<p>Frågeformulering: Vilka faktorer är det som avgör utvecklingen av offentliga e-tjänster?</p><p>Syfte: Syftet med denna uppsats är att utvärdera och undersöka nuläge och framtida behov av e-förvaltning inom kommunala myndigheter i stockholms området.</p><p>Metod: Vi har använt oss av både en kvantitativ och en kvalitativ metod.. Dvs en intervju och en enkätundersökning.</p><p>Teori: Vi har använt teorier som behandlar 24-timmars myndigheten och kundbeteende, samt organisationsteorier.</p><p>Empiri: Empirin består av intervjuer som vi utförde i sex olika kommuner i stockholmsområdet samt en enkät som undersöker invånarna i två av dessa kommuner.</p><p>Slutsatser: De avgörande faktorerna för utvecklingen av e-government är bland annat politiska påtryckningar och förändringar i omvärlden. Även om kommunerna ligger på olika nivåer, strävar de efter samma mål, för att uppnå den perfekta 24-timmarsmyndigheten.</p> / <p>Problem: What are the factors that contribute to the development of public e-services?</p><p>Purpose: The purpose of this thesis is to evaluate and examine today’s and tomorrow’s need of e-government in the municipalities in the Stockholm area.</p><p>Methodology: We have used both qualitative and quantitative methods. We’ve done this through a qualitative interview and a quantitative survey.</p><p>Theories: We have used theories that treat areas such as the e-government, organisation theories and consumer behaviour.</p><p>Empirical base: This part consists of interviews that we performed with 6 municipalities in the Stockholm region, plus a survey that we performed with the inhabitants of 2 of these municipalities.</p><p>Conclusions: The critical factors in the development of an e-government are among others political pressure and changes in the world. Even if the municipalities are on different levels, they still strive for the same goal, which is to achieve the perfect e-government.</p>

People in Sweden have become more aware and interested in environmental issues. This has led to an increased demand for environmental friendly food products. Previously the price often determined if a customer bought the product or not. During the recent years internet has become a more widely used media than ever before. This has led to that inter-net is one of the important tools to gather information and knowledge, among other things environmental issues. With such aspects in mind the authors found it interesting to investigate if companies could use internet as a marketing tool for environmental friendly products. Therefore the purpose of this thesis is to: investigate if and how companies display environmental friendliness in their marketing strategy and how it is presented on their company webpage’s. In order to fulfil the purpose five general dealer’s home and webpage’s were examined. As a supplementing research one store for each of the five general dealers were visited and ex-amined. The used theoretical framework is focused on value and green marketing. How to create a specific value is often the core when formulating and creating a strategy for a company. Green marketing is such marketing that include environmental concerns in the marketing offers. The sales of ecological food has increased and according to SCB (2006) represented 6 Billions in revenue between 2004 and 2005. The literature indicates that green marketing have to change and become more like conventional marketing, in order to reach the larger consumer segments. As a supplement to this theory, a section with home and webpage de-sign and chromatics are added. The analysis and conclusion showed that there were some differences in how the re-searched companies used green marketing. Two of the companies used their webpage’s and displayed environmental awareness, while two had a clear focus on price. One company had a health focus. It was also found that there are differences between the messages and information on the home and webpage’s, compared to the findings in the stores. What also was found was that green marketing not only should target the already green consumers, but instead aim at the larger consumer segment. To do this green marketing should become more like conventional marketing and not only focus on the product, but also other value factors. The findings also suggest that the companies could use their home and webpage’s to a higher extent than they do today.

Frågeformulering: Vilka faktorer är det som avgör utvecklingen av offentliga e-tjänster? Syfte: Syftet med denna uppsats är att utvärdera och undersöka nuläge och framtida behov av e-förvaltning inom kommunala myndigheter i stockholms området. Metod: Vi har använt oss av både en kvantitativ och en kvalitativ metod.. Dvs en intervju och en enkätundersökning. Teori: Vi har använt teorier som behandlar 24-timmars myndigheten och kundbeteende, samt organisationsteorier. Empiri: Empirin består av intervjuer som vi utförde i sex olika kommuner i stockholmsområdet samt en enkät som undersöker invånarna i två av dessa kommuner. Slutsatser: De avgörande faktorerna för utvecklingen av e-government är bland annat politiska påtryckningar och förändringar i omvärlden. Även om kommunerna ligger på olika nivåer, strävar de efter samma mål, för att uppnå den perfekta 24-timmarsmyndigheten. / Problem: What are the factors that contribute to the development of public e-services? Purpose: The purpose of this thesis is to evaluate and examine today’s and tomorrow’s need of e-government in the municipalities in the Stockholm area. Methodology: We have used both qualitative and quantitative methods. We’ve done this through a qualitative interview and a quantitative survey. Theories: We have used theories that treat areas such as the e-government, organisation theories and consumer behaviour. Empirical base: This part consists of interviews that we performed with 6 municipalities in the Stockholm region, plus a survey that we performed with the inhabitants of 2 of these municipalities. Conclusions: The critical factors in the development of an e-government are among others political pressure and changes in the world. Even if the municipalities are on different levels, they still strive for the same goal, which is to achieve the perfect e-government.

