Thesis (doctoral)--Universität, Münster (Westfalen), 2002. / Includes bibliographical references (p. 441-486).

Univ., Diss. u.d.T.: Grafenmüller, Maximilian H.: Prozeßmanagement in der Automobildistribution--Hannover, 1999. / Literaturverz. S. [222] - 237.

O Consórcio Modular desenvolvido pela Volkswagen é uma iniciativa inédita em âmbito mundial, onde o processo produtivo é visto de maneira diferente do tradicional desenvolvido pelas montadoras. Os fornecedores não possuem mais uma postura de entregadores de seus produtos, mas sim, de participantes ativos nas atividades de seus clientes, participando inclusive da montagem e desenvolvimento dos produtos destes. Este processo mostrou-se como uma área de estudo bastante interessante tanto para o meio empresarial, quanto para o meio acadêmico, principalmente por estar sendo realizado pioneiramente no Brasil e pelo fato do marketing de relacionamento estar sendo bastante difundido e discutido. Como objetivo de estudo do trabalho ora desenvolvido, optou-se por analisar a dinâmica dos relacionamentos entre os participantes organizacionais do Consórcio Modular no seu primeiro ano de funcionamento. Para tanto, foi realizado um estudo de caso apresentando de maneira descritiva todos os elementos que envolvem o relacionamento entre a Volkswagen e seus fornecedores, destacando os elementos motivadores para ingresso e manutenção deste. Os estudos de Oliver (1990) e Madhavan et alli (1994), apresentados na revisão da literatura deste trabalho, foram reconhecidos e bastante utilizados na comparação do caso com as teorias estudadas. Além disso a importância do comprometimento e da confiança destacados por Morgan & Hunt (1994) se mostraram elementos fundamentais na manutenção do relacionamento desenvolvido pelas empresas participantes. / The Consórcio Modular developed by Volkswagen is a unique worldwide initiative, where the productive process is seen in a different way from the standard assemblers. The suppliers no longer assume the posture of delivering their products. Their are now active participants of the activities of their clients, by participating in the assembly and development of their products. Because this process is being held primarily in Brazil, it became a very interesting research area concerning the organizational field as well as academic field. Plus there is the fact that relationship marketing is being largely spread and discussed nowadays. The objective of this work is to analyze the dynamics of the relationships among the organizational participants of Consórcio Modular in its first year. Therefore a case study research was made showing descriptively all the elements that involve the relationship among Volkswagen and its suppliers, highlighting the motivational elements of beginning and maintaining. The studies shown in the literature revision of this work - Oliver, 1990; Madhavan et alli, 1994 – were recognized and widely used on comparing the case with the studied theories. Moreover the importance of the commitment and trust – Morgan & Hunt, 1994 – were seen as essential elements of the maintenance of the relationship developed by the participant organizations.

O Consórcio Modular desenvolvido pela Volkswagen é uma iniciativa inédita em âmbito mundial, onde o processo produtivo é visto de maneira diferente do tradicional desenvolvido pelas montadoras. Os fornecedores não possuem mais uma postura de entregadores de seus produtos, mas sim, de participantes ativos nas atividades de seus clientes, participando inclusive da montagem e desenvolvimento dos produtos destes. Este processo mostrou-se como uma área de estudo bastante interessante tanto para o meio empresarial, quanto para o meio acadêmico, principalmente por estar sendo realizado pioneiramente no Brasil e pelo fato do marketing de relacionamento estar sendo bastante difundido e discutido. Como objetivo de estudo do trabalho ora desenvolvido, optou-se por analisar a dinâmica dos relacionamentos entre os participantes organizacionais do Consórcio Modular no seu primeiro ano de funcionamento. Para tanto, foi realizado um estudo de caso apresentando de maneira descritiva todos os elementos que envolvem o relacionamento entre a Volkswagen e seus fornecedores, destacando os elementos motivadores para ingresso e manutenção deste. Os estudos de Oliver (1990) e Madhavan et alli (1994), apresentados na revisão da literatura deste trabalho, foram reconhecidos e bastante utilizados na comparação do caso com as teorias estudadas. Além disso a importância do comprometimento e da confiança destacados por Morgan & Hunt (1994) se mostraram elementos fundamentais na manutenção do relacionamento desenvolvido pelas empresas participantes. / The Consórcio Modular developed by Volkswagen is a unique worldwide initiative, where the productive process is seen in a different way from the standard assemblers. The suppliers no longer assume the posture of delivering their products. Their are now active participants of the activities of their clients, by participating in the assembly and development of their products. Because this process is being held primarily in Brazil, it became a very interesting research area concerning the organizational field as well as academic field. Plus there is the fact that relationship marketing is being largely spread and discussed nowadays. The objective of this work is to analyze the dynamics of the relationships among the organizational participants of Consórcio Modular in its first year. Therefore a case study research was made showing descriptively all the elements that involve the relationship among Volkswagen and its suppliers, highlighting the motivational elements of beginning and maintaining. The studies shown in the literature revision of this work - Oliver, 1990; Madhavan et alli, 1994 – were recognized and widely used on comparing the case with the studied theories. Moreover the importance of the commitment and trust – Morgan & Hunt, 1994 – were seen as essential elements of the maintenance of the relationship developed by the participant organizations.

