- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
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Gender Inequality in the New Millennium: A Narrative Analysis of WNBA Representations in the New MediaLisec, John Phillip S. January 2010 (has links)
No description available.
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A DIGITALIZATION OF SPORTS FAN’S EXPERIENCE: A CASE STUDY OF THE WNBANelson, Katherine, 0000-0001-9641-8636 January 2022 (has links)
The external shock of COVID-19 forced many professional sport organizations to cancel live sporting events, requiring sport organizations to engage consumers primarily through social media. This research uses the Sports Experience Design (SX) framework to explore how social media influenced the WNBA fan experiences in the 2020 season. In addition, principles of a relationship marketing approach were integrated into the SX to guide this investigation. To understand how the WNBA’s social media content fits into the SX framework the research examined engagement rates and how that impacts the user’s experience and organization’s strategy and off-season opportunities for the organization or players to remain relevant to their consumer base. / Business Administration/Marketing
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“Not my MVP!” : Analysing impoliteness in Twitter comments towards award-winning basketballers in the NBA and WNBA leaguesRosén, Jonathan January 2023 (has links)
This essay investigates impoliteness in the context of Twitter-based comments on award announcing tweets for the Most Valuable Player-award (MVP) in the National Basketball League (NBA) and the Women´s National Basketball League (WNBA). A comparison was made between how impoliteness is realized in the male NBA and the female WNBA,allowing for a comparison of received impoliteness based on gender. The essay spans the period of five years of MVP-winners for each league for a total of five Twitter posts per league. The data were analysed using a discourse analytical framework and werecategorised using Jonathan Culpeper´s (2005) impoliteness strategies. The essay offers an insight into how often and what type of impoliteness athletes receive on social media. As the study concludes, the results were compared and contrasted with the findings of other impoliteness studies, as well as how the landscape of sports media contributes to the presence of impoliteness on social media.
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Game Changer: Identifying the Relationships Between Teams’ and Leagues’ Social Media Presence on Fan Behavior and Engagement: Initial Study and Directions for Future ResearchAndreski, Grace Elizabeth 06 June 2022 (has links)
No description available.
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