Esta tese é um estudo das vivências cotidianas de trabalhadores em relação ao tempo de trabalho e ao tempo de não trabalho. O locus de análise privilegiado é o espaço do local de trabalho. A pesquisa tomou como caso para estudo a Volkswagen do Brasil, em sua unidade de produção do ABC-São Paulo, exemplo emblemático de iniciativas e negociações dirigidas a flexibilizar a jornada de trabalho. A análise se concentra no período compreendido entre 1995 e 2005, quando foram intensas as mudanças com respeito à organização e gestão do tempo de trabalho. A tese se divide em duas partes. Na primeira, constante de três capítulos, revisa-se a literatura internacional sobre os modos de construção social do tempo e do tempo de trabalho, e apresenta-se o debate recente sobre duas experiências contrastantes, a da França e a do Brasil. Na segunda parte, formada por sete outros capítulos, apresenta-se inicialmente o contexto da Volkswagen do Brasil, com base na analise de material documental e de entrevistas com trabalhadores, dirigentes sindicais e gerentes da empresa; em seguida, analisam-se as vivências temporais cotidianas dos trabalhadores, com base em entrevistas semi-diretivas e diários de usos do tempo. / This thesis is a study of daily life of workers regarding their experiences and discourses on the work time and the non- work time. The workplace is the privileged locus of analysis. The empirical research examines the case of Volkswagen-Brazil in its assembly plant in ABC region, São Paulo, emblematic example of initiatives and negociations driven to achieve flexible work conditions and employment relations. The analysis focuses the period 1995- 2005 when most intense changes took place. The thesis is divided into two parts. The first part begins with a review of the national and international literature on time and work time as societal constructions; the following two chapters present the recent debate on two opposing experiences, France\'s and Brazil\'s. In the second part, formed by seven chapters there is an initial presentation of the context of Volkswagen do Brasil, based on the analysis of documental material as well as interviews with workers, union leaders and managers. The last six chapters analyze the daily temporal experience of different groups of workers based on semi-directed interviews and time diaries.

Esta tese é um estudo das vivências cotidianas de trabalhadores em relação ao tempo de trabalho e ao tempo de não trabalho. O locus de análise privilegiado é o espaço do local de trabalho. A pesquisa tomou como caso para estudo a Volkswagen do Brasil, em sua unidade de produção do ABC-São Paulo, exemplo emblemático de iniciativas e negociações dirigidas a flexibilizar a jornada de trabalho. A análise se concentra no período compreendido entre 1995 e 2005, quando foram intensas as mudanças com respeito à organização e gestão do tempo de trabalho. A tese se divide em duas partes. Na primeira, constante de três capítulos, revisa-se a literatura internacional sobre os modos de construção social do tempo e do tempo de trabalho, e apresenta-se o debate recente sobre duas experiências contrastantes, a da França e a do Brasil. Na segunda parte, formada por sete outros capítulos, apresenta-se inicialmente o contexto da Volkswagen do Brasil, com base na analise de material documental e de entrevistas com trabalhadores, dirigentes sindicais e gerentes da empresa; em seguida, analisam-se as vivências temporais cotidianas dos trabalhadores, com base em entrevistas semi-diretivas e diários de usos do tempo. / This thesis is a study of daily life of workers regarding their experiences and discourses on the work time and the non- work time. The workplace is the privileged locus of analysis. The empirical research examines the case of Volkswagen-Brazil in its assembly plant in ABC region, São Paulo, emblematic example of initiatives and negociations driven to achieve flexible work conditions and employment relations. The analysis focuses the period 1995- 2005 when most intense changes took place. The thesis is divided into two parts. The first part begins with a review of the national and international literature on time and work time as societal constructions; the following two chapters present the recent debate on two opposing experiences, France\'s and Brazil\'s. In the second part, formed by seven chapters there is an initial presentation of the context of Volkswagen do Brasil, based on the analysis of documental material as well as interviews with workers, union leaders and managers. The last six chapters analyze the daily temporal experience of different groups of workers based on semi-directed interviews and time diaries.

Zugl.: Göttingen, Univ.,, Diss., 2005

Universiẗat, Diss.--Chemnitz, 2002.

This thesis aims to describe the process of rebranding SkoFIN (Volkswagen Financial Services) and especially its communication through PR tools. ŠkoFIN was present at the Czech market since 1992 and after 23 years decided for a complete rebranding of the company. It changed not only the name but also the logo and corporate colors. The thesis analyzes used PR tools, puts them in the context of marketing campaigns and deals with generated media articles. It also contains the analysis of public opinion using a questionnaire survey. This thesis focuses on the analysis of media articles and a way of perceiving the changes by public.

The topic of the project has been about how the time spent during transport could take on a more engaging and active form; physically as well as mentally.  The initial inspiration for this is the changing landscape of mobility, where technologies such as autonomous and shared systems, could allow for purpose specific vehicles rather then personally owned ones. The project investigates how a subscription based business model could help a global mass-market brand, like Volkswagen to stay true to its brand essence. The project is set in 2039’s megacities and is describing a scenario, where Volkswagen sets out to emphasise the ‘Volk’ in its name, by offering a whole new range of purpose specific vehicles, which the user then can pick and book at any given time. During the creative process both analogue and digital tools were used to explore form, function and the overall experience. Full-scale physical mocks-ups and 3D software models where additionally used to validate proportions, scale and concept principles. Working from the Volkswagen design studio gave valuable insights into the brand heritage and design inputs from the design team. The result is an active mobility vehicle concept called, (((O))), which allows its users to spent their transport time in an more engaging way. Through two modes the user can decide to exercise body or mind while being transported. This is done by the usage of mixed realities which connects and relates with the passing surrounds. The project hereby links the digital world with the real one, in order to create new notions of what a travel experience could be in the future.

Zugl.: Hannover, Univ., Diss., 2007

Diss.--Braunschweig Technische Universität, 2001. / Bibliogr. p. 282-295.

Diss.--Kassel--Universität, 2004. / Bibliogr. p. 211-218.

Universiẗat, Diss., 2005--Oldenburg.