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Vliv cestovního ruchu na místní rozvoj ve zvoleném regionu - Táborsko (Chýnov) / The Influence Of Tourism On Local Development In Selected Region - Táborsko (Chýnov)KOPECKÁ, Jana January 2012 (has links)
My graduation thesis is aimed at the definition of the examined tourist destination Tábor, precisely the Chýnov, and to do analysis of the offers and demand of tourism in selected area. Then determine the impact of tourism on local development, to define the multiplier of tourism for the area and determine the impact of tourism on the budget of municipalities. An output of the thesis are small measures which point to development of the tourism in Chýnov. One of them is an environmental package for a city, or a proposal of own green symbol with a picture of a bat.
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Comércio eletrônico e a influência no comportamento consumidor no turismoAlves Júnior, Carlos Castro 05 October 2015 (has links)
The purpose of this project is to expose a new benchmark business model, that has grown
significantly in the tourism sector, modality that has the internet as a means of dissemination,
communication, negotiation, and mainly effect the purchase of the tourism product. This model
is called the Virtual Market or Electronic Commerce. Still can not scale up to where the
internet can reach and influence in people's lives, but it is possible to establish clear and
tangible examples that both, the routine as consumer behaviour have changed significantly in
such a short time. A long time the technology is no longer a tool experience in laboratories, to
become part of modern man's daily life, and this inevitable reality has caused many changes in
people's lives. Therefore, it becomes a personal habits rehabilitation process, consumption
practices, even structural reconstruction in some market segments, such as tourism. Here,
tourism is considered not only as a business segment belonging to the tertiary sector, but as an
economic activity of relevance in the production chain for regional development. The impact
of changes are seen in consumer behaviour, both in the research process, decision making and
execution of the purchase, as well as the new customer-supplier relationship, and billing
results. / Este trabalho tem o objetivo de discutir um modelo referencial de negócio que vem crescendo
significativamente no segmento do turismo, modalidade que tem a internet como meio de
divulgação, comunicação, negociação, e, principalmente, efetivação da compra do produto
turístico. Este modelo é chamado de Comércio Eletrônico ou de Mercado Virtual. Ainda não é
possível dimensionar até onde a internet pode alcançar e influenciar na vida das pessoas, mas
já é possível comprovar exemplos claros e palpáveis que tanto a rotina como o comportamento
do consumidor mudaram significativamente em tão pouco tempo. A muito tempo a tecnologia
deixou de ser uma ferramenta em laboratórios de experiência, para fazer parte do cotidiano do
homem moderno, e essa realidade inevitável tem provocado muitas mudanças na vida das
pessoas. Percebe-se então, um processo de readaptação de hábitos pessoais, práticas de
consumo, até reconstrução estrutural em alguns segmentos de mercado, a exemplo do turismo.
Aqui, considera-se o turismo não apenas como um segmento de negócio pertencente ao setor
terciário, mas como uma atividade econômica de relevância na cadeia produtiva para o
desenvolvimento regional. O impacto da mudança é observado no comportamento do
consumidor, tanto no processo de pesquisa, na tomada de decisão e na efetivação da compra,
como também na nova relação cliente-fornecedor, e nos resultados de faturamento.
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Komparace nabídky služeb a jejich vliv na místní rozvoj ve zvolených obcích - Hluboká nad Vltavou, Trhové Sviny / Comparison of tourism services supply and their influence on local developement in chosen municipalities - Hluboka nad Vltavou, Trhove SvinySYROVÁTKOVÁ, Hana January 2011 (has links)
The aim of my diploma thesis was based on evaluation of the offer of tourism services in towns Hluboka nad Vltavou and Trhove Sviny and their comparison with the wiew of contribution of tourism for the municipality and its budget. In the thesis there an offer of the tourism services is mapped, the impact of tourism on municipal budgets is analyzed and the tourism multiplier in both municipalities is set. As the output of the thesis is recomended to set a position of destination manager in Hluboka nad Vltavou, a position of project manager in Trhove Sviny and another minor remedies headed towards tourism develoment in Trhové Sviny.
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