Le transport durable est un enjeu contemporain primordial. La santé humaine risque aujourd'hui d'être menacée par une gestion approximative de ce problème qui ne permettrait pas de combattre la pollution, notamment quand ce phénomène est en contact direct avec la population. En utilisant le prisme du droit, avec l'analyse de la production législative internationale, communautaire et régionale dans le domaine du transport durable, cette recherche vise à identifier les problématiques principales, trier les meilleures solutions, proposer des alternatives fonctionnelles, pour pouvoir concilier mobilité et durable. La norme EURO, le projet de test antipollution unifié au niveau international (Worldwide harmonized Light vehicles Test Procedures), la multi modalité, le véhicule intelligent, la stratégie du marketing du durable, sont des exemples des différentes mesures prises pour remédier au problème de la pollution. La souveraineté territoriale reste l'un des obstacles majeurs à dépasser pour que les décisions politiques favorisant le développement durable, incarnées dans des traités internationaux, puissent être vraiment contraignantes pour les états signataires. Le droit est l'instrument privilégié pour faire coïncider un développement économique et social avec une protection environnementale, mais une prise de conscience généralisée de l'importance de cet enjeu, et notamment du rôle joué par les transports, est indispensable pour atteindre cet objectif. L'urgence dictée par la détérioration de l'environnement pousse à ce que des actions soient entreprises par les gouvernements avec courage et rapidité. / Sustainable transport is a major contemporary issue. Human health may be threatened by a superficial management of this problem that would undermine a most needed fight against pollution, especially when this phenomenon is in direct contact with the population. Using the prism of law, with the analysis of international, European and regional legislations on sustainable transport, this research aims at identifying the main problems, sorting the best solutions and proposing functional alternatives to reconcile mobility with sustainability. The EURO standard, the Worldwide Harmonized Light Vehicle Test Procedure, the multi-modality, the intelligent vehicle and the sustainable marketing strategy are examples of the various measures taken to remedy the problem of pollution. Territorial sovereignty is still one of the major factors hindering a full implementation of all sustainable development policies embodied in international treaties and making them truly binding on the signatory States. Law is the ideal instrument to align economic and social development with environmental protection, but a widespread awareness of the importance of the environment, and in particular the role played by transport, is essential to achieve this objective. The urgency given by the deterioration of the environment demands world governments to take actions as fast and brave as possible.

