The purpose of this research was to determine if there is a model of ideal femininity communicated through advertising in girls’ and women’s magazines. To assess the representations of women in magazine advertisements, a content analysis of advertisements appearing in three top-selling, demographically-defined women’s magazines (Girls’ Life, Seventeen, and Cosmopolitan) was conducted. Using feminist theory and hegemony theory as critical lenses, advertisements were analyzed quantitatively and qualitatively. Each advertisement was assessed using five criteria: physical characteristics, social context, personality and attitude, and subtext. Using this data to establish the dominant representations of women, it was determined that there is a model of ideal femininity which is developed through establishing common ideals shared by all three magazines and by gradually introducing new ideals which correspond to shifts in real-world interests and experiences of women. It was concluded that a model of ideal femininity is developed through advertising in girls’ and women’s magazines, this model is used as a guide to direct girls and women towards specific ideal preferences, attitudes and behaviours, and this model continues to emphasise traditional cultural values and gender ideals which are not necessarily reflective of the range of roles women assume in today’s society.

In the context of public debates about the ‘sexualization’ of ‘tween’ (preteen) girls and their use of social network sites (SNSs), this study explores girls’ online practices, experiences and reflections of their engagement with Facebook. This project is part of a growing body of research that prioritizes talk ‘with’ girls, rather than ‘about’ girls, as a way of contextualizing issues related to their girlhood. I argue that preteen girls’ identities on SNSs can be reimagined as cyborg-subjectivities as girls disrupt binaries through ongoing discursive negotiations of gender and sexuality depending on moment to moment online/offline interactions. Utilizing examples from an online ethnographic observation of eighteen 12-13 year old girls in Christchurch, New Zealand, I discuss how these girls constituted online subject positions through co-constructive relationships with friends. I explore how girls utilized SNS technology to explore and engage with discourses of gender and sexuality. I discuss how girls’ ‘played’ with both conventional and alternative femininities and sexualities in their online photographs and discuss how these images resist classification as ‘sexy/innocent’, ‘children/teens’ and online/offline. This research also reconsiders how identity is understood on SNSs and utilizes a poststructuralist theoretical framework to explore how online identities are embodied and ‘citational’ of shared online/offline subject positions. In addition to ethnographic observation, this research explores girls’ talk and reflections about their Facebook practices through a focus group discussion and a qualitative questionnaire.

The purpose of this research was to determine if there is a model of ideal femininity communicated through advertising in girls’ and women’s magazines. To assess the representations of women in magazine advertisements, a content analysis of advertisements appearing in three top-selling, demographically-defined women’s magazines (Girls’ Life, Seventeen, and Cosmopolitan) was conducted. Using feminist theory and hegemony theory as critical lenses, advertisements were analyzed quantitatively and qualitatively. Each advertisement was assessed using five criteria: physical characteristics, social context, personality and attitude, and subtext. Using this data to establish the dominant representations of women, it was determined that there is a model of ideal femininity which is developed through establishing common ideals shared by all three magazines and by gradually introducing new ideals which correspond to shifts in real-world interests and experiences of women. It was concluded that a model of ideal femininity is developed through advertising in girls’ and women’s magazines, this model is used as a guide to direct girls and women towards specific ideal preferences, attitudes and behaviours, and this model continues to emphasise traditional cultural values and gender ideals which are not necessarily reflective of the range of roles women assume in today’s society.

