The modern gaze developed through a network of changes to perception during the nineteenth century. A significant element within these changes is Walter Benjamin's concept of the 'aura'. This research paper examines the social aura contained in the space of a nineteenth century European city, the aural perception of an individual mobile gaze, and the decay of the aura that results from the decline of experience in the contemporary metropolis. I have linked the decline of experience and loss of aura to the arrival of photography in the 1840's. This new technology had the ability to fix a visual image into a permanent record and as recorder of reality, had a large impact on perception. For example, it had the ability to bring the exotic near, and provide close-ups of natural objects not possible with the naked eye. The camera 'sees' in a different way to how the eye 'sees'', yet photographic seeing is accepted as being the normal mode of perception. It is a way to capture an experience, and to relive this at a later date by providing a reference point for memory; the modern gaze looks back, it lacks a lived experience in the now / Master of Arts (Hons)

abstract: Social media refers computer-based technology that allows the sharing of information and building the virtual networks and communities. With the development of internet based services and applications, user can engage with social media via computer and smart mobile devices. In recent years, social media has taken the form of different activities such as social network, business network, text sharing, photo sharing, blogging, etc. With the increasing popularity of social media, it has accumulated a large amount of data which enables understanding the human behavior possible. Compared with traditional survey based methods, the analysis of social media provides us a golden opportunity to understand individuals at scale and in turn allows us to design better services that can tailor to individuals’ needs. From this perspective, we can view social media as sensors, which provides online signals from a virtual world that has no geographical boundaries for the real world individual's activity. One of the key features for social media is social, where social media users actively interact to each via generating content and expressing the opinions, such as post and comment in Facebook. As a result, sentiment analysis, which refers a computational model to identify, extract or characterize subjective information expressed in a given piece of text, has successfully employs user signals and brings many real world applications in different domains such as e-commerce, politics, marketing, etc. The goal of sentiment analysis is to classify a user’s attitude towards various topics into positive, negative or neutral categories based on textual data in social media. However, recently, there is an increasing number of people start to use photos to express their daily life on social media platforms like Flickr and Instagram. Therefore, analyzing the sentiment from visual data is poise to have great improvement for user understanding. In this dissertation, I study the problem of understanding human sentiments from large scale collection of social images based on both image features and contextual social network features. We show that neither visual features nor the textual features are by themselves sufficient for accurate sentiment prediction. Therefore, we provide a way of using both of them, and formulate sentiment prediction problem in two scenarios: supervised and unsupervised. We first show that the proposed framework has flexibility to incorporate multiple modalities of information and has the capability to learn from heterogeneous features jointly with sufficient training data. Secondly, we observe that negative sentiment may related to human mental health issues. Based on this observation, we aim to understand the negative social media posts, especially the post related to depression e.g., self-harm content. Our analysis, the first of its kind, reveals a number of important findings. Thirdly, we extend the proposed sentiment prediction task to a general multi-label visual recognition task to demonstrate the methodology flexibility behind our sentiment analysis model. / Dissertation/Thesis / Doctoral Dissertation Computer Science 2018

abstract: This study aimed to understand, compare and describe details about U.S children and Taiwanese children's visual image reading. The researcher interviewed thirty children ages 8 to 10 in the state of Arizona and Taiwan. The researcher employed quantitative and qualitative methods to analyze the data. The analysis using these two methods provided different ways of comprehending the data. The results showed that the two groups of children's image reading did not have statistically significant differences in most categories; but there were demonstrable trends and viewpoints employed when both groups of children explained the details of the images. First, the children expressed what they saw in the images in six ways. The U.S. children were more able to describe contexts with self-experiences/opinions and/or associations than the Taiwanese children. Second, when interpreting the meanings, the Taiwanese children understood the concepts of the images better than the U.S. group. The U.S. children were more critical and expressed self-opinions/associations more. Third, when asked preferences, the U.S. children paid more attention to identify their favorites and express feeling the images brought to them. The Taiwanese children cared more about style and form. Fourth, when judging the images, the U.S. children emphasized the artist's devotion to creating while Taiwanese children considered the form, composition, colors, structure, design, and composition. The results also indicated that the children decided their preferences and their judgments of artworks might be based on multiple viewpoints instead of a single one, especially for the Taiwanese children. Some cultural differences between the two groups of children and their image readings were presented, such as, cultural differences made children have different learned symbolism. / Dissertation/Thesis / Ph.D. Art 2013

