6 Abstract The thesis deals with detailed analysis of the climate change rate throughout the European continent with an emphasis on Central Europe in the period 1951-2005. The main aim was to find out whether the rate of climate change is getting lower or higher during the monitored period and identify when the changes in the rate occurred. Changes of three climatic elements - minimum air temperature, maximum air temperature, and precipitation, were described for climatic seasons of the year. Other climatic elements were also available, however, amount of data is insufficient for such a detailed trend analysis for the entire second half of the 20th century. First part of the thesis summarizes current knowledge of changes in climate change rate, which is so far rather scarce. Most scientific articles are limited to detecting warming or cooling, decrease or increase in precipitation during a certain period. They, however, do not research when these changes of climatic elements occurred. For my analysis, which tries to offer a detailed insight into changes in European climate, daily records from European Climate Assessment and Dataset (ECA&D) database of 122 stations (spaced as evenly as possible) were used. For examining variability trends (i.e. the rate of climate change) I tested moving 20-year trend (15-...

The purpose of my thesis is to present possible influence of trendy things to prestige, in the ninth grade of city primary school. The goal of this thesis is to identify the social structure of the students' group, to map the value orientation of the students, to identify their trendy things, and to connect all these findings. The thesis tries to answer the question of the influence of trendy things to the prestige in this students' group, and find out whether in this group of students exists the materialization of prestige. The text is divided into two parts. The theoretical part focuses on pointing out the main aspects of the topic of trendy things, adolescence, materialism and prestige. These topics are analysed in the context of psychology and partly sociology, antropology and education as well. Empirical part, in addition to the description of objectives, methods, research sample and environment, pays particular attention to analysis of its own data of quality-oriented research with the support of several quantitative methods. First, it describes the social hierarchy of students in terms of their degree of influence, popularity and prestige, and identifies their sub-groups. Next I try to find out the prevailing students' value orientation. Then I subscribe the possible negotiation strategies...

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World Press Photo 1955-2010: a content analysis of the winning photos is a theoretical and empirical research. In the theoretical section the issues of photography as a reality representing medium, historical and current status of photojournalism as a profession and finally visual sociology including content analysis of photography are described. Main research question is: are there any tendencies in the winning photos' imaging of international events from the beginning of the contest in 1955 to 2010? Six hypotheses which assume these tendencies in the field of photography content as well as in the field of photography production are determined. A content analysis is applied on every World Press Photo of the Year including title and technical data. The goal of this research is to find some latent trends of the way international events are displayed in the photographs and to interpretate them in the terms of media studies. In the empirical section the procedure for the verification of hypotheses, the application of frequency, correlation and factor analysis are described and the results are interpretated. In final conclusion these results are discussed and other research aims to further knowledge in the field of content analysis of photos are proposed.

Marriage duration specific fertility trends Abstract The aim of this Master thesis is to describe the development of the marital fertility in the Czech Republic with focus on the analysis of the period between the marriage and the birth of child of a given order in the current marriage. It shows trends in the marital fertility in the time period between 1974 and 2011from transverse and longitudinal view. Using selected indicators the thesis describes different development of the marital fertility in the given period, which is closely connected with the distinct social and demographic situation in the Czech Republic prior and after the year 1989. In the whole monitored period the number of marriages is decreasing significantly. There was a significant increase both in a number and ratio of the children born alive outside of marriage, and on the opposite, decrease in the number and ratio of children born alive within the marriage. Within the framework of the current marriages substantial changes of the reproductive behavior occurred with an obvious breaking point in 1989. Since that time significant decrease in number of children, both in total and in the number of children of a given order has started. At the same time significant prolongation of the period between the start of marriage and birth of a child...

Topic: Trends marketing on social networks and their use in sport Objectives: The main objective is Diploma thesis is a study of current trends in marketing on social networks toward use in sports. Methods: In thesis were analyzed current trends in marketing on social networks with application to sport and used to analyze methods of monitoring, observation. Further, it was in sports topic also used semi structured interview with the PR managers of sports organizations and a questionnaire survey among people related to sport. Results: The result of this Diploma thesis is a conceived predictions and recommendations marketing trends on social networks for sport. Key words: Interview, marketing, marketing trends, social networks, sport marketing.

The goal of master's thesis is to map new and upcoming trends in tourism in developed markets and possibilities of its utilization on domestic market in the practice of tour operator, where the author works, for its long term and sustainable development. The theoretical part of this thesis is focused on specifications and differences of tour operators and travel agencies. To make it complete, specifications of other subjects of tourism are placed in attachment, same for the general description of the position of Czech Republic in the world's tourism. The practical part contains detailed analysis of the on-line portal Invia.cz, successfulness analysis of tours organized by the tour operator, where the author works, recommendations for its growth and development and possible limits and risks, which it is exposed to. It is completed by an inquiry, which supports or neglects deducted conclusions and it brings additional notes for trouble-free business of tour operator. The result of the thesis is detailed analysis of activities of specific tour operator and specific recommendations for its planned expansion, which are supported by a research.

This Master's Thesis describes the evolution of the Internet, its importance in marketing and new trends and tools used in internet marketing. It also deals with question of potential Internet collapse in future, describes variants of how it could happen and gives the suggestions to solve this problem, too. The Master's Thesis also includes forecasts of evolution of the Internet till 2030 and forecasts of major global agencies concerning the evolution of information technologies and technological news, which can significantly influence the entrepreneurial activity of many companies all over the world.

The assignment is mainly focused on the new trends in marketing with Internet assimilation. Beyond description of the main Internet function and use in Czech Republic, the assignment considers the latest marketing trends. More in detail the assignment is descripting the function of the group shopping. Both in USA (where the Group shopping came into being) and Czech Republic. A part of the assignment is also a research based on a questionaire, which is dealing with the Group shopping and it's future in Czech republic more into detail.

The purpose of this thesis is to analyse the trends related to the Customer Relationship Management (CRM) with emphasis on the CRM software. Essential trends were identified through professional analytical reports and dedicated servers. CRM trends were analysed from the time and factual perspective. The core purpose of this thesis was to evaluate possible business value of identified trends for businesses from a selected market segment. To fulfil this goal, the banking segment was chosen to be further analysed. The author of this thesis studied the extent of implementation of chosen trends in a real CRM implementation project executed in a bank operating on the market of Czech Republic. In the process, the set of interviews with "CRM in banking sector" professionals were completed to figure out how they are possibly appreciated by the whole banking sector. Through the responses of the chosen professionals, some trends characteristics were mainly followed. These were trend maturity (captured by slightly modified Gartner Hype Cycle) and trend business value (captured by defined numeral evaluation). An average evaluation of business value of each trend, done from various time perspectives, was displayed by two different tables, each grouping trends on the factual basis. Finally, trends business values were represented graphically to accent their possible progress as seen from the banking sector point of view and to provide users with a simple tool to confront their view with the view of the professionals. The tool mentioned allows users to focus on the trends that are likely to be very beneficial (according to the general opinion of the chosen professionals) and at the same time allows users to stay clear of the trends that don't promise much value for the banking sector, not even in the future.