Thesis (M.A.)--Temple University, 2002. / Accompanied by: Service & inclusion: an introduction to the website (VHS) and Service & inclusion: a multimedia resource for inclusive community service (CD-ROM). Includes bibliographical references (leaves 51-52).

Thesis (Ph. D.)--Hong Kong University of Science and Technology, 2003. / Includes bibliographical references (leaves 170-181). Also available in electronic version. Access restricted to campus users.

Thesis (M.A.)--University of Central Florida, 2009. / Adviser: Tim Brown. Includes bibliographical references (p. 75-79).

This study builds the constructs of three kinds (four types) of gated news to explore how online users pay attention to three online mainstream news sites by defining online users from marketing, democratic, and technological perspectives. Editors’ news cues, people-gated news cues, and news characteristics of four types of gated news are examined in explaining online users’ most popular news attention. The results show that several news types contain distinctive news characteristics; in addition, editors’ news cues, peoples’ news cues, and news characteristics significantly explain online users’ news attention. / text

Many studies have noted that the conflict between gender and party stereotypes may disadvantage Republican female candidates among some voters. On the other hand, gender and party attachment may also prove advantageous for Republican women in competitive races where moderate and independent voters play an important role. In this paper, the author examines how partisanship and race competitiveness impact how, and if, female candidates choose to emphasize their gendered identity, highlight women’s interests, and pursue a feminine trait strategy on their campaign websites. The author gives special attention to Republican female candidates running in competitive races, and argues that these candidates may have an extra incentive and ability to connect with voters by emphasizing gender. This study uses data collected through a content analysis of the campaign websites of 162 female candidates in the 2014 Congressional midterm election.

Τα τελευταία χρόνια, ιδιαίτερα μετά το 2000, έχει παρατηρηθεί μια αξιοσημείωτη αύξηση στις διαδικτυακές επιθέσεις εισβολής και στις DDoS επιθέσεις, με ιδιαίτερα σημαντικές οικονομικές επιπτώσεις. Στην παρούσα διπλωματική αναλύουμε εκτενώς το πρόβλημα των DoS και DDoS επιθέσεων και μελετάμε πιθανές μεθόδους αντιμετώπισης του. Ιδιαίτερα ασχολούμαστε με μια πρωτοποριακή μέθοδο ανίχνευσης DDoS επιθέσεων η οποία χρησιμοποιεί παραπλανητικούς υπερσυνδέσμους για να εντοπίζει πιθανά προγράμματα-χρήστες. Επίσης αναλύουμε τα πειραματικά αποτελέσματα που προέκυψαν από προσομοιώσεις επιθέσεων με χρήση αυτής της μεθόδου. / In recent years, especially after the year 2000, there has been observed a sudden increase of Network-based intrusion and DDoS attacks, causing very significant financial losses. The present thesis analyses thoroughly the DoS and DDoS attack problem and studies possible means of countering such attacks. Especially an innovative method is proposed, that uses decoy hyperlinks in order to trace possible attackers. Also the experimental results that derived from the use of this method are analysed.

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The purpose of this creative project is to report on the beginning stage of a heuristic analysis project. The purpose is to examine the problem of declining marriage numbers that face the Protestant Evangelical community, and address that dilemma in the design criteria of an online dating website. Clarifying values will be part of the analysis of the Evangelical culture inequities. In particular, by assessing Evangelical culture to form the basis of site design, and making recommendations of action that can free it from its current constraints with respect to online dating. A study of the Marry Well Website will include investigating the perceived problems by the laity in connection with online dating. The research here is predictive in nature, in that the study creates a set of questions that can set in motion further research. / Department of Telecommunications

