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Influence of colour on the consumer behaviour of Generation Y students in the Vaal Triangle / Re-an MullerMüller, Re-an January 2011 (has links)
Colour influences the human mind and body through physical as well as psychological reactions to specific colours. These reactions are conditioned by previous experiences leading to certain preferences, associations and perceptions regarding certain colours. There are various aspects within a firm where colour may be utilised to the benefit of its marketing efforts. Marketers must realise that colour may be very influential and it is important to pay close attention to the associations and preferences of the firm’s target market(s) the influence of colour on human perceptions has been widely studied in many research fields. Most marketers recognise the importance of colour within the marketing environment (Section 1.1). Colour has different meanings for different people and these differences need to be acknowledged to ensure success in marketing efforts. If colour is used strategically within the marketing mix (product, place and promotion) of a firm, it may influence consumers positively (Section 1.2). This study endeavoured to determine the colour preferences, associations and perceptions of Generation Y students in South Africa. The findings of this study will be of value to those marketers who target this cohort and may utilised by them to use colour more effectively within their marketing mix. The purpose of this study was to determine the influence of colour on the consumer behaviour of Generation Y students in the South African market. The research study investigated the following aspects: • The colour preferences of Generation Y students. • Emotions Generation Y students associate with different colours. • How Generation Y students perceive various colours. • Product colour and product packaging colour preferences of Generation Y students. • Consumer behaviour patterns of Generation Y students regarding specified products. For this study, the target population comprised of Generation Y students registered at South Africa’s public higher education institutions (HEIs). The sampling frame consisted of a list of South Africa’s 23 public HEIs, as stipulated by the Department of Higher Education and Training (2011). This study made use of a non-probability convenience sample of two HEI campuses located in the Vaal Triangle region of South Africa’s Gauteng province that was drawn from the sampling frame. Thereafter, a convenience sample of 500 under-graduate students was drawn from these HEI campuses - 250 students per campus. A structure self-administered questionnaire was distributed to the respondents. The questionnaire requested respondents to rank colours according to preferences, on a four- and seven-point Likert scales were used respectively to determine colour associations and perceptions. The questionnaire also contained questions using a four-point Likert scale designed to determine product colour and product-package colour preferences as well as questions designed to determine consumer behaviour patterns of Generation Y students regarding certain products. In addition, the respondents were asked to provide certain demographic data. The findings indicate that Generation Y students have distinctive colour preferences, associations and perceptions. The respondents also indicated a number of notable product and product package preferences as well as particular consumer behaviour traits. When comparing male and female respondents as well as black and white respondents respectively, the results depicted various statistical significant differences (p < 0.05). Cohen’s D statistic was computed to determine the level of practical significance of these differences. From this, it is evident that colour do influence Generation Y students’ consumer behaviour and perceptions to some extent. Colour is present in every aspect of marketing. If used strategically, colour may be used by marketers to influence their target market’s perceptions and preferences. The findings emanating from this study should be used as a guideline to incorporate colour into the design of the marketing mix (colour) in such a way as to appeal to Generation Y students. / MCom, Marketing Management, North-West University, Vaal Triangle Campus, 2012
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Enterprise resource planning in manufacturing SMEs in the Vaal Triangle / Dlodlo J.B.Dlodlo, Joseph Bhekizwe January 2011 (has links)
The adoption of Enterprise Resource Planning tools has improved business processes
in organisations. This increase has, however come with challenges for the small and
medium business sector. First the adoption and deployment of proprietary ERP comes
at great cost for organisations whilst it is also difficult for the organisations to ensure that
scalability is introduced due to the dynamic change in the SME sector.
The adoption and use of open source ERP tools then presents an opportunity for the
SME sector. The usage of open source software has increased over the years. This
increase has also extended to open source ERP tools. These tools offer the same
functions as the proprietary at a fraction of the cost. Despite the benefits that open
source ERP offers diffusion of this technology into the SME sector in South Africa has
been minimal. This means the SME sector in South Africa is not benefiting from the
widely available cost effective open source ERP available in the market. An opportunity
therefore exists for them to utilise the technology to gain competitive advantage.
The research was done primarily to determine the open source ERP adoption patterns
of SMEs in the Vaal region. The research sought to determine the drivers for ERP
adoption and barriers to adoption. Focus was specifically extended to investigating
knowledge on open source alternatives.
The results from the research indicate that the SMEs understand the benefits of
adopting ERP for their businesses. The research further revealed that the adoption
factors identified in the literature are still relevant in South Africa. The factors identified
included costs, lack of training, lack of support, lack of knowledge and the lack of open
source vendors.
