I started this project with a mindset that I want to design something for younger generations living in the future megacities. After a while, trying to figure out their urban mobility needs, I came to this conclusion: Already today we have so many different options for urban com- muting as well as several different car sharing services. I couldn’t find a way to create some- thing new. I changed my approach and I started thinking; what is it that they don’t have? I pret- ty soon understood it. They have no nature. By the year 2040, 70% of world’s population is expected to live in urban areas. This, in turn, is diminishing the natural environments around the globe. Needless to say, that people are becoming more and more disconnected from nature. In my research I quoted George Monbiot from The Guardian: “If Children lose contact with nature, they won’t fight for it.” This de- scribes the problem to the core. Coming gen- erations need to know where all that we have comes from. This is why I decided to create a way, people in megacities can connect to nature instantly. Volkswagen V-Trek offers an instant escape to nature from megacities to conservation areas around the world. With an immersive full-body experience, V-Trek engages people with nature, as well as with Volkswagen as a brand. The concept is demonstrated in a visual story. The scenario of the events was created based on predictions and possible events in the future. Most of the time in my process I used for research about VR and other technologies related to the topic. As the physical movement is an important part of the concept, and because I wanted to enhance it on the platform, I spent time trying to figure it out. When things started to get together, I began to shape quick mockups in 3D for development of the form and archi- tecture. Later on in the process, it was easy to transform those mockups into sketch models and for testing in VR. The most important part of the project was the story and scenario, which justifies and ex- plains the whole concept. I started planning the scenario and the details early on which made it easier for me to visualize it in finalization phase. This project also raises a question: What comes next in the field of transportation and mobil- ity? For years’ cars and transportation have remained the same. We move from place A to B, this is what I call: Physical transportation. Right now we are living times of change as autono- mous technology is finally breaking through. However, cars have always been about the driv- ing experience and in autonomous future; trav- eling experience. Because of the changing atti- tudes towards cars amongst youth, cars are not seen as a pleasant experience anymore. Rather as a necessity. Experiences engage users with brands, whether it is a smartphone or a car, and this is what young users appreciate. When Physical transportation is no longer delivering that experience, car brands need to figure out a way to engage the users. This is where Mental Transportation changes the game. Mental Transportation is a term I came up with along the process and as the name suggests, it enables users to travel in their mind. With the idea of mental transportation, I want to chal- lenge everyone to think differently and with an open mind about the future of mobility and transportation.

The main purpose for Globalization of multi-nation enterprises is to reach the goal of providing global product combination perfectly. It has to be done via Global Logistics Management and global source integration. For every global logistics enterprise, it somehow has to be fully emphasized the development of Global Logistics Management and Supply Chain Management. Consequently, starting with current development status and the bottleneck of International Logistics Industry in Taiwan, the study in this book is to construct the future blueprint by analyzing the worldwide economic circumstance changes and the cross-coast attitude. Besides, the case is going to take Jardine Logistics Services (Taiwan) Ltd as a typical example and investigate a constructive business and development plan it will be. Currently, it is a tendency for any transportation enterprise to be transformed successfully with global logistics services. The so-called ¡§global logistics service¡¨ is to provide Integrated Transportation Service. By combining international companies of cargo transportation, cargo logistics, cargo warehousing, cargo broker, and as well as 3PL (3rd party logistics), there will be a ¡§Hyperlink Global Supply Logistics Windows¡¨ that helps to approach the goal of Global Logistics Management. To achieve the goal, the following plan is what Jardine Logistics Services (Taiwan) Ltd (JLS) needs to accomplish with efforts: Applying for the idea of ¡§let the cargo go smoothly and quickly¡¨, Jardine Logistics Services (Taiwan) Ltd (JLS) would have to highly enhance the operation efficiency and service quality in order to reach ¡§Logistics Globalization¡¨. That not only helps the cargo run smoothly among Taiwan manufacturers, logistic centers, and sellers, but also improve the distribution fluency between Taiwan companies and international logistics operators. To conclude, only high-efficient operation and perfect service quality will make Taiwan a world-class logistics service center. Key words: Global Logistics Management¡BGlobal Logistics¡BSupply Chain Management¡BIntegrated Transportation Service¡BHyperlink Global Supply Logistics Windows¡BLogistics Globalization

ABSRACT The diploma thesis deals with analysis the public transportation planning environment with focus in planning of public transport network service. In the introductory chapter there are shown and described different methods of public transport network planning and analysed influencing factors. Consequently the thesis examines the institutional framework as the principal factor and analyses contemporary Slovak public transportation legislative. Following the analyses are the first results and the suggestions of modifications presented. In the next part authors alternate method of public transport network rationalisation is shown. Despite traditional planning attitudes the thesis integrates into the issue also question of time geography. In the author methodology there are vast qualitative parameters defined. The parameters dealt with the system and also with the number of operated station and tracks. The methodology is consequently presented at the case study of Slovak long-distance public transport service. KEY WORDS Public transportation, Public transportation service, transportation planning, institutional influences, transport integration, Slovakia.

科学研究費補助金 研究種目:基盤研究(C) 課題番号:16520484 研究代表者:林 上 研究期間:2004-2005年度