"I know but one freedom, and that is the freedom of the mind" Antoine de Saint-Exupery. Web metrics offer significant potential for online businesses to incorporate high-quality, real-time information into their strategic marketing decision-making (SDM) process. This SDM process is affected by the firm�s strategic direction, which is critical for web businesses. A review of the widely researched strategy and SDM literature identified that managers use extensive information to support and improve strategic decisions and make informed decisions. Offline SDM processes might be appropriate for the online environment but the limited literature on web metrics has not researched information needs for online SDM. Even though web metrics can be a valuable tool for web businesses to inform strategic marketing decisions, and their collection might be less expensive and easier than offline measures, virtually no published research has combined web metrics and SDM concepts into one research project. To address this gap in the literature, the thesis investigated the differences and commonalities of online and offline SDM process approaches, the use of web metrics categories for online SDM stages, and the issues encountered during that process through four research questions. A preliminary conceptual model based on the literature review was refined through preliminary research, which addressed the research questions and investigated the current state of web metrics. After investigating various methodologies, a multi-stage qualitative methodology was selected. The use of qualitative methods represents a contribution to knowledge regarding methodological approaches to online research. Four stages within the online SDM process were shown to benefit from the use of web metrics: the setting of priorities, the setting of objectives, the pretest stage and the review stage. The results identified the similarity of online and offline SDM processes; demonstrated that Traffic, Transactions, Customer Feedback and Consumer Behaviour categories provide basic metrics used by most companies; identified the Environment, Technology, Business Results and Campaigns categories as supplementary categories that are applied according to the marketing objectives; and investigated the results based on different types of companies (website classification, channel focus, size and cluster association). Three clusters were identified that relate to the strategic importance of the website and web metrics. Modifying the initial conceptual model, six issues were distinguished that affect the use of web metrics: the adoption and use of web metrics by managers; the integration of multiple sources of metrics; the establishment of industry benchmarks; data quality; the differences to offline measures; as well as resource constraints that interfere with the appropriate web metrics analysis. Links to offline marketing strategy literature and established business concepts were explored and explanations provided where the results confirmed or modified these concepts. Using qualitative methods, the research assisted in building theory of web metrics and online SDM processes. The results show that offline theories apply to the online environment and conventional concepts provide guidance for online processes. Dynamic aspects of strategy relate to the online environment, and qualitative research methods appear suitable for online research. Publications during this research project: Weischedel, B., Matear, S. and Deans, K. R. (2003) The Use of E-metrics in Strategic Marketing Decisions - A Preliminary Investigation. Business Excellence �03 - 1st International Conference on Performance Measures, Benchmarking and Best Practices in the New Economy, Guimaraes, Portugal; June 10-13, 2003. Weischedel, B., Deans, K. R. and Matear, S. (2004) Emetrics - An Empirical Study of Marketing Performance Measures for Web Businesses. Performance Measurement Association Conference 2004, Edinburgh, UK; July 28-30, 2004. Weischedel, B., Matear, S. and Deans, K. R. (2005) "A Qualitative Approach to Investigating Online Strategic Decision-Making" Qualitative Market Research, Vol. 8 No 1, pp. 61-76. Weischedel, B., Matear, S. and Deans, K. R. (2005) "The Use of Emetrics in Strategic Marketing Decisions - A Preliminary Investigation" International Journal of Internet Marketing and Advertising, Vol. 2 Nos 1/2, p. 109-125.

The Internet offers new ways of imaging and 'imagining' national belonging and cultural identities in contemporary Chinese societies such as Singapore. The Chinese society is also a key representative in Tu Wei-Ming's first symbolic universe - including China, Hong Kong and Taiwan - under a 'Cultural China' (Tu 1994). Various cultural discourses indicate that this nation-state is capable of managing culture to maintain national competitiveness within global capitalism (Wee 2000, Chua 1995). This 'local national cultural ism' is significantly manifested in Chinese media and entertainment websites from Singapore. Within the Asia Pacific region, the notion of an emerging 'pan-Chinese' cultural identity for commercial exchange and interaction with regional and global markers has been an appealing economic construct (Nyiri 1999). In Singapore the Chinese media and entertainment websites employ design strategies to attract foreign investors and cater for local 'heartlanders' with success. The Singapore media sire is carefully scrutinized, presented and aligned with its economic policies and agendas in presenting the country as a young and vibrant society. Although media and entertainment form a key aspect of popular culture in contemporary Singapore, the visual communication and content of the websites also provide an 'institutional memory' and design strategies which emphasize the distinctiveness of cultural identity. This is research interrogates the perception of 'Chinese' identity by Singaporean youth in a pilot study which analyses user responses to a prototype for interface design in web-based communication. In addition, a comparative analysis of three design components - colour, icon/symbol and visual metaphor ??? is examined with reference to the social construction of local, 'glocal' and cultural meanings in the media and entertainment websites-from Hong Kong, Shanghai and Singapore. The research concurs with current literature that cultural identity is mediated by design and communicative strategies to resonate with the target audience. Although the design strategies for representing a 'pan -Chinese' identity have yet to be explored, 'Cultural China' plays a major role in regional/global economic development.