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Made available in DSpace on 2016-04-25T20:20:02Z (GMT). No. of bitstreams: 1 Lilian Rose Arruda.pdf: 1541498 bytes, checksum: 1a6f5c0c1ccd79883b0a24736c6740c5 (MD5) Previous issue date: 2010-10-22 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This thesis discusses the processes of productive restructuring at Volkswagen/Anchieta initiated between 2001 and 2006 by the German headquarters, which were implemented in this company but faced a context of union purposeful practice, also called negotiated restructuring, led by the ABC Metalworkers' Union. In addition to conflicts between business and union representatives, members of the Workers' Committee of Volkswagen/Anchieta also faced internal disagreements with members of the opposition to the leadership of the ABC Metalworkers' Union. It should be remembered that these processes occurred in the contemporary historical context marked by globalization. Companies adopt global strategies regarding the processes of productive restructuring, but these processes, in this case, object of our thesis, have different configurations because of national government policies and the regional performance of the union and workers movement where that company is located. One goal of this thesis is to analyze the negotiations between management and employees representatives during the process of productive restructuring at Volkswagen/Anchieta, between 2001 and 2006, from the speeches enunciated by several social actors including members of the Volkswagen Global Group Works Council (GGWC) about the action proposal. From this perspective, union purposeful practice comprises negotiation and conflict resolution / Esta tese trata dos processos de reestruturação produtiva na Volkswagen/Anchieta desencadeados entre 2001 e 2006 pela matriz alemã, mas que ao serem implementadas nessa empresa se defrontaram com um contexto de prática sindical prepositiva, também chamado de reestruturação negociada, protagonizada pelos metalúrgicos do ABC paulista. Além dos conflitos entre representantes empresariais e sindicais, os integrantes da Comissão de Fábrica da Volkswagen/Anchieta enfrentaram também discordâncias internas com membros da oposição à direção do Sindicato dos Metalúrgicos do ABC. Convém lembrar que esses processos ocorreram no contexto histórico contemporâneo marcado pelas globalizações, as empresa adotam estratégias globais no que se refere aos processos de reestruturação produtiva, porém esses processos assumem diferentes configurações, tendo em vista as políticas governamentais nacionais e a atuação local do movimento sindical e operário onde aquela empresa se localiza, no caso em análise, no município de São Bernardo do Campo, na região do ABC paulista. Um dos objetivos desta tese seria analisar as negociações entre os representantes empresariais e dos trabalhadores no decorrer dos processos de reestruturação produtiva na Volkswagen Anchieta entre 2001 e 2006 a partir dos discursos enunciados pelos vários alores sociais, inclusive membros do Comité Mundial de Trabalhadores da Volkswagen, em torno dessa proposta de ação. Nessa perspectiva, a ação sindical sindical prepositiva compreende negociações e conflitos

Made available in DSpace on 2016-04-26T14:52:56Z (GMT). No. of bitstreams: 1 Lilian Rose Arruda.pdf: 1541498 bytes, checksum: 1a6f5c0c1ccd79883b0a24736c6740c5 (MD5) Previous issue date: 2010-10-22 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This thesis discusses the processes of productive restructuring at Volkswagen/Anchieta initiated between 2001 and 2006 by the German headquarters, which were implemented in this company but faced a context of union purposeful practice, also called negotiated restructuring, led by the ABC Metalworkers' Union. In addition to conflicts between business and union representatives, members of the Workers' Committee of Volkswagen/Anchieta also faced internal disagreements with members of the opposition to the leadership of the ABC Metalworkers' Union. It should be remembered that these processes occurred in the contemporary historical context marked by globalization. Companies adopt global strategies regarding the processes of productive restructuring, but these processes, in this case, object of our thesis, have different configurations because of national government policies and the regional performance of the union and workers movement where that company is located. One goal of this thesis is to analyze the negotiations between management and employees representatives during the process of productive restructuring at Volkswagen/Anchieta, between 2001 and 2006, from the speeches enunciated by several