Abstract The purpose of this investigation is based on the revision model proposed by Ferris , Adams, Kolodinsky, Hochwarter, Ammeter,(2002).This research is deeply to examine the influence of perceptions of organizational politics on trust - organizational cynicism as mediator variable .The data were analyzed by SPSS 15.0 software and by structural equation modeling (SEM). The major results of this study are as following¡GThe perceptions of organizational politics were found have a significant negative relationship with trust. The perceptions of organizational politics were constructed from three patterns( general political behavior¡Bgo along to get ahead¡Bpay and promotion).Only general political behavior has a significant effect on trust.The other two patterns have no significant effect on trust. The perceptions of organizational politics were found have a significant positive relationship with organizationl cynicism . Organizationl cynicism has a significant negative relationship with trust.Organizationl cynicism has a mediating effect on the relationship between perceptions of organizational politics and trust. Key word¡Gperceptions of organizational politics , trust , organizationl cynicism , structural equation modeling

In this study, procedural justice, distributive justice and performance appraisal values to explore and understand the workplace in organizational justice (procedural justice, distributive justice) and the degree of emphasis on the staff performance appraisal values to job involvement and supervisory trust¡¦s influence, in addition, recognized individuals in their work performance evaluation of values, procedural justice, distributive justice, supervisory trust and job involvement are also included in the scope of regulation. The design of this questionnaire is divided into two parts, first part was in charge of the staff performance appraisal to the implementation of the program is consistent with principles of procedural fairness, the respective high and low procedural justice two kinds of situations. The second part of the assessment results for the charge of the staff can feel a fair, competent staff there to the list of recommended salary increases for the results of the judgments of the respective high and low equity allocation of a fair distribution of two kinds of situations. By these two factors, staggered to form four kinds of different situations, but the questionnaire asked the same item. The 242 valid questionnaires were collected, results are as follows: 1. High attention to performance appraisal values of person who cares about the fairness of the process and the fairness of reward distribution, shown more positive behavior and attitude that is a geometric results and paid, so the relative level of pay and the investment will more. 2. Whether it is good for promotion or pay less attention to whether or not the person is on the results than those who do not care if the charge given to the fairness of the competition, will have the role of subordinates have incentives, in turn will increase its performance. 3. Competent to conduct any type of operation regardless of behavior would have on our high importance for the performance assessment process, people will have a better work attitude and output, and will not be competent to act and change the emphasis on performance assessment for high allocation of resources of people, but no obvious effect. 4. In the high attention to procedural justice, distributive justice values in the trust's impact on the charge of little, and in the low distributive justice in the gap produced significant effects.

Living in the information-overloading age, it is difficult to find the right information and identify the resources they need on the websites. As to a user, it is time-consuming in browsing, searching, and making a decision to buy products on online stores. Therefore, many E-commerce websites have implemented recommender systems that intend to provide users with professional recommendation for various types of products and services. Although many recommendation methods have been proposed, there are still some problems like the sparsity and the cold start problems. In addition, some researchers observe there exist users who are biased and products that are controversial. We conjecture that ratings given by biased users or given to controversial products may have impact on estimation accuracy of recommendation. In this thesis, we will examine the measures for user bias and product controversy and propose trust-based-recommendation techniques that take them into account. We evaluate the proposed techniques using the web of trust and rating data collected from the Epinions.com website. It is found that properly setting some parameters, the proposed trust network-based method that incorporates user bias achieve higher recommendation accuracy.

Abstract The goal of this research is to know whether higher degree of customer involvement in the service value creation would help firms build stable and valued relationship with customers. To be more specific, this research studies whether firms can implement co-production as the strategy to develop bonds with customers and to strengthen the relationship with customers. In this thesis, a research is conducted by studying the customers¡¦ feedback of a law firm which specializes in resolving disputes regarding intellectual property rights. This research focus on studying the relationship in the business to business context as the customers of the law firm are mainly foreign associates and foreign and domestic companies in different business field. The author develops a framework and investigates the correlation between co-production and customer¡¦s loyalty and their future intention by using overall satisfaction, trust, and commitment as intermediate factors. The testing results show co-production is positively related to overall satisfaction, trust, and commitment and each of these intermediate factors has a positive relationship with customer loyalty and future intention. Also, future intention is positively related to loyalty. This study provides valuable insights for firms and managers by demonstrating that firms can create competitive advantage by retaining customer loyalty and influencing future intention of purchases through the implementation of co-production.

none

With the gradual decline in gross margin in OEM industry, the development of the brand has been seem as the key to improve revenue performance. Taiwan's industries mostly started from OEM industry, and facing increasingly fierce international competition in recent years, government and industry are also actively promoting the branding. This study takes Taiwan¡¦s notebook industry in 3C industry as the research object and study to explore the relationship between brand equity and purchase intentions and examine the factors that may affect the brand equity. This research uses consumer survey results of the statistical data analysis to explore what key elements should industry pay attention to when they are doing branding. The result shows that by enhancing brand equity, it will also enhance purchase intention. Better brand equity can be achieve by strengthen the brand image, brand trust and customer satisfaction. Moreover, the degree of loyalty will be affected by price and therefore it affects brand equity.