The empirical research also identified that the SME still harbour fear about open source
ERP tools due to lack of training ,support and knowledge .From the study it is clear that
a new approach needs to be taken to encourage adoption of open source ERP. These
approaches include giving incentives to SMEs to adopt open source ERP. These
incentives may be in the form of training packages and skills workshops to help
overcome the barriers and improve implementation of open source ERP. The research
identified the critical need for increased formal education and training in open source
software development and emphasis on ERP tools.
Government research bodies need to play a role in this area. For an example, there is
need for SME and university collaborations in open source ERP deployment, whereby
the latter needs to include software development tools in their curricula for SMEs so as
to increase awareness. Clear–cut comparisons of existing proprietary systems against
open source systems by focusing on functional and technological requirements need to
be undertaken. This will help to reflect a cost benefit analysis as well as interoperability
between the open source ERP and existing systems.
During the adoption process, SME are encouraged to go through the full life cycle of
open source ERP adoption. In this cycle the SME needs to do a thorough analysis
regarding selection, implementation, integration, migration, training and evaluation of
installed tools. That way they will gain the competitive advantage afforded by the tools. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
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Support needs of primary school educators directly affected by the HIV/AIDS pandemic / Monica Nondandiba NgemntuNgemntu, Monica Nondandiba January 2008 (has links)
This study focuses on how the HIV and Aids pandemic affects educators in primary schools and how these educators need to be supported to cope more resiliently with the challenges posed by the HIV/Aids pandemic. This study needed to understand how primary school educators experienced the impact of the HIV/Aids pandemic, both professionally and personally. Educators in general are personally affected by the HIV/Aids pandemic emotionally, physically, spiritually and socially. Affected educators are professionally affected by the HIV/Aids, when they are burdened by a large numbers of orphans in their classes, absenteeism of learners and colleagues, poor performance of both educators and learners, high workload and multiple roles they have to perform. The impacts, both personal and professional, are mostly negative. However, to date no study has focused on the impacts of the pandemic on primary school educators. In this study, a phenomenological design was followed. Interviews were conducted with a carefully recruited sample of participants (i.e. primary school educators affected by the HIV/Aids pandemic either in their families or by having orphans in their classes) in the Vaal Triangle area. The researcher recruited participants by means of snowball sampling. Fifteen affected educators participated in this study. Primary school educators interviewed, noted poor emotional, spiritual, physical and social health. They also reported that they do not cope with their duties as educators effectively. Affected primary school educators are in need of comprehensive support to deal with the HIV/Aids pandemic related stressors from the DoE, SMT's, colleagues and the community at large. Affected educators noted that they need to be supported, by means of team work with colleagues and the community; medical support; amongst others HIV education for learners, educators and parents and practical support and counselling for dealing with difficulties created by the HIV/Aids pandemic. / Thesis (M.Ed.)--North-West University, Vaal Triangle Campus, 2009.
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Towards an appropriate model of the local church in the Vaal Triangle / by Mosielle Peter MohapiMohapi, Mosielle Peter January 2008 (has links)
This study seeks to discover more specifically how the Bible, rather than traditions, comfortable habits, or past practices, should guide us in achieving qualitative and quantitative church-growth in the Vaal Triangle, and in doing so to investigate different models, with the view of suggesting one typical to the conditions in the area. The literature review revealed that the local churches as they exist today are in disrepute. Together with other societal institutions, they are suspect, distrusted and no longer accepted at face value. Moreover, different societies or associations of Christians are found claiming to themselves and denying to others, the character and privilege of a Christian church; and opinions widely differing from each other are held as to the meaning of the word Church. In our time the word church has assumed various contemporary uses: the place of worship, a particular denomination, an area or nation, the universal body of believers, a local group of believers. Recourse to Scriptures must be sought for ecclesiastical formulations. The contextual study has revealed that the Vaal Triangle is characterised by differences in ethnic origin, language, and religion. Another feature about the Vaal Triangle is that some families are religiously bi-cultural i.e., members of the same family unit belong to different religious persuasions. In other instances the members of the same family unit belong to different denominations. This difference in church affiliation is as a result of various (and often confusing) church practices in the area. Moreover, there are a number of groups in existence in the Vaal Triangle called 'the Church' but certainly are not what the Lord said he would build, nor do they measure up to what the New Testament means when it speaks of the Church. This study endeavours to think afresh biblically and theologically, about the nature, structure and dynamics of the Local Church in the Vaal Triangle. The model proposed in this study namely, the Pastoral Family Model (PFM) seeks to integrate the whole life and witness of the Local Church in a balanced and co-ordinated way. This model uses all members of the household of God who can contribute to the growth of the Local Church by penetrating the community in other ways. / Thesis (Ph.D. (Biblical Studies))--North-West University, Vaal Triangle Campus, 2009.