social actors including members of the Volkswagen Global Group Works Council (GGWC) about the action proposal. From this perspective, union purposeful practice comprises negotiation and conflict resolution / Esta tese trata dos processos de reestruturação produtiva na Volkswagen/Anchieta desencadeados entre 2001 e 2006 pela matriz alemã, mas que ao serem implementadas nessa empresa se defrontaram com um contexto de prática sindical prepositiva, também chamado de reestruturação negociada, protagonizada pelos metalúrgicos do ABC paulista. Além dos conflitos entre representantes empresariais e sindicais, os integrantes da Comissão de Fábrica da Volkswagen/Anchieta enfrentaram também discordâncias internas com membros da oposição à direção do Sindicato dos Metalúrgicos do ABC. Convém lembrar que esses processos ocorreram no contexto histórico contemporâneo marcado pelas globalizações, as empresa adotam estratégias globais no que se refere aos processos de reestruturação produtiva, porém esses processos assumem diferentes configurações, tendo em vista as políticas governamentais nacionais e a atuação local do movimento sindical e operário onde aquela empresa se localiza, no caso em análise, no município de São Bernardo do Campo, na região do ABC paulista. Um dos objetivos desta tese seria analisar as negociações entre os representantes empresariais e dos trabalhadores no decorrer dos processos de reestruturação produtiva na Volkswagen Anchieta entre 2001 e 2006 a partir dos discursos enunciados pelos vários alores sociais, inclusive membros do Comité Mundial de Trabalhadores da Volkswagen, em torno dessa proposta de ação. Nessa perspectiva, a ação sindical sindical prepositiva compreende negociações e conflitos

Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage. Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity. Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide. Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth. Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field. Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media. / Problemformulering: Hur arbetar företag med sociala medier för att stärka varumärkeskapitalet, samt vilka andra syften kan ligga bakom detta användande.  Syfte: Hur Volkswagen Sverige använder sig av sociala medier för att stärka sitt varumärkeskapital. Metod: Kvalitativ fallstudie av Volkswagen Sverige där ett flertal respondenter intervjuas med hjälp av en semistrukturerad intervjuguide. Teori: Ett flertal teorier inom kommunikation och varumärkesteori har använts, några av dessa är brand equity, post-modellen, social technographics ladder & word of mouth.  Empiri: Semistrukturerade intervjuguider har utifrån teori formats och besvarats genom intervju med personer som besitter kunskap inom ämnesområdet. Slutsats: Utifrån undersökningen som utförts har forskingsmedlemmarna identifierat ett flertal viktiga faktorer för att lyckosamt implementera och arbeta med sociala medier. Samt besvarat frågeställningen hur företag kan stärka varumärkeskapitel genom sociala medier.

Submitted by Ann-Kathrin Grüner (gruener_ann-kathrin@t-online.de) on 2017-11-16T18:47:40Z No. of bitstreams: 1 Ann-Kathrin Grüner_Master Thesis MPGI_2017.pdf: 2261176 bytes, checksum: eb202b6f04ec9ea725fc1f08bde8b2fd (MD5) / Approved for entry into archive by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br) on 2017-11-17T10:30:07Z (GMT) No. of bitstreams: 1 Ann-Kathrin Grüner_Master Thesis MPGI_2017.pdf: 2261176 bytes, checksum: eb202b6f04ec9ea725fc1f08bde8b2fd (MD5) / Made available in DSpace on 2017-11-17T11:59:28Z (GMT). No. of bitstreams: 1 Ann-Kathrin Grüner_Master Thesis MPGI_2017.pdf: 2261176 bytes, checksum: eb202b6f04ec9ea725fc1f08bde8b2fd (MD5) Previous issue date: 2017-10-30 / The automotive industry always has been crisis prone and with the most recent Volkswagen emission incident, this dissertation aims at understanding the effects of a crisis on the brand reputation of the affected firm, measured with 4 different frameworks (namely the RepTrak model, the Interbrand method, Young&Rubicam’s Brand Asset Valuator and Keller’s Customer-based Brand Equity), and its behaviors reacting to it during the course of the crisis. To provide a base for comparison, two case studies about Ford and Volkswagen were considered and contrasted. Examining the companies’ cases, it showed that both enterprises dealt rather similar with the incident faced, proving that the firms did not learn from prior similar incidents occurred to third parties. In determining the adequacy of the initiative actions compared to the theoretically suggested ones, it was found that neither company followed the suggestions made by existing literature