Diversos fatores contribuem para o crescimento do papel da criança como um agente influente no processo de tomada de decisão da família, tais como aqueles relacionados ao fácil uso e interação com a tecnologia e suas diferentes formas e gadgets, além das recentes mudanças demográficas e na estrutura familiar, com a diminuição do número de crianças por família, pessoas optando por ter filhos com mais idade, pais e mães trabalhando fora, e o aumento dos rendimentos da população no Brasil, entre outros. Embora este fenômeno seja conhecido, ainda há muito para ser descoberto e entendido em relação à dinâmica que acompanha esse processo de influência reversa. Esse estudo pretende aprofundar-se nas especificidades de cada família, no estilo parental e estrutura familiar, analisando como tais questões podem impactar no processo de influência reversa entre gerações, especialmente a que flui dos filhos em direção aos seus pais. Devido ao trabalho de investigação proposto, optou-se por realizar uma pesquisa exploratória qualitativa de orientação interpretativista, partindo de uma revisão de literatura abrangente acerca do tema proposto e a partir daí com a condução de entrevistas em profundidade com 21 famílias, envolvendo pais e filhos pré-adolescentes, na idade de 10 a 14 anos, totalizando 57 entrevistas individuais. Entre os resultados encontrados destacam-se uma tendência das famílias serem mais abertas às opiniões e sugestões dos filhos, e a crescente participação desses não só na busca por informações e escolhas, mas em um peso efetivo no momento da tomada de decisão pelos pais. Outro achado trata do poder dos filhos no que se refere a consumo privado, ou seja, produtos ou serviços de interesse direto deles. Por outro lado, já se percebe também, a maior participação dos filhos no processo de compra e tomada de decisão a cerca de produtos de valores agregados, mais caros, e de uso público/familiar, fato esse enfatizado por emoções como a culpa, especialmente entre famílias com pais ausentes de fato (por motivo de viuvez ou separação dos pais) ou em função da absorção do trabalho, criando um distanciamento e uma necessidade de criação de um mecanismo compensatório. Filhos únicos também têm um papel importante nesse processo, assim com a influência de terceiros. / Many different factors contribute for the growth of children’s role as influential agents in the family decision-making process such as technology in its most different shapes, and how easy is for the children to manage them, besides the recent changes in demographic and household structures with a decrease of number of children per family, people having children later in life, parents working out of home, the increasing medium income population in Brazil, where this work took place and so forth. Although this phenomenon is known, there is a lot to discover and understand in terms of dynamics that comes along with it. This study seeks a deeper understanding into the specificities within each family like parental style and family structure, looking for responses about how these matters can also shape this process of intergenerational influence, specially the “Reversal Intergenerational Influence” which flows from children to their parents. Due the investigation work proposed, it was decided to conduct a qualitative research under interpretative guidance, starting from a comprehensive literature review regarding the proposed theme followed by 21 in-depth interviews conducted among families including parents and their children, tweens within 10 to 14 years old, giving a total of 57individual in-depth interviews. Among the findings the families openness to their children ´opinions tendency stands out, besides their growing participation in the whole family decision making process, from information search, and choices, until the real moment of purchase decision making. Another finding is related to children´s power, about private consumption, that means, products and services which they have direct interest on them. On the other hand, it is also already perceived the growing participation of children on purchase decision making process of expensive products and public/family products. This fact is emphasized by emotions like guilty, especially among families with absent parents (by widowhood or divorce) or due parents work absorption, creating a gap and a need for creating a compensatory mechanism. Unique child also plays an important role in this process as third-party influence as well.

Diversos fatores contribuem para o crescimento do papel da criança como um agente influente no processo de tomada de decisão da família, tais como aqueles relacionados ao fácil uso e interação com a tecnologia e suas diferentes formas e gadgets, além das recentes mudanças demográficas e na estrutura familiar, com a diminuição do número de crianças por família, pessoas optando por ter filhos com mais idade, pais e mães trabalhando fora, e o aumento dos rendimentos da população no Brasil, entre outros. Embora este fenômeno seja conhecido, ainda há muito para ser descoberto e entendido em relação à dinâmica que acompanha esse processo de influência reversa. Esse estudo pretende aprofundar-se nas especificidades de cada família, no estilo parental e estrutura familiar, analisando como tais questões podem impactar no processo de influência reversa entre gerações, especialmente a que flui dos filhos em direção aos seus pais. Devido ao trabalho de investigação proposto, optou-se por realizar uma pesquisa exploratória qualitativa de orientação interpretativista, partindo de uma revisão de literatura abrangente acerca do tema proposto e a partir daí com a condução de entrevistas em profundidade com 21 famílias, envolvendo pais e filhos pré-adolescentes, na idade de 10 a 14 anos, totalizando 57 entrevistas individuais. Entre os resultados encontrados destacam-se uma tendência das famílias serem mais abertas às opiniões e sugestões dos filhos, e a crescente participação desses não só na busca por informações e escolhas, mas em um peso efetivo no momento da tomada de decisão pelos pais. Outro achado trata do poder dos filhos no que se refere a consumo privado, ou seja, produtos ou serviços de interesse direto deles. Por outro lado, já se percebe também, a maior participação dos filhos no processo de compra e tomada de decisão a cerca de produtos de valores agregados, mais caros, e de uso público/familiar, fato esse enfatizado por emoções como a culpa, especialmente entre famílias com pais ausentes de fato (por motivo de viuvez ou separação dos pais) ou em função da absorção do trabalho, criando um distanciamento e uma necessidade de criação de um mecanismo compensatório. Filhos únicos também têm um papel importante nesse processo, assim