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A support programme for conduct-disordered adolescents in schools / Nomndeni Nomasonto Margaret NgcanaNgcana, Nomndeni Nomasonto Margaret January 2006 (has links)
The aims of this research were to investigate, by means of both literature review and empirical research, the incidence and manifestation of conduct disorders among adolescents growing up in the Vaal Triangle townships, with a view to suggesting a psycho-social intervention programme to help them learn life-skills which will decrease their susceptibility to depression and anxiety. According to the literature findings, depression and anxiety co-occur with conduct disorders during adolescence. An intervention progamme can therefore help these learner adolescents develop effective coping skills to help them deal with environmental factors that cause stress, depression and anxiety.
The findings from the literature review revealed that adolescence is the highest risk period for the onset of conduct disorders such as, inter alia, substance use disorders, aggressiveness, destruction of property, defiance of authority, frightening and disturbing of adults, fighting, bullying, lying, destructiveness and defiance. The conduct problems also include the more or less troublesome and involuntary behaviours commonly associated with adolescence such as tempertantrums,
bouts of screaming and crying, surliness and episodes of commanding or pestering behaviour. The co-occurrence of depression, anxiety and conduct disorders in adolescents was, according to various researchers, also associated with more severe alcohol and drug-related problems, more prolonged depressive and anxiety episodes and increased frequency of behavioural problems, more severe impairment in interpersonal and academic competencies, increased utilization of mental health services, as well as elevated risk of suicide. The literature also revealed that the period of adolescence is also marked by conflicting feelings about security and independence, rapid physical changes, developing sexuality, peer pressure and self-consciousness. This becomes a time of rapid physiological and psychological changes, of intensive re -adjustment to the family, school, work and social life and of preparation for adult roles. These changes are noticeable for their conduct disorders and behavioural accompaniments, and problems arising at this time may attract attention because
the adolescent"s conduct and behaviour become obtrusive in the school and the home or elsewhere and evoke a sense of urgency for response. Effective support programmes such as individual educational support and group educational support were regarded by the literature as having the efficacy to prevent the development of conduct disorders. The empirical research findings revealed that adolescent participants who formed the population sample of this research were aggressive; characterized by risky behaviour such as staying with friends until very late at night and coming to school carrying a knife and bullying other children in class; deceitfulness or theft which manifested in the form of stealing from other children's schoolbags, stealing food and pens, and lying; serious violation of rules such as being disruptive in class, bunking school, and not coming to school regularly, conflict with parents, educators and others which manifests in the form of always being in trouble for beating up other learners in class, especially those that are younger, and being rebellious at home, mood disruptions such as bursting in anger, aggressive, being happy one moment and then angry and sad the next, and poor performance at school resulting in failing grades. Recommendations for educational practice and further research were made. / Thesis (M.Ed.)--North-West University, Vaal Triangle Campus, 2006.
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Support needs of primary school educators directly affected by the HIV/AIDS pandemic / Monica Nondandiba NgemntuNgemntu, Monica Nondandiba January 2008 (has links)
This study focuses on how the HIV and Aids pandemic affects educators in primary schools and how these educators need to be supported to cope more resiliently with the challenges posed by the HIV/Aids pandemic. This study needed to understand how primary school educators experienced the impact of the HIV/Aids pandemic, both professionally and personally. Educators in general are personally affected by the HIV/Aids pandemic emotionally, physically, spiritually and socially. Affected educators are professionally affected by the HIV/Aids, when they are burdened by a large numbers of orphans in their classes, absenteeism of learners and colleagues, poor performance of both educators and learners, high workload and multiple roles they have to perform. The impacts, both personal and professional, are mostly negative. However, to date no study has focused on the impacts of the pandemic on primary school educators. In this study, a phenomenological design was followed. Interviews were conducted with a carefully recruited sample of participants (i.e. primary school educators affected by the HIV/Aids pandemic either in their families or by having orphans in their classes) in the Vaal Triangle area. The researcher recruited participants by means of snowball sampling. Fifteen affected educators participated in this study. Primary school educators interviewed, noted poor emotional, spiritual, physical and social health. They also reported that they do not cope with their duties as educators effectively. Affected primary school educators are in need of comprehensive support to deal with the HIV/Aids pandemic related stressors from the DoE, SMT's, colleagues and the community at large. Affected educators noted that they need to be supported, by means of team work with colleagues and the community; medical support; amongst others HIV education for learners, educators and parents and practical support and counselling for dealing with difficulties created by the HIV/Aids pandemic. / Thesis (M.Ed.)--North-West University, Vaal Triangle Campus, 2009.