and that the companies’ own actions proved rather inadequate, happening with delay, trying to hide the own misdeeds and eventually losing their customers’ trust. Deducing lessons learned for future crisis-affected enterprises, the two cases proved beneficial in confirming the essentiality of speed and timeliness in a crisis situation, the relevance of admitting oneself to the scandal before the media covers it, sincerity and consistency in one’s words and actions, equity in the treatment of affected parties and the importance of regarding the own situational context. / A indústria automobilística sempre foi propensa a crises e com o incidente mais recente da Volkswagen manipulando valores de emissões, esta dissertação se dirige a compreender os efeitos de uma crise na reputação da marca da empresa afetada, medida com quatro modelos diferentes (para ser exato o modelo RepTrak, o método Interbrand, o Brand Asset Valuator de Young&Rubicam e o Customer-based Brand Equity de Keller), e seus comportamentos frente à crise. Para fornecer uma base para comparação, dois estudos de caso sobre Ford e Volkswagen foram considerados e contrastados. Examinando os casos das empresas, exibiu que ambas empresas lidaram com os incidentes encarados de uma forma parecida, provando que nenhum deles aprendeu de incidentes parecidos encarados por terceiros no passado. Determinando a adequação de ações iniciativas comparados com as sugeridas por teorias, constatou-se que ambas as empresas abdicaram das sugestões da literatura vigente e que suas tomadas de ações foram inadequadas, por conta de seu atraso e tentativa de ocultação dos próprios delitos, resultando em perda de confiança de seus clientes. Deduzindo lições para potenciais empresas afetadas de crises no futuro, ambos os estudos se mostraram proveitosos ao ratificar a importância da velocidade e tempestividade em uma situação de crise, a relevância em antecipar à mídia pública em se admitir o escândalo, sinceridade e consistência nas palavras e nas ações, equidade no tratamento de terceiros afetados e a importância de considerar o contexto da situação.

Problem:  Triggered by the present emission scandal of Volkswagen, we came across the fact that corporate crises constitute a revenant topic in the business world. They often entail significant consequences for the affected companies such as reputation damages, financial losses and loss of trust from stakeholders. Also the people working at these companies experience exceptional situations, managers as well as employees on all levels. Corporate crises can be influenced by many factors, for instance through internal triggers like power distance, transparency and communication. These factors can influence the development of a corporate crisis in a positive as well as in a negative manner.  Purpose:  With the underlying study our goal was to find fostering and hindering factors for corporate crises that are connected to internal processes within multinational companies. Initially we sought to understand which impact organizational structures have on the crisis management in a company. Later in our study, the impact of corporate culture as well as cultural origin emerged and caught our interest. That resulted in a shift of our focus towards the impact of a company’s cultural origin on corporate crisis management.  Method:  For the underlying master thesis, we conducted 17 semi-structured interviews with 13 companies and investigated the real-life case of Volkswagen through secondary data. Based on that we created 14 case studies. Through a highly explorative iterative process, we further analyzed our collected data going back and forth between our empirical data and emerging theory.  Main Findings:  Our empirical data suggested that corporate crises can be triggered internally, initiated for example by strict governance, hierarchy and insufficient transparency. Moreover, organizational structures are strongly influenced by the corporate culture of a company. Corporate culture, furthermore, seems to be strongly influenced by the cultural origin of a company, regarding decision-making procedures, responsibilities and communication. Finally, in the perception of our respondents within our empirical study there is a link between the cultural origin of a company and its crisis management.  Contribution:  Although crisis management constitutes an exhaustive researched topic, we were able to contribute to the area of crisis management with an empirical indicator of the cultural origin of a company constituting an impacting factor for corporate crisis management. This coherence has not been acknowledged by crisis management literature to a meaningful extent so far.