京都大学 / 新制・課程博士 / 博士(情報学) / 甲第24931号 / 情博第842号 / 新制||情||141(附属図書館) / 京都大学大学院情報学研究科知能情報学専攻 / (主査)教授 神谷 之康, 教授 熊田 孝恒, 教授 西田 眞也 / 学位規則第4条第1項該当 / Doctor of Informatics / Kyoto University / DFAM

<p>Self-concept is a very complex structure that includes feelings and beliefs, which people have about them in relations to other people and objects. Many marketers and researchers found that expression of self has a great influence on customer’s buying behavior and defines her attitudes towards products and services that correspond to her self-concept. This study, which is based on quantitative research with deductive approach, examines a self-concept of women in advertising across cultures. One hundred and sixty respondents from Russia and Sweden in the age from eighteen to thirty have been asked to identify the ideal eye color, hair color, hair length and make-up for a woman in order to look beautiful. Besides that, congruence between advertising images of female beauty and consumer's perception of ideal self in terms of wanting to look like a specific model was tested. After analysis of empirical results, some differences, as well as similarities between two countries have been found. Since the issues of advertising standardization still are in the focus of many studies, findings of this study is another argument in favor of adaptation international advertising campaigns to the specific requirements of local markets in different countries.</p>

In communicating with international markets, one of the key issues is culture. In particular, visual and communication convention are substantial cultural elements, which influence advertising effects. Prior literature suggests that visual and communication culture are different between Western and Asian countries. Past research has indicated that complex visual images, which rely on implicit pictorial images, can be better processed by consumers in collectivist cultures. These researchers further suggest that consumers of individualist cultures are more accustomed to simple visual images that carry direct pictorial images than to implict visual images. Also, prior communication literature posits that while consumers in collectivist cultures value implicit verbal messages, those in individualist cultures regard explicit messages as more effective. Given the literature, this study sought to understand how these cultural preferences influence consumers’ evaluation of the sport ad and brand, and their purchase intentions. The study employed a mixed method. In the experimental section, the study tested the effects of visual images, communication styles, and culture on attitudes and purchase intentions. The qualitative portion sought to explore consumers’ thoughts and feelings toward visual images and communication styles of sport print advertising. For Koreans, the experimental results showed that the complex visual image, high context verbal communication, and the presence of both characteristics induced favorable attitudes toward the ad and brand. These results were also supported by the Korean interview findings. However, the experimental results indicated that regardless of visual images and communication styles, Americans exhibited overall positive attitudes toward the ad and brand. These results were consistent with the American interview findings. Purchase intention was not influenced by visual image type or communication style for either ethnic group. The unexpected findings for American markets were discussed by external and internal influences embedded in America society. Given the findings and discussions, the study proposed two practical frameworks in persuading national and international sport markets: The implicit superiority and schism-bridge effect frameworks. / text

Self-concept is a very complex structure that includes feelings and beliefs, which people have about them in relations to other people and objects. Many marketers and researchers found that expression of self has a great influence on customer’s buying behavior and defines her attitudes towards products and services that correspond to her self-concept. This study, which is based on quantitative research with deductive approach, examines a self-concept of women in advertising across cultures. One hundred and sixty respondents from Russia and Sweden in the age from eighteen to thirty have been asked to identify the ideal eye color, hair color, hair length and make-up for a woman in order to look beautiful. Besides that, congruence between advertising images of female beauty and consumer's perception of ideal self in terms of wanting to look like a specific model was tested. After analysis of empirical results, some differences, as well as similarities between two countries have been found. Since the issues of advertising standardization still are in the focus of many studies, findings of this study is another argument in favor of adaptation international advertising campaigns to the specific requirements of local markets in different countries.

