Orientador: Nícia Ribas D'Ávila / Banca: Sílvio de Santana Júnior / Banca: Jussara Rezende de Araújo / Resumo: Este trabalho visa demonstrar o poder que o rock brasileiro exerce no enunciatário-ouvinte através da mídia. Para que nosso objetivo fosse alcançado, escolhemos como ferramenta de trabalho a teoria semiótica greimasiana, para a análise do componente verbal; para o musical e sincrético, a teoria semiótica da Profa. Dra. Nícia Ribas D'Ávila. Pretendemos explanar, assim, como o Percurso Gerativo do Sentido realiza-se em composições populares contemporâneas nos seus aspectos, tanto verbal, quanto rítmico-melódico-harmônico-musical. Nosso objeto de estudo é o texto verbal musicalizado "Pais e Filhos" da Legião Urbana, consagrada banda pop rock brasileira dos anos 80 até os dias atuais. / Abstract: This work wants to demonstrate the power that Brazilian rock exerts in enunciatee-listener through the media. For our purpose had a successful conclusion we chose as the tool of work the Greimas Semiotics theory, for the verbal analysis; for the musical and syncretic the Semiotics theory of PhD Professor Nicia Ribas D'Ávila. So, we intend to explain how the Generative Process of Meaning works in pop contemporary compositions, as in their verbal aspects as in musical-rhythmical-melodic-harmonical points. Our subject of studying is the musicalized verbal text "Pais e Filhos" by Legião Urbana, an important Brazilian pop rock band since the 80 s' until nowadays. / Mestre

Made available in DSpace on 2014-06-11T19:24:03Z (GMT). No. of bitstreams: 0 Previous issue date: 2005-05-10Bitstream added on 2014-06-13T18:48:26Z : No. of bitstreams: 1 fernandes_mc_me_bauru.pdf: 3657695 bytes, checksum: d3738b7590b7442a2990db1852fcb8ab (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Este trabalho visa demonstrar o poder que o rock brasileiro exerce no enunciatário-ouvinte através da mídia. Para que nosso objetivo fosse alcançado, escolhemos como ferramenta de trabalho a teoria semiótica greimasiana, para a análise do componente verbal; para o musical e sincrético, a teoria semiótica da Profa. Dra. Nícia Ribas D'Ávila. Pretendemos explanar, assim, como o Percurso Gerativo do Sentido realiza-se em composições populares contemporâneas nos seus aspectos, tanto verbal, quanto rítmico-melódico-harmônico-musical. Nosso objeto de estudo é o texto verbal musicalizado Pais e Filhos da Legião Urbana, consagrada banda pop rock brasileira dos anos 80 até os dias atuais. / This work wants to demonstrate the power that Brazilian rock exerts in enunciatee-listener through the media. For our purpose had a successful conclusion we chose as the tool of work the Greimas Semiotics theory, for the verbal analysis; for the musical and syncretic the Semiotics theory of PhD Professor Nicia Ribas D'Ávila. So, we intend to explain how the Generative Process of Meaning works in pop contemporary compositions, as in their verbal aspects as in musical-rhythmical-melodic-harmonical points. Our subject of studying is the musicalized verbal text Pais e Filhos by Legião Urbana, an important Brazilian pop rock band since the 80 s' until nowadays.

