The thesis deals with depicting and analysis of changes occuring in 21st century which are determining commercial communications in hotel industry. The purpose of this diploma thesis is to reveal and analyze the changes in market and consumer's behaviour which hotel companies have to deal with. Consequently, on this basis, recent trends in commercial communication are analyzed. The second purpose of this thesis is to map and analyze communication activities of chosen hotel and find out whether the hotel communicates effectively and in accordance with the new trends. Finally the measures for improving commercial communications are suggested.

The target of this thesis is to analyse communication strategy of the best hairstylists on the territory of the Europian Union and Czech Republlic, catch actual communication trends and consequently and to apply them to the example of chosen hairdresser's and recommend some useful way how to communicate. One part of this thesis is a methodology of marketing and communication, that an practical analysis based on.

The thesis focuses on the industrial sector of the chinese economy that is important for its performance not only for the domestic but also for the international market. The first chapter is dedicated to liberalization processess and beginnings of industrialization after 1978. The following chapter, which starts with the accession of China to the WTO and ends with the year 2010, concentrates on five-year plans, statistics and recent trends that describe this period of time. The task of the last chapter is to present various expectations concerning the future development of industry in terms of contemporary and newly started changes to the chinese economy.

This thesis deals with rainfall and water runoff regime in the catchment area of river Klabava. The aim of this thesis is to find changes in the rainfall-runoff regime during the period of observations (1950-2014) and if so, were these changes caused by climate changes or human activities. The research part includes description of rainfall-runoff process and Klabava catchment area description. In the applied part there is an analysis of precipitation - runoff regime for long-term time series of average and minimal annual, monthly and seasonal discharges and annual, monthly and seasonal precipitations using single and double mass curves and statistical tests testing absolute homogeneity, relative homogeneity and trend (by Mann-Whitney-Pettit, Alexandersson, Mann-Kendall tests). The tests were performed by freely available software AnClim designed for these purposes. Mann-Kendall test was performed by MULTMK/PARTMK available as a MS Excel macro for free. Plus, there is basic discussion of floods in Klabava river basin and flood seasonality. The homogeneity tests haven't found many changes at all, most of the detected changes concern the minimal runoff time series. The precipitation annual amount was detected with a raising trend, while the runoff time series seem to have no trend at all. Achieved...

Práce pojednává o obchodování s vínem jak v České republice tak v Evropské unii a světě. Přibližuje legislativní úpravu ochodu s vínem ČR. Z dostupných zdrojů charakterizuje trh vína pomocí spotřeby, produkce, spotřebitele, marketingových nástrojů a zahraničního obchodu. Nastiňuje trendy na tomto trhu a jeho předpokládaný budoucí vývoj.

Cílem této práce bylo popsat a zdůvodnit hlavní trendy sňatkového chování v České republice po roce 1989. První a druhá kapitola je teoretickým vstupem do problému - zákon o rodině, ukazatele, kterými je možno postihnout vývoj v oblasti sňatkového chování, demografický přechod, literatura k tématu a vývoj sňatečnosti ve 20. století. Třetí kapitola se již zabývá samotnou analýzou sňatkového chování v ČR od počátku devadesátých let do současnosti. Čtvrtá část práce je zaměřena na sledování meziregionálních rozdílů a nalezení určitých souvislostí územního rozložení sňatečnosti s dalšími ukazateli. Poslední část práce se věnuje aktuálnímu tématu registrovaného partnerství. Je zde rozebrán zákon č. 115/2006 Sb., o registrovaném partnerství a také úpravy, které bylo, v souvislosti s novým zákonem, nutno provést v zákonech jiných.

Analysis of the customer's behaviour of the different segments, which are different from each other, as far as planning, organizing and realization of the summer holiday are concerned. The datas will help the author and her profession development in Tourism and Marketing branches, so as the main tourism institutions, such as Czech Tourism or Department of local development.

The thesis deals with the workers' education of the company AGC Flat Glass Czech a.s. The first part describes the theoretical aspects of education and development of the employees in the firm -- the process of education, educational methods, trends in human resource development, efficiency and costs of training, the plans of succession. Further it characterizes the current state of education and development of the individuals from the perspective of the Czech Republic, and compares the results especially to the European context. The practical part analyses the current system of training and development of workers in the company based on the executed survey. The aim is to assess the current concept of education in the firm AGC Flat Glass Czech, a.s.

This thesis deals with the topic of new trends in internet marketing. The theoretical part describes the current developments in the areas of Internet marketing display advertising, contextual advertising, SEO, social networks, mobile marketing, discount portals, price graders and describes their benefits to the overall concept of marketing. In the practical part is then discussed in detail testing of Garnier lotion, which was carried out via the Internet. In the practical part of it is used for various points of theoretical knowledge about the behavior of Internet users and is also based on the results analyzed. The practical part will demonstrate the benefits of the Internet for product testing and indicates the direction in which he could take on Internet Marketing.

In my final thesis I focused on modern tools in marketing communication such as buzz marketing, guerilla marketing and so on from theoretical and practical point of view. The main part was about a phenomenon, which appears in the Czech Republic in the past few years -- english called twangoo. Not only between them, but also entrepreneurs and customer on this specific market, I was doing a questionnaire research, which helped me draw final conclusions.