O Consórcio Modular desenvolvido pela Volkswagen é uma iniciativa inédita em âmbito mundial, onde o processo produtivo é visto de maneira diferente do tradicional desenvolvido pelas montadoras. Os fornecedores não possuem mais uma postura de entregadores de seus produtos, mas sim, de participantes ativos nas atividades de seus clientes, participando inclusive da montagem e desenvolvimento dos produtos destes. Este processo mostrou-se como uma área de estudo bastante interessante tanto para o meio empresarial, quanto para o meio acadêmico, principalmente por estar sendo realizado pioneiramente no Brasil e pelo fato do marketing de relacionamento estar sendo bastante difundido e discutido. Como objetivo de estudo do trabalho ora desenvolvido, optou-se por analisar a dinâmica dos relacionamentos entre os participantes organizacionais do Consórcio Modular no seu primeiro ano de funcionamento. Para tanto, foi realizado um estudo de caso apresentando de maneira descritiva todos os elementos que envolvem o relacionamento entre a Volkswagen e seus fornecedores, destacando os elementos motivadores para ingresso e manutenção deste. Os estudos de Oliver (1990) e Madhavan et alli (1994), apresentados na revisão da literatura deste trabalho, foram reconhecidos e bastante utilizados na comparação do caso com as teorias estudadas. Além disso a importância do comprometimento e da confiança destacados por Morgan & Hunt (1994) se mostraram elementos fundamentais na manutenção do relacionamento desenvolvido pelas empresas participantes. / The Consórcio Modular developed by Volkswagen is a unique worldwide initiative, where the productive process is seen in a different way from the standard assemblers. The suppliers no longer assume the posture of delivering their products. Their are now active participants of the activities of their clients, by participating in the assembly and development of their products. Because this process is being held primarily in Brazil, it became a very interesting research area concerning the organizational field as well as academic field. Plus there is the fact that relationship marketing is being largely spread and discussed nowadays. The objective of this work is to analyze the dynamics of the relationships among the organizational participants of Consórcio Modular in its first year. Therefore a case study research was made showing descriptively all the elements that involve the relationship among Volkswagen and its suppliers, highlighting the motivational elements of beginning and maintaining. The studies shown in the literature revision of this work - Oliver, 1990; Madhavan et alli, 1994 – were recognized and widely used on comparing the case with the studied theories. Moreover the importance of the commitment and trust – Morgan & Hunt, 1994 – were seen as essential elements of the maintenance of the relationship developed by the participant organizations.

4 mal im Jahr erscheinende Zeitschrift über aktuelle Themen der TU Chemnitz

This research study addresses the problem of determining the strategies that can be used by Internal Audit at Volkswagen of South Africa to manage conflict effectively. To achieve this objective a comprehensive literature study was performed to determine the views on conflict and evaluate the various conflict models. The study also included the reasons for and sources of conflict and the effects of conflict on the performance and controls within VWSA. The identification of conflict management strategies and subsequent conflict management styles were revealed by the literature study. Various discussions from different authors on how to resolve conflict situations are also discussed. The literature review serves as a model in the development of a guideline for VWSA Internal Audit team and management to manage conflict. Senior Management, middle management and staff from various departments within VWSA were requested to complete a questionnaire in order to determine the strategies and effectiveness of these strategies used by Internal Audit to manage conflict. The questionnaire was developed in accordance with the findings from the research. A pilot study was conducted to evaluate the relevance of the study to the problem questions and to evaluate whether the questionnaire will be easily understood. The answers of the respondents were analyzed and compared to the findings of the literature study. The information obtained from the literature study and from the respondents resulted in various recommendations and conclusions.

The underlying objective of the research is to assess the nature of the supplier training at Volkswagen of South Africa (VWSA). To achieve this objective, a theoretical study was conducted to establish what literature reveals to be the most important theory of supply chain management as well as supplier development geared towards lean manufacturing. The information obtained in the literature study was analysed to solve the main problem namely, an assessment of the nature of the supplier training at Volkswagen of South Africa (VWSA). The research was divided into two questionnaires: The first questionnaire is targeted at the suppliers. This questionnaire has two sections namely section A, the biographical data and section B attempts to determine the quality systems and manufacturing requirements. It further attempts to gauge training support and needs as compared to other OEM’s. The second questionnaire is targeted at the Supplier Development Manager. The aim of this questionnaire is to establish what the current training offerings are, the source of what VWSA teachers and the awareness of the Toyota Training College.

The purpose of this thesis is to compare and contrast the use of music in commercials for Mitsubishi, Volkswagen, Chrysler and Jaguar.