The main idea of current PhD thesis is the analysis of bank value and risk interdependence, and that bank value is conected with bank activity riskiness on consistent pattern and that this dependency is advisable to measure on probability basis with simulation modeling. In the work are presented systemic view of risk, risk sorts, risk management including cash flow risk management and credit risk management, bank value and valuation methodology, modeling and use in practical tasks. / Disertacijoje nagrinėjamos banko vertės ir rizikos sąveikos problemos, ginama tezė, kad banko vertė susijusi su banko veiklos rizikų portfeliu dėsningai ir kad šią priklausomybę tikslinga matuoti per tikimybės ir patikimumo prizmes imitavimo būdu. Darbe pateikiamas susistemintas požiūris į riziką, jos rūšis, rizikos valdymą išskiriant pinigų srautų rizikos valdymą bei kredito rizikos val-dymą atskirai, bei į banko vertę ir banko vertinimo metodologiją, modeliavimą, jų taikymą praktikoje.

Disertacijoje nagrinėjamos banko vertės ir rizikos sąveikos problemos, ginama tezė, kad banko vertė susijusi su banko veiklos rizikų portfeliu dėsningai ir kad šią priklausomybę tikslinga matuoti per tikimybės ir patikimumo prizmes imitavimo būdu. Darbe pateikiamas susistemintas požiūris į riziką, jos rūšis, rizikos valdymą išskiriant pinigų srautų rizikos valdymą bei kredito rizikos valdymą atskirai, bei į banko vertę ir banko vertinimo metodologiją, modeliavimą, jų taikymą praktikoje. / The main idea of current PhD thesis is the analysis of bank value and risk interdependence, and that bank value is conected with bank activity riskiness on consistent pattern and that this dependency is advisable to measure on probability basis with simulation modeling. In the work are presented systemic view of risk, risk sorts, risk management including cash flow risk management and credit risk management, bank value and valuation methodology, modeling and use in practical tasks.

The aim of the work – to propose the ways and means to increase the value of fresh meat to consumers The ways to increase perceived value of fresh meat and means to implement it is based on evaluation of the importance of perceived value factors of fresh meat to consumers. The importance of meat value creating and influencing factors was evaluate by determining the concept of perceived product value to consumers, by performing analysis of construct and management process of perceived value.

The final work of master studies, 65 pages, 20 figures, 6 tables, 41 literature sources, 3 appendices, in Lithuanian. KEYWORDS: brand, brand name, brand mark, logo, brand equity, protection of the brand, brand equity management, brand equity management strategy, consumer. The object of research – closed joint stock companies “Galinta ir partneriai” and “Skanėja”. The subject of research – brand equity management strategy. The purpose of research – to recommend brand equity management strategies of friable products for closed joint stock companies “Galinta ir partneriai” and “Skanėja”. The task of research: 1. To survey the history of a brand development, branding goals and functions, principles of designing and legal protection of the brand. 2. To discuss theoretical fundamentals of the brand equity management. 3. To prepare methodic for research of the friable products brand equity influence on consumer behavior. 4. To conduct a sample survey and to analyze the GALINTA and SKANĖJA brands influence on consumer attitudes and behavior. 5. To recommend the brand equity management strategies for closed joint stock companies “Galinta ir partneriai” and “Skanėja”. The methods of research: rationale comparative analysis of scientific literature, sample survey, descriptive, data grouping and graphic representation. The brand equity management strategies recommended for closed joint stock companies “Galinta ir partneriai” and “Skanėja” are based on the historical survey of brand... [to full text]