Made available in DSpace on 2016-04-26T18:12:05Z (GMT). No. of bitstreams: 1 Renata Monastirscy Gauche.pdf: 23473490 bytes, checksum: c1f9e73248eac659e6b17abfba3e8f5c (MD5) Previous issue date: 2012-08-21 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This research aims to understand how the production of knowledge occurs through a communication by images, where the object of exemplifying the film "The Wind Will Carry Us" by Abbas Kiarostami. The question that motivates the research is that the film productions that explore a mass communication technique used to request less the imagination of the subject. Abbas Kiarostami, in "The Wind Will Carry Us", proposes a new cinematic language that encourages the "see no show", which comes against the current molds imposed by classical Hollywood film, a film exploring "stretch the neck." In the search for an understanding of how this film as a film set, through a new cinematic language that breaks with the narrative structure, we try to understand the production of knowledge through images made critical, always about to be born. Having as a research methodology to analyze the semiotics of film setting, linked to the theoretical basis required by the object of study, the research is based on the following assumptions: 1) by means of a new language Kiarostami seeks other ways to involve the viewer and view / Read the territory, the culture of your country, 2) Kiarostami does not propose a narrative, in which images have a story to tell, but it occupies an opening narrative forms in training, in other words, there is no narrative in the film, and therefore there is entertainment, 3) communication through images, through dialectical images, boosts the functioning of the imagination and knowledge production. The theoretical basis of this study is the concept that man thinks and communicates through images, through studies of Belting, Flusser, Bachelard and Calvin. To understand the language of Kiarostami and how it deconstructs the film, will support research on concepts developed by Kiarostami, Bernardet, beyond the concepts of visuality, visibility and dialectics, developed by Benjamin, Didi-Huberman, Sodré, Ferrara and Flusser, requested to understand the communication flow as it expands and contracts in a process of endless change / A presente pesquisa tem o objetivo de compreender como ocorre a produção de conhecimento por meio de uma comunicação por imagens, tendo como objeto de exemplificação o filme O Vento nos Levará , de Abbas Kiarostami. A questão que motiva a pesquisa é que as produções cinematográficas que exploram uma comunicação de massa, utilizada como técnica, solicitam cada vez menos a imaginação do sujeito. Abbas Kiarostami, em O Vento nos Levará , propõe uma nova linguagem cinematográfica que estimula o ver sem mostrar , que vem contra a corrente clássica cinematográfica imposta pelos moldes hollywoodianos, explorando um cinema de esticar o pescoço . Na procura de um entendimento de como este filme se configura como filme, por meio de uma nova linguagem cinematográfica que rompe com a estrutura narrativa, tentamos compreender a produção de conhecimento feita através das imagens críticas, sempre em vias de nascer. Tendo como metodologia de pesquisa a análise da configuração semiótica do filme, atrelada às bases teóricas solicitadas pelo objeto de estudo, a pesquisa se apoia nas seguintes hipóteses: 1) por meio de uma nova linguagem, Kiarostami procura outras formas de envolver o espectador e ver/ler o território, a cultura de seu país; 2) Kiarostami não propõe uma narrativa, em que as imagens possuem uma história a contar, mas se ocupa de uma abertura narrativa de formas em formação, ou seja, no filme não há narrativa e, portanto, não há entretenimento; 3) a comunicação por imagens, através de imagens dialéticas, potencializa o funcionamento da imaginação e a produção de conhecimento. A base teórica do presente estudo parte do conceito de que o homem pensa e se comunica por imagens, através dos estudos de Belting, Flusser, Bachelard e Calvino. Para compreender a linguagem de Kiarostami e como ele desconstrói o cinema, apoiaremos a pesquisa nos conceitos desenvolvidos por Kiarostami, Bernardet. Utilizaremos também os conceitos de visualidade, visibilidade e imagem dialética, desenvolvidos por Benjamin, Didi-Huberman, Sodré, Ferrara e Flusser, solicitados a fim de entender a comunicação como fluxo que se expande e se contrai num processo de inesgotável troca

Seit der deutschen Wiedervereinigung steht die Stadt Berlin im Fokus einer Kampagne, die die Identität von Berlin neu definiert und die allgemeine Darstellung der Stadt positiv zu beeinflussen versucht. Das weit verbreitete Stadtbild beinhaltet jedoch nicht immer die Vielfältigkeit von sozialen und urbanen Akteuren. Oftmals wird Berlin als eine elitäre Stadt dargestellt, soziale Spannungen werden nicht betrachtet und können sich durch die einseitige Darstellung sogar verstärken. Diese Arbeit vergleicht die verschiedenen Darstellungen der Stadt, die von lokalen politischen Akteuren, der Tourismusbranche und von sozialen Bürgerbewegungen propagiert werden. Sie werden in der Arbeit ausgiebig erläutert und bewertet. Ein abschließender Vergleich legt die unterschiedlichen Darstellungen und Gemeinsamkeiten der verschiedenen Akteure dar. Neben der historischen Analyse mit Einbezug des Wandels der Stadt, werden Aspekte und Themen wie Kommerzialisierung, Bürgerbeteiligung, Multikulturalismus und Subkulturen behandelt. Darüber hinaus werden im Rahmen dieser Arbeit Fragen und Probleme des Urbanismus und der Gestaltung des Stadtbildes durch einen bildlichen Ansatz mit Einbezug der verschiedenen Konstellationen analysiert. Der Ansatz beruht auf der Idee des “dialektischen Bildes” von Walter Benjamin aus seinem ‘Passagen-Werk’. Die Auswertung ergibt, dass die öffentliche Darstellung der Stadt von lokalen politischen Akteuren und der Tourismusbranche viele Gemeinsamkeiten aufweisen, während die Darstellung der Bewohner deutlich davon abweicht. Dieser Kontrast spiegelt eine große Unzufriedenheit von Teilen der Bevölkerung mit der offiziellen Darstellung der Stadt, welche sich auf einen post-industriellen, ökonomischen Ansatz stützt. / Since German Reunification the city of Berlin has been the object of a carefully designed campaign to reinvent its identity and to promote its image. The propagated city image does not always include the wide variety of social and urban expressions, and frequently compels an elitist vision of the city that, far from alleviating emerging social tensions, reinforces them. This research offers a comparative analysis of the city image produced by the local government, and the imagery produced by other actors involved in urban processes. To this end, a collection of images representing the city of Berlin was integrated, with materials produced by three main sectors: the local government, the tourism industry and a variety of social movements. The collected images are described and analyzed with the aim of knowing the assumptions they comprise, and are afterwards compared against each other to find similarities and differences between the city visions of their producers. Topics like historical memory, urban change, commercialization, public participation, subcultural expressions and multiculturalism arose from this comparison. In addition, the dissertation proposes a visual approach for the analysis of issues linked to urbanism and the construction of city image. Such approach is inspired in the idea of “dialectical image”, described by Walter Benjamin in his unfinished ‘Arcades Project’, and consists in putting together a set of chosen pictures in small groups or “constellations” that make evident their similarities and differences. The research shows that the image prompted by the local government and by the tourist industry are alike, while there are significant divergences between the official image and the representations of citizens. These divergences seem to reflect a deep dissatisfaction of some sectors of the population with the official city model, based on assumptions of a post-industrial economy.