Thesis (MBA (Business Management))--Stellenbosch University, 2008. / ENGLISH ABSTRACT: The aim of this research report is to identify the impact of the changes in retail pricing driving forces since the introduction of the Motor Industry Development Programme (MIDP) in 1995, identify the shortcomings and develop an improved retail pricing principle model for Volkswagen of South Africa (VWSA), taking cognisance of the changing competitor environment. The anticipated outcome will be to improve WVSA's competitive position in the South African automotive industry (SAAI) passenger vehicle market by securing market share and optimising profitability. Prior to 1995, the SAAI passenger vehicle market was highly protected and competition was low. Cost increases affected all Original equipment manufacturers (OEMs) to the same extent and therefore retail price increases were similar. However, the introduction of the MIDP in 1995, resulted in a reduction of the protection levels, inviting new global competition. It furthermore resulted in structural changes which affected the status quo of the competitor framework and caused a relative change in the cost base between competitors. The structural changes lead to new variables affecting costs and ultimately retail prices to different extents for the various competitors. This necessitated the understanding of, not only VWSA's own organisation's cost drivers and behaviour, but also that of key competitors in order to develop optimal retail pricing principles. Retail pricing driving forces are redefined in section 3.4 and divided into the "Role of the economy" (section 3.4.3) and the "Role of the government" (section 3.4.4). As a consequence of the difference in cost basis of the various competitors, this left the SAAr passenger vehicle market uncertain as to retail pricing principles to be followed. The author makes use of primary data collected from interviews and secondary data collected from content analysis, literature reviews and various SAAI passenger vehicle information centres to achieve the aim of this research report. Retail pricing principles and influences based on international marketing are explored and evaluated for the SAAI passenger vehicle market in Chapter 4. Retail pricing principles consist of two elements, namely the determination of a retail price for a new product and the evaluation of inflationary retail price increases for existing products. The former is considered well applied by the SAAI passenger vehicle market. The latter was identified as the main weakness in the SAAr passenger vehicle market and receives attention in Chapter 6 and Chapter 7. The evaluation of the cost position of WlSA for the period 2003 to 2007 indicates that WlSA is at a cost disadvantage (including fixed cost) of 12 percent (of retail pricing)against Toyota SA and six percent against Chinese importers, taking into account the total impact of exchange rate and inflation. Therefore, WISA will be under the most pressure to increase retail prices. This is the case before the effect of a natural currency hedge, MIDP duty differentials and imported content inflation is considered. As a result of price elasticity of demand (PED), the pressure to increase retail prices more, relative to key competition, could have a negative impact on WISA's market share and consequently its profitability and long-term sustainability. Furthermore, should the macroeconomic situation not improve, the cost focussed competitor strategies of Toyota SA and Chinese importers might be more desirable to the end consumer from an affordability perspective. The main strategic focus areas to support WISA's premium pricing strategy are the improvement of: • Consumer centricity satisfaction index for sales and service. • Quality standards. • Brand strength. • Supplier cost competitiveness. • Productivity. A new retail pricing principle model, TRIPP (consisting of three steps), is developed in Chapter 6 to address the changes in the retail pricing driving forces and cost structures, which caused uncertainty with reference to retail pricing in the SAAI passenger vehicle market. This model determines the required percentage retail price increase in order to