The thesis is an ethnographic exploration of the visual performances of the (≠Khomani) Bushmen of the Northern Cape and the Zulu from KwaZulu-Natal of South Africa. I investigate how the ≠Khomani and the Zulu involved in the cultural tourism industry are using archetypical tropes of ethnicity, and how they recreate these in the process of formulating context-specific identities in contemporary South Africa. The Bushmen and Zulu iconography that is ubiquitous is read against the modern day quotidian lives of the people concerned. The role and participation of tourists and researchers (anthro-tourists) in the performative culture of cultural tourism is investigated. An opportunity is also taken to critique the artistic creations of Vetkat Kruiper which partly arise because of the need to satisfy a tourism industry interested in Bushman arts and artefacts. Similarly his wife’s ‘biographical’ book Kalahari Rainsong (2004) is critiqued interactively and allows me to appreciate my encounters with people and text in the Kalahari. My visits to cultural villages where either the Zulu or the Bushman self-perform permit me to indulge in critical performative writing in which I also investigate the role and place of (anthro)tourists in the reinvention of site-specific identities. / Thesis (Ph.D.)-University of KwaZulu-Natal, Durban, 2008.

A number of development strategies and programmes are currently being explored in South Africa as a part of a renewed ihitiative to overcome the imbalances persisting from the apartheid era with respect to development, wealth, income and opportunity, and in order to address problems increasing unemployment brought on by the decline of traditional employment sectors. Local Economic Development (LED) is one such strategy that seeks to utilize local resources and skills in order to promote economic growth and create employment opportunities. Similarly, tourism, which has become one of the most critical forces shaping the world's economy, has been recognised as a potential growth alternative in South Africa, and is being increasingly implemented into LED strategies across the country. Although the studies that have identified the link between tourism and LED are increasing, it is clear that research on the topic remains limited. This research therefore contributes to the existing literature, and investigates how three localities in Kwazulu-Natal have identified the tourism potential of the locally available natural resources, and how different actors have embarked on tourism-based projects that have sought to achieve LED. A series of semi-structured interviews formed the principle research method and information was obtained over a period of a year from a number of key stakeholders and role-players in each case study. It was found that all three case studies have created employment opportunities and have empowered local communities through skills development and training. This research attempts to highlight the potential opportunities and limitations of the pursuit of natural resource-based tourism as a catalyst for local economic development, such that other localities that are seeking to adopt a similar approach may learn from these experiences. / Thesis (M.Sc.)-University of Natal, 2003.

Thesis (MA)--University of Stellenbosch, 2004. / ENGLISH ABSTRACT: Wine tourism is emerging as an increasingly significant phenomenon in wine-producing regions throughout the world. The Stellenbosch Wine Region (SWR) is no exception and has experienced dramatic changes in the last decade. However, despite the documented industry development and rapid participant expansion, there has been insufficient systematic study of the extent, development, management and marketing of the wine tourism product provided by wine farms. This study investigates the SWR in terms of the commercial efforts, initiatives, services, facilities and the commodification of resources that occur on wine farms to form the wine tourism product. The aim of the study is to establish the degree of commercialisation and commodification in the SWR. This is achieved through realising three research objectives, namely 􀂾���������� compiling a thorough and complete list of manifestations and indicators that describe commercialisation and commodification in the wine tourism product on wine farms; 􀂾���������� establishing the degree of commercialisation and commodification at each individual wine farm in