This study investigates the effectiveness of a Web search engine with newly added or improved features in Web search engine architecture. These features can be categorized into three groups: The impact of link quality and usage information on page importance calculation / the use of Turkish stemmer for indexing and query substitution / and, the use of thumbnails for Web search engine result visualization. As Web search engines have become the primary means for finding and accessing information on the Internet, the effectiveness of Web search engines should be evaluated on the idea of how effectively and efficiently they assist users achieve a query, which defines performance criteria rather than the pure precision and recall measures developed among basic information retrieval roles. In this thesis, we propose three distinguishing features to increase the efficiency of a Web search engine: The impact of link quality and usage information on page importance calculation outperforms classical hyperlink graph based methods notably, such as PageRank. The use of the Turkish stemmer for indexing and query substitution has remarkable improvements on Web relevance when used in a mixed framework with normal and stemmed forms. Finally, we have observed that users are able to find the most relevant results by using webpage thumbnails in the queries with decreased precision score values, despite their preferred search engine gazing behavior is much attributed.

<p>People in Sweden have become more aware and interested in environmental issues. This has led to an increased demand for environmental friendly food products. Previously the price often determined if a customer bought the product or not. During the recent years internet has become a more widely used media than ever before. This has led to that inter-net is one of the important tools to gather information and knowledge, among other things environmental issues.</p><p>With such aspects in mind the authors found it interesting to investigate if companies could use internet as a marketing tool for environmental friendly products. Therefore the purpose of this thesis is to:</p><p>investigate if and how companies display environmental friendliness in their marketing strategy and how it is presented on their company webpage’s.</p><p>In order to fulfil the purpose five general dealer’s home and webpage’s were examined. As a supplementing research one store for each of the five general dealers were visited and ex-amined.</p><p>The used theoretical framework is focused on value and green marketing. How to create a specific value is often the core when formulating and creating a strategy for a company. Green marketing is such marketing that include environmental concerns in the marketing offers. The sales of ecological food has increased and according to SCB (2006) represented 6 Billions in revenue between 2004 and 2005. The literature indicates that green marketing have to change and become more like conventional marketing, in order to reach the larger consumer segments. As a supplement to this theory, a section with home and webpage de-sign and chromatics are added.</p><p>The analysis and conclusion showed that there were some differences in how the re-searched companies used green marketing. Two of the companies used their webpage’s and displayed environmental awareness, while two had a clear focus on price. One company had a health focus. It was also found that there are differences between the messages and information on the home and webpage’s, compared to the findings in the stores. What also was found was that green marketing not only should target the already green consumers, but instead aim at the larger consumer segment. To do this green marketing should become more like conventional marketing and not only focus on the product, but also other value factors. The findings also suggest that the companies could use their home and webpage’s to a higher extent than they do today.</p>

Abstract Title: Interactive marketing and Internet - A study of Radi Medical Systems’ educational site (Interaktiv marknadsföring och Internet - En studie utifrån Radi Medical Systems webbplats för kundutbildning) Number of pages: 43 (including enclosures 47) Author: Daniel Palmgren Tutor: Mats Lind Course: Media and Communication Studies C Period: Spring 2008 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: The aim of this thesis is to examine if Radi Medical Systems’ educational site has the potential to create value for the company’s customers, and by that promote improved customer relations. Questions asked are: What kinds of visions does the company have for the site? Which services are offered to the customers through the site? How do the customers experience these sInervices? Material/Method: Information from interviews with representatives from Radi Medical Systems and their customers, observations of the webpage and information from an internal Radi document concerning the educational site has been collected and analyzed through the use of a theoretical framework, in order to provide an understanding for the questions asked. The visions were discussed and analyzed by general concepts of interactive marketing and Internet. The concepts of need, adaptation, understanding and time, functionality and trustworthy were used to create a theoretical framework regarding customer experience and customer value on a webpage. Main Results: Radi sees the educational site as an important mean to create value for their customers, which is a first step towards being able to provide the customers with relevant and functional services. The services offered through the educational site are information about Radi’s products and the clinical areas they represent in so called modules. Other services offered are multiple choice tests and storage of the customer’s results of the tests. These services constitute a complete training-course for the customers. The customers’ experiences of the services show that the modules mainly have the potential to fulfill the needs of the customers looking for elementary information, and that the multiple choice tests and storage of the results, for the most part, could function as value added activities when the hospitals recruit new doctors and nurses. The customers have the understanding and time necessarily to use the educational site, and the customers who were familiar with Radi as a company didn’t ap rehend any problems regarding the trustworthiness of the site. However, the lack of adaptation makes the site less useful for those customers who consider themselves as advanced users of Radi’s products. Imperfections regarding the functionality of the site were also recognized. Keywords: Interactive marketing, Internet, Webpage, Educational site, Customer relations, Customer value