retain a net margin percentage for WISA relative to key competitors. The aim is to provide VWSA with intelligent market information to assist in the optimisation of retail price increase decisions. By applying TRIPP (STEP ONE and STEP TWO), it has been discovered that, as at the end of quarter two 2008, Toyota SA has experienced the least pressure (6.1 percent of retail pricing), whereas WISA experienced a little more (7.5 percent of retail pricing) and Chinese importers have experienced far more pressure (17.7 percent of retail pricing) than either WISA or Toyota SA to increase retail prices (after taking into account the effect of natural currency hedge and MIDP). Theoretically it means that it should be safe for VWSA to increase retail prices by a minimum of 6.1 in comparison to Toyota SA (Figure 6.10), resulting in VWSA's profitability deteriorating by 1.4 percent of retail pricing. However one should not price without considering the following: • Current market conditions with consumers having low levels of disposable income. • The impact of the principle of price elasticity. • Exchange rate volatility, keeping in mind that once the SAAI passenger vehicle market has moved pricing, retail prices will not reduce for reasons previously discussed. A concept, the tipping point, is relevant. It is extremely important to take cognisance of the tipping point concept and consider it wisely when making retail price increase decisions. If not, a price war with negative implications on profitability may follow. It will impact on long-term investment strategies taking longer to render a return. This situation will not benefit any competitor in the long run. Other elements that should be monitored and considered before making a final decision whether or not to increase retail prices or on the extent of increases are discussed in section 6.3.5 and also listed in the previous section. These are different for each OEM and importer and it is therefore not possible to do a competitive analysis without inside information, but should not be ignored when considering retail price increases. Having identified the shortcomings in VWSA's current retail pricing principles, with reference to price increases, it is proposed that the current retail pricing model used by VWSA be replaced by the TRIPP model (which was implemented in September 2008)in order to improve the intelligence of decision-making with reference to retail price increases and optimise profitability and market share. In order to ensure meaningful results from the TRIPP model, the following key points are of importance: • Know the SAAI market drivers. • Know your cost drivers, also relative to key competitors. • Understand the impact of certain "other" elements as listed under TRIPP: STEP THREE. • Know and focus on key strategic issues influencing your product in order to allow premium pricing. The above mentioned points should be reviewed regularly, monitored by dedicated project teams and continuous improvement be applied to the TRIPP model. "It is all about getting to the future first." (Roberts, 2008, [Online]) and knowledge is power. Volkswagen of South Africa should therefore ensure it gets there before key competitors do in order to ensure sustainability in the SAAI / AFRIKAANSE OPSOMMING: Die doel van hierdie navorsingsverslag is om die veranderinge in dryfkragte ten opsigte van verkoopsprysbepaling sedert die inwerkingstelling van die Motor Industrie Ontwikkelingsprogram (MIOP) in 1995 te identifiseer en daarvolgens 'n verbeterde verkoopsprysbepalings-model vir Volkswagen van Suid Afrika (VWSA) te ontwikkel, met spesifieke inagneming van die voortdurende veranderinge in die kompeterende omgewing binne die industrie. Die resultaat beoog om VWSA se kompeterende posisie in die Suid Afrikaanse motorindustrie (SAMI), in besonder die passasiersvoertuigmark, te verseker by wyse van die verhoging van markaandeel en winsgewendheid. Die passasiersvoertuigmark binne die SAMI het aansienlike beskerming geniet en kompetisie was gering tot en met 1995. Verhogings in koste het aile plaaslike motorvervaardigers op soortgelyke wyse beinvloed en gevolglik was prysverhogings met betrekking tot verkoopspryse ook