Made available in DSpace on 2014-12-17T14:20:01Z (GMT). No. of bitstreams: 1 RenatoM_DISSERT.pdf: 599574 bytes, checksum: 204397799e89e81094685848b336445c (MD5) Previous issue date: 2011-02-24 / The purpose is to write a reflection on the audiovisual production by the visually impaired. The starting point for this research was a documentary video production workshop offered by the Instituto de Educa??o e Reabilita??o de Cegos do Rio Grande do Norte - IERC / RN, with the participation of blind people with low vision and sighted employees of the institution. The research approach follows the precepts of complex thinking, where work is woven into the network, along with the researched. The theoretical framework is based on the theory of French sociologist Edgar Morin, and other important thinkers for this work, namely: Erving Goffman, Paulo Freire, Michel Foucault, Edward Said, Jacques Aumont, Phillpe Dubois, as well as scholars who think and theorize about his own condition and conduct discussions on the issue of blindness: Francisco Jose de Lima, Evgen Bavcar Jacques Lusseyran and Joana Belarmino. The research was formulated based on the statement in the interest of respondents to understand and produce visual images using video as a tool. In this sense, the methodology adopted approaches of action research in constructing the text and dialogue with the participation of those involved in the project. The technique of gathering the information was based on ethnographic description describing the dynamics of the workshop, the relationships between participants, relationship to the other that sees and the manner of operation of equipment. The main focus is the relationship based on dialogue of information, attitudes and ways of knowing from experience and capacity developed and obstacles for blind people to produce visual images using other benchmarks, such as touch, smell and time dimension and space, and add references that give new meaning to the guidelines based on visuality of ministering to the workshop. It is also held to discuss aspects related to the concept of image with sociological reflection about the audiovisual production made by blind people socially constructed and perpetuated by what Edgar Morin called cultural imprinting. Thus we attempted to walk the route with its obstacles and achievements in the production of new images that were seen / O prop?sito do trabalho ? fazer uma reflex?o sobre a produ??o audiovisual por deficientes visuais. O ponto de partida desta pesquisa foi uma Oficina de Produ??o de V?deodocument?rio oferecida pelo Instituto de Educa??o e Reabilita??o de Cegos do Rio Grande do Norte - IERC/RN, com a participa??o de pessoas cegas, com baixa vis?o e videntes colaboradores da institui??o. A abordagem da pesquisa segue os preceitos do pensamento complexo, no qual o trabalho ? tecido em rede, junto com os pesquisados. O referencial te?rico ? fundamentado na teoria do soci?logo franc?s Edgar Morin, al?m de outros pensadores importantes para este trabalho, a saber: Erving Goffman, Paulo Freire, Michel Foucault, Edward Said, Jacques Aumont, Phillpe Dubois, bem como estudiosos que pensam e teorizam sobre sua pr?pria condi??o e realizam discuss?es sobre a quest?o da cegueira: Francisco Jos? de Lima, Evgen Bavcar, Jacques Lusseyran e Joana Belarmino. A pesquisa foi formulada a partir da constata??o do interesse dos pesquisados em entender e produzir imagens visuais utilizando o v?deo como ferramenta. Nesse sentido, a metodologia adotada se aproxima da pesquisa-a??o construindo o texto em di?logo e com a participa??o dos envolvidos no projeto. A t?cnica de coleta das informa??es foi fundamentada na descri??o etnogr?fica descrevendo a din?mica da oficina, as rela??es entre os participantes, a rela??o com o outro que enxerga e a forma de operacionalidade dos equipamentos. O enfoque principal ? a rela??o fundamentada no di?logo de informa??es, posturas e formas de conhecer a partir da experi?ncia desenvolvida e a capacidade e os obst?culos das pessoas cegas para produzir imagens visuais utilizando outros referenciais, tais como: o tato, o olfato e a dimens?o de tempo e espa?o, referenciais que somam e d?o um novo significado ?s orienta??es fundamentadas na visualidade dos ministrantes da oficina. Tamb?m ? realizada a discuss?o de aspectos referentes ao conceito de imagem com reflex?o sociol?gica a respeito da produ??o audiovisual feita por pessoas cegas constru?da e perpetuada socialmente atrav?s do que Edgar Morin denominou de imprinting cultural. Desse modo buscou-se percorrer os percursos, com seus obst?culos e conquistas, na produ??o dessas novas imagens que se evidenciam