com a influência de terceiros. / Many different factors contribute for the growth of children’s role as influential agents in the family decision-making process such as technology in its most different shapes, and how easy is for the children to manage them, besides the recent changes in demographic and household structures with a decrease of number of children per family, people having children later in life, parents working out of home, the increasing medium income population in Brazil, where this work took place and so forth. Although this phenomenon is known, there is a lot to discover and understand in terms of dynamics that comes along with it. This study seeks a deeper understanding into the specificities within each family like parental style and family structure, looking for responses about how these matters can also shape this process of intergenerational influence, specially the “Reversal Intergenerational Influence” which flows from children to their parents. Due the investigation work proposed, it was decided to conduct a qualitative research under interpretative guidance, starting from a comprehensive literature review regarding the proposed theme followed by 21 in-depth interviews conducted among families including parents and their children, tweens within 10 to 14 years old, giving a total of 57individual in-depth interviews. Among the findings the families openness to their children ´opinions tendency stands out, besides their growing participation in the whole family decision making process, from information search, and choices, until the real moment of purchase decision making. Another finding is related to children´s power, about private consumption, that means, products and services which they have direct interest on them. On the other hand, it is also already perceived the growing participation of children on purchase decision making process of expensive products and public/family products. This fact is emphasized by emotions like guilty, especially among families with absent parents (by widowhood or divorce) or due parents work absorption, creating a gap and a need for creating a compensatory mechanism. Unique child also plays an important role in this process as third-party influence as well.

Diversos fatores contribuem para o crescimento do papel da criança como um agente influente no processo de tomada de decisão da família, tais como aqueles relacionados ao fácil uso e interação com a tecnologia e suas diferentes formas e gadgets, além das recentes mudanças demográficas e na estrutura familiar, com a diminuição do número de crianças por família, pessoas optando por ter filhos com mais idade, pais e mães trabalhando fora, e o aumento dos rendimentos da população no Brasil, entre outros. Embora este fenômeno seja conhecido, ainda há muito para ser descoberto e entendido em relação à dinâmica que acompanha esse processo de influência reversa. Esse estudo pretende aprofundar-se nas especificidades de cada família, no estilo parental e estrutura familiar, analisando como tais questões podem impactar no processo de influência reversa entre gerações, especialmente a que flui dos filhos em direção aos seus pais. Devido ao trabalho de investigação proposto, optou-se por realizar uma pesquisa exploratória qualitativa de orientação interpretativista, partindo de uma revisão de literatura abrangente acerca do tema proposto e a partir daí com a condução de entrevistas em profundidade com 21 famílias, envolvendo pais e filhos pré-adolescentes, na idade de 10 a 14 anos, totalizando 57 entrevistas individuais. Entre os resultados encontrados destacam-se uma tendência das famílias serem mais abertas às opiniões e sugestões dos filhos, e a crescente participação desses não só na busca por informações e escolhas, mas em um peso efetivo no momento da tomada de decisão pelos pais. Outro achado trata do poder dos filhos no que se refere a consumo privado, ou seja, produtos ou serviços de interesse direto deles. Por outro lado, já se percebe também, a maior participação dos filhos no processo de compra e tomada de decisão a cerca de produtos de valores agregados, mais caros, e de uso público/familiar, fato esse enfatizado por emoções como a culpa, especialmente entre famílias com pais ausentes de fato (por motivo de viuvez ou separação dos pais) ou em função da absorção do trabalho, criando um distanciamento e uma necessidade de criação de um mecanismo compensatório. Filhos únicos também têm um papel importante nesse processo, assim com a influência de terceiros. / Many different factors contribute for the growth of children’s role as influential agents in the family decision-making process such as technology in its most different shapes, and how easy is for the children to manage them, besides the recent changes in demographic and household structures with a decrease of number of children per family, people having children later in life, parents working out of home, the increasing medium income population in Brazil, where this work took place and so forth. Although this phenomenon is known, there is a lot to discover and understand in terms of dynamics that comes along with it. This study seeks a deeper understanding into the specificities within each family like parental style and family structure, looking for responses about how these matters can also shape this process of intergenerational influence, specially the “Reversal Intergenerational Influence” which flows from children to their parents. Due the investigation work proposed, it was decided to conduct a qualitative research under interpretative guidance, starting from a comprehensive literature review regarding the proposed theme followed by 21 in-depth interviews conducted among families including parents and their children, tweens within 10 to 14 years old, giving a total of 57individual in-depth interviews. Among the findings the families openness to their children ´opinions tendency stands out, besides their growing participation in the whole family decision making process, from information search, and choices, until the real moment of purchase decision making. Another finding is related to children´s power, about private consumption, that means, products and services which they have direct interest on them. On the other hand, it is also already perceived the growing participation of children on purchase decision making process of expensive products and public/family products. This fact is emphasized by emotions like guilty, especially among families with absent parents (by widowhood or divorce) or due parents work absorption, creating a gap and a need for creating a compensatory mechanism. Unique child also plays an important role in this process as third-party influence as well.