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Towards an appropriate model of the local church in the Vaal Triangle / by Mosielle Peter MohapiMohapi, Mosielle Peter January 2008 (has links)
This study seeks to discover more specifically how the Bible, rather than traditions, comfortable habits, or past practices, should guide us in achieving qualitative and quantitative church-growth in the Vaal Triangle, and in doing so to investigate different models, with the view of suggesting one typical to the conditions in the area. The literature review revealed that the local churches as they exist today are in disrepute. Together with other societal institutions, they are suspect, distrusted and no longer accepted at face value. Moreover, different societies or associations of Christians are found claiming to themselves and denying to others, the character and privilege of a Christian church; and opinions widely differing from each other are held as to the meaning of the word Church. In our time the word church has assumed various contemporary uses: the place of worship, a particular denomination, an area or nation, the universal body of believers, a local group of believers. Recourse to Scriptures must be sought for ecclesiastical formulations. The contextual study has revealed that the Vaal Triangle is characterised by differences in ethnic origin, language, and religion. Another feature about the Vaal Triangle is that some families are religiously bi-cultural i.e., members of the same family unit belong to different religious persuasions. In other instances the members of the same family unit belong to different denominations. This difference in church affiliation is as a result of various (and often confusing) church practices in the area. Moreover, there are a number of groups in existence in the Vaal Triangle called 'the Church' but certainly are not what the Lord said he would build, nor do they measure up to what the New Testament means when it speaks of the Church. This study endeavours to think afresh biblically and theologically, about the nature, structure and dynamics of the Local Church in the Vaal Triangle. The model proposed in this study namely, the Pastoral Family Model (PFM) seeks to integrate the whole life and witness of the Local Church in a balanced and co-ordinated way. This model uses all members of the household of God who can contribute to the growth of the Local Church by penetrating the community in other ways. / Thesis (Ph.D. (Biblical Studies))--North-West University, Vaal Triangle Campus, 2009.
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A support programme for conduct-disordered adolescents in schools / Nomndeni Nomasonto Margaret NgcanaNgcana, Nomndeni Nomasonto Margaret January 2006 (has links)
The aims of this research were to investigate, by means of both literature review and empirical research, the incidence and manifestation of conduct disorders among adolescents growing up in the Vaal Triangle townships, with a view to suggesting a psycho-social intervention programme to help them learn life-skills which will decrease their susceptibility to depression and anxiety. According to the literature findings, depression and anxiety co-occur with conduct disorders during adolescence. An intervention progamme can therefore help these learner adolescents develop effective coping skills to help them deal with environmental factors that cause stress, depression and anxiety.
The findings from the literature review revealed that adolescence is the highest risk period for the onset of conduct disorders such as, inter alia, substance use disorders, aggressiveness, destruction of property, defiance of authority, frightening and disturbing of adults, fighting, bullying, lying, destructiveness and defiance. The conduct problems also include the more or less troublesome and involuntary behaviours commonly associated with adolescence such as tempertantrums,
bouts of screaming and crying, surliness and episodes of commanding or pestering behaviour. The co-occurrence of depression, anxiety and conduct disorders in adolescents was, according to various researchers, also associated with more severe alcohol and drug-related problems, more prolonged depressive and anxiety episodes and increased frequency of behavioural problems, more severe impairment in interpersonal and academic competencies, increased utilization of mental health services, as well as elevated risk of suicide. The literature also revealed that the period of adolescence is also marked by conflicting feelings about security and independence, rapid physical changes, developing sexuality, peer pressure and self-consciousness. This becomes a time of rapid physiological and psychological changes, of intensive re -adjustment to the family, school, work and social life and of preparation for adult roles. These changes are noticeable for their conduct disorders and behavioural accompaniments, and problems arising at this time may attract attention because
the adolescent"s conduct and behaviour become obtrusive in the school and the home or elsewhere and evoke a sense of urgency for response. Effective support programmes such as individual educational support and group educational support were regarded by the literature as having the efficacy to prevent the development of conduct disorders. The empirical research findings revealed that adolescent participants who formed the population sample of this research were aggressive; characterized by risky behaviour such as staying with friends until very late at night and coming to school carrying a knife and bullying other children in class; deceitfulness or theft which manifested in the form of stealing from other children's schoolbags, stealing food and pens, and lying; serious violation of rules such as being disruptive in class, bunking school, and not coming to school regularly, conflict with parents, educators and others which manifests in the form of always being in trouble for beating up other learners in class, especially those that are younger, and being rebellious at home, mood disruptions such as bursting in anger, aggressive, being happy one moment and then angry and sad the next, and poor performance at school resulting in failing grades. Recommendations for educational practice and further research were made. / Thesis (M.Ed.)--North-West University, Vaal Triangle Campus, 2006.