the research area; and 􀂾���������� portraying and analysing the spatial distribution of the degrees of commercialisation and commodification. A focus group of twelve individuals involved with wine tourism allocated relative importance weightings for each of the 81 identified manifestations and indicators of commercialisation and commodification compiled in the questionnaire that was distributed to the wine farms in the study area. The questionnaire required respondents to indicate the presence or absence of the listed manifestations or indicators on their respective farms. This data, used in conjunction with the importance weightings, facilitated the calculation of a value representing the degree of commercialisation and commodification for each farm, and so too for the SWR. The study results confirmed the importance of commercialisation and commodification with every wine farm having some form of these phenomena and the SWR having a 38 percent average degree of commercialisation and commodification. Of the five wine routes in the SWR, the Stellenbosch Hills route has the highest degree of commercialisation and commodification with 42 percent. / AFRIKAANSE OPSOMMING: Die opkoms van wyntoerisme is ‘n toenemend betekenisvolle verskynsel in wynstreke dwarsoor die wêreld. Die Stellenbosch Wynstreek (SWS) is geen uitsondering nie en het dramatiese veranderinge oor die laaste dekade ervaar. Ten spyte van die gedokumenteerde ontwikkeling in die bedryf en die vinnige deelnemer uitbreiding, is daar nie genoegsame sistematiese studie van die omvang, ontwikkeling, bestuur en bemarking van die wyntoerismeproduk, gelewer deur die wynplase, nie. Hierdie studie ondersoek die SWS in terme van die kommersiële pogings, inisiatiewe, dienste, fasiliteite en die kommodifikasie van hulpbronne wat op wynplase gevind word om die wyntoerismeproduk te vorm. Die doel van die studie is om die graad van kommersialisering en kommodifikasie in die SWS vas te stel. Dit word bereik deur die realisering van drie navorsingsdoelwitte, naamlik 􀂾��������� die definiëring van ‘n volledige en deeglike lys van manifestasies en indikatore wat die kommersialisering en kommodifikasie van die wyntoerismeproduk op wynplase beskryf; 􀂾��������� die bepaling van die graad van kommersialisering en kommodifikasie by elke wynplaas in die navorsingsgebied; en 􀂾��������� die uitbeelding en analisering van die ruimtelike verspreiding van die grade van kommersialisering en kommodifikasie. ‘n Fokusgroep, bestaande uit twaalf individue betrokke in wyntoerisme, het relatiewe belangrikheidsgewigte toegeken aan elk van die geїdentifiseerde manifestasies en indikatore van kommersialisering en kommodifikasie, wat saamgevoeg is in die vraelyste wat versprei is na die onderskeie wynplase in die studiegebied. Die respondente moes die teenwoordigheid of afwesigheid van die gelyste manifestasies aandui. Hierdie data, saam met die belangrikheidsgewigte, is aangewend om waardes te bereken wat die graad van kommersialisering en kommodifikasie van elke wynplaas, asook die SWS, verteenwoordig. Die navorsing bevestig die belangrikheid van kommersialisering en kommodifikasie en elke plaas is gekenmerk deur vorme van hierdie verskynsels met die SWS wat ‘n 38 persent gemiddelde graad van kommersialisering en kommodifikasie behaal. Van die vyf wynroetes in die SWS, het die Stellenbosch Hills-roete die hoogste graad van kommersialisering en kommodifikasie vertoon, naamlik 42 persent.

Thesis (MA (Geography and Environmental Studies))--University of Stellenbosch, 2009. / This study combines qualitative and quantitative techniques in an inquiry into the influence of rural tourism on the development and structure of Sutherland from 2001 till 2005. Sutherland, like most small rural towns in the Central and Western Karoo, is/was in the process of decline. Rural tourism is seen as a solution to curb the process of decline. The study investigates this assumption by analyzing the positive and negative impacts of tourism on the economic, social and environmental spheres of Sutherland and looks at concomitant structural changes. Special emphasis is placed on the changing nature of Sutherland’s reason for existence and the dualistic processes of degradation on the one side and tourism development on the other. These complex time-spatial and site-specific trends are analyzed and recommendations are made for the management of the tourism industry of Sutherland.