The purpose of this research was to determine if there is a model of ideal femininity communicated through advertising in girls’ and women’s magazines. To assess the representations of women in magazine advertisements, a content analysis of advertisements appearing in three top-selling, demographically-defined women’s magazines (Girls’ Life, Seventeen, and Cosmopolitan) was conducted. Using feminist theory and hegemony theory as critical lenses, advertisements were analyzed quantitatively and qualitatively. Each advertisement was assessed using five criteria: physical characteristics, social context, personality and attitude, and subtext. Using this data to establish the dominant representations of women, it was determined that there is a model of ideal femininity which is developed through establishing common ideals shared by all three magazines and by gradually introducing new ideals which correspond to shifts in real-world interests and experiences of women. It was concluded that a model of ideal femininity is developed through advertising in girls’ and women’s magazines, this model is used as a guide to direct girls and women towards specific ideal preferences, attitudes and behaviours, and this model continues to emphasise traditional cultural values and gender ideals which are not necessarily reflective of the range of roles women assume in today’s society.

<p>Scholars and laypersons are increasingly concerned about the marketing of inappropriate adult fashions directly to <em>tweens</em>, children between the ages of eight and thirteen. Using a symbolic interactionist approach, I consider strategies used to market tween fashion images, and their influence on tween self-image and mother-child relationships.</p> <p>Through content analysis of images in two magazines, <em>Today's Parent</em> and <em>Tiger Beat</em>, I establish that contradictions exist between traditional images of childhood as a time of innocence, and more recent adult or sexualized images of tweenhood; that both these types of representations are gendered; and that both reinforce gender roles in childhood and tweenhood alike.</p> <p>Through qualitative interviews with mothers and tweens, I explore the meanings they associate with tween fashion and their influence on tween self-image. Both mothers and tweens are somewhat influenced by marketing strategies that use brands, logos and celebrity role models to market tween fashion. However, mothers use maternal "gatekeeping" strategies such as solo shopping, and control of financial resources, to mitigate the influence of fashion marketing on their tweens, and to avoid disagreements with their children over potentially inappropriate fashion styles.</p> <p>Tweens themselves actively filter corporate messages based on their own internalized gendered meanings learned through socialization. The opinions of their mothers, primarily, and their peers, influence their assessments of clothing as appropriate or inappropriate, regardless of marketing strategies. Notably, tween girls use internalized gendered meanings to differentiate between fashions that convey a "good girl" image or a "trampy" image, reproducing patriarchal versions of women as madonnas or whores, even at this age. Despite moral panics, a symbolic interactionist approach inspired by the principles of the new sociology of childhood, privileges tweens' voices and reveals them to be embedded within social networks that temper the influence of tween fashion.</p> / Doctor of Philosophy (PhD)

Submitted by sany karla machado (sanykmachado@gmail.com) on 2014-01-15T15:32:52Z No. of bitstreams: 1 TESE Tweens.docx: 3624731 bytes, checksum: efb78944b4bfb84d2073d34e9b44ebb2 (MD5) / Approved for entry into archive by Vera Lúcia Mourão (vera.mourao@fgv.br) on 2014-01-15T16:07:17Z (GMT) No. of bitstreams: 1 TESE Tweens.docx: 3624731 bytes, checksum: efb78944b4bfb84d2073d34e9b44ebb2 (MD5) / Made available in DSpace on 2014-01-15T16:13:07Z (GMT). No. of bitstreams: 1 TESE Tweens.docx: 3624731 bytes, checksum: efb78944b4bfb84d2073d34e9b44ebb2 (MD5) Previous issue date: 2013-12-16 / “Tweens” are children, especially girls, included in an age group that can vary, depending on the author of the study, from seven to fourteen years of age. They are, thus, in a stage between childhood and adolescence. More important than their chronological