Submitted by Johnny Rodrigues (johnnyrodrigues@ufcg.edu.br) on 2018-09-24T20:47:41Z No. of bitstreams: 1 THAYRONI ARAÚJO ARRUDA - DISSERTAÇÃO PPGCS 2013..pdf: 9290234 bytes, checksum: 8c32a5d3c0e8325acc4155faed0c0273 (MD5) / Made available in DSpace on 2018-09-24T20:47:41Z (GMT). No. of bitstreams: 1 THAYRONI ARAÚJO ARRUDA - DISSERTAÇÃO PPGCS 2013..pdf: 9290234 bytes, checksum: 8c32a5d3c0e8325acc4155faed0c0273 (MD5) Previous issue date: 2013 / A modernidade e o processo de globalização criam um ambiente favorável onde os integrantes do Movimento aparecem compartilhando das mesmas conjunturas históricas, sociais e econômicas. A verdade é que não podemos considerar os sujeitos deste movimento como uma unidade globalmente homogênea. As condições estruturais de existência, os quadros de interação em que se movem, assim, como os contextos sociais de produção de sentido, são variáveis que se relacionam com a formação de padrões de valores, representações, comportamentos e práticas. O próprio Movimento se constrói sobre bases diversificadas de elementos socioculturais distintos. À luz da sociologia do discurso, o presente estudo busca entender como se dá o processo de institucionalização do Movimento através da ação política dos sujeitos. Entendemos que o discurso é uma prática social significativa de natureza material e que todo o espaço social deve ser considerado como um espaço discursivo se ampliarmos a noção de discurso para aquilo que articula "todo o tipo de ligação entre palavras e ações, formando assim, totalidades significativas" (LACLAU, 2000; p. 10). Durante esse nosso percurso analítico, a temática da identidade não surge como foco principal - embora perpasse toda a discussão da nossa dissertação - a mesma aparece como um produto de ordem discursiva que disputa sentido no que Laclau e Mourffe (1985) denominam de campo da discursividade, que é o espaço onde ocorrem as disputas discursivas. Desta forma, a questão identitaria é abordada a partir da ótica da hegemonia do discurso, o que não nos impede de dialogarmos com outros autores que trabalham indiretamente com a questão identitaria. Assim, em um sentido mais especifico, fazemos uso do conceito Weberiano de "comunidade étnica" Apesar do conceito weberiano ser aplicado a grandes grupos e nações, o sentido que damos a ele em nosso trabalho se traduz no entendimento do surgimento de grupos minoritários através da ação política de seus sujeitos. Para tanto, nos restringirmos ao estudo de caso do Núcleo Campina - NH2C - que está localizado na Cidade de Campina Grande / PB, que como outros centros urbanos, apresenta graves problemas sociais e elevados índices de pobreza. Espaço onde várias expressões da cultura exercitam sua expressividade, dialogando umas com as outras e gerando assim ambiente propício para a consolidação do Movimento . / Modernity and globalization create an environment where members of the movement appear sharing the same historical conjunctures, social and economic. The truth is that we can not consider the subject of this move as a unit globally homogeneous. The structural conditions of existence, interaction frames that move as well, as the social contexts of meaning production, are variables that relate to the formation of patterns of values, representations, behaviors and practices. The movement itself is built on foundations diversified different sociocultural elements. In light of the sociology of discourse, this study seeks to understand how is the process of institutionalization of the movement through political action of the subject. We understand that discourse is a social practice significant material nature and all social space should be considered as a discursive space if we expand the notion of discourse to that which articulates "every kind of connection between words and actions, thus forming wholes significant "(Laclau, 2000, p. 10). During that our analytical course, the theme of identity does not emerge as main focus - although perpasse whole discussion of our dissertation - it will appear as a product of discursive order to dispute the sense that Laclau and Mourffe (1985) called the field of discourse , which is the space where disputes occur discursive. Thus, the identity issue is addressed from the perspective of hegemonic discourse, which does not prevent us to dialogue with other authors who work indirectly with the question of identity. Thus, in a more specific sense, we make use of the Weberian concept of "ethnic community" Despite the Weberian concept be applied to large groups and nations, the meaning we give it in our work is reflected in the understanding of the emergence of minority groups through political action of their subjects. Therefore, we restrict ourselves to the case study of the Core Campina - NH2 C - which is located in the city of Campina Grande / PB, which like other urban centers, has serious social problems and high poverty rates. Space where various expressions of culture exercise their expressiveness, dialoguing with each other thus creating conducive environment for the consolidation of the movement.