soortgelyk. Die inwerkingtreding van die MIOP in 1995 het egter gelei tot verlaagde beskermingsvlakke wat tot gevolg gehad het dat globale kompetisie die mark aantreklik gevind het. Voorts het strukturele veranderinge ingetree wat die status quo van die kompeterende omgewing geaffekteer het en relatiewe veranderinge in onderlinge koste tussen kompetisie tot gevolg gehad het. Nuwe elemente het na yore getree met 'n direkte invloed op koste en eindelik ook op verkoopspryse in die kleinhandelsmark. Begrip van die dryfkragte en gedrag, nie aileen binne VWSA, maar ook ten opsigte van sleutelkompetisie, het noodsaaklik geword ten einde optimale prysbepalingsbeginsels te bepaal. Die dryfkragte word in afdeling 3.4 herdefinieer en opgedeel in die "Rol van die ekonomie" (afdeling 3.4.3) en die "Rol van die regering" (afdeling 3.4.4). Die verskille in die kostebasisse van verskeie mededingers het die passasiersvoertuigmark onseker gelaat met betrekking tot verkoopsprysbepalings. Die skrywer maak gebruik van primere data (by wyse van onderhoude bekom) en sekondere data (gevorder by wyse van inhouds analise, nagaan van literatuur en verskeie inligtingsentrums in die passasiersvoertuigmark) om die einddoel te bereik. Prysbepalingsbeginsels in die kleinhandelsmark en die uitwerking van die internasionale mark daarop. word in Hoofstuk 4 ondersoek en geevalueer. Prysvasstellingsbeginsels bestaan uit twee elemente, naamlik die bepaling van pryse op nuwe produkte en die evaluasie van inflasionere verhogings op die pryse van bestaande produkte. Eersgenoemde word suksesvol geag en redelik volledig toegepas binne die SAM! passasiersvoertuigmark, maar laasgenoemde word as die belangrikste tekortkoming geIdentifiseer en word gevolglik breedvoerig in Hoofstukke 6 en 7 behandel. Die beoordeling van die kosteposisie gedurende die tydperk 2003 tot 2007 het getoon dat VWSA oor 'n 12 persent kostenadeel beskik (vaste koste ingesluit) teenoor Toyota SA en ses persent teenoor Chinese invoerders. Die totale impak van die wisselkoers sowel as inftasie is in ag geneem by berekening van hierdie syfers. Die gevolg is dat VWSA onder ho;; druk verkeer om prysverhogings toe te pas, relatief tot sleutelkompetisie. Hierdie is die posisie voordat die uitwerking van 'n natuurlike wisselkoersverskansing, MIOP invoerkoste differensiasie en ingevoerde materiaal koste inflasie in ag geneem is. As gevolg van pryselastisiteit van aanvraag (PEA) kan die hoer druk op VWSA om verkoopspryse te verhoog (relatief tot sleutel kompetisie), 'n negatiewe invloed op VWSA se markaandeel en gevolglik op die winsgewendheid en langtermyn volhoubaarheid tot gevolg he. Voorts mag die kostegesentreerde-strategie van Toyota SA en Chinese invoerders vir die eindverbruiker meer bekostigbaar voorkom indien die makro ekonomie nie verbeter nie. Die belangrikste strategiese fokusareas ten einde VWSA se premieprys-strategie te ondersteun, is die verbetering van: • Verbruikers tevredenheidsindeks met betrekking tot verkope sowel as dienste. • Kwaliteit standaarde. • Handelsmerksterkte. • Koste kompeterendheidsindeks. • Produktiwitei!. In Hoofstuk 6 word 'n nuwe prysvasstellingsmodel, die TRIPP model, ontwikkel. Hierdie model bestaan uit drie stappe en spreek die veranderinge aan van die dryfkragte en kostestrukture wat tot onsekerheid in die prysbepaling van passasiersvoertuie gelei he!. Die model bepaal die verlangde prysverhogingspersentasie om 'n vaste winsgewendheidspersentasie te behou. Die model se doel is om intelligente inligting aan VWSA te verskaf wat benodig word om prysverhogings te optimiseer. Die toepassing van stap een en stap twee het aangedui dat Toyota SA tot en met die tweede kwartaal 2008 onder die minste druk verkeer het om prysverhogings toe te pas (6.1 persent van verkoopsprys). Daarenteen het VWSA onder effe meer druk verkeer (7.5 persent van verkoopsprys) en die Chinese invoerders het die meeste druk verduur (17.7 persent van verkoopsprys). Hierdie berekeninge is gedoen met inagneming van die uitwerking van natuurlike wisselkoersverskansing, MIOP invoerkoste differensiasie en ingevoerde materiaal koste inflasie. Die teoretiese afleiding hieruit blyk te wees dat VWSA met veiligheid 'n verhoging van verkoopsprys