age is the economic behavior that they have developed. As consumers, they have behavioral quirks and attitudes due to their social and emotional experiences. For example, they have intense concern as to how they are seen by those around them and resort to various devices to recognize and express themselves in their social relations. One of these devices involves the use of material goods to express identity and give significance to their emotions and the word around them. As they participate in society as consumers they have become increasingly eloquent and active in their consumer relations. The result is that this segment is described by some scholars as the richest and most influential generation of the meanings that tweens, aged eight to twelve years, attach to personal accessories. Ethnographic inspiration was chosen as an effective research method during four months of fieldwork with participant observation of ten tweens and interviews with relatives and accessory store owners. Secondary sources of information, magazines and social networks, also provided information for understanding the research problem. The results reveal the use of accessories as important tools for social adjustment, either because they aide tweens in expressing themselves to those around them, or with regard to social expectations regarding an acceptable appearance. Accessories are especially useful as they “play the game” of social life and to establish and strengthen emotional ties. In addition to the theoretical contribution regarding studies of consumer behavior in childhood, this paper also aims to provide information as to marketing decisions and the social nature of peer relations among this segment of the consuming population / Tweens são consideradas as crianças, especialmente as do sexo feminino, incluídas em uma faixa etária que pode variar, dependendo do autor do estudo, de sete a quatorze anos e, portanto, estão em um estágio entre a infância e a adolescência. Mais importante, contudo, do que os aspectos cronológicos que alocam os tweens entre crianças e adolescentes, os consumidores dessa faixa etária apresentam peculiaridades comportamentais e de atitudes devido à fase de transição social e emocional em que se encontram. Por exemplo, eles apresentam uma preocupação intensa quanto ao modo como são vistos por aqueles com quem convivem e lançam mão de artifícios variados para se reconhecerem e se expressarem nas suas relações sociais encontrando no significado dos bens uma via útil para declarar sua identidade, manifestar suas emoções e ressignificarem o mundo a sua volta. Partícipes cada vez mais eloquentes e ativos das relações de consumo, este segmento é ainda descrito por alguns estudiosos como a geração mais rica e influente da história econômica. Amparado por teorias sobre a participação das crianças no universo do consumo e sobre a atribuição de significado aos bens, sobremodo para a expressão de identidade, o estudo aqui alvitrado apresenta, por meio de análise interpretativista, os significados que tweens com idade entre oito e doze anos atribuem a acessórios pessoais. O método de pesquisa, de inspiração etnográfica, se efetivou em quatro meses de pesquisa de campo com observação participante de dez tweens e com entrevistas com familiares e proprietários de loja de acessórios. Fontes secundárias de informações como revistas e redes sociais também serviram para lançar luz ao entendimento do problema de pesquisa. Os resultados convergem para o uso dos acessórios como instrumentos importantes de ajuste social, seja porque ajudam as participantes a se expressarem e a se posicionarem frente a quem convivem, seja por se prestarem a auxiliar as tweens no que diz respeito às expectativas sociais quanto à boa aparência. Em nível mais particular, os acessórios se prestam igualmente a práticas performáticas lúdicas e de competências e ainda são instrumentos bastante úteis à aproximação e reforço de laços afetivos. Para além da contribuição teórica no que tange ao aprofundamento dos estudos sobre o comportamento do consumidor infantil e, sobretudo, do significado como bojo do processo de decisão de compra, este trabalho pretende, ainda, oferecer subsídios para deliberações de naturezas mercadológica e social ao perscrutar um fenômeno tão subjetivo de um público importante para essas duas esferas.

