandão (marianabrandao@globo.com) on 2017-12-04T15:25:07Z No. of bitstreams: 1 2017.Mariana Brandao Cavalheiro_Tese.pdf: 79871762 bytes, checksum: a853438e2692cc3ee64c7fb1f7686206 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2017-12-04T15:57:53Z (GMT) No. of bitstreams: 1 2017.Mariana Brandao Cavalheiro_Tese.pdf: 79871762 bytes, checksum: a853438e2692cc3ee64c7fb1f7686206 (MD5) / Made available in DSpace on 2017-12-08T18:41:23Z (GMT). No. of bitstreams: 1 2017.Mariana Brandao Cavalheiro_Tese.pdf: 79871762 bytes, checksum: a853438e2692cc3ee64c7fb1f7686206 (MD5) Previous issue date: 2017-10-18 / O rápido aumento da população urbana apresenta novos desafios para a administração de cidades em todo o mundo. No entanto, com a adoção generalizada de tecnologias de informação e comunicação (TIC), um número crescente de iniciativas estão sendo implementadas para aliviar essa tensão ao tentar transformar os centros urbanos em cidades inteligentes. Paralelamente ao conceito de cidades inteligentes, uma variação específica deste conceito emergiu no setor de turismo, cunhado na ideia de destinos turísticos inteligentes (DTI). Com base na experiência de Armação dos Búzios (RJ, Brasil), esta pesquisa explora algumas questões cruciais ao processo de transformação de um destino turístico em inteligente. De fato, os principais destinos turísticos estão implementando cada vez mais as TIC para enriquecer as experiências dos turistas e, como resultado, melhorar a competitividade do destino. Apesar do crescente número de iniciativas de DTI em diferentes países, a literatura existente permanece incipiente sobre esse fenômeno crescente. Assim, o primeiro artigo desta tese propõe um modelo teórico – o Smart Destinantion Development Model - visando indicar um caminho estratégico que um destino turístico deveria seguir para se tornar inteligente. Ao discutir a ideia de DTI, argumentamos que, além de aumentar a competitividade do destino, um projeto de DTI deve basear-se em um paradigma sustentável para criar valor público para a comunidade local. O segundo trabalho, desenvolvido sob a perspectiva da teoria Ator-Rede, está focado em investigar o processo de implementação do projeto de cidade inteligente de Armação dos Búzios, denominado Cidade Inteligente Búzios (CIB). Além disso, essa pesquisa também tentou entender o papel do contexto na implementação de um projeto de cidade inteligente. Nossas descobertas revelam que o projeto da cidade inteligente estudado foi principalmente motivado pela regulação pública e decisões, que caracterizamos como de cima para baixo, praticadas através das interações de seus participantes Após reconhecer o papel dos atores envolvidos no projeto CIB, bem como suas motivações, o terceiro artigo analisou o mesmo projeto usando o modelo SDDM. Desta forma, o artigo III visa investigar se, no processo de implementação do projeto da cidade inteligente, Armação dos Búzios também buscou se tornar um DTI. Nossos resultados mostraram que, apesar das oportunidades que surgiram com a infraestrutura tecnológica trazida pelo projeto da cidade inteligente, o setor de turismo de Armação dos Búzios não conseguiu se tornar mais eficiente. Assim, o último artigo provou que as TIC não irão atuar por si só para melhorar a experiência dos turistas. Na verdade, há uma cadeia de valor turístico muito complexa que precisa ser organizada e envolvida com uma visão estratégica comum, antes que a tecnologia se torne útil para aumentar a competitividade do destino turístico. / The rapid increase in urban population poses significant challenges to the administration of cities throughout the world. However, with the widespread adoption of information and communication technologies (ICT), a growing number of initiatives are being implemented to alleviate such strain by attempting to transform urban centers into Smart Cities. Parallel to the concept of Smart City, a specific variation of this concept is emerging in the Tourism sector, which regards the idea of Smart Tourism Destinations (STD). Drawing upon Armação dos Búzios (RJ, Brazil) experience, this research explores some key issues to be addressed in the process of transforming a tourism destination into a smart one. In fact, mainstream tourism destinations are increasingly implementing ICTs to enrich tourists' experiences and, as a result, improve the competitiveness of the tourism destination. Despite the growing number of STD initiatives in different countries, the extant literature remains silent on this growing phenomenon. As such, the first article of this thesis proposes a theoretical model – The Smart Destination Development Model – aimed at indicating a strategic path that a tourism destination should follow to become a smart one. By discussing the idea of STD, we argue that besides enhancing the destination competitiveness, an STD project should be grounded on a sustainable paradigm in order to create public value for the hosting community. The second paper, developed under the Actor-Network theory perspective, is focused on investigating the implementation process of the smart city project that took place in Armação dos Búzios, named Cidade Inteligente Búzios (CIB). Additionally, this research also attempted to understand the role of context in the implementation of a smart city project. Our findings reveal that the smart city project studied was primarily motivated by public regulation and mainstream decisions we characterized as top-down decisions implemented through interactions of project participants. After acknowledging the role of actors involved the CIB project, as well as their motivations, the third article has studied the same project using the SDDM. In this way, article III aims at investigating if in the process of implementing the smart city project, Armação dos Búzios also sought to become a STD. Our results have shown that, despite the opportunities that emerged with the technological infrastructure brought by the smart city project, the tourism sector of Armação dos Búzios was not able to become more efficient. Thus, the last paper has proven that ICT will not act by itself in improving the tourists’ experience. In fact, there is a very complex touristic value chain that needs to be organized, and be engaged with a common strategic vision, before technology becomes useful to increase the tourism destination competitiveness.

