O Turismo é uma atividade essencialmente humana, sendo o turista um dos elementos que compõem a demanda turística. A presente pesquisa estuda o comportamento do turista a partir da Teoria Cognitivo-Social de Albert Bandura, especificamente o conceito de expectativa de auto-eficácia. Uma escala de expectativa de auto-eficácia para o Turismo, envolvendo a visão do usuário, foi aplicada a turistas que estavam na Região das Hortênsias/RS. A consistência interna e a validade de construto foram examinados em 550 visitantes/turistas nas cidades de Gramado e Canela, no período de maio a dezembro/2004. A consistência interna foi alta (alfa de Cronbach = 0,92). A escala demonstrou validade de construto e confiabilidade para medir a auto-eficácia dos turistas. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-05T18:48:00Z No. of bitstreams: 1 medida de expectativa de auto-eficacia.pdf: 464271 bytes, checksum: 1131c2c958c446c0eac0004ad2abdcd1 (MD5) / Made available in DSpace on 2014-05-05T18:48:00Z (GMT). No. of bitstreams: 1 medida de expectativa de auto-eficacia.pdf: 464271 bytes, checksum: 1131c2c958c446c0eac0004ad2abdcd1 (MD5) / Tourism is an essentially human activity, and the tourist is one of the elements of the tourist demand. This research studies tourist behavior according to Albert Bandura's Social Cognitive Theory, specially the self-efficacy expectation concept. A self-efficacy expectation scale for Tourism involving user's point of view was applied in tourists visiting the Hortênsias Region/RS.Internal onsistency and construct validation were examined in 550 visitors/tourists in Gramado and Canela from May to December 2004. Internal consistency was high (Cronbach's alpha = 0,92). The scale showed construct validation and reliability in order to measure tourists' self-efficacy. Keywords: Tourism. Tourist demand. Self-efficacy expectation. Hortênsias Region/RS.

O Turismo é uma atividade essencialmente humana, sendo o turista um dos elementos que compõem a demanda turística. A presente pesquisa estuda o comportamento do turista a partir da Teoria Cognitivo-Social de Albert Bandura, especificamente o conceito de expectativa de auto-eficácia. Uma escala de expectativa de auto-eficácia para o Turismo, envolvendo a visão do usuário, foi aplicada a turistas que estavam na Região das Hortênsias/RS. A consistência interna e a validade de construto foram examinados em 550 visitantes/turistas nas cidades de Gramado e Canela, no período de maio a dezembro/2004. A consistência interna foi alta (alfa de Cronbach = 0,92). A escala demonstrou validade de construto e confiabilidade para medir a auto-eficácia dos turistas. / Tourism is an essentially human activity, and the tourist is one of the elements of the tourist demand. This research studies tourist behavior according to Albert Bandura's Social Cognitive Theory, specially the self-efficacy expectation concept. A self-efficacy expectation scale for Tourism involving user's point of view was applied in tourists visiting the Hortênsias Region/RS.Internal onsistency and construct validation were examined in 550 visitors/tourists in Gramado and Canela from May to December 2004. Internal consistency was high (Cronbach's alpha = 0,92). The scale showed construct validation and reliability in order to measure tourists' self-efficacy. Keywords: Tourism. Tourist demand. Self-efficacy expectation. Hortênsias Region/RS.

La presente investigación tiene como objetivo principal analizar los factores que influyeron en el desarrollo de la demanda turística de los principales países para el Perú, durante el periodo 1996-2018. El objetivo principal es confirmar si el PBI per cápita de los turistas internacionales, la apertura comercial y el tipo de cambio real, influyen positivamente en los turistas internacionales al momento de realizar un viaje al Perú. Para ello se ha realizado un análisis de los principales países que representan la mayor demanda turística para el Perú, los cuales representan más del 60%. Asimismo, se ha usado un modelo de data panel dinámico; sometiéndose el mismo a pruebas previas de verificación de datos, para dar veracidad al modelo. El presente trabajo de investigación posee un enfoque cuantitativo, basado en información de fuentes secundarias. Por otra parte, como forma complementaria, se realizaron entrevistas a expertos en el turismo para poder tener un panorama más amplio sobre el tema y así realizar un trabajo más enriquecedor. Según los resultados obtenidos del modelo, se evidencia que existe una relación estructural obtenida, lo cual brinda una relación positiva y estadísticamente significativa entre las variables explicativas PBI per cápita y apertura comercial. Finalmente, la variable tipo de cambio real si bien es cierto no constituye una variables explicativa, si adopta al modelo en su rol de forma logarítmica como una variable determinística, es decir es excluida de las elasticidades a largo plazo pero cumple su rol de establecer tendencia que siguen las demás variables. / The main objective of this research is to analyze the factors that influenced the development of tourism demand in the main countries for Peru during the period 1996-2018. The main objective is to confirm whether the GDP per capita of international tourists, trade opening and the real exchange rate, positively influence international tourists when making a trip to Peru. To this end, an analysis has been carried out of the main countries representing the highest tourism demand for Peru, which represent more than 60 %. A dynamic data panel model has also been used; it is submitted to previous data verification tests to give the model accuracy. This research has a quantitative approach, based on information from secondary sources. Moreover, as a complementary form, interviews were conducted with tourism experts in order to have a broader picture on the subject and thus to carry out a more enriching work. According to the results obtained from the model, it is evident that there is a structural relationship obtained, which provides a positive and statistically significant relationship between the explanatory variables GDP per capita and trade opening. Finally, the real exchange rate variable while true does not constitute an explanatory variable, if it adopts the model in its role logarithmically as a deterministic variable, that is, it is excluded from long-term elasticities but fulfills its role in establishing trends that follow the other variables. / Tesis