- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Football Crowd Behavioral Responses to a University Marching Band’s Musical PromptsSmith, Amanda 06 September 2018 (has links)
Decades of market research have investigated how music can influence consumer purchase, food consumption, and alcoholic drinking. Before market researchers declared music an influencer of atmospheric perception, sociologists discovered the sway of music on crowd collective action in sporting events, political rallies, and societal unrest. There remains a lack of research on how live music may influence football fan behavior during a game. Therefore, this study observed the number of behavioral responses from university students elicited by a university marching band’s music prompts (N = 11) at an American university football game. By recording observations of behavior in the student section during home football games, this investigation found that from the total number of music prompts observed (n =202), 50% (n =100) of the music prompts elicited a behavioral response from the student section.
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An Analysis of the Relationship between College Football Fans and their Rival TeamsYoung, Morgan 09 December 2016 (has links)
The current study explored how fan identification and negative rival perception affect the decision to blast or support the rival in indirect competition in college football. 258 participants (M age=24.15, 51.16% female) responded after being targeted via social media, email, and in person. Fans higher in identification had a more negative rival perception, were more likely to blast the rival, and were less likely to support the rival in indirect competition. A negative rival perception increased blasting and decreased rival support. The results contribute to current literature on rivalry and fan identification and aid marketers in marketing segmentation and targeting new segments to increase viewership and attendance.
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The Relationship between Superstitious Behaviors of Sports Fans, Team Identification, Team Location, and Game OutcomeWilson, Shana M. 01 May 2011 (has links)
The present study examined how a fan's desire to participate in superstitious behaviors depends on team identification, team location, and game outcome. The study is a 2 (team identification: high vs. low) x 2 (game outcome: close game vs. blowout) x 2 (location of team: local vs. distant) between subjects factorial design. Participants for the current study included 234 students, recruited from undergraduate psychology classes at Western Kentucky University. Participants completed the Sport Spectator Identification Scale, read a randomly assigned vignette differing in team location and game outcome, and filled out the Superstition Questionnaire to measure their desire to complete superstitious behaviors based on the vignette. They also filled out the Desirability of Control Scale, and the Depression Anxiety Stress Scales to account for the possible covariates of desirability of control and anxiety level. An analysis of the covariates showed that there were no significant correlations between desirability of control or anxiety level and the desire to complete superstitious behaviors. Results indicated that highly identified fans reported wanting to perform more superstitious behaviors than low identified fans. However, no main effect was found for game outcome or team location, and there were no interactions. This finding reiterated the importance of team identification and its effects on the fan. The study also brought new variables to the table, game type and team type, that could be used in future research.
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Game Changer: Identifying the Relationships Between Teams’ and Leagues’ Social Media Presence on Fan Behavior and Engagement: Initial Study and Directions for Future ResearchAndreski, Grace Elizabeth 06 June 2022 (has links)
No description available.
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