Thesis (MA)--Stellenbosch University, 2003. / ENGLISH ABSTRACT: Rural tourism and agritourism are in their infant stages in South Africa. It benefits the farmer, the local community, the rural area, the tourist and the country. It is therefore a viable option but requires more research, management, planning and control for it to be successful. Many agritourism ventures are not as successful as they should be. The problem is that farmers/landowners do not research the demand for tourist products before they deliver them and do not know whom they are catering for. To stay competitive, the tourists' characteristics ought to be understood. This would provide insight into what facilities and services to supply, what resources to utilise and how to promote the agritourism destination. The aim of this study was to segment the potential and practising agritourists into different clusters, according to their preferences, and to investigate the clusters' characteristics and behaviours. The objectives were to: 1. Investigate the potential and practising agritourists' socio-economic, demographic and travel characteristics. 2. Rate all the attractions, activities and services according to their popularity. 3. Clarify the preferences of these tourists, concerning attractions and activities, by combining similar ones. 4. Divide the tourists into clusters of similar preferences. 5. Compare the socio-economic, demographic and travel characteristics of the different clusters of tourists. 6. Produce a set of guidelines for entrepreneurs/farmers/landowners, as to what tourist products they should supply or develop, and for whom, and how they should market them. This study entailed distributing questionnaires to potential and practising agritourists at shopping centres and farms involved in agritouri'swimming', 'picnicking', 'scenic drives', 'dams/lakes/pans' and 'small game' were the most popular agritourism attractions and activities. Factor analysis was used to reduce the number of variables by combining like variables (attractions) and cluster analysis was utilised to segment the respondents into five clusters of tourists with similar preferences for agritourism attractions and activities. Cross tabulation, frequencies and descriptive statistics were used to describe these different clusters. These groups of tourists were described according to their demographic, socio-economic and travel characteristics. Segmenting tourism markets and compiling profiles of the tourists within each sub-market has proved to be advantageous. Once the demands of the tourists are known, the appropriate facilities and number of facilities can be developed. Knowing who the tourists are and where to target them, will lead to better marketing, planning and promotion of the destination. Customer satisfaction will be increased, as it is known exactly who must be catered for, thereby resulting in repeat visits. The five clusters of tourists were: 'general nature tourists'; 'urban tourists'; 'hard outdoor adventure tourists'; 'visual or soft outdoor adventure tourists'; and 'agritourists'. All these tourists, except 'urban tourists', are excellent potential agritourists. The results of this study were used to compile guidelines for entrepreneurs. These guidelines could help them in deciding who to target (which clusters), what agritourism products to develop (attractions, activities and services) and how to market them (means of advertising). Appropriate accommodation types and the availability of equipment and facilities for activities also act as attractions. This study demonstrates an inexpensive method of gathering information about tourists, thereby improving marketing and planning approaches. It illustrates how the potential and practising agritourists can be divided into sub-markets. The agritourism market is a heterogeneous market and must therefore be segmented. Any entrepreneur can use the results of this market segmentation. Any future studies, similar to this one, could consist of a sample much larger. As this study was primarily based in the Western Cape, similar research should be executed in other distinct regions. It would be illuminating to see how the groups of agritourists vary according to geographical areas. / AFRIKAANSE OPSOMMING: Landelike en agritoerisme is in hulontluikende fase in Suid-Afrika. Dit bevoordeel die boer, die plaaslike gemeenskap, die landelike streek, die toeris en die land. Dit is 'n lewensvatbare opsie maar benodig meer navorsing, bestuur, beplanning en beheer om suksesvol te wees. Baie agritoerisme ondernemings is nie so geslaagd as wat dit kan wees nie. Die probleem is dat die boere/grondeienaars nie die nodige navorsing doen omtrent die aanvraag na 'n produk voordat hul dit aanbied nie, en weet ook nie watter toerismesegment hul wil bevredig nie. Om mededingend te bly moet die toeris se eienskappe verstaan word. Dit sal insae gee in watter fasiliteite en dienste om te voorsien, asook watter bronne om te benut om die agritoerismedestinasie te promoveer. Die doel van hierdie studie was om potensiële en praktiserende agritoeriste te groepeer in verskillende segmente volgens hulle voorkeure en groeps gedrag. Die doelwitte was om: 1. Potensiële en praktiserende agritoeriste se sosio-ekonomiese, demografiese en reiseienskappe te ondersoek. 