This study is performed by conducting a rhetoric and semiotics analysis on the ‘About Us’-section of the webpages of General Motors, Hyundai and Volkswagen with the aim of finding how the companies used environmental values in their marketing communication. The interest in the topic is a consequence of the challenge that the car industry is facing, to increase their environmental activities in order to please the public as well as the costumers.   The analysis is performed using semiotics, brand mythology and the rhetorical tools of metaphor, personification, presupposition and business rhetoric. The key theoretical concepts are corporate social responsibility, marketing communication, corporate identity and competitiveness paradox.   The results show that environmental values are not a central topic in the companies marketing communication. The majority of the pictures have connotations towards traditional market values such as design and high technology. There is also a big presence of rhetorical tools in the texts showing that the companies attempt to persuade and affect the visitors of the webpage.   One issue faced in performing the study was the vastness of the material. The webpages provided a lot of content that was not up for analysis in this case but that would have been of great interest to study.

An organization ́s website is often the first contact of a consumer and will therefore probably provide its first impression. Also, as people tend to easily jump from one webpage to the other, an instant judgment of credibility could be made in just a few seconds. Previous research has discovered a correlation between visual design and experienced credibility, but little investigation has further been made about certain elements and their design features. This study explores what elements on a webpage that is being assessed at an instant judgment of credibility. Further, visual design features are examined regarding the elements. The three most frequently mentioned elements involved in the credibility judgment were the logotype, hero image, and the main content section. Concerning their visual design, the findings indicate that colors and the choice of pictures have a major impact on how a webpage is perceived. Depending on what color or what kind of picture that was exposed, it could either help or harm the webpage ́s experienced credibility. The impression is also discussed to be influenced by cognitive aspects such as cognitive authority and presumed credibility.

Can a tool effectively aid user experience (UX) and user interface (UI) designers, along with frontend developers, in implementing more energy efficient websites? The foundation for formulating the thesis questions and identifying the issue was laid through an exploration of related work. This study aims to present the development of a tool encompassing recommendations and practices from existing research, providing valuable support for designers and developers.  Several methods, namely six, were established to better define and concretise the problems. The idea phase continued exploring potential solution both through looking at similar solutions as well as doing workshops together with potential users. In this phase the guidelines, now named SCOPES - System Conscious of Potential Energy Saving, started taking shape. The prototype was designed to assist web designers and developers in reducing energy consumption during website development. The study and especially the test phase found that guidelines empowered web designers to create energy efficient web pages, and users accept lower energy pages when aware of their efficiency, given that essential functionalities are retained.  The results of this thesis, supported by a total of 16 methods and 64 users with various backgrounds, ethnicities, and genders, emphasize the importance of addressing the challenges, posed by our energy-demanding society, pointing to potential pathways for a more sustainable and efficient future.

Mobile devices are currently designed similar to embedded systems where performance is derived from a specification that allows the device to interact in a periodic manner with the environment. However, as mobile devices increasingly interact with the Internet they exhibit a different style of computing that does not fit the embedded system model. At the same time, a mobile device designer needs to consider many different issues such as the number and types of processors, scheduling strategies, applications, power consumption, and dimensions of the device, which increase the total number of design decisions at an alarming rate. This research shows that by using a more realistic model of mobile devices using webpage-based benchmarks, customization can allow specialized architectures to improve performance up to 70 percent over a homogeneous multiprocessor composed of general purpose processors and 25 percent additional improvement over the next best architecture when individual user preferences were also considered. Webpage access, to include user profiling for individual utilization, is clearly a significant factor in the design of mobile devices — and thus should be included in future benchmarks based upon webpage content and webpage access patterns. When new evaluation techniques are developed, new design strategies can be discovered and employed. / Master of Science