kan toe pas van ongeveer 6.1 persent (Figuur 6.10). Die effek sal 'n afname van 1.4 persent in winsgewendheid tot gevolg he, maar geen prysverandering behoort te geskied sonder oorweging van die volgende nie: • Huidige marktoestande met verbruikers wat oor lae vlakke van besteebare inkomste beskik. • Die impak van die pryselastisiteits beginsel, gegewe die vorige punt. • Onsekerheid van wisselkoerse, met spesifreke inagneming dat kleinhandelspryse nie sal verlaag nadat aanpassings gemaak is nie. Die "tipping pOint" konsep is van belang op hierdie stadium. Dit is uiters belangrik dat die "tipping poinf konsep in ag geneem word wanneer besluite geneem word in verband met prysbepaling om te verhoed dat 'n prysoorlog ontstaan met vanselfsprekende negatiewe gevolge op winsgewendheid vir die industrie. Geen rolspeler sal in sodanige omstandighede voordeel trek op die lange duur nie, aangesien langtemnyn belegginsstrategiee hierdeur geaffekteer sal word deurdat opbrengste op beleggings uitgestel sal word. In afdeling 6.3.5 word verdere elemente behandel wat oorweeg behoort te word voordat prysverhogings plaasvind. Hierdie elemente is verskillend vir elke plaaslike vervaardiger en invoerder en gevolglik is dit nie moontlik om 'n kompeterende analise te doen sonder interne inli9tin9 nie. Die impak van hierdie elemente mag egter nie gering geskat word nie. Die beginsels ten opsigte van verkoopspryse, soos tans deur VWSA toegepas, is nagegaan en tekortkominge is ge'identifiseer, in besonder wat prysverhogingsbesluite betref. 'n Nuwe verkoopsprys bepalingsmodel, die TRIPP model, is voorgestel en in September 2008 ge"implimenteer binne VWSA ten einde die besluitnemingsproses vir prysbepaling te optimiseer om sodoende markaandeelhouding en winsgewendheid te maksimiseer. Die volgende sleutelpunte is van belang ten einde te verseker dat die TRIPP model effektief toegepas kan word: • Ken die markaanwysers in die SAMI. • Ken die koste aanwysers, oak met betrekking tot sleutelkompetisie. • Verstaan die impak van sekere ander elemente soos gelys in stap drie van die TRIPP model. • Identifiseer en fokus op sleutel strategiese kwessies am premie-pryse te regverdig. Bogenoemde aspekte behoort gereeld hersien te word en dit word vereis dat toegewyde projekspanne dit voortdurend sal monitorr en oak deurgans verbeteringe aanbring aan die TRIPP model. "It is all about getting to the future first." (Roberts, 2008, [Online]) en kennis is mag. Volkswagen van Suid Afrika moet dus verseker dat hul voor hul sleutelkompetisie bly met betrekking tot die verwikkellinge rakende prysbepalings. Slegs dan sal hul 'n kompeterende voordeel verseker en markaandeel en winsgewendheid maksimeer.

Ownership-based consumption mode has been perceived as the normative ideal in how consumer-brand relationships are created. Today, Access-based consumption mode allows consumers to access brands among other consumers without needing to sole- or joint own them. Even though its popularity, there is a limited and quite unclear understanding of how Access-based consumption affects the consumer-brand relationship. The purpose of this study is to investigate to what extent an Access-based consumption mode creates a consumer-brand relationship, compared to an Ownership- based consumption mode in the context of car brands. In order to fulfill our purpose, both a quantitative and qualitative research method was conducted on members of carpools representing Access-based consumption mode, and car owners representing Ownership-based consumption. A theoretical framework Brand Relationship Quality, composed of six dimensions was used to understand the consumer-brand relationship. Our research shows consistently that Access-based consumption creates a weaker relationship between consumers and car brands in all dimensions of BRQ-model compared to Ownership-based consumption. One group of dimensions identified to relate to emotional attachment; Intimacy, Brand-Self Connection and Love/Passion, have relatively higher difference between the two consumption modes. Another group of dimensions related to values of functionality and practicality; Commitment, Brand Partner Quality and Interdependence, have less difference.