<p>This thesis explores the social semiotic relationship of visual and verbal signs of the Daily Voice tabloid as a way to show how the social context influences meaning of the signs used in its multimodal frontpages. The Daily Voice tabloid largely uses Kaapse English/ Afrikaans as spoken by Coloureds on the Cape Flats on its frontpages rather than standard English or standard Afrikaans associated with White people. The study assumes that the meaning constructed by and through the verbal and visual signs on the Daily Voice frontpages is interdependent on the relationship the multimodal texts have with the largely Cape Flats readership. This study maintains the importance of the idea of the localisation of meaning in socio-cultural specific contexts throughout. I conclude that Kress and Van Leeuwen&rsquo / s (1996/2006) design could be extended beyond Westernised contexts and that marginalised discourses such as those unique to the Cape Flats are not static, but indeed dynamic. I also extend the appraisal theory by Martin and White (2005) to marginalised bilingual discourse and establish that Appraisal theory can be used to not only evaluate verbal discourse but also that visual discourse needs to be considered as a tool within the appraisal framework. I also conclude by suggesting a monolectal view of Kaapse English/Afrikaans discourse. That is, the meaning potential of Kaapse English/Afrikaans by Cape Flats speakers would be lost if perceived or analysed as emanating from two languages, (White) English and (White) Afrikaans. Therefore the conclusion is that the Daily Voice uses Kaapse English/Afrikaans as is used in Cape Flats socio-cultural contexts to construct meaning-making options across its frontpages.</p>

<p>This thesis explores the social semiotic relationship of visual and verbal signs of the Daily Voice tabloid as a way to show how the social context influences meaning of the signs used in its multimodal frontpages. The Daily Voice tabloid largely uses Kaapse English/ Afrikaans as spoken by Coloureds on the Cape Flats on its frontpages rather than standard English or standard Afrikaans associated with White people. The study assumes that the meaning constructed by and through the verbal and visual signs on the Daily Voice frontpages is interdependent on the relationship the multimodal texts have with the largely Cape Flats readership. This study maintains the importance of the idea of the localisation of meaning in socio-cultural specific contexts throughout. I conclude that Kress and Van Leeuwen&rsquo / s (1996/2006) design could be extended beyond Westernised contexts and that marginalised discourses such as those unique to the Cape Flats are not static, but indeed dynamic. I also extend the appraisal theory by Martin and White (2005) to marginalised bilingual discourse and establish that Appraisal theory can be used to not only evaluate verbal discourse but also that visual discourse needs to be considered as a tool within the appraisal framework. I also conclude by suggesting a monolectal view of Kaapse English/Afrikaans discourse. That is, the meaning potential of Kaapse English/Afrikaans by Cape Flats speakers would be lost if perceived or analysed as emanating from two languages, (White) English and (White) Afrikaans. Therefore the conclusion is that the Daily Voice uses Kaapse English/Afrikaans as is used in Cape Flats socio-cultural contexts to construct meaning-making options across its frontpages.</p>

Magister Artium - MA / This thesis explores the social semiotic relationship of visual and verbal signs of the Daily Voice tabloid as a way to show how the social context influences meaning of the signs used in its multimodal frontpages. The Daily Voice tabloid largely uses Kaapse English/ Afrikaans as spoken by Coloureds on the Cape Flats on its frontpages rather than standard English or standard Afrikaans associated with White people. The study assumes that the meaning constructed by and through the verbal and visual signs on the Daily Voice frontpages is interdependent on the relationship the multimodal texts have with the largely Cape Flats readership. This study maintains the importance of the idea of the localisation of meaning in socio-cultural specific contexts throughout. I conclude that Kress and Van Leeuwen’s (1996/2006) design could be extended beyond Westernised contexts and that marginalised discourses such as those unique to the Cape Flats are not static, but indeed dynamic. I also extend the appraisal theory by Martin and White (2005) to marginalised bilingual discourse and establish that Appraisal theory can be used to not only evaluate verbal discourse but also that visual discourse needs to be considered as a tool within the appraisal framework. I also conclude by suggesting a monolectal view of Kaapse English/Afrikaans discourse. That is, the meaning potential of Kaapse English/Afrikaans by Cape Flats speakers would be lost if perceived or analysed as emanating from two languages, (White) English and (White) Afrikaans. Therefore the conclusion is that the Daily Voice uses Kaapse English/Afrikaans as is used in Cape Flats socio-cultural contexts to construct meaning-making options across its frontpages. / South Africa