Submitted by Maike Costa (maiksebas@gmail.com) on 2016-03-02T11:38:53Z No. of bitstreams: 1 arquivototal.pdf: 2660356 bytes, checksum: 2624ede45ecf10ac3aea241d8f40b9c4 (MD5) / Approved for entry into archive by Clebson Anjos (clebson.leandro54@gmail.com) on 2016-03-09T22:20:24Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 2660356 bytes, checksum: 2624ede45ecf10ac3aea241d8f40b9c4 (MD5) / Approved for entry into archive by Clebson Anjos (clebson.leandro54@gmail.com) on 2016-03-09T22:22:24Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 2660356 bytes, checksum: 2624ede45ecf10ac3aea241d8f40b9c4 (MD5) / Made available in DSpace on 2016-03-09T22:22:40Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2660356 bytes, checksum: 2624ede45ecf10ac3aea241d8f40b9c4 (MD5) Previous issue date: 2015-02-27 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Children are increasingly more inserted in consumer relations, and in this context, the Tweens (children from 7 to 12 years) emerge as a promising public, for they are avid consumers, but vulnerable for being in a preliminary phase that may overvalue the benefits consumption. By listening to the voice of the children themselves, this study aimed to analyze how social relationships influence Tweens’ consumption of goods and brands. In order to achieve the general objective, we identified (1) how the context of consumption and interpersonal relationships influence the consumption of goods by Tweens, (2) how do relationships with peers are affected by the symbolic and functional aspects related to appropriation of goods and brands (3) how they deal with “not having”, in front of groups and in their individuality, and (4) how parents guide their consumption. For this we adopted a methodology of qualitative, exploratory characteristics, through in-depth interviews with the children and their family (mother or grandmother). The interviews with the children were initially developed through the e-collage technique, which served as guiding for the conduction the interviews. The collected data was analyzed by the use of content analysis technique. The results indicate that the Tweens are influenced by the market environment, parents and peers in different levels according to the categories of products. It was found that material goods facilitate interaction in groups while the charge for to have the "right" property can generate constraints affecting the status, self-esteem and self-concept. It also identified that the mothers caring for their children to have socially appropriate goods, with the concern that they do not have problems in their social relationships. / As crianças estão cada vez mais inseridas em relações de consumo, nesse contexto, os Tweens (crianças de 7 a 12 anos) despontam como um público cobiçado pelo mercado, pois são consumidores ávidos. Nesse contexto essas crianças podem ser vulneráveis ao consumo por estarem em uma fase liminar (fase de transição) entre infância e adolescência e por tanto podem supervalorizar o status proporcionado pelo consumo. Ao ouvir a própria voz das crianças, este estudo teve por objetivo analisar como as relações sociais influenciam o consumo de bens e marcas desses Tweens. Para atingir o objetivo geral identificou-se (1) como o contexto do consumo e as relações interpessoais influenciam o consumo de bens dos Tweens, (2) como as relações com os pares são afetadas pelos aspectos simbólicos e funcionais relacionados à apropriação de bens e marcas, (3) como eles lidam com o “não ter” perante os grupos e em sua individualidade e (4) como os pais orientam o seu consumo. Para tal adotou-se uma metodologia de caráter qualitativa e exploratória por meio de entrevistas em profundidade com as crianças e com suas responsáveis (mães ou avó). As entrevistas com as crianças foram desenvolvidas em duas etapas, inicialmente foi utilizada a técnica projetiva de e-colagem, na qual foram produzidos painéis de imagens digitais, que serviu como guia para conduzir as entrevistas que foram conduzidas por um roteiro semi-estruturado. Os dados coletados foram analisados pela técnica de análise de conteúdo. Os resultados indicaram que os Tweens são influenciados pelo contexto do mercado, pais e pares de acordo com as categorias dos produtos em diferentes níveis. Identificou-se que os bens materiais podem facilitar a interação das crianças nos grupos ao mesmo tempo em que a cobrança em ter os bens “corretos” pode gerar constrangimentos entre eles afetando sua autoestima, o autoconceito e como o status de cada um nos grupos. Identificou-se também que as mães se esforçam para que seus filhos tenham bens socialmente adequados, com a preocupação de que eles não venham a sofrer discriminação ou qualquer tipo de problemas em suas relações sociais com os pares.