Recently, researchers in the organizational behavior have continued their research on the related issues in the perception of organizational politics in the hope to promote organizational trust, and thus achieve the competitive advantages of the organization. Therefore, this study is based on the revised model of the perception of organizational politics, proposed by Ferris et al. (2002), to explore the relation between the perception of organizational politics and organizational trust, and to use SPSS 17.0 and the structural equation model as verification. To re-analyze the research information provided by the research team led by Professor Chin-Ming Ho in the perception of organizational politics, there are discoveries as follows: 1. the dimension of "general political behavior" in the perception of organizational politics has a negative impact to the dimension of "trust manager" in the organizational trust. 2. the dimension of "general political behavior" in the perception of organizational politics has a negative impact to the dimension of "trust organization" in the organizational trust. 3. the dimension of "general political behavior" in the perception of organizational politics has a negative impact to the dimension of "trust colleagues" in the organizational trust. 4. the dimensions of "remain silent, waiting for the benefits" and "difference between policies and practices" in the perception of organizational politics has significantly positive impact to each dimension in the perception of organizational trust.

Leader integrity is a virtue and is frequently associated with better company reputation, performance in organizations, and trust from followers. Integrity seems to be a desirable quality an organization leader wants to encompass. Nevertheless, research in implementing integrity for better leadership has been facing quandaries: the ambiguity in referral of integrity domains and definitions, and the dilemma that integrity calls for consistency yet in reality leaders have to be adaptive to cope with changes. In addition, it is not unusual that leaders in various contexts behaving inconsistently yet trust from their followers is retained. Will there be other characteristics that facilitate trust in leaders even if the perceived behavioral integrity (PBI) is low? This research tries to address these leader integrity issues¡Xambiguity, dilemma, and maintenance of trust in order to provide a leader with concrete and concise guidance in implementing integrity. From a perspective of Contractarian coupled with ancient Chinese notions, this research investigates the relationship between a leader¡¦s perceived behavioral integrity and trust from his/her followers and proposes that leaders hold the core¡Xmorality, and work accordingly to identify norms, tackle and solve problems, craft negotiations, yet maintain their awareness in essence. Two core values are identified of moderating effect that a leader with lower PBI is able to maintain a certain level of trust. Should a leader be perceived processing authenticity and righteousness, higher level of trust would be maintained even if he/she were perceived low in behavioral integrity. This research advances the theory of integrity research by clarifying the domains and frees the coercion of consistency issues by proposing a morality-based Contractarian integrity view versus the traditional consistency-based integrity. An empirical attempt to investigate and provide explanation for the phenomena why a leader perceived low in behavioral integrity still obtain trust by their followers is added to the moderated consequences of the framework of integrity research. For practical business practitioners to implement leader integrity, this research suggests they (1) understand the characteristics and domains of integrity, (2) uphold morality and work in harmony with the tides in accordance to the leaders immediate environs, and (3) be salient in authenticity and righteousness. This research believes leader integrity is not merely a personal virtue but a practice that could be learned and implemented. The reward this understanding is better trust from their followers and subordinates.

In this era emphasizing the knowledge economy, corporate survival has been paid special attention following the financial depression. For the corporate under the era of knowledge economy, competitive advantages are from knowledge sharing and organizational innovation. More recently, literature has emerged that offers findings about social capital as a complete concept to explore its influences and functions. In this study, we seek to address the three dimensions, namely relationship, trust, and norms of the internal social capital in the context of Chinese culture and further explore the interactive relationships and influences among them. Using the structure equation model, we use data collected 385 knowledge workers from the high-tech, financial and medical industries of Taiwan. The findings show that (1) relationship has positive influences on norms and trust; (2) the relationship, norms, and trust have positive influences on knowledge sharing; (3) the internal social capital has positive influences on organizational innovation; (4) knowledge sharing has a positive influence on organizational innovation; (5) knowledge sharing has partial mediating effects on social capital and organizational innovation. Furthermore, we proposed a theoretical model of relationship, norms, and trust for future research. These findings could be useful in academic field and practical applications.

Abstract Nowadays¡Mclinics are facing much heavier pressure than ever before¡O While under the National Health Insurance Program¡Mclinics are also faced with a dramatic increase in rivalry and a steep decline in outpatient population¡F how to obtain a competitive advantage has become the priority of each clinic¡O This study adopted literature reviews which focus on Relationship Quality¡]Trust¡BCommitment¡BSatisfaction¡^¡BPerceived Value and Customer Retention¡Mwhich employed to evaluate the empirical data collected from the 199 valid questionnaire samples¡O¡§Considerate toward patients¡¨¡B ¡§Patient satisfaction¡¨¡B ¡§Service quality¡¨¡B ¡§Cost effectiveness¡¨¡B¡§Medical service¡¨and ¡§Basic living¡¨are motives elicited from the data¡Mand analyzed by using principal component analysis¡Mvalidity analysis and reliability analysis¡O The results are as follows¡O ¡§Considerate toward patients¡¨ motivation has an obvious positive effect on the females¡O The education levels of outpatients has a correlation with ¡§Considerate toward patients¡¨ and ¡§Patient satisfaction¡¨ where the motivation constructs become stronger¡O In addition¡M¡§Considerate toward patients¡¨ and ¡§Medical service¡¨ motivations are correlated with the young adults¡O With the multivariate demographic data for reference¡Msustainable actions can be incorporated into the strategy management process for community clinics¡O The clinics can then possess key success factors from mastering outpatient preferences and clinic traits. Keywords¡G Perceived Value¡MRelationship Quality¡]Trust¡BCommitment¡BSatisfaction¡^¡M Customer Retention