This master s dissertation comes to meet with our concerns about how is the phenomenon of adherence to brands in behalf of other social valuations traditionally accepted and anchored in the personal skills to interact with their peers than by dictates artificially constructed. We un-derstand that to achieve this goal is to start from a historicity of how a brand is does exist for both chose Network Fast Food McDonald's because of it being positioned as a leading pro-vider of the world's food and have about seventy years of existence. To build our theoretical model we rely primarily on the teachings of psychoanalytic Winnicott and Melanie Klein for the initial training of the human psyche. They argue about the importance of relationships and primal as a sufficiently good environment becomes important to healthy human psychic makeup. We spend the following to influences coming from the food traditions and their complementarity to the structure of the sense of belonging in human identity. Then explore how technological changes in food preservation, resulting in the last century, caused profound changes in human commensal references. Finally we enter the magical world of advertising and how these disciplines, over time, became the major guiding environmental changes more profound and fruitful unprecedented in human civilization. These changes were made primari-ly through the deconstruction of the way of realizing the needs to live well. The dictates is given by the imperative of disposal of products now produced on a large scale. Through this consumerist bias noised, we move from a world guided by the principle of reality where the individual is held to be, to another, now headed by the pleasure principle, where one relativiz-es their existence seem like something that has been mediated by the media, this new modus vivendi everything should be easy and pleasurable to have value. / Esta dissertação de mestrado vem ao encontro de nossas inquietações sobre como se dá o fe-nômeno da adesão às marcas em detrimento de outras valorações sociais tradicionalmente aceitas e fundeadas nas habilidades pessoais de interação com seus iguais do que por ditames artificialmente construídos. Entendemos que para alcançarmos este objetivo há de se partir de uma historicidade de como uma marca ser faz existir, para tanto escolhemos a Rede de Fast Food McDonald s em virtude da mesma estar posicionada como uma das maiores fornecedo-ras de alimentos do mundo e ter aproximadamente setenta anos de existência. Para construir-mos nosso modelo teórico nos apoiamos principalmente nos ensinamentos psicanalíticos de Melanie Klein e Winnicott para a formação inicial da psique humana. Estes argumentam so-bre a importância dos relacionamentos primais e de como um ambiente suficientemente bom se faz importante à saudável composição psíquica humana. Passamos a seguir às influências oriundas da tradição alimentar e da sua complementaridade à estruturação do sentido de per-tencimento na identidade humana. Em seguida exploramos de que forma as mudanças tecno-lógicas na conservação dos alimentos, advindas no século passado, ocasionaram alterações profundas nos referenciais comensais do ser humano. Por último adentramos no mundo mági-co da publicidade e propaganda e de como estas disciplinas, ao longo do tempo, tornaram-se as grandes norteadoras das mudanças ambientais mais profundas e profícuas jamais vistas na civilização humana. Estas transformações se fizeram principalmente através da desconstrução do modo de se aperceber as necessidades ao bem viver. Os ditames se deram pelo imperativo de escoar produtos, agora, produzidos em larga escala. Através deste viés consumista propa-lado, passamos de um mundo norteado pelo princípio de realidade onde o indivíduo se realiza em ser, a um outro, capitaneado agora pelo princípio do prazer, onde a pessoa relativiza sua existência em parecer algo que lhe foi mediado pela mídia, neste novo modus vivendi tudo deve ser fácil e prazeroso para ter valor.

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Leaders bring unconscious information into their personal and working relationships. Some of this unconscious material is communicated through language use, and it is argued that one of the bridges between the unconscious and the conscious is language use. It is postulated that insight is possible into leaders’ understanding, meaning-making and leadership experience by exploring their language use, as the vehicle through which they make sense of the world. Hence, the aim of this study was to explore by developing and describing a systems psychodynamic model of language use as manifestation of leadership anxiety dynamics, to refine this theoretical model, and to explore the utility value of the theoretical model. A qualitative and descriptive research method was selected towards reaching this aim. Hermeneutic phenomenology, using the systems psychodynamic perspective allowed for the description, analysis and interpretation of the experiences of participants. Data was collected through a purposive, convenient sample, in the form of three listening posts, which comprised systems psychodynamic practitioners, business leaders and post-modern discourse analysts. Data was analysed by means of critical discourse analysis and systems psychodynamically informed discourse analysis. Manifesting themes were the language of titles, as potential space, and the language of silence versus non-silence; anxiety and its triggers, anxiety and leadership response, and anxiety and language use; the sources of anxiety, language as unconscious defence and offence and towards a language of vulnerability. The findings indicated that leaders use both conscious and unconscious expressions of language simultaneously. Language use manifested as the carrier of conscious messages (between sender and receiver) as well as the unconscious role of language, to attack (accessing the dark side of language use) or defend against anxieties, and to cover leadership vulnerabilities. Language use as container, as well as transitional phenomenon (a potential space) is a carrier of anxieties. Language use thus has the potential to be used for its defensive, regressive and relational value. In a world of uncertainty and increasing attack on and by leadership, the findings further indicated that the defended leaders should be aware of the conscious and unconscious impact and outcome of language. Language use is useful as a lens to explore, diagnose and raise awareness, because the unconscious reveals itself through language as speech and image, and through the language of relations and relatedness and the language of action and omission. Since leaders operate in a colliquated space, both at individual and systemic level (i.e. as collisions), leadership anxiety could be elevated, resulting in the access of the dark side of language use. However, when these collisions occur, leadership anxiety could be reduced when the leader enters the reflective or potential space by accessing the relational value of language use. The utility value of the systems psychodynamic model was subsequently also confirmed. / Industrial and Organisational Psychology / D. Com. (Industrial and Organisational Psychology)