Tourism is one of the key industries that drive the global economy, playing a key role in regional development. However, constant change, trends and tourist behaviour compel drive destinations to keep track of these changes in order to grow tourism and stimulate economic growth. Mpumalanga is one of the provinces in South Africa known for its flora and fauna, beautiful landscape, and game reserves together with wildlife; therefore, having the potential to draw tourists to the province. Mpumalanga province aim to position itself as a destination of choice. A process of segmenting should however first take place as positioning is the end result. The purpose of the present study was to segment and profile tourists based on benefits sought in order to develop a benefit segmentation framework for Mpumalanga. The data collection procedure was based on a self-administered survey applied to a sample of 400 tourists visiting Mpumalanga, and two segments were identified. Binary logistic regression indicated that benefits sought (all nine) were statistically significant predictors of the attractions tourists visited and the activities within which they participated during their stay in Mpumalanga. A benefit segmentation framework was developed as a recommendation, which may be useful in developing promotional and packaging activities for identified segments by incorporating activities and attractions obtained from the binary logistic regression results and by matching them within the identified segment while using benefits as guidelines. / Business Management / M. Com. (Tourism Management)

The main objective of this thesis was through the analysis of tourism products in the hinterland Voticko point out deficiencies in the offer and subsequently propose a project that would innovate product portfolio of tourism in the selected region.

The thesis deals with an analysis of marketing communication instruments in the destination of Mariánské Lázně. On the ground of an analysis the current instruments of marketing communication are identified and the efficiency is evaluated. The one part of the thesis is also the suggestion of an optimal comunication mix and the measures, which contribute to the next development of marketing communication of the destination.

The aim of the thesis is to analyze the marketing communication destination of Klatovsko. Based on the analysis to identify current tools of marketing and to evaluate the effectiveness of their use. In addition to design optimal communication mix and measures leading to the further development of marketing communication of Klatovsko as a tourist destination.

The aim of this diploma project is to define cultural tourism in Czech republic and to analyse cultural tourism in Jihlava. This diploma project inludes precautions for improvement of tourism, especially cultural tourism in the city Jihlava.

The aim of this diploma project is to sum up the significance of the castle Rostejn for tourism in the micro-region Telcsko, in which the castle is situated, and point out the problems relevant to the development of this monument at the level of the micro-region.

The objective of the diploma thesis was to evaluate the current position of perception of the Hungary among residents of the Czech Republic in relation to its brand and its means of communication and bring some recommendations to support the promotion of the country in relation to tourism. The results will be available and provided to the selected interested organizations. To meet the specified objectives, it was necessary to analyze primary and secondary data. To obtain the primary data was made a quantitative research using questionnaires and additional qualitative research in the form of individual interviews. The result was that Czech citizens perceive this country positively, but they don´t perceive all of the communicated values that promote the attractiveness of the tourist destination. Recommendations were related to the construction of more effective promotional campaigns and the promotion of marketing communication tools to support the positive development of tourism.