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[pt] MARCAS DE CIDADES INTELIGENTES: UM ESTUDO SOBRE O TURISMO EM CIDADES DA AMÉRICA LATINA / [en] SMART CITY BRANDING: A STUDY ON TOURISM IN CITIES IN LATIN AMERICALEILA TOLEDO MARTINHO 22 June 2023 (has links)
[pt] Estima-se que até 2050, noventa por cento da população da América Latina esteja residindo
em áreas urbanas (UN DESA, 2018), dado que impõe um desafio às cidades, que
precisam buscar soluções para melhorar a qualidade de vida de seus habitantes e
ainda ser capazes de atrair investimentos e visitantes, desenvolvendo estratégias
que as destaquem mundialmente. Visando melhorar a qualidade de vida, a
eficiência dos serviços e a competitividade dos centros urbanos, através da
tecnologia, respeitando aspectos econômicos, sociais, ambientais e culturais, o
conceito de Cidade Inteligente apresenta-se como uma solução para o presente e o
futuro das cidades (ITU-T, 2016), influenciando ainda, a indústria do turismo, de
onde emerge o Destino Turístico Inteligente, que se propõe a tornar a experiência
geral dos visitantes mais divertida, eficiente e conveniente (BOES; BUHALIS;
INVERSINI, 2015). O objetivo desta tese é compreender como os atributos de
Cidades Inteligentes (GIFFINGER et al., 2007) influenciam a marca de uma cidade.
Empregando uma estratégia de métodos mistos, foram coletadas percepções de
turistas acerca dos atributos em dez capitais da América Latina. Em seguida, foram
investigadas as iniciativas e a comunicação das cidades, através da análise dos sites
e publicações nos perfis de turismo da rede social Instagram. Por fim, a trajetória
do Rio de Janeiro para se tornar uma Cidade Inteligente e um Destino Turístico
Inteligente (BUHALIS; AMARANGGANA, 2014) foi examinada. Os achados
apontam dissonâncias entre o que é percebido e o que é comunicado, indicando
oportunidades para que os gestores públicos, profissionais de branding e de turismo
agreguem tais atributos aos posicionamentos de marcas de cidades, bem como
ampliem o escopo de um Destino Turístico Inteligente, aproximando-o do conceito
de Cidade Inteligente. A tese contribui com os estudos sobre marcas de lugares, ao
investigar de que forma os atributos de Cidades Inteligentes podem influenciar as
marcas de cidades ou de destinos turísticos e com a concepção de destinos turísticos,
ao identificar que a dimensão Pessoas deve ser ressaltada. Envolver os cidadãos em
uma cultura inteligente e adotar as dimensões de Cidades Inteligentes como
premissas para direcionar a ideação do plano estratégico das cidades da América
Latina, pode contribuir para a construção de sua reputação como Cidade Inteligente. / [en] It is estimated that by 2050, 90 percent of the population of Latin America will be
living in urban areas (UN DESA, 2018), as this poses a challenge to cities, which
need to seek solutions to improve the quality of life of their inhabitants and still be
capable of attracting investments and visitors, developing strategies that make them
stand out worldwide. Aiming to improve the quality of life, the efficiency of
services and the competitiveness of urban centers, through technology, respecting
economic, social, environmental and cultural aspects, the Smart City concept
presents itself as a solution for the present and the future of cities (ITU-T, 2016),
also influencing the tourism industry, from which the Smart Tourism Destination
emerges, which proposes to make the general experience of visitors more fun,
efficient and convenient (BOES; BUHALIS; INVERSINI, 2015) . The objective of
this thesis is to understand how the attributes of Smart Cities (GIFFINGER et al.,
2007) influence the brand of a city. Employing a mixed methods strategy, tourists
perceptions of attributes were collected in ten Latin American capitals. Then, the
initiatives and the communication of the cities were investigated, through the
analysis of the websites and publications in the tourism profiles of the social
network Instagram. Finally, Rio de Janeiro s trajectory towards becoming a Smart
City and Smart Tourist Destination (BUHALIS; AMARANGGANA, 2014) was
examined. The findings point to dissonances between what is perceived and what
is communicated, indicating opportunities for public managers, branding and
tourism professionals to add such attributes to the positioning of city brands, as well
as to expand the scope of an Smart Tourism Destination, bringing it closer to the
Smart City concept. The thesis contributes to studies on place branding, by
investigating how the attributes of Smart Cities can influence the brands of cities or
tourist destinations and with the design of tourist destinations, by identifying that
the People dimension should be highlighted. Involving citizens in an intelligent
culture and adopting the dimensions of Smart Cities as premises to direct the
ideation of the strategic plan of cities in Latin America, can contribute to building
their Smart Cities reputation.
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The role of literary texts in tourism destination management, place creation and marketing : a case study on Concarneau in Finistère, Brittany, and the Simenon Novel, The Yellow DogMansfield, Charles January 2015 (has links)
This doctoral thesis approaches literary tourism initially from an historical perspective in order to define the phenomenon through a review of the existing academic literature in the field. The forms of literary tourism are analysed to provide a typology and from this the value of literary tourism is explained both from the visitor's point of view and the destination manager's. Current theories underpinning the existing literature on literary tourism, including Bourdieu's concept of cultural capital are reviewed. To extend the current state of research and to answer the research questions a case study of successful urban literary tourism is identified, in this case in Brittany, France. The uses of French literature in literary tourism are reviewed to provide a sound basis on which to examine French texts and tourist destinations. Novel methods of field research are developed to formalise and to make reproducible the methodology for this study and for future work drawing on, and seeking to combine both literary theory and ethnography. Following a pilot study on the French Riviera the full discovery instruments are designed and applied in fieldwork on the case destination, Concarneau, using the detective novel, The Yellow Dog, which is set in Concarneau. Analysis of the findings from this provide a new contribution to the field of literary theory, in the area of reader interpellation, and answer the research questions in the form of a new set of recommendations for DMOs and tourism stakeholders. From the empirical study that used Web 2.0 social media, only available since 2013, an analysis of which novels do stimulate literary tourism is presented for the first time. Out of the research process new methods have been evolved, and are presented in the conclusion, for the DMO to synthesise and leverage digital resources. This provides DMOs with interpretation processes for its managed heritage to use with its local stakeholders in hotels and in tourism businesses. Finally, an innovative conceptualisation of what constitutes tourism knowledge is proposed.
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Destinační management v praxi / Destination Management in PracticeKůsová, Šárka January 2007 (has links)
The aim of my thesis is to analyze the operation of selected organizations of destination management in the South Bohemian region or in other regions in the neighborhood. My work focuses especially on comparison the existence, operation, focus and also cooperation between individual subjects of destination managements. The thesis brings a real recommendations in order to improve efficiency in operation of these subjects.
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