This study addresses young children's involvement with comfort objects, including why children have them, how they are used, when attachments to such objects are cause for concern and how teachers and parents can respond to promote the young child's development. The child's becoming and development is examined in this study. The researcher also reviews major transitional object theories in terms of origin, development and psychological meaning. This study aims to explore this phenomenon from a psychological - educational perspective and to formulate a set of guidelines for parents and professionals whose children use comfort behaviour. Information was collated from case studies, a questionnaire and a detailed study of literature. / Psychology of Education / M. Ed. (Guidance and Counselling)

This study addresses young children's involvement with comfort objects, including why children have them, how they are used, when attachments to such objects are cause for concern and how teachers and parents can respond to promote the young child's development. The child's becoming and development is examined in this study. The researcher also reviews major transitional object theories in terms of origin, development and psychological meaning. This study aims to explore this phenomenon from a psychological - educational perspective and to formulate a set of guidelines for parents and professionals whose children use comfort behaviour. Information was collated from case studies, a questionnaire and a detailed study of literature. / Psychology of Education / M. Ed. (Guidance and Counselling)

This research project investigates images from the contemporary Australian mid-life psyche, exploring the contribution to individual transformation made through the creation of, and reflective engagement with, personal imagery. Asking the question: 'What do contemporary Australian mid-life males consider to be a rich and sustaining inner life?' This project documents the visual images, descriptions, and reflections of a group of five participants, discussing the individuals' experiences of aesthetic self-inquiry with reference to divergent theories of psychology, art therapy and philosophy of aesthetics.

Questionnant avec J.-C. Breton les situations anthropologiques nouvelles qui interpellent la vie spirituelle, cette étude en propose une approche sous l’angle de la symbolisation. Une lecture de la symbolisation à partir de la structure même du symbole précède l’analyse de son usage psychanalytique selon Winnicott, avec ses notions d’espace potentiel et de phénomènes transitionnels. Suit l’exposé de points clés du témoignage de Marcel Légaut sur la vie spirituelle. La partie synthèse détaille trois éléments clés de la symbolisation : la brisure-faille, la créativité-accueil et le passage à un autre niveau. Deux niveaux de symbolisation, primaire et secondaire, complètent la trame partagée par la lecture de la psychanalyse et de la vie spirituelle. L’étude démontre que la symbolisation permet un passage en l’humain vers son propre mystère et celui de Dieu en lui. L’humain se présente alors comme être de symbolisation en devenir. / Questioning with J.-C. Breton the new anthropological situations which call out to the spiritual life, this study proposes an approach under the angle of the symbolization. A reading of the symbolization from the structure of the symbol, precedes the analysis of its psychoanalytical use according to Donald W. Winnicott, with his notions of potential space and transitional phenomena. Follows the presentation of key points of Marcel Légaut's testimony on the spiritual life. The synthesis part details three key elements of the symbolization: the crack-fault ligne, the creativity-welcoming and the passage to another level. Two levels of symbolization, primary and secondary sector, complete the weft shared by the reading of the psychoanalysis and the spiritual life. The study demonstrates that the symbolization allows a passage into the human being towards his own mystery and that of the God in him. The human being appears then as a being of symbolization in the process of becoming.

Questionnant avec J.-C. Breton les situations anthropologiques nouvelles qui interpellent la vie spirituelle, cette étude en propose une approche sous l’angle de la symbolisation. Une lecture de la symbolisation à partir de la structure même du symbole précède l’analyse de son usage psychanalytique selon Winnicott, avec ses notions d’espace potentiel et de phénomènes transitionnels. Suit l’exposé de points clés du témoignage de Marcel Légaut sur la vie spirituelle. La partie synthèse détaille trois éléments clés de la symbolisation : la brisure-faille, la créativité-accueil et le passage à un autre niveau. Deux niveaux de symbolisation, primaire et secondaire, complètent la trame partagée par la lecture de la psychanalyse et de la vie spirituelle. L’étude démontre que la symbolisation permet un passage en l’humain vers son propre mystère et celui de Dieu en lui. L’humain se présente alors comme être de symbolisation en devenir. / Questioning with J.-C. Breton the new anthropological situations which call out to the spiritual life, this study proposes an approach under the angle of the symbolization. A reading of the symbolization from the structure of the symbol, precedes the analysis of its psychoanalytical use according to Donald W. Winnicott, with his notions of potential space and transitional phenomena. Follows the presentation of key points of Marcel Légaut's testimony on the spiritual life. The synthesis part details three key elements of the symbolization: the crack-fault ligne, the creativity-welcoming and the passage to another level. Two levels of symbolization, primary and secondary sector, complete the weft shared by the reading of the psychoanalysis and the spiritual life. The study demonstrates that the symbolization allows a passage into the human being towards his own mystery and that of the God in him. The human being appears then as a being of symbolization in the process of becoming.