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Seit der deutschen Wiedervereinigung steht die Stadt Berlin im Fokus einer Kampagne, die die Identität von Berlin neu definiert und die allgemeine Darstellung der Stadt positiv zu beeinflussen versucht. Das weit verbreitete Stadtbild beinhaltet jedoch nicht immer die Vielfältigkeit von sozialen und urbanen Akteuren. Oftmals wird Berlin als eine elitäre Stadt dargestellt, soziale Spannungen werden nicht betrachtet und können sich durch die einseitige Darstellung sogar verstärken. Diese Arbeit vergleicht die verschiedenen Darstellungen der Stadt, die von lokalen politischen Akteuren, der Tourismusbranche und von sozialen Bürgerbewegungen propagiert werden. Sie werden in der Arbeit ausgiebig erläutert und bewertet. Ein abschließender Vergleich legt die unterschiedlichen Darstellungen und Gemeinsamkeiten der verschiedenen Akteure dar. Neben der historischen Analyse mit Einbezug des Wandels der Stadt, werden Aspekte und Themen wie Kommerzialisierung, Bürgerbeteiligung, Multikulturalismus und Subkulturen behandelt. Darüber hinaus werden im Rahmen dieser Arbeit Fragen und Probleme des Urbanismus und der Gestaltung des Stadtbildes durch einen bildlichen Ansatz mit Einbezug der verschiedenen Konstellationen analysiert. Der Ansatz beruht auf der Idee des “dialektischen Bildes” von Walter Benjamin aus seinem ‘Passagen-Werk’. Die Auswertung ergibt, dass die öffentliche Darstellung der Stadt von lokalen politischen Akteuren und der Tourismusbranche viele Gemeinsamkeiten aufweisen, während die Darstellung der Bewohner deutlich davon abweicht. Dieser Kontrast spiegelt eine große Unzufriedenheit von Teilen der Bevölkerung mit der offiziellen Darstellung der Stadt, welche sich auf einen post-industriellen, ökonomischen Ansatz stützt. / Since German Reunification the city of Berlin has been the object of a carefully designed campaign to reinvent its identity and to promote its image. The propagated city image does not always include the wide variety of social and urban expressions, and frequently compels an elitist vision of the city that, far from alleviating emerging social tensions, reinforces them. This research offers a comparative analysis of the city image produced by the local government, and the imagery produced by other actors involved in urban processes. To this end, a collection of images representing the city of Berlin was integrated, with materials produced by three main sectors: the local government, the tourism industry and a variety of social movements. The collected images are described and analyzed with the aim of knowing the assumptions they comprise, and are afterwards compared against each other to find similarities and differences between the city visions of their producers. Topics like historical memory, urban change, commercialization, public participation, subcultural expressions and multiculturalism arose from this comparison. In addition, the dissertation proposes a visual approach for the analysis of issues linked to urbanism and the construction of city image. Such approach is inspired in the idea of “dialectical image”, described by Walter Benjamin in his unfinished ‘Arcades Project’, and consists in putting together a set of chosen pictures in small groups or “constellations” that make evident their similarities and differences. The research shows that the image prompted by the local government and by the tourist industry are alike, while there are significant divergences between the official image and the representations of citizens. These divergences seem to reflect a deep dissatisfaction of some sectors of the population with the official city model, based on assumptions of a post-industrial economy.