Made available in DSpace on 2014-06-11T19:23:37Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-03-24Bitstream added on 2014-06-13T19:50:33Z : No. of bitstreams: 1 moura_a_me_mar.pdf: 2242919 bytes, checksum: 64eee243f0d529388bb9c00b19678a93 (MD5) / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / Neste trabalho analisamos o processo de desenvolvimento da organização e atuação sindical e política dos metalúrgicos do ABC paulista e dos operários da Volkswagen ABC. Buscamos resgatar o papel que cumpriram durante a década de 1980 e em que condições políticas estão vivenciando contemporaneamente. Para compreender de forma mais alargada as condições, perspectivas e desafios subjacentes aos operários e operárias da Volkswagen, de variadas faixas etárias, foram imprescindíveis a realização de entrevistas. Ainda, buscando lançar luz sobre este campo de investigação, discutimos também os principias desafios colocados historicamente a classe trabalhadora brasileira. Para isso discutimos a principais instituições nacionais que intentaram organizar e dirigir o movimento operário no Brasil. Destacamos o papel cumprido por sindicatos, centrais sindicais e partidos no seio do movimento operário, centralmente o Sindicato do ABC, CUT, CGT. Entre os partidos discutiremos o PCB e o PT, os maiores e mais importantes partidos de esquerda surgidos no cenário nacional. / Not available

L’objet d’étude de ce mémoire est le roman Volkswagen Blues de l’écrivain Jacques Poulin, sous une perspective analytique à partir des théories et notions qui intéressent la littérature postmoderne du Québec, comme la déterritorialisation, les déplacements, le métissage racial, culturel et littéraire, l’intertextualité, l’altérité et la quête identitaire dans le contexte dans lequel l’oeuvre s’insère. Ce travail est constitué de trois chapitres. Dans le premier chapitre, nous présentons un paranoma historique, social et littéraire de la production fictionnelle du Québec des années 1960 aux années 1980 dans lequel nous mettons en évidence quelques événements produits dans cette société et présents dans la production littéraire qui passe à s’exprimer, dès cette période, surtout à travers les identités plurielles. Au deuxième chapitre, à la lumière de divers théoriciens québécois, nous présentons quelques figures liées au thème du voyage, telles que le déplacement et The American Dream, et nous apportons aussi des points qui concernent l’intertextualité utilisée dans le roman pour raconter l’Histoire de l’Amérique. Finalement, le troisième chapitre est consacré au thème de l’altérité, soulignant des hétérogénéités culturelles diverses par la figure du métis et de l’androgyne. Dans le but de présenter divers thèmes littéraires québécois de la contemporanéité, la recherche s’est appuyée sur des textes théoriques de différents auteurs critiques de la littérature et de la société du Québec et sur l’ouvrage fictionnel qui intègre le corpus du travail. Cela nous permettra d’apercevoir la diversité thématique présentée par la littérature québécoise réunie dans un seul roman. / Esta dissertação tem como objeto de estudo o romance Volkswagen Blues, do escritor quebequense Jacques Poulin, sob uma perspectiva analítica a partir das teorias e noções que são de interesse da literatura pós-moderna do Quebec, como o processo de desterritorialização, os deslocamentos, a mestiçagem racial, cultural e literária, a intertextualidade, a alteridade e a busca identitária no contexto histórico e cultural no qual essa obra se insere. Este trabalho é composto de três capítulos. No primeiro, apresentamos um panorama histórico, social e literário da produção ficcional do Quebec dos anos 1960 aos anos 1980, pelo qual colocamos em evidência alguns dos principais acontecimentos que ocorreram nessa sociedade e em sua produção literária, que passou a expressar-se, a partir desse período, privilegiando as identidades plurais em seu discurso. No segundo capítulo, à luz de diversos teóricos quebequenses, apresentamos algumas figuras relacionadas ao tema da viagem, tais como déplacement e The Americam Dream, além de trazer alguns pontos que envolvem a intertextualidade utilizada no romance para recontar a História da América. Por fim, o terceiro capítulo é consagrado ao tema da alteridade, enfatizando as diversas formas de heterogeneidade cultural pela figura do mestiço e do andrógino. Com o objetivo de apresentar os diversos temas literários quebequenses da contemporaneidade, a pesquisa fundamentou-se em textos teóricos e ensaísticos de diversos autores críticos da literatura e da sociedade do Quebec, além da obra ficcional que constitui o corpus do trabalho. Dessa forma, poderemos perceber a diversidade temática apresentada pela literatura quebequense sintetizada em um único romance.