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Nové trendy v internetovém marketingu / New trends in internet marketing and online communicationŘežábová, Božena January 2009 (has links)
The evolution of technology opens new opportunities for business ideas, as well as for marketing and promotion of existing brands and services. The study focuses on new trends in online marketing and social media and how to leverage them in business and marketing.
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Význam námořní dopravy ve světové ekonomice: současné trendy / The role of maritime transport in World economy: Current trendsHanžl, Václav January 2009 (has links)
This paper deals with current status of maritime transport and emphasizes its importance for the World economy. It shows some of the current trends of this mode of transport. A characteristics of the maritime transport development and its classification is given in the theoretical part of this paper.
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Současnost a vývojové trendy v arabském světě (se zaměřením na Sýrii a Libanon) / Current Development and Trends in the Arab Region - Focused on Syria and LebanonKuruc, Roman January 2007 (has links)
At present time, actual role and political activity of Arab countries have a more significant impact on the political development and strategic plans of global politics that the political, geographic and demographic ambitions of Arabs themselves are. The main goal of this study is to describe current development in the region related to global interests and regional influences, especially focused on Syria and Lebanon.
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Nové trendy v internetovém marketingu / New trends in Internet marketingHalířová, Jana January 2009 (has links)
The thesis is analyzing potential of the Internet as the marketing instrument. This thesis is trying to show segments of active users of the Internet and the rising tendency of their number. Further in thesis actual instruments of the Internet marketing are analyzed and on the base of research of well-known marketing specialist L. Chase trends are deduced. These trends should be relevant in the Internet marketing very soon. At the end of the thesis is acquired knowledge applied on the Internet activities of the EUROLINES Česká republika, spol. s r.o.
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Novodobé trendy vo vývoji marketingu / New trends in marketingBučová, Zuzana January 2010 (has links)
Master Thesis in her theoretical part contains a brief indication of the development of marketing, completed by factors which influenced the current marketing the most. Subsequently, the work offers a comprehensive overview of modern trends, together with the positives, but barriers as well. The practical part is devoted to an analysis of one of the trends, guerilla marketing. This analysis is based on a comparison of three Czech guerilla campaigns in order to evaluate their effectiveness, in order to find out why guerilla campaign in the Czech Republic are not used very often, as in other countries and consumers attitude to these non-traditional campaigns. The analysis consists of qualitative research in the form of focus group, in the form of a quantitative questionnaire and supplemented by interviews with professionals. In conclusion there is a summary of results based on different methods.
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Vhodnost využití marketingových trendů na příkladu fenoménu twerku / The applicability of marketing trends and its exemplification on the phenomenon of twerkHellebrandová, Kateřina January 2015 (has links)
The theoretical part of this thesis describes marketing in the field of culture, particularly dance, and it defines today's Internet world. It focuses on the tools and the most important aspects of current marketing practices. It also defines the dance 'twerk' examining its history, present and also the reasons why it became an international sensation. The practical part is then devoted to a detailed analysis of three subjects - dancer Aneta Antošová, STAGE Prague dance studio and Ballet of the National Theatre Brno. By a comparison of quantitative data of the 'before and after twerk marketing' period the thesis is trying to evaluate the applicability and success of this marketing decision. Qualitative expert interviews with big names of Czech dance and marketing fields are accompanying the analysis.
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Sptřebitelské trendy v tabákovém průmyslu / Consumer trends in tobacco industryZábranský, Rostislav January 2012 (has links)
The diploma thesis examines trends in consumption of tobacco products. It goes through quantitative indicators as well as changing structure of demanded products within the tobacco category. The thesis will also consider government regulations which strongly influence tobacco industry and therefore preferences of consumers themselves.
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Využití retromarketingu pro inovaci produktů firmy / Using Retromarketing for Firm's Products InnovationKotousová, Štěpánka January 2011 (has links)
In this dissertation you can find necessary information related to the new marketing style called retromarketing. Application and possibilities of product inovation. In addition, this work has couple of main aims means acquainted with properties of retromarketing and what should not be forgotten or change during it's application. And which case is possible to use this kind of marketing. Other aim of education of this work is understand the meaning of inovation.
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Analýza počtu srážkových dní a srážkových úhrnů za období 1961-2010Ludvík, Jan January 2017 (has links)
The aim of the master thesis was based on the data of the selected climatological stations to evaluate the occurrence of precipitation days in terms of their frequency and amount of rainfall for the period of fifty years (1961-2010). Literature search was carried out for studies dealing with long-term incidence of rainfall in the territory of the Czech Republic focusing on the Southern Moravia. The hypothesis, in the context of the increasing variability and climate change, was tested about the increasing number of precipitation days with lower sums (3, 5, 10 and 15 mm) for April, May and June, which are the most important months for intensive plant growth and increase in biomass. The results indicate that the change in the number of precipitation days depends on the months and has a local character. Furthermore, were tested on the selected locality without a rainfall period, here has been shown that the number of non-rainfall period increase over 15 days.
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電視偶像劇操作置入型態分析-三立《命中注定我愛你》個案研究 / An analysis of product placement in TV trendy drama: A case study of "Fated to Love You"邱啟紋, Chiu, Chi Wen Unknown Date (has links)
「微收視時代」的來臨使得媒體的廣告營收大不如前,經營日益困難,「置入性行銷」逐漸成為媒體另闢財源的最佳管道。本研究以三立偶像劇《命中注定我愛你》為研究對象,檢視商品類型、置入型態與商品訊息之間的相關性。本研究之發現與建議如下:
一、對置入贊助商而言,選擇使用戲劇置入能帶來以下優點:
1.戲劇置入能以劇情彌補商品的相反特性,以更完整的方式呈現商品利益
2.可以在不同橋段中呈現多樣化的商品訊息,或重複強調單一訊息
3.劇情所賦予的象徵意義使得商品的存在更具說服力
4.「場景置入」可呈現企業形象和品牌精神,並具體化服務的「不可觸知
性」
二、未來實務界可依以下三點做為判斷商品是否適合使用「戲劇置入」之標
準:
1.商品「載具性質」的有無
2.商品「與運鏡融和之程度」高低與否
3.商品之「外型」是否為銷售的主打強調重點
三、偶像劇《命中注定我愛你》之特殊置入型態如下,值得實務界參考:
1.對白:以品名、活動或意涵替代商品名稱,隱藏其後強烈的說服企圖
2.情節:賦予「神奇功能」增添商品魅力
3.置入型態:「角色置入」使商品反客為主
4.置入元素:巧妙地呈現在戲劇中的各種不同位置
若置入商品能以自然巧妙的方式呈現,不中斷觀眾收視情緒,並以不干涉文本創作者的創意發揮空間為前提,「戲劇置入」定能提升戲劇節目的拍攝品質,並改善本土文化創意產業之國際競爭力,成為贊助商、製片商、置入代理商與閱聽眾間的「四贏」行銷策略。
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