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This research work examines trends that affect information technology in the Czech retail banking. The main objective is the evaluation of IT trends adoption in retail banking. To achieve this goal, interviews with IT professionals in the Czech retail banks and IT consultants in the field of banking were taken. Specific objectives were identification and consolidation of IT trends in the banking sector through the analysis of relevant sources identified in the research. Consolidation is using the methodology mentioned in book Trend Management Toolkit by author Kjear. Analysis of IT trends in banking aimed to describe the identified trends and their position on the Hype Cycle curve. First part of work consist of introduction, goals, assumptions, limitations and expected benefits, specifying the current state by conducting research. The theoretical part describes the key bank characteristics and trends influencing retail bank sector. Based on an analysis of selected reports work identifies key IT trends in banking and their consolidation. The practical part discuss the results of in-depth interviews conducted with people with long lasting experience in IT in banks. Usefulness of the results can be seen in the identification of current IT trends in banking and the creation of an analytical procedure for finding the most significant trends of all currently mentioned. Furthermore, in evaluating the state of IT adoption trends, which is currently expected by retail banks and considering possible further steps in this area. Leading to decisions about future investments or to strategy review.

This report discusses a multi-stage stochastic programming model that maximizes expected ending time profit assuming investors can forecast a bull or bear market trend. If an investor can always predict the market trend correctly and pick the optimal stochastic strategy that matches the real market trend, intuitively his return will beat the market performance. For investors with different levels of prediction accuracy, our analytical results support their decision of selecting the highest return strategy. Real stock prices of 154 stocks on 73 trading days are collected. The computational results verify that accurate prediction helps to exceed market return while portfolio profit drops if investors partially predict or forecast incorrectly part of the time. A sensitivity analysis shows how risk control requirements affect the investor's decision on selecting stochastic strategies under the same prediction accuracy. / text

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The United States of American has often been called “a nation of immigrants” due to its long immigration history. In fact, it absorbed large numbers of immigrants during the different epochs from all over the world. The economics issues of immigration are play a very important role which becoming increasingly considering. Therefore, the aim of this paper is analyze the trends of immigration to America and the determinants behind the migration decision in the United States. An analysis of the data shows that the migrants flow into America has increased substantially, and the trend of American immigration is upwards after the mid 1960s. From the literature review it appears that the impact of immigration on natives’ earnings and employment, is weak. However factors like wage differential between the origin and host countries, educational attainment and investment in human capital, language proficiency are important determinants of the extent of immigrants integration and assimilation in the new country.

The primary purpose of this study is to uncover the future FMCG industry trend in the Taiwanese market. After literature review, five aspects of industrial forces based on Porter¡¦s Five-Force Model are used as the framework of this study. Qualitative research method is used to generate insight understanding of FMCG industry phenomena and the meanings behind each one of them. Three consumer manufacturing companies are selected and interviewed with each of the firm¡¦s market-leading consumer goods that belong to different categories in the FMCG industry. Trends from each product category are found through the interviews; by comparing and contrasting the trends of each three investigated categories, the overall FMCG industry trend are uncovered. Moreover, suggestions and recommendations are presented at the last chapter of this study with particular focused attention on the managerial implication of the study.

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In today's competitive battleground, the concept of brand equity has proved to be an important source of strategic insights for marketers. This paper is starting with the B/W method developed from the analysis of over 1000 winning brands to establish a blueprint for brand growth. The winning brand achieves an outstanding place by adhering to specific laws that push purchase motive in consumers¡¦ mind. They are called growth codes. Branding is vital for Taiwan¡¦s business, no matter industry, manufacture and service, because it can create a particular value added and hold the main direction of marketing. More firms are conscious of brand marketing. A product or services with well brand equity will make consumers choose prior to rivals, called brand loyalty, reduce the marketing costs, and ultimately build a competitive advantage, such as GE, Benz, Sony. Fortunately, some Taiwan¡¦s companies gradually comprehend the brand equity can been seen an invisible asset that represent company¡¦s image, character, and core value. Just playing the role of manufacturing would generate a little bit margins than brand products do. Acer adjusts its marketing plan carefully then turns into a familiar technical brand around the world, can be a symbol in Taiwan and inspire others. Result in this study indicate that Trend from B/W method view on brand marketing. I confirm that Trend would like to be an international anti-virus service provider, on this competitive situation, being a brand-leadership position will keep their leading when viewing branding marketing is necessary. Most of all, to emphasize their distinct values closely to brand image is first step. To become absolutely a world-level software service company, such as Microsoft, Trend still continuously has space to move on, even if it leads, also decides, the anti-virus industry shape. Certainly, brand will still play the key role among the strong competition where no one does ignore the brand power. In Future, to combine innovation with marketing finely will no doubt be the grand winner. Key words: Brand marketing, Brand image, Software marketing