2. Die rangorde van attraksies, aktiwiteite en dienste volgens gewildheid te bepaal. 3. Voorkeure van toeriste aangaande attraksies en aktiwiteite te bepaal deur gelyksoortige groeperings te kombineer. 4. Toeriste in trosgroepe met gelyksoortige voorkeure te verdeel. 5. Die sosio-ekonomiese, demografiese en reiseienskappe van verskillende toeristetrosgroepe te vergelyk. 6. Riglyne vir ondernemers/boere/grondeienaars te formuleer vir watter toeristeprodukte hul behoort te verskaf of ontwikkel en aan wie en hoe hul dit behoort te bemark. Hierdie studie het die verspreiding van vraelyste aan potensiële en praktiserende agritoeriste in winkelsentrums en plase, betrokke by agritoerisme, behels. Die vraelyste het informasie oor potensiële en praktiserende agritoeriste verskaf Een-honderd en agt vraelyste was voltooi. Die respondente het aangedui dat 'berge', 'watervalle', 'riviere', 'grootwild', 'swem', 'pieknieks', 'natuurskoonplesierritte' , 'damme/mere/panne' en 'kleinwild' die gewildste agritoerisme attraksies en aktiwiteite is. Faktoranalise is gebruik om die getal verandelikes te verminder deur soortgelyke verandelikes (attraksies) te kombineer en trosanalise te gebruik om die respondente te segmenteer in vyf trosgroepe toeriste met gelyksoortige voorkeure vir agritoerisme attraksies en aktiwiteite. Kruistabulering, frekwensies en beskrywende statistiek was gebruik om hierdie verskillende trosse te beskryf volgens hul demografiese, sosio-ekonomiese en reiseienskappe. Segmentering van die toerismemark en die saamstel van profiele van die toeriste binne elke sub-mark is voordelig bevind. As die vereistes van die toeriste bekend is, kan die gepaste fasiliteite en aantal fasiliteite ontwikkel word. Om te weet wie die toeriste is en waar om hulle te teiken sal tot beter bemarking, beplanning en promosie van die destinasie lei. Kliëntbevrediging sal toeneem, omdat ondernemers presies weet wie om te bevredig en dit sal herhaalde besoeke tot gevolg hê. Die vyf trosgroepe toeriste was: 'algemene natuurtoeriste'; 'stedelike toeriste'; 'ekstreme buitelug avontuurtoeriste' ; 'visuele of nie-ekstreme buitelug avontuurtoeriste' ; en 'agritoeriste'. Al die toeriste behalwe stedelike toeriste is uitstekende potensiële agritoeriste. Die resultate van hierdie studie is gebruik om riglyne vir ondernemers te kompileer. Hierdie riglyne kan hul help om te besluit wie om te teiken (watter trosse), watter agritoerisme produkte om te ontwikkel (attraksies, aktiwiteite en dienste) en hoe om dit te bemark (wyse van advertensie). Toepaslike akkommodasie en die beskikbaarheid van toerusting en fasiliteite vir aktiwiteite dien ook as attraksies. Hierdie studie demonstreer 'n ekonomiese manier om informasie omtrent toeriste in te win, om bemarking en beplanning te verbeter. Dit illustreer hoe die potensiële en praktiserende agritoeris ook in sub-markte ingedeel kan word. Die agritoerisme mark is 'n heterogenemark en moet dus gesegmenteer word. Enige ontwikkelaar kan die resultate van hierdie marksegmentasie gebruik. Soortgelyke navorsing behoort in die toekoms op 'n groter steekproef gedoen word. Omdat hierdie studie hoofsaaklik in die Wes-Kaap gebaseer was, behoort soortgelyke navorsing in ander bepaalde streke uitgevoer te word. Dit sal insiggewend wees om te sien hoe die groepe agritoeriste volgens geografiese streke varieer.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018. / Sport mega-events are a powerful tool for branding nations. There has been a significant shift in countries that bid for and win the rights to host sport mega-events. Historically, Western countries used to be leaders in winning rights to host such events; however a new emerging trend has seen developing countries winning the rights ahead of developed ones, for example, South Africa, Brazil and Russia winning the rights to host the FIFA World CupTM. South Africa faced a serious branding challenge leading up to the 2010 FIFA World CupTM. Therefore, one of the primary objectives of hosting this tournament was to change international tourists’ perceptions of South Africa. There has been limited research on the brand legacies of the 2010 FIFA World CupTM, hence this research examined the brand image legacies of the tournament in the long run. It is believed that the football fans who attended the 2016 UEFA European Championship either visited South Africa during the 2010 FIFA World CupTM or watched the tournament on television (TV) at home, therefore they have certain perceptions of South Africa as a sport tourism destination. A quantitative methodology was employed to survey football tourists at fan parks and stadium precincts in five metropolitan cities in France during the 2016 UEFA European Championship, using a spatially based systematic sampling technique. In total 391 football tourist questionnaires were completed. The key findings reveal that prior to the 2010 FIFA World CupTM, football tourists’ perceptions of South Africa as a sport tourism destination were generally positive; however they indicated that they were very concerned about safety and security, as well as segregation issues, prior to the tournament. It can be argued that the tournament had a significant impact on reinforcing the positive perceptions of the destination as well as reducing the negative perceptions of the destination. The