(in English) The diploma thesis entitled "Communication and visual presentation of the Girls Without Clothes brand on online platforms and their influence on creating a community of customers" analyzes the image of the clothing company Girls Without Clothes from two points of view. Primarily, it examines the communication of the brand on the social media platforms Facebook and Instagram. Subsequently, attention is drawn to opinions of those customers who follow the brand on these specific platforms. The theoretical part of the thesis focuses on explaining the necessary topics (visuality, community, advertising image, etc.) from the fields of visual rhetoric, image theory and media theory. In the practical part, the company Girls Without Clothes is first introduced and then placed in a competitive environment. The image of the company is explored using the analysis of visual images, focusing primarily on the method of communication. Specifically, the emphasis is placed on significant elements that may appear in communication, such as the use of humor, vulgarisms, being on first-name terms, etc. The various aspects shaping the way of communication are studied in detail and compared with competing local companies Life is porno and Surfr, which are, in some ways, similar to the brand Girls Without...

Esta dissertação busca verificar como se dá o diálogo entre a esfera científica e a esfera literária infantil em corpus constituído por oito obras literárias infantis, do cientista e escritor Angelo Machado, as quais se particularizam por veicular conhecimento científico. A fundamentação teórica está embasada na teoria do Círculo de Bakhtin e também nos pressupostos teóricos de autores que se debruçaram sobre a literatura infantil, a imagem visual e a divulgação científica. Os resultados destacam que o diálogo entre a esfera científica e a esfera literária se dá, nas dimensões verbais, visuais e verbovisuais dos enunciados analisados, em dois movimentos dialógicos, a saber, a supremacia do científico sobre o literário e a supremacia do literário sobre o científico. A supremacia do científico sobre o literário foi verificada por meio de três categorias de análise: 1) esquemas ilustrativos; 2) precisão de traços; 3) diálogo como procedimento de divulgação da ciência. Já a supremacia do literário sobre o científico pôde ser constatada por meio de outras duas categorias: 1) cronotopo; 2) criação de personagens. Essas categorias possibilitaram verificar também que a ciência presente nos textos de Machado ora é explícita e circunscrita a momentos precisos das obras, ora é implícita e integrada aos aspectos literários. / This dissertation searches to verify how the scientific sphere dialogues with infant literature in a corpus constituted of eight books by the scientist and writer Angelo Machado in which he adapts scientific knowledge to children. The theoretical basis comes from the ideas of the Bakhtin Circle and authors who studied the infant literature, the visual image and the scientific divulgation. The results show that the dialogue between the scientific and the literary spheres occurs in verbal, visual and verbovisual dimensions and in two dialogical movements: the supremacy of science over literature and the supremacy of literature over science. The former was verified in three main features: 1) illustrative schemes; 2) precision of traces; 3) dialogue as a procedure of science divulgation. The latter was observed in other two categories: chronotope and presence of characters. These categories also allowed us to verify that in Machados texts science is sometimes explicit and restricted to precise moments in his works, sometimes implicit and integrated to the literary aspects.