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Enterprise resource planning in manufacturing SMEs in the Vaal Triangle / Dlodlo J.B.Dlodlo, Joseph Bhekizwe January 2011 (has links)
The adoption of Enterprise Resource Planning tools has improved business processes
in organisations. This increase has, however come with challenges for the small and
medium business sector. First the adoption and deployment of proprietary ERP comes
at great cost for organisations whilst it is also difficult for the organisations to ensure that
scalability is introduced due to the dynamic change in the SME sector.
The adoption and use of open source ERP tools then presents an opportunity for the
SME sector. The usage of open source software has increased over the years. This
increase has also extended to open source ERP tools. These tools offer the same
functions as the proprietary at a fraction of the cost. Despite the benefits that open
source ERP offers diffusion of this technology into the SME sector in South Africa has
been minimal. This means the SME sector in South Africa is not benefiting from the
widely available cost effective open source ERP available in the market. An opportunity
therefore exists for them to utilise the technology to gain competitive advantage.
The research was done primarily to determine the open source ERP adoption patterns
of SMEs in the Vaal region. The research sought to determine the drivers for ERP
adoption and barriers to adoption. Focus was specifically extended to investigating
knowledge on open source alternatives.
The results from the research indicate that the SMEs understand the benefits of
adopting ERP for their businesses. The research further revealed that the adoption
factors identified in the literature are still relevant in South Africa. The factors identified
included costs, lack of training, lack of support, lack of knowledge and the lack of open
source vendors.
The empirical research also identified that the SME still harbour fear about open source
ERP tools due to lack of training ,support and knowledge .From the study it is clear that
a new approach needs to be taken to encourage adoption of open source ERP. These
approaches include giving incentives to SMEs to adopt open source ERP. These
incentives may be in the form of training packages and skills workshops to help
overcome the barriers and improve implementation of open source ERP. The research
identified the critical need for increased formal education and training in open source
software development and emphasis on ERP tools.
Government research bodies need to play a role in this area. For an example, there is
need for SME and university collaborations in open source ERP deployment, whereby
the latter needs to include software development tools in their curricula for SMEs so as
to increase awareness. Clear–cut comparisons of existing proprietary systems against
open source systems by focusing on functional and technological requirements need to
be undertaken. This will help to reflect a cost benefit analysis as well as interoperability
between the open source ERP and existing systems.
During the adoption process, SME are encouraged to go through the full life cycle of
open source ERP adoption. In this cycle the SME needs to do a thorough analysis
regarding selection, implementation, integration, migration, training and evaluation of
installed tools. That way they will gain the competitive advantage afforded by the tools. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
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A Flexible mesh-generation strategy for image representation based on data-dependent triangulationLi, Ping 15 May 2012 (has links)
Data-dependent triangulation (DDT) based mesh-generation schemes for image representation are studied. A flexible mesh-generation framework and a highly effective mesh-generation method that employs this framework are proposed.
The proposed framework is derived from frameworks proposed by Rippa and Garland and Heckbert by making a number of key modifications to facilitate the development of much more effective mesh-generation methods. As the proposed framework has several free parameters, the effects of different choices of these parameters on mesh quality (both in terms of squared error and subjectively) are studied, leading to the recommendation of a particular set of choices for these parameters. A new mesh-generation method is then introduced that employs the proposed framework with these best parameter choices.
Experimental results show our proposed mesh-generation method outperforms several competing approaches, namely, the DDT-based incremental scheme proposed by Garland and Heckbert, the COMPRESS scheme proposed by Rippa, and the adaptive thinning scheme proposed by Demaret and Iske. More specifically, in terms of PSNR, our proposed method was found to outperform these three schemes by median margins of 4.1 dB, 10.76 dB, and 0.83 dB, respectively. The subjective qualities of reconstructed images were also found to be correspondingly better. In terms of computational cost, our proposed method was found to be comparable to the schemes proposed by Garland and Heckbert and Rippa. Moreover, our proposed method requires only about 5 to 10% of the time of the scheme proposed by Demaret and Iske. In terms of memory cost, our proposed method was shown to require essentially same amount of memory as the schemes proposed by Garland and Heckbert and Rippa, and orders of magnitude (33 to 800 times) less memory than the
scheme proposed by Demaret and Iske. / Graduate
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