findings reveal statistically significant differences in most aspects between tourists’ perceptions prior to, and six years after, the 2010 FIFA World CupTM. Tourists’ perceptions on most aspects changed positively six years after the event, including those that were major concerns prior to the tournament. The findings also show that there has been very little repeat visitation to South Africa since South Africa hosted the 2010 FIFA Word CupTM. However, an overwhelming majority of respondents indicated that they were willing to travel to South Africa should it host another sport mega-event in the near future. The key findings of this study have a wider applicability to sport mega-events legacy research and body of knowledge. These key findings can assist destination marketers in managing the destination image and foster a greater understanding of brand image legacies of past mega-events in order to inform the bidding and hosting of future sport mega-events.

The aim of this study was to determine the role of tourism, empowerment and participation in the socio-economic upliftment of the community of Umgababa. The research examines the views of the community on their socio-economic conditions, their willingness to participate in tourism business ventures and their perceptions and attitude towards communicating with other rural communities on tourism development. The study concludes that the socio-economic living conditions of the community of Umgababa are very poor and that empowerment and participation of the community in tourism could be an answer to their problems. Given the opportunity, the majority of the people were willing to participate in a tourism business venture. Investigation revealed that there is an abundance of natural and human resources in Umgababa to start a tourism business. The community also felt that by communicating their knowledge and experience they would be able to help other communities in their own development. / Geography / MA (Geography)

Tourism is one of the key industries that drive the global economy, playing a key role in regional development. However, constant change, trends and tourist behaviour compel drive destinations to keep track of these changes in order to grow tourism and stimulate economic growth. Mpumalanga is one of the provinces in South Africa known for its flora and fauna, beautiful landscape, and game reserves together with wildlife; therefore, having the potential to draw tourists to the province. Mpumalanga province aim to position itself as a destination of choice. A process of segmenting should however first take place as positioning is the end result. The purpose of the present study was to segment and profile tourists based on benefits sought in order to develop a benefit segmentation framework for Mpumalanga. The data collection procedure was based on a self-administered survey applied to a sample of 400 tourists visiting Mpumalanga, and two segments were identified. Binary logistic regression indicated that benefits sought (all nine) were statistically significant predictors of the attractions tourists visited and the activities within which they participated during their stay in Mpumalanga. A benefit segmentation framework was developed as a recommendation, which may be useful in developing promotional and packaging activities for identified segments by incorporating activities and attractions obtained from the binary logistic regression results and by matching them within the identified segment while using benefits as guidelines. / Business Management / M. Com. (Tourism Management)

Master of Technology: Public Relations Management in the Faculty of Informatics and Design at the Cape Peninsula University of Technology 2013 / The aim of this study was to explore the benefits and potential of improved inter-organisational collaboration as compared to non-collaboration between the identified stakeholders in this research. This research established the level of current inter-organisational collaboration and satisfaction between the identified Western Cape Province stakeholders and verified whether this collaboration could be seen as contributing to tourism growth in the region. It also determined how improved inter-organisational collaboration and communication can be achieved to ensure tourism marketing effectiveness. In the lead-up to the 2010 FIFA World Cup™, regional stakeholders formed strategic partnerships to ensure a successful soccer event. The researcher sees such a collaborative approach as limited to major events or projects such as the 2011 bid for the Design Capital 2014. Inter-organisational collaboration is not clearly visible in the destination and tourism marketing of the region and this lack of collaboration has been highlighted. For the purpose of this study, the Resource Dependency Theory of Collaboration was utilised to highlight the inter-dependency between the identified regional stakeholders with vested interest in the Western Cape Province and Cape Town's tourism industry. The researcher conducted qualitative research which is situated in an interpretivist paradigm with its emphasis on experience and interpretation. The qualitative research is seen as being suitable for this research as detailed information has to be sourced through interviews. A qualitative exploratory approach, comprising face-to-face interviews with key informants in the industry was undertaken. The key informants engaged were drawn from a range of organisations engaged or who have a vested interest in the tourism industry which is a key economic driver in the Western Cape Province and Cape Town. The outcome of this study firstly was to establish the current levels of inter-organisational collaboration between the identified stakeholders and how this affects tourism growth. A closer look was taken to look at the current overlapping in the marketing initiatives embarked upon by the destination and tourism marketing organisations in the Western Cape Province, namely Wesgro and Cape Town Tourism and how these can be avoided. Secondly, the study explored how higher inter-organisational collaboration can ensure the achievement of effective tourism marketing of the region. As per the research findings, the researcher compiled recommendations on optimising inter-organisational collaboration among key regional stakeholders. These recommendations should contribute towards streamlining resources and redirecting some of the allocated funds from tourism marketing to other socioeconomic activities that can benefit the citizens of the region, such as developing emerging small to medium tourism enterprises and entrepreneurs.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2009. / The potential for the sex tourism industry to become legalised in South Africa with the upcoming 2010 FIFA World Cup is an issue which has raised much controversy and is now at the top of the agenda for debate within government, the business sector and civil society. The study investigates perceptions of students at a Further Education & Training College towards the sex tourism industry, together with selected components of that industry. The study is undertaken to better understand student's perceptions of the sex tourism industry. In order to achieve this, the researcher set out to better understand the sex tourism industry as a whole; as well as to investigate selected socio-cultural impacts that the sex tourism industry can have upon society in order to explore the positive and negative impacts that sex tourism can have upon the youth. In terms of South African legislation, prostitution is illegal under the Sexual Offences Act 23 of 1957, and the study examines current calls for the sex tourism industry to be legalised or decriminalised in light ofthe forthcoming 2010 FIFA Soccer World Cup. The study further examines life orientation for learners and sex education for sex workers. Life orientation is examined as it may have an effect on students' perceptions towards the sex tourism industry. The training of tourism and hospitality staff is seen as a vehicle for combating one of the components ofthe sex tourism industry, namely, child sex tourism and, thus, it is necessary to examine a number ofits other components. The study briefly touches on life orientation, as a key element in ensuring that learners become competent members of society, and as a tool which assists in providing them with essential life skills. Sex education is seen as necessary for both learners and sex workers in order to enable them to comprehend their rights and choices in life. For the purposes ofthe empirical study, the researcher makes use of first year tourism students at an FET College to gain insight into a student's perspective of the sex tourism industry. The iv researcher makes use of students in order to obtain a varied perspective as the students hail from different walks oflife and have diverse views and opinions. Entry into prostitution comes as a result of one or more of a number of contributing factors such as poverty and human trafficking. The contributing factors are researched and are explained in the literature review. The need to conduct the study emanates from the fact that the sex industry forms a large part of the tourism industry and it is a growing industry in South Africa. The research focuses on two areas: the students' perceptions of the sex tourism industry and the social impacts that the sex tourism industry can have upon society. The research methodology includes a literature search followed by the data collection for the empirical survey. The data collection procedure is explained in detail in the relevant chapter. A combination of the qualitative and quantitative approaches are followed for the· empirical survey. Such an approach is also known as a ''triangulative approach". The empirical survey together with the ensuing statistical analysis are conducted in collaboration with the CPUT registered statistician. The responses to the questionnaire are statistically analysed by the statistician, after which the results are described and interpreted by the researcher. The study finds that the majority of students do not want the sex tourism industry to become legalised and perceive the sex industry as immoral. The social impacts of the sex tourism industry can be harmful to society and the study found that the majority ofstudents understood the impact the industry can have and the role that education plays in reducing a few ofthese selected impacts. Finally, a set ofrecommendations and a number ofconcluding remarks are made. A comprehensive bibliography is included.