¡@¡@In recent years, the merchandise of trendy brand is very popular. People talking about the trendy brand phenomena in newspaper and magazines, but in fact we lack the studies about the trendy brand consumer. Actually it is difficult to get the benefit from the trend if the enterprises lack the trendy brand knowledge. The purpose of this study is to understand the reason why the teenagers love these trendy brands, and what is the teenagers¡¦ affection. At last this study hopes to confirm the situation and position of the trendy brand phenomena by understanding the past teenage subcultures. ¡@¡@The past reports and studies most describe the trendy brand phenomenon, so the study uses focus group to understand the trendy brand consumers¡¦ behaviors deeply and examines the focus group results by on-line questionnaire in order to achieve the purpose of understanding the trendy brand consumers. According to the results of focus group, the trendy brand users have lots of ways to be classified. The most popular way is that the brand founder is artiste or not, so the study classifies teenagers into three groups. These groups include ¡§loving artiste trendy brand group,¡¨ ¡§loving normal designer trendy brand group,¡¨ and ¡§loving both artiste and normal designer trendy brand group.¡¨ In addition, the study find five main motivations behind teenagers love these trendy brands. These motivations include ¡§actual self-congruity,¡¨ ¡§ideal self-congruity,¡¨ ¡§identification influence,¡¨ ¡§vicarious learning,¡¨ and ¡§need for uniqueness.¡¨ And the teenagers¡¦ affection also can classify into positive and negative affection. At last the study find the factors forming these teenage subcultures in the literature and confirms the phenomenon of trendy brand is one of teenage subcultures.

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The thesis i about new forms of marketing communications and new approaches to the use of older forms. It focuses on internet, as the the major new medium used in communication. Last part analyses new trends in customer insights to advertising, advertisment spendings for different kinds of media and augmentation of the number of internet users according to results of marketing researches.

The analysis of population trends of animals is increasingly being used not only as an indicator of population changes, but also as an indicator of biodiversity decline. Living Planet Index is one of such indicators, as it shows a proportional decline or increase of all populations by means of mean annual changes in population abundance. Since the first presentation of the index in 1998, its values have been decreasing, which was interpreted as indication of a critical state of global biodiversity. Nevertheless, there are some issues concerning the index. It is unclear to what extent is it robust, if it is not too much influenced by biased data or if it does not comprise a systematic error. This thesis focuses on four vertebrate taxa and its aim is to examine the level of data heterogeneity and their potential influence on the index. For this purpose, two parameters were defined for each population, Growth and Trend. Overall, the trends in abundances were quite balanced, some populations being decreasing, some increasing, and stable populations were also present. Despite of our expectations, the heterogeneity in the data was not large enough to have a substantial effect on the index. Analysis of trends in variously defined groups (e. g. "biomes", taxa or biogeographic realms) revealed only little...

The thesis deals with some interesting trends and legal provisions and their impact, which in the Czech Republic has recently occurred. The first part concerns the insurance market. Attention is paid to the development and changes in pricing policy of liability insurance and sustainability of the whole system. It additionally influence and activities of the Czech Insurers' Bureau and laws relating to it. The second part is devoted to vehicles debt financing. Here is the main point the so-called "discount on credit". Another trend in the financing vehicles is its loss and the decline of companies that specialize in these products. To debt financing is also applied several statutory changes that do not always work as intended. Error legislators or way as a endless struggle, with those who circumvent it? All work is handled from the perspective of the car dealer that provides insurance and loan products as his additional service.

The thesis deals with current trends in insurance. The aim of the thesis is to find and analyse the development trends, which has affected the insurance market the most in the last years. The first part is defined by the evolution of Czech insurance market in terms of premiums written. The next two chapters are devoted to trends in non-life and life insurance and trends in motor vehicle insurance. For non-life insurance, the development of catastrophic events, and as a result of the increasing importance of alternative instruments of risk. The chapter on trends in life insurance is about one-off and regular insurance policies, as well as the decision of the Court of Justice of the EU ban on sex discrimination in the calculation of insurance premiums and administration including creation of insurance for women only. The last chapter deals with the new Solvency II regulatory concept. Explaining his goals, three pillars, as well as the Lamfalussy legislative process, according to which it is created. In conclusion, there are also evaluated its effects.

Thesis on "Climate Impact on the Terms of Phenological Phases of Selected Animal Species" examines climate change and its impact on the shift of phenological terms of selected birds population in a long-term period. It also examines the interdependence between phenological terms of selected bird species. Finally, it also focuses on the relationship between managed (fruit trees) and unmanaged ecosystems (bird species). The study is based on the data which were monitored at three sites in southern Moravia during the years 1961 - 2012. The data were compared between each other in time series. The results show a significant increase of temperature in the monitored period with an evident impact on the earlier onset of selected phenological terms. Similarly, the relationship between the individual phenological